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marketing Archives - Sales & Marketing Keynote Speaker | Jen DeVore Richter

how to attract new clients

How to Attract New Clients to Your Business

By | business coach | No Comments

If you’re not attracting clients that value you and want to pay your rates, your system is broken. Good news! It can be fixed!

Here’s the truth: only 1% of the people that see your marketing when you put it in front of them are “Now Buyers” meaning that they are in need of your services right then.

99% are NOT Now Buyers. The vast majority will need to be nurtured through time. For some that amount of time could be years, for others months, and for some just days. The fortune is in the follow up.

Plus, today’s savvy and skeptical consumers expect more out of the brands they do business with. They need and value information that helps them make decisions.

MATCH YOUR MARKETING TO THE WAY PEOPLE BUY

To maximize your marketing, you will need a system to attract prospects, stay top of mind, and make the right offers that move them to the next step in your sales process at the right time for them.

We owe it to them to make our marketing fun and valuable!

This is called the Buyer’s Journey.

The best way to nurture the Buyer’s Journey is with a funnel because it can be automated.

I know from experience, that it’s just too difficult and time consuming for most business owners to manually chase after clients one at a time and try to maintain a relationship over years without the proper tools.

Something will fall through the cracks.

Don’t miss out on opportunities to fill your pipeline and land new clients!

website sales funnelI launched this magazine funnel for a client today and she’s already landed highly qualified prospects onto her email list within HOURS with ZERO AD SPEND.

We just matched her marketing to the way her clients buy.

If you’re ready to see where the hidden potential is in your business, please download my FREE SALES AND MARKETING GUIDE to get started.

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Marketing Consistency is Key in Brand Building

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The 3 Pillars of Marketing – Consistency is Key

Are you trying to build an audience for your brand and spread your message so that you can fulfill your purpose?

As business owners we find ourselves pulled in many different directions and it’s easy to lose track of the things that don’t produce immediate return on investment. When I first started my podcast, I had the goal of releasing an episode a week. I had all the best intentions and quickly realized that without a dedicated time on my calendar to release the podcast episodes my goal of releasing one a week was not being met.

purpose filled business

Click to Listen on iTunes

Recently I was doing an interview with another business owner and she mentioned to me how much the podcast episodes have helped her and that they literally have changed her life in some ways. It was then that I realized the importance of keeping my message out in front of my audience and realized a more urgent need to get back on track and improve my consistency. So I’m telling you these lessons because not because I’m doing everything right but because they are lessons I’m learning along with you.

Make Time for Creating

There are basically two things that you need to improve consistency in your marketing. The first is dedicated time set aside to write and produce your content. So you should block off on your calendar for weeks in advance they set dedicated time and consider it an appointment with yourself and with your audience members that you must keep no matter what.

Use a Content Calendar

The other aspect of improving consistency in your marketing is to use a content calendar. A content calendar can help you pre-plan your content so that when it comes down to actually producing content you don’t have to think about what it is you’re going to say or write. It’s already been determined taking the guesswork out of it.

If everything is systemized you can outsource the production and ensure a quicker turnaround time. On a deeper level I think consistency in marketing is key because you have a message that you’re meant to share with the world and if you’re not consistent with spreading that message your audience will lose track of you. You will not be able to make the difference that you are intending to make.

Ensure Your Content Has a Consistent Standard

Brands are built on consistency in look, feel, and the way in which a message is delivered

If you’re trying to build a brand then you are going to need to pay more attention to being consistent with your message.

The mindset shift that this is going to require you to take is to move from a harvesting mindset to a planting seeds mindset. Making time to regularly share your message and connect with your audience may not have an immediate return on your investment of time but eventually it will pay off. Your message will be heard and your audience lives will be changed.

An action item that I would encourage you to take right now is to simply plan out your blog, social media, or podcast content for the next 12 weeks. Let’s start with small actions, because they can make a big impact.

Also I do have a free online training that I would like to give to you as a gift. Visit www.JustMetJen.com to download a free copy of the Rockstar Professionals Toolkit which has a blueprint to my branding process as well as a free guide and checklist.

