personal branding Archives - Sales & Marketing Keynote Speaker | Jen DeVore Richter

publish your own magazine Instant Media Mogul

How to Publish a Magazine

By | branding, magazine | No Comments

If you want to be seen as the go-to expert in your industry and monetize your message, a magazine is the celebrity choice and now is the savvy entrepreneur’s choice as well.

But, you’ll need more than just a pretty cover to make a magazine work for your business.

Having your own magazine can be a fun and rewarding experience when you think about all the attention you will receive, but how do you know that a magazine can be a money maker for your business?

You ensure success by crafting a plan that accomplishes at least one (and maybe more) of these goals:Instant Media Mogul

  • acquisition of new leads from your website
  • opens doors for bigger opportunities (speaking engagements, interviews, etc.)
  • referral campaign to best partners
  • newsletter to top VIPs
  • follow up and reactivation campaign to past clients
  • internal marketing piece to increase client spending

Joanna and Chip Gaines from HGTV’s Fixer Upper debuted their lifestyle brand’s magazine with the largest retailers selling out The Magnolia Journal on Day One.

Oprah Winfrey’s O Magazine maintains success after 18 years even while audiences move from TV.

The Pioneer Woman Ree Drummond from Food Network fame launched a magazine to capitalize on her 25 million social media fans.

Even movie stars like Gwyneth Paltrow are launching magazines because it’s “very legitimizing for the brand—and a really interesting way of … getting across our point of view and what our values are.” 

Success leaves clues: celebrity brands thrive with magazines.

Are you next?

Learn More About Becoming an Instant Media Mogul
Boss Women Rock

Marie Kondo: Boss Women Rock’s First Honorary Celebrity Member

By | book authorship, business coach | No Comments

Why I’m Naming Marie Kondo the First Honorary Celebrity Member of Boss Women Rock

If you haven’t heard the name Marie Kondo by now, allow me to introduce you to the hottest celebrity in the home (and life) improvement industry.

Marie Kondo is taking over the airwaves with a hit reality show on Netflix and a book called “The Joy of Tidying Up: The Japanese Art of Decluttering and Organizing.” Marie is making waves on social media with legions of fans posting before and after photos of their closets and kitchen drawers using #mykonmari.

She’s so hot, Time magazine just named her one of the Top 100 Influential People!

“Identify the items you are using in this moment – and list what you love about each one. ” Marie Kondo

This post is my public declaration of making Marie Kondo the first honorary member of Boss Women Rock because she has seemingly gone from “Best-Kept Secret to Sought-After Expert” all while spreading light and joy around the world and making her mark on every soul who discovers her.

Here’s why Marie Kondo is a Boss Woman:

  1. Her entire brand is built around solving a problem: clutter and disorganization in the home leads to a messy life. She is teaching a transformational process to take her fans from having the life sucked out of them from having an overabundance of things in their spaces to feeling joyful and appreciative of every single object they keep.
  2. She has a branded process around this transformational experience called The Konmari Method which is an easy to follow 5 step process for discarding, categorizing, keeping, and organizing your belongings “in one go.” https://konmari.com/pages/about This branded process ensures others can replicate her method and get similar results.
  3. Since she has a branded process, she has developed a system to train other consultants to become officially certified creating another revenue stream and freeing her to work ON building her empire. Imagine how different her business would be if she would have built a business solely on her one-on-on client work. https://konmari.com/pages/consultants
  4. She is leveraging the power of “real media” including appearances on 50 major Japanese television and radio programs as well as in Time Magazine, The New York Times, The Wall Street Journal, The London Times, Vogue Magazine, the Ellen Show, the Rachael Ray Show and many more.
  5. Her personal brand is consistent and impeccable in color, visual style, personality, and social media use. Even her clothes are a reflection of her brand with mostly white tops and patterned skirts in a modern, non-fussy style being her signature look.

So, what can you learn from Marie Kondo to build your business and brand?

  1. That becoming the “next big thing” in your industry is a process built on a system of leveraging your authority and being seen as a celebrity in “real media.”
  2. That you need to have a branded process to how you provide an outcome and transformation in other’s lives.
  3. That empires are built by scaling your business in a trainable format that others can implement.
  4. That personal branding is key and deserves your time, attention, and investment of resources.

Want the inside secrets on how to go from Best-Kept Secret to Sought-After Expert? They’re all inside my latest book.

