What’s Your One Thing?

By August 18, 2015branding

Video Transcription

What’s Your Claim to Fame?

Hey! It’s Jen and I wanted to take some time today to get you thinking about an important question that contributes to your personal brand and that question is, “What’s your one thing?” What do I mean by your one thing? Well, as a marketing agency owner, I often have interns from the local college come work with us for a semester and when I’m doing the interview process with them, I always ask them, “What’s your one thing? What’s the thing that you do better than anyone else?” and sometimes they scratch their head and they can’t really think about it or they just say something vague like, “I’m a creative person.” But that’s not a one thing, right?

Knowing Your One Thing That Makes You Unique is Key to Building a Personal Brand

So I’m looking for someone to hire. If I’m looking for someone to bring into my agency, I need to know what’s your one thing. What is the thing that you do better than anyone? This is your Claim to FameAnd you might not even be like a complete total expert on it, but you might have a different way of doing it. You might have a unique approach. You might have a unique outlook and if that is true, then that’s your one thing.

So I would encourage you, if you haven’t thought about what is your one thing, take some time to do that today and then leave me a note. Let me know. What’s your one thing? What are you better at than anyone else? I can’t wait to hear about it.

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Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is a former marketing executive for NASA at Kennedy Space Center turned keynote speaker and marketing strategist. She works with sales and marketing teams to improve marketing results, increase productivity through systems and automation, and launch campaigns that convert. Jen is also the CEO & Founder of Boss Women Rock, an organization which helps women in business make their first $100K in a 52-week program. She is the Editor in Chief of Boss Women Rock™ magazine and host of an iTunes podcast which features entrepreneurial celebrity guests like Loral Langemeier from The Secret. She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS.

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