Until next time.

God bless you!

 

know what you need

The 3 Pillars of Marketing – Knowing What You Need

By | business coach, marketing | No Comments

We will cover an important concept that allows you to make better business decisions so you can be a good steward of your finances and achieve your dreams through effective marketing.

In the last post we covered the Three Pillars of Marketing concept developed over the last four years by my partners and I at Boss Women Rock. You can learn more about it in detail on the previous post, so go back and check it out if you’d like to know more.

The Three Pillars Include Branding, Tools, and Marketing

Working with business owners, we began to see a pattern emerging over time. That pattern was that most businesses were failing because the owner did not have a plan for marketing. They were winging it so to speak. The three pillars of marketing was our way of explaining a very simple process for ensuring marketing success.

We were inspired to create The Three Pillars of Marketing approach because a lot of business owners would come to us and say that they needed one thing when in reality, upon close examination of the sales and buying process of their customer, client, or patient they really needed something else entirely.

Importance of Mapping Out Your Plan

In order to know what you need to spread your message and accomplish your goals, you need to map out the experience that your audience has with you and every touch point along that journey.

The first impressions they have with you will be reflected in your brand so ask yourself

When they visit your website and social media channels, is the branding consistent?

Is your branding of a high quality and professionally done?

Also when they take the next step to making a buying decision, what is that process like for them? The goal is to meet them where they are. Bring your message to them. It’s important for you to know what social media platforms they use, what media they watch, and how they consume information. For instance, do they prefer watching video over reading?

Getting Started

To get started on this process, you simply need to map out the exact experience from the customer standpoint and review your current tools based on their point of view.

See which items need to be replaced, which items need to be upgraded, and which new tools you may need.

Once you understand that then you can build the necessary tools. You will build platforms and systems that provide a great experience for them which in turn improves your return on investment.

Next is the marketing. The main question to answer here is: How can you provide massive amounts of value by providing informative and entertaining content?

The Shift in Marketing

There is a shift taking place in business today. People do not want to be sold to in the traditional ways of advertising. But they do want solutions to their problems. To provide value and attract your ideal clients in the new economy, think creatively about how you can engage your audience. Perhaps a podcast would use your talents, or write a book, start a blog, create a video series or host an event. Get your message out. Build community. Start a movement. Make a difference.

Women's leadership speaker Jen DeVore RicterWhy am I Telling You This?

Let me share a short story with you that demonstrates the power of providing valuable content.

I’ve been doing a lot of speaking this year. I am speaking at live events, on webinars, and even here on the podcast. By shifting my focus into sharing insights and providing value, my message has begun to attract a group of like-minded professionals who are making an impact in their industries and on the world too. We’ve created a community both online and in-person lifting each other up and working toward our goals. This community is instrumental in my personal and business growth.

By taking the time to really think about how I could best serve as a communicator of ideas and facilitator of community, I’ve received new opportunities and blessings in my business and life.

Shifting Your Mindset

Now, there is a mindset shift that needs to happen in order for this to work and it’s basically the principle of giving in order to gain. Give value to them in the way in which they want to receive it.

Consider This

From the book, Go-Giver, the authors Bob Burg and John David Mann say, “Your true worth is determined by how much more you give in value than you take in payment.”

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3 pillars to effective marketing

The 3 Pillars of Marketing – Importance of Having a Plan

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Keep Your Small Business From Failing with Effective Marketing

The fact that eight out of 10 businesses fail within the first 18 months is unacceptable to me. So I am on a mission to change that statistic and help you avoid falling into the trap of small business failure.

The 3-step system for ensuring that your business is on track for success

The Three Pillars of Marketing Approach

The Three Pillars of Marketing is a concept developed by my partners and I at Boss Women Rock over the last four years. Based on our combined 50 years of experience as marketing professionals, the last 12 years as entrepreneurs, and last 6 years as marketing consultants specifically working with small to medium-sized businesses, we began to see a pattern emerging. The pattern was that most businesses were failing because the owner did not have a plan for marketing. They were winging it so to speak.  The Three Pillars of Marketing was our way of explaining a very simple process for ensuring marketing success.