Get it on Amazon today >> www.BossWomenRockBook.com

Boss Women Rock Book

women in business expert

Women Business Expert & Keynote Speaker

By | branding, keynote speaker | No Comments

PRESS RELEASE – Jen DeVore Richter Featured Keynote Speaker & Women Business Expert Presents Personal Branding Keynote Speech for Real Estate Agents During State Tour Sponsored by D.R. Horton

Women’s Business Expert & Keynote Speaker

Event helps real estate agent professionals with elevating their marketing effectiveness using modern business growth strategies.

Tampa, FL – November 2 & 3, 2017 – Jen DeVore Richter, author, professional speaker, and expert in small business marketing and personal branding presented her signature keynote presentation “How to Leverage Personal Branding to Attract More Buyers & Sellers” to groups of real estate agents during a Florida state tour sponsored by D.R. Horton.women business expert

DeVore Richter uncovered celebrity marketing secrets and proprietary and proven blueprinted process for business growth success including:

  • How to Land REAL Media Exposure Without Hiring an Expensive Publicist
  • How to Ethically Steal the Spotlight from Your Competition by Modeling or Hacking Success
  • How to Land Your Ideal Perfect Clients by NOT Following Status Quo

According to the meeting organizer and Marketing Manager, Amanda May her presentation, “provided great value for our entire sales team. So much so that ⅓ of our participants have chosen to take advantage of her additional coaching that she offers. We really enjoyed having Jen with us and highly, highly recommend her to anyone thinking about booking her and empowering your team to market themselves and their business.”

About the Speaker:

Jen DeVore Richer is an author, national keynote speaker, women business expert, and CEO of Boss Women Rock. In a career and life changing move, Jen quit her job working for NASA as a marketing executive to pursue the American dream of owning her own business. After 12 years of success, she is now on a mission to inspire 1 million people to redefine what success looks like for them and to flip the national small business failure rate of 80% upside down to achieve a success rate of 80% or better.

Jen is a media expert and contributor for the HuffPost sharing insights and articles about small business growth. She was published in the media 28 times in 2017.

Her creative approach to business has been published in multiple books including her latest: Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert as well as her magazine and podcast, Boss Women Rock: Success Secrets.

She resides in Jacksonville, FL near Ponte Vedra Beach with her husband and his two children.

To book Jen as a keynote speaker for your women business expert event, please call (904) 382-7255.

The identity revolution

The Identity Revolution

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There is a revolution taking place in the business world today and thought leaders in their industries are jumping in early. At Boss Women Rock, we have coined the phrase, “Identity Revolution” to describe it.

The line between industry expert and media personality is blurred resulting in the new Identity Revolution in marketing. As internet technology makes it easier for you to build a platform AND business, leading media personalities adopt business building skills from entrepreneurs and entrepreneurs adopt brand building skills from leading media personalities to leverage their personal clout into business success.

You’ve seen this happening by the likes of Barbara Corcoran and Daymond John on Shark Tank, Dr. Oz, and by YouTube sensation beauty expert Kandee Johnson. By hosting a podcast, writing books, and sharing content, I am actually doing it too!

Media Personality + Entrepreneur = Celebrepreneur

Whether you’re currently working in media as on-air talent and looking to build your own brand based empire OR a local high level business owner looking to leverage your clout into new opportunities, the concept of becoming a Rockstar Professional is important for you to know.

In this place where the two worlds collide, media meets business, you’ll find like minded professionals who seek to: 

  • leverage their expertise and experience into powerful personal brands as authors, speakers, media experts, and online influencers
  • benefit from relationships with the industries top women and men of influence
  • gain insights into how to attract new business opportunities on not just a local level, but a regional, national, or worldwide platform
  • think beyond the typical path and pave a new future for themselves

My focus is on inspiring and empowering those with the attitude, expertise, and drive to thrive as the authority in their industry so they can enjoy new levels of freedom and fulfillment. 

Why am I Telling You About This?

The concept of the “Identity Revolution” is important to know about so you can be current on new marketing strategies. I want to caution you to not let the superficial thrill of being “famous in your industry” make you lose sight of why this type of business growth system may or may not be for you. It is for you if you have a positive and uplifting message to share with the world and you want to gain control of your business or career so you have the freedom in your life to spend your time with the causes and people that really matter to you.

