The 5 Keys to Improve Your Brand

By February 16, 2017branding
Improve Your Brand

 Develop your personal brand to make your BOLD vision come to life

Adaptation is Key

People do business with people they know, like, and trust. If you are a business owner or executive trying to stand out in a crowded marketplace or workplace, then you absolutely must develop your personal brand to communicate your unique value. The best way to do this is to be or become THE expert in your industry on a specific topic.

Plus, as the business environment changes rapidly, so do our product and service offerings. We must be able to adapt to new customer demands. What is needed one day, may be out of demand the next. So, building a personal brand is an important step to being able to quickly adapt.

What is a Brand?

Now, most people think that a brand is just a logo. This is a common misconception.

A logo is only a very small part of a brand. Imagine an iceberg. In your mind’s eye, picture the tip of the iceberg above the surface and the majority of the iceberg below the surface. In brand development, the logo is the tip of the iceberg. A brand is so much more than a logo. That is where the 5 Chords of Branding come into play.

Recently, I was speaking to one of my clients who is an aspiring speaker on the topics of Leadership and Customer Service. We will call her Michelle. Michelle has a successful business in the real estate industry and has spent the last decade or so building the business brand. She is a well known workshop leader in her industry but, now she seeks to take her knowledge of leadership and customer service and transition into becoming a keynote speaker on the main stage at sales conferences in different industries. img_1009

She needs to develop her personal brand to make this bold vision come to life.

Your goals may not be to move onto the main stage at a big national sales conference. Your goals may include expanding your service offerings to offer community workshops or your own events.

The point is that you never know where your career will take you and what opportunities are in store for you to share and inspire, and building your personal brand is the foundation for those dreams to become a reality.

A brand is comprised of 5 key elements, or chords, as we like to call them at Boss Women Rock.

How To Determine Your Brand’s 5 Chords

  1. Values – this is probably the most important aspect of a personal brand. What do stand for? What do you stand against? By identifying and communicating your values in your marketing you will attract like minded customers, partners, and supporters. Your community will begin to form and your work will be more fulfilling and purposeful because you will be true to yourself.
  2. Style – your visual style is important to develop so that you’re putting your best foot forward and able to stand out in a crowded marketplace. The includes the colors associated with your brand, the photography style, even what you wear!
  3. Message – what is your message? What you say is important in brand building, but also important is how you say it. What is the tone of your message? Are you funny like Ellen Degeneres or thought provoking like Oprah?
  4. Experience – how do people feel when they interact with your brand? Are they inspired, pampered, empowered? Think about all the ways one interacts with your brand and ensure they customer experience is consistent with your values.
  5. It Factor – many people think the “it factor” is something you are just born with. You either have it or not. Like a famous Hollywood celebrity, they were destined for greatness. You may feel like success is for other people. But, the truth is- you have “it factor” too! We all have unique talents and gifts that deserve to be shared with the world. Your quirks are what make you different, and in business different is good!

Why am I Telling You This Story?

Because once you have your 5 Chords established, the brand development process starts to come to life! You will build a business that is a reflection of your true self. Being confident in who you are and able to communicate it is the first step to being seen as the expert in your industry and financial freedom.

The main takeaway here is that you never know where your business will take you. So you need to be confident in your personal brand. Because it’ll be the foundation for your business dreams to become a reality.








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Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is a former marketing executive for NASA at Kennedy Space Center turned keynote speaker and marketing strategist. She works with sales and marketing teams to improve marketing results, increase productivity through systems and automation, and launch campaigns that convert. Jen is also the CEO & Founder of Boss Women Rock, an organization which helps women in business make their first $100K in a 52-week program. She is the Editor in Chief of Boss Women Rock™ magazine and host of an iTunes podcast which features entrepreneurial celebrity guests like Loral Langemeier from The Secret. She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS.

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