What are the Three Pillars of Marketing?

Branding

We were inspired to create the Three Pillars of Marketing because a lot of business owners would come to us and say that they needed a website. In fact I had one client who had a $20,000 budget for a website but what they lacked before that was a solid brand. The first pillar is branding. Your brand is the essence of your company, it’s the promise you make to your audience. If you don’t have that worked out, your website design will miss the mark. Jen Book Signing

Tools

The second pillar is tools. Once you have your brand established, are recognizable, consistent, and differentiated in your Market or industry, then it is safe to move forward with building out all of the various tools that you will need to attract the ideal customer. Your tools include your website, social media channels, sales funnels, books, advertising, public relations efforts, sales efforts, and every other way that you are investing in your business to purchase a new customer.

Marketing

The third pillar in the Three Pillars of Marketing is marketing. After you have your brand established and all of the tools that you need for success, you can begin investing in marketing, in purchasing a new customer. And yes, you do need to invest in buying a customer. To begin, think about what your acquisitions may be, and what your acquisition costs per customer are. Do this by examining or knowing what the lifetime value of a new client is to you. You should have that number worked out so that you know how to determine your marketing budget. If it the value of a new customer to you is, for example $4,000 then you know that in order to get a good return on investment out of your marketing, you can invest quite a bit of money in attracting that new client. Usually in business the companies that are spending the most to acquire new customers are the ones that are successful.

Shifting Your Mindset

The Three Pillars Approach to marketing will be a very helpful tool but will require a shift in your mindset when it comes to marketing. Instead of feeling the urge to jump ahead and skip stage one branding, and to start building tools or spending money on marketing, you must do the preceding step. Doing this will require some patience on your part but if you follow the formula: branding first, tools second, and marketing last, your efforts will be much more effective and you will be able to spread your message, create your movement, and serve your true purpose.

Take Action

Simply take an 8.5 by 11 piece of paper.Purpose Filled Business

  1. Divide it into three columns.
  2. Write branding at the top of the left-hand side column.
  3. Write tools at the top of the middle column.
  4. Write marketing at the top of the right-hand column.
  5. Then in the left column you’re going to quickly write down all of the different elements that are in your brand.
  6. In the middle column, jot down all of the different tools that you’re using to do your marketing including your website, social media, email marketing system etc.,
  7. Lastly on the right hand side of the third column please write down all of the different ways in which you are communicating your message with your audience.

For now the goal is to begin retraining your brain using The Three Pillars of Marketing Approach.

We will have more to come in the short future!

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Authority Marketing 101

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Authority Marketing Wins

What if I told you that there were very important ways of marketing your business without advertising that could attract a new audience to you and help you build your tribe of the perfect leads?

I recently had two major wins by leveraging Authority Marketing.

Each month our agency publishes a new blog post and shares the blog article with our newsletter subscriber list. On our list is the Publisher of a local business magazine. Within 5 minutes of hitting send on our newsletter, Joe, the publisher of the magazine emailed me back to ask if he could use a section of my article and republish it in his magazine giving me full credit. Of course I said yes! What a great way for me to pick up additional valuable media exposure at no cost to me. 

Another win I experienced leveraging authority marketing is that I held a live webinar on personal branding. I had about 45 people register for the webinar and 22 actually joined me. From those 22 individuals I was able to book 7 new coaching prospect calls. So, by providing value in the webinar, I earned 7 new leads!

Positioning Yourself as an Expert

Leveraging authority marketing is an important tool in building your position as an expert in your industry and creating new business opportunities. There are basically eight main categories of authority marketing strategies I will cover with you here.

Lead Generation

The first category is lead generation. I like to create value for my blog readers and social media followers in the form of ebooks, success kits, podcasts, and other forms of information that solves their problems. By giving away this free information and adding value to my audiences I can in return ask for their email address to access it and build my email list and leads.

