Hi! Jen here and the purpose of this video is to answer the question, “Why do I need a personal brand?” Well, you need a personal brand basically for one reason and that is to stand out in your industry, whether you work for yourself or you work for someone else. By owning and building and crafting and sharing your personal brand, you will be able to have better results at your career.
The job that you have today may not be the job that you want in the future and if you can explain to people what your value is, what makes you different from your competition, what you are the best at and why people would want to hire you, then that is developing your personal brand and can move you from where you are today to where you want to be in the future.
So if that sounds like something that is of interest to you, moving and building the life that you really want to have, not just living in the one that you have today, then building and creating a personal brand is right for you.
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