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Top Denver Marketing Company

top denver marketing company

Are you a business owner searching for the best marketing consultant to take your company to the next level?

Did you know there is a proven and tested formula for marketing a business?  Learn this formula, and you will see an immediate increase in your number of sales.top denver marketing company - Jen DeVore

Denver based marketing consultant Jen DeVore Richter recently put Colorado in the global spotlight at a business coaching conference in Cancun, Mexico when she was awarded “Innovator of the Year” for her results-oriented approach and Rising Influencer Profit Process™.

Jen shared from the stage that, “Business leaders responsible for growth are fed up with agencies that overpromise and underdeliver. They’re sick of the shiny objects on social media and deserve the truth about what it really takes to dominate a market.”

She continued, “Companies are tired of spending tens of thousands of dollars on big fancy websites and hours on social media only to get no result from it. And consumers are tired of being sold to! They demand more from the brands and businesses they support. It’s time to match marketing with the way people buy.”

Two key concepts Jen shared that are shaking up the way products and services are being marketed are the Buyer’s Journey and the Conversion Equation.

The Buyer’s Journey – This concept proves that regardless of what you sell and who you sell it to, your customer’s are on a journey. Only 1% are “Now Buyers” meaning they are ready to buy from you or hire you now. 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose.  To untap new markets, your marketing will need to solve those problems. If you only market to “Now Buyers” you’re missing out on 99% of the revenue and market potential. Marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

Conversion Equation – This copywriting strategy focuses all the marketing messages on getting the consumers attention, engaging they’re interest, educating them with information, and creating a compelling offer that matches where they are on the Buyer’s Journey.

She concluded that marketing that focuses on “Call Today, Free Consultation, Buy Now” messages is doomed to fail because it does not match the way consumers buy.

For more information about matching your marketing to the way people buy, download a free ebook at www.JenDeVore.com

Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is a former marketing executive for NASA at Kennedy Space Center turned keynote speaker and marketing strategist. She works with sales and marketing teams to improve marketing results, increase productivity through systems and automation, and launch campaigns that convert. Jen is also the CEO & Founder of Boss Women Rock, an organization which helps women in business make their first $100K in a 52-week program. She is the Editor in Chief of Boss Women Rock™ magazine and host of an iTunes podcast which features entrepreneurial celebrity guests like Loral Langemeier from The Secret. She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS.

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