Public Relations

A second form of authority marketing is leveraging free media publicity using public relations. By offering your expertise to reporters, writers, and interviewers you can find yourself in the spotlight. Public relations is an important tool to be used to spread your message without having to pay for advertising.

Event Marketing

Events and event marketing is another form of authority marketing that can be very effective in not only building your lead list but also for finding your ideal customers and buyers. You can host your own events or offer to speak at other organizations events for increased exposure for your business as well as additional revenue sources.

Content Marketing

The type of authority marketing that I personally enjoy the most is content marketing. If you’re struggling to make sense of what to post on social media in a way that can grow your business content marketing is the answer. You could begin by writing a blog post for your website either every week or every month and then sharing that blog post to your social media accounts. Again this is another way of providing excellent value to your audience.

Public Speaking

The fifth way of leveraging authority marketing is in public speaking. Well public speaking is the number one most common fear I believe it is the number one most effective thing that you can do to grow your business effectively. I encourage you to invest in yourself as a public speaker and to obtain the training Jen provided inspiration and motivation.and confidence you need to feel comfortable speaking either in front of a group we’re on camera. This will be key to your success as a rock star professional. 

 

Referral Marketing

Referral marketing is the next category of authority marketing that you should play close attention to. Referral marketing is finding Key strategic partners or joint venture partners that have the same audience as you do but are in a different non-competing business category. By working together and leveraging your joint expertise and audience lists you can benefit each other by growing your business is to each other’s markets.

Book Authorship

The seventh type of authority marketing I’d like to discuss is book authorship. Writing a book can be a game changer in your business. Book authorship is very important if you have ambitions to become a paid professional public speaker, land media interviews at a high-level, or you could even use it as a sales tool to mail it to your targeted ideal prospects. With the advent of technology, writing and publishing your own book has become easy and fun.

Product Development

Product development is an important aspect of authority marketing that you should pay attention to if you’re looking to create new levels of freedom and fulfillment in your career. Product development entails taking your expertise and converting it into products that can be sold or given away for free to your target audience in an effort to grow your business. You could take your expertise as a consultant coach or service provider, and convert it into a book a DVD series, a web series, a physical product, or even a available on itunesworkshop. The important key here is to think about how you could work smarter and not harder by leveraging your expertise and scaling your business into new revenue streams.

Why Am I Telling You About This?

In closing, authority marketing is all about providing value to your audience. The more you share and give away your unique insights and expertise the more you will gain in return. 

Shifting Your Mindset

Authority marketing requires that you change your mindset away from focusing on the short term. To build a business with this type of marketing you need to think like a gardener. You’re planting seeds and watering so you can reap the harvest next season.

Actions To Take

The action that I would like for you to take is to answer the question, “If you were going to write a book, what would the title be?”

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Using education marketing to grow your business

How to Use Education Marketing to Grow Your Business

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Sharing Your Knowledge

At church recently, I was speaking with a member of the congregation who is a woman business owner. She is actually a real estate agent and celebrating the one year anniversary of her business. She mentioned to me that she was in need of some marketing advice and since she was just starting was looking for some resources that could empower and educate herself. She wanted to learn how marketing could drive business growth.

We started talking about the value of podcasts and I mentioned to her that I have a podcast where I regularly share marketing and business advice with women business owners.

When I pulled up my podcast on her iTunes on her iPhone she asked me why I would put so much effort and work into sharing my ideas in the podcast.

I was happy to explain to her that through the sharing of my intellectual property my experience and my expertise, I was able to grow my audience online, increase the number of leads that come to my business, and find people that are my ideal client. Behind the Scenes with Jen DeVore

The importance of sharing your expertise and knowledge is in the relationships that are formed. When you are open to sharing your ideas and knowledge you are more likely to find customers and clients that will want to work with you. People want to do business with people that they know, like, and trust and by sharing your expertise you build those relationships.

There are numerous ways that you can share your expertise and grow your audience. You should examine each option and find the ways that match with your unique gifts and talents.

