Why You Need a Personal Brand

By August 18, 2015branding
why you need a personal brand

Video Transcript

Hi! Jen here and the purpose of this video is to answer the question, “Why do I need a personal brand?” Well, you need a personal brand basically for one reason and that is to stand out in your industry, whether you work for yourself or you work for someone else. By owning and building and crafting and sharing your personal brand, you will be able to have better results at your career.

Jen Richter Author

Personal Branding Expert, Jen DeVore Richter

The job that you have today may not be the job that you want in the future and if you can explain to people what your value is, what makes you different from your competition, what you are the best at and why people would want to hire you, then that is developing your personal brand and can move you from where you are today to where you want to be in the future.

So if that sounds like something that is of interest to you, moving and building the life that you really want to have, not just living in the one that you have today, then building and creating a personal brand is right for you.

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Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is a former marketing executive for NASA at Kennedy Space Center turned keynote speaker and marketing strategist. She works with sales and marketing teams to improve marketing results, increase productivity through systems and automation, and launch campaigns that convert. Jen is also the CEO & Founder of Boss Women Rock, an organization which helps women in business make their first $100K in a 52-week program. She is the Editor in Chief of Boss Women Rock™ magazine and host of an iTunes podcast which features entrepreneurial celebrity guests like Loral Langemeier from The Secret. She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS.

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