Shifting Your Mindset

Do you have what it takes to become a Rockstar Professional? Personal Branding Speaker Jen DeVore Richter


  • I seek to effectively communicate my message and impact others positively.
  • As a leader, I know it is important to make time to work “on” the business and not just “in” it.
  • I am committed to doing whatever it takes to reach my goals.


  • I am at the top of my industry and can back up my expertise with education and training.
  • My peers respect and value my opinion. My reputation is excellent.
  • My approach is unique, makes and impact, and is highly sought after.


  • When I make decisions about my business, I consider the long term big picture.
  • When I set my mind to something, I see it through to the end.
  • Nothing can stop me from achieving my dream.

Congratulations! If you selected one or more questions then you have the formula to succeed!


available on iTunesActions You Should Take

The action that I would like for you to reflect on the formula I provided. On a scale of 1-10, rate yourself in these areas:

ATTITUDE – at what level are you willing to put yourself out there and share your ideas?

EXPERTISE – do you have all of the skill and knowledge you need to be a thought leader?

DRIVE – how committed are you to achieving your bold vision?

Free online training grab my spot women in leadership

Improve Your Brand

The 5 Keys to Improve Your Brand

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 Develop your personal brand to make your BOLD vision come to life

Adaptation is Key

People do business with people they know, like, and trust. If you are a business owner or executive trying to stand out in a crowded marketplace or workplace, then you absolutely must develop your personal brand to communicate your unique value. The best way to do this is to be or become THE expert in your industry on a specific topic.

Plus, as the business environment changes rapidly, so do our product and service offerings. We must be able to adapt to new customer demands. What is needed one day, may be out of demand the next. So, building a personal brand is an important step to being able to quickly adapt.

What is a Brand?

Now, most people think that a brand is just a logo. This is a common misconception.

A logo is only a very small part of a brand. Imagine an iceberg. In your mind’s eye, picture the tip of the iceberg above the surface and the majority of the iceberg below the surface. In brand development, the logo is the tip of the iceberg. A brand is so much more than a logo. That is where the 5 Chords of Branding come into play.

Recently, I was speaking to one of my clients who is an aspiring speaker on the topics of Leadership and Customer Service. We will call her Michelle. Michelle has a successful business in the real estate industry and has spent the last decade or so building the business brand. She is a well known workshop leader in her industry but, now she seeks to take her knowledge of leadership and customer service and transition into becoming a keynote speaker on the main stage at sales conferences in different industries. img_1009

She needs to develop her personal brand to make this bold vision come to life.

Your goals may not be to move onto the main stage at a big national sales conference. Your goals may include expanding your service offerings to offer community workshops or your own events.

The point is that you never know where your career will take you and what opportunities are in store for you to share and inspire, and building your personal brand is the foundation for those dreams to become a reality.

A brand is comprised of 5 key elements, or chords, as we like to call them at Boss Women Rock.

How To Determine Your Brand’s 5 Chords

  1. Values – this is probably the most important aspect of a personal brand. What do stand for? What do you stand against? By identifying and communicating your values in your marketing you will attract like minded customers, partners, and supporters. Your community will begin to form and your work will be more fulfilling and purposeful because you will be true to yourself.
  2. Style – your visual style is important to develop so that you’re putting your best foot forward and able to stand out in a crowded marketplace. The includes the colors associated with your brand, the photography style, even what you wear!
  3. Message – what is your message? What you say is important in brand building, but also important is how you say it. What is the tone of your message? Are you funny like Ellen Degeneres or thought provoking like Oprah?
  4. Experience – how do people feel when they interact with your brand? Are they inspired, pampered, empowered? Think about all the ways one interacts with your brand and ensure they customer experience is consistent with your values.
  5. It Factor – many people think the “it factor” is something you are just born with. You either have it or not. Like a famous Hollywood celebrity, they were destined for greatness. You may feel like success is for other people. But, the truth is- you have “it factor” too! We all have unique talents and gifts that deserve to be shared with the world. Your quirks are what make you different, and in business different is good!

Why am I Telling You This Story?

Because once you have your 5 Chords established, the brand development process starts to come to life! You will build a business that is a reflection of your true self. Being confident in who you are and able to communicate it is the first step to being seen as the expert in your industry and financial freedom.

The main takeaway here is that you never know where your business will take you. So you need to be confident in your personal brand. Because it’ll be the foundation for your business dreams to become a reality.








