Magazine in digital or in print? Before you answer that question, here’s a startling statistic: did you know that the average reader of print and digital edition magazine issues is almost one hour per issue? Compare that to the fact that more than half of all web surfers spend less than 15 seconds on a website, and the choice is clear:

Magazines are a great way to get your message seen.

But, which type is best: Print or Digital?

Personally, I have published four books on my own, and eight of my very own magazines, plus numerous magazines for my clients and business owners who want to use a magazine to grow their business. So I’ve learned a thing or two about the pros and cons. 

So to talk about the pros and cons of self-publishing a magazine over self-publishing a book, I divided them into 3 categories, which are Publishing, Distribution, and Monetization. 

Self-publishing a book is basically considered the gold standard. But it can be very beneficial in helping you scale your business if you have a proven framework and you can also turn that into additional services, like coaching, consulting, and many others. 

Nowadays, it’s really not that difficult to self-publish a book. However, it probably will take you longer than self-publishing a magazine. So self-publishing a book can take a little bit more time, and involve a bunch more people than just self-publishing a magazine.

Moreover, there are lots of publishing sites that allow you to print on demand and even ship on demand for your magazines. Besides that, with a magazine, you can do a lot of things, like coaching, consulting, training, membership programs, and many others, as long as you’re building your list correctly. On top of that, you can make money on brand deals, sponsorship, and advertising sales as well. 

These are some of the unique benefits of publishing a print magazine vs publishing a digital magazine. You can learn more about the pros and cons by clicking the play button below to watch this week’s video and be sure to subscribe. 

Plus, I’ll share some proven strategies that will help you maximize profitability no matter what format you choose.

Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded "Innovator of the Year" for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing strategies.

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