What’s Your One Thing?

By August 18, 2015branding

Video Transcription

What’s Your Claim to Fame?

Hey! It’s Jen and I wanted to take some time today to get you thinking about an important question that contributes to your personal brand and that question is, “What’s your one thing?” What do I mean by your one thing? Well, as a marketing agency owner, I often have interns from the local college come work with us for a semester and when I’m doing the interview process with them, I always ask them, “What’s your one thing? What’s the thing that you do better than anyone else?” and sometimes they scratch their head and they can’t really think about it or they just say something vague like, “I’m a creative person.” But that’s not a one thing, right?

Knowing Your One Thing That Makes You Unique is Key to Building a Personal Brand

So I’m looking for someone to hire. If I’m looking for someone to bring into my agency, I need to know what’s your one thing. What is the thing that you do better than anyone? This is your Claim to FameAnd you might not even be like a complete total expert on it, but you might have a different way of doing it. You might have a unique approach. You might have a unique outlook and if that is true, then that’s your one thing.

So I would encourage you, if you haven’t thought about what is your one thing, take some time to do that today and then leave me a note. Let me know. What’s your one thing? What are you better at than anyone else? I can’t wait to hear about it.

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Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is a speaker, author and seasoned business owner personally invited by Arianna Huffington to be a contributor on The HuffPost as an expert on personal branding and marketing. She brings a unique combination of creative skill and business prowess to every project. Known for her ability to communicate complicated ideas simply, infectious laugh, and down to earth approach to life, Jen is a powerful thought leader in business. Never losing sight of her calling to encourage and uplift women in business at every stage of their career, Jen is a mentor to young women just starting out and a cheerleader to those ahead of her.

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