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authority marketing jen devore

5 Key Actions Savvy Entrepreneurs Take To Become Known as the Authority in Their Industries

By | branding | No Comments

In this age of popular TV shows such as Shark Tank, The Profit, and How I Made My Millions, today’s top stars aren’t just movie actors and musicians anymore. Now they’re movers and shakers and entrepreneurs like Barbara Corcoran, Elon Musk, and Daymond John. This phenomenon of entrepreneurial-based entertainment is creating a new type of celebrity—the “celebrepreneur.”

These celebrepreneurs stand out because they have established themselves as the authority figures in their industries by not only being successful business owners, but also mediasavvy marketers.

As a consumer, there are a sea of options in every field—from legal services, business coaching, health and wellness, and more. Now, instead of wading through the pile, consumers do business with companies that have high profile leaders and emulate those whom they look up to in media.

This movement impacts nearly every industry, including yours. If you would like to separate yourself from the competition and earn attention as THE authority in your industry, you will want to master the 5 key actions savvy entrepreneurs take to become known as the expert in their industries through authority marketing.

5 Key Actions Savvy Entrepreneurs Take To Become Known as the Authority in Their Industries | Authority Marketing

1. Develop your unique value proposition and Claim to Fame

Develop a unique, credible, and authentic personal brand that will position you as an industry authority. Begin by determining what sets you apart from your competition. What’s your unique point of view, values, and proven process?

To get started, complete this template for your unique value proposition by filling in the blanks:

I work with __________________________ who want to ___________________________ so they can ____________________ and _____________________.

Additionally, identify your Claim to Fame, which is the thing that only you have done or can do.

Examples of a Claim to Fame:Jen Richter Author

Write a book

Become a featured writer on a high profile online magazine

Develop and document your proven approach or unique system

Obtain a special certification

Win an award

Accomplish a major feat

Do something unusual

2. Create and market your unique content and insights

The goal is to create content that will provide value and attract new customers. Your aim should be to build an audience using original content, such as videos and blog posts. Incorporate lead magnets into your content marketing plan. Lead magnets are a way to build your email list by providing valuable content to your audience for free in exchange for their email address. This is important because you will nurture your prospects through time, build trust, and grow your online sales funnel.

authority marketing toolkit

TIP: Package your expertise and proven approach into a product to build passive income and new revenue streams. CLICK & BUY JEN’S AUTHORITY MARKETING TOOLKIT ON PAYPAL

Here are 5 authority marketing ideas:

1. Howto blog posts

2. Top 10 lists

3. VIP access videos

4. Free report

5. Ebook or white paper

3. Actively pursue media publicity

Boost credibility and establish your place as an industry expert through media coverage and placements. Publicity and endorsements present you to your target audience as the better choice over the competition. Leverage all publicity by showcasing it on your website, social media, and other marketing collateral.

4. Become a professional at public speaking

Elevate yourself to expert status and monetize your expertise through speaking engagements relevant to your industry. As an industry authority, your point of view must be unique and you must have a proven approach, compelling story, or experience. Business speakers are elevated to expert status when they approach these opportunities with professionalism and showcase a high standard of delivery that provides their audience with value.

Action tip: Can’t find a stage to speak from? Make your own. Create your own events to boost credibility and reach new audiences. Selfhosted workshops, events, and retreats are a lucrative way to build expert status.

5. Write a business book on your expert topic

Establish yourself as the go-to expert in your industry by accumulating your expert ideas and experience-based knowledge by developing an industryspecific book. Due to technology advances, business owners and experts can now self-publish instead of signing with large publishing houses. As an added bonus, book authorship complements public speaking and solidifies your credibility.

If your competition is closing in on you, the best way to separate yourself from the pack is to establish yourself as THE expert in your industry. By capitalizing on your expertise, you can gain an edge and build a customer or client base that is loyal to you. Someone in your industry is the authority, why not you?



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why you need a personal brand

Why You Need a Personal Brand

By | branding

Video Transcript

Hi! Jen here and the purpose of this video is to answer the question, “Why do I need a personal brand?” Well, you need a personal brand basically for one reason and that is to stand out in your industry, whether you work for yourself or you work for someone else. By owning and building and crafting and sharing your personal brand, you will be able to have better results at your career.

Jen Richter Author

Personal Branding Expert, Jen DeVore Richter

The job that you have today may not be the job that you want in the future and if you can explain to people what your value is, what makes you different from your competition, what you are the best at and why people would want to hire you, then that is developing your personal brand and can move you from where you are today to where you want to be in the future.

So if that sounds like something that is of interest to you, moving and building the life that you really want to have, not just living in the one that you have today, then building and creating a personal brand is right for you.

Did you like this post? If so, please share it on social media to help others understand how to get stuck out of a career rut.


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What’s Your One Thing?

By | branding

Video Transcription

What’s Your Claim to Fame?

Hey! It’s Jen and I wanted to take some time today to get you thinking about an important question that contributes to your personal brand and that question is, “What’s your one thing?” What do I mean by your one thing? Well, as a marketing agency owner, I often have interns from the local college come work with us for a semester and when I’m doing the interview process with them, I always ask them, “What’s your one thing? What’s the thing that you do better than anyone else?” and sometimes they scratch their head and they can’t really think about it or they just say something vague like, “I’m a creative person.” But that’s not a one thing, right?

Knowing Your One Thing That Makes You Unique is Key to Building a Personal Brand

So I’m looking for someone to hire. If I’m looking for someone to bring into my agency, I need to know what’s your one thing. What is the thing that you do better than anyone? This is your Claim to FameAnd you might not even be like a complete total expert on it, but you might have a different way of doing it. You might have a unique approach. You might have a unique outlook and if that is true, then that’s your one thing.

So I would encourage you, if you haven’t thought about what is your one thing, take some time to do that today and then leave me a note. Let me know. What’s your one thing? What are you better at than anyone else? I can’t wait to hear about it.

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4 key steps to reinventing your career

4 Key Steps to Reinventing Your Career

By | branding

Video Transcript – Watch the Video HERE.

4 Key Steps to Reinventing Your Career

Hi. Jen here. The purpose of this video is to answer the question, “How can I reinvent my career?” You may be in a job or in a career that doesn’t really make you that happy. You might not be waking up each morning full of passion and energy about getting to work and if that’s you, you may need to think about making a switch. I have personally done this. So while I’ve been a marketing executive and a marketing professional for over 20 years and a business owner for over 12 years, I have made changes in my career that make me happier.

I first started out in Corporate America and I worked for some awesome brands. I worked at two television stations. I’ve worked at Kennedy Space Center. I’ve worked for a beautiful nonprofit that works with children in in-school programs, teaching them about the entrepreneurial spirit. I’ve also been a photographer and a business owner that way and also a marketing agency owner and while those jobs were related, they definitely required me to make a transition and I had four main things that I did when I wanted to make a change in my career and reinvent myself.

Four Main Things You Can Do to Reinvent Your Career

1. Learn a New Skillreinventing your career

Number one was that I learned a new skill. I took the time to take a class back at the college or at the community college, even though I already had a master’s degree. So it’s never too late to learn a new skill and I would encourage you to check out the online catalog at the community college and see if there is a class that inspires you that makes you want to make a change.

2. Make New Connections

The second thing that I did was that I connected with other people that I knew that were in that industry or in that particular career field. So for example, when I decided to shut my photography business down and make a move to being a marketing agency owner, the very first thing that I did was join the local Chamber of Commerce and that really got me connected with business owners and other marketing agency owners so that I could start to build my network.

3. Find a Mentor

The third thing that I did was find a mentor. Even if your mentor is an online mentor or a program that is online or a series of videos that a person is sharing with you to help describe and share life experiences, it’s important for you to find a mentor. If that doesn’t work for you, I would encourage you to find a mentor in person. Maybe that’s in your town or that you can communicate with over the phone or over email. So that would be really vital to help you move and transition.

4. Dig Deep to Find Out What Makes You Happy

The last thing that would be important to making a career move or a transition is to really do some self-assessment and some introspection into really what makes you happy and I don’t mean financially and I don’t mean by the job title that you have.

What is going to make you happy are the things that you’re going to do on a daily basis, right? So if you’re making a lot of money and you have a fancy job title, but the day-to-day activities of your life and of your job aren’t making you happy, then it might be time for you to reinvent yourself. I would encourage you to really dig deep and really think about what is it going to take to make yourself happy. What do you need in your life to make yourself happy?

So that’s it. Those are my four main things. Number one, go learn a new skill. Number two, connect with others that can help you in that new transition. Number three find a mentor, someone that can share insight or education about transitioning into a new career and number four, really do some self-assessment on what is going to make you happy. So I hope those tips help you with your process of reinvention.

Did you like this post? Please share it on social media to help others with their process of reinvention.

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