Here are a few examples of ways you can create content for your customers or clients:

  • Podcasting on Sound, iTunes, or your website
  • Writing books and getting them published
  • Producing videos and sharing them social media
  • Taking photos and putting them online
  • Creating ebooks or downloads for your website
  • Designing infographics for social media
  • Speaking in front of groups
  • Hosting events

Why am I Telling You This Story and Giving You This Exercise?

There is a revolution happening in business. The entrepreneurs and business professionals that provide value by giving away their intellectual property are becoming known as the authority in their industries.

Shifting Your Mindset

This attitude will require that you take you adopt a “givers gain” mindset that is open to sharing ideas and expertise. You will receive more in the end through giving away your valuable knowledge. This is a different approach than advertising or “push” marketing.

Actions You Should Take

The action that I would like for you to take this week is to write an article you could post on your blog or social media or record a video that provides the solution to your customer’s frequent problems or answers a common question.

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Connecting with your audience and building influence

Connecting With Your Audience & Building Influence

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Connecting With Your Audience

In this article, we’re going to be discussing how you can truly connect with your audience in ways that go beyond social media shout-outs, and blog post comments, with real life connections that have the potential to be life-changing.

Recently, I was on an airplane flying from Jacksonville to St. Louis for a speaking engagement. As I boarded the airplane early in the morning I realized that I was assigned the middle seat. The woman who was sitting by the window appeared to be having a very bad day when I struggled to put my belongings under my seat and dug the seat belt out of the seat cushions. I gave her a small smile and said good morning. She looked at me with a little bit of sadness on her face and I could tell that she was on the verge of tears. I asked her, “Are you okay?” and she said no. “I thought my flight was at 8 o’clock this morning,” she said,  “but it was actually at 8 o’clock tonight. So I’ve started my morning off frustrated trying to rearrange my flights and am just having a really bad day.”

Take Time To Listen

Her name was Layla and I listened as she told me story after story of how she felt like life was beating her down. She had lost her job recently. She was having problems with her relationships. And was searching for a purpose in her life. She told me that she really wanted to start a business but she lacked vision for how to do it. 

I felt when she said those words to me that God had put me in that middle seat at that time in the morning specifically to meet Layla and to be an encouragement to her.

I said to her you’re not going to believe this but I am in the Bold Vision business. I told her that I was on my way to the speaking engagement in St. Louis and that I had just written a book that helps people gain clarity over their lives and the direction of their business or career choices. Her eyes widened as I took a copy of my book out of my bag and handed it to her as a gift. She asked “Really? I can’t believe my luck! This is turning out to be the best day ever!” She smiled as she thumbed through the book and told me that she was so happy that her day had turned around and that I was sitting next to her. Layla and I had a great connection that morning on the airplane. I was able to be an encouragement to her using not only my personal friendship but also using my work and the purpose that I find as a speaker. What started out as a terrible day turned into a new connection and I hope a renewed sense of direction for Layla.

Use Your Influence to Lift Others Up

I am sharing this story with you to encourage you to look for real ways of connecting with your audience. When everyone else is wrapped up in social media followers and fans, we need to be focused on lifting each other up. available on itunes

Shifting Your Mindset

This attitude will require that you take a mindset shift away from always looking to your phone as a way to connect to your audience, and instead open your eyes and heart to those around you.

Actions You Should Take

The action that I would like for you to take this week is to look for one person that you can uplift in business. Perhaps it’s sharing a tip or trick that you know could save them lots of time and money. Perhaps it’s just saying an encouraging word and giving a compliment.


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50 Marketing Secrets of Successful Women | Book Launch

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I am very pleased to be a part of the launch of Teen Hughes’ book 50 Marketing Secrets of Successful Women. Teena asked me to write a chapter for this book that is a compilation of some of the best ideas in marketing. My section on how to grow your audience with podcasting can be seen on pages 28-29.

About the Book 50 Marketing Secrets of Successful Women

A note from Teena

Women all over the world are starting their own businesses, which is a truly remarkable thing!50 marketing secrets of successful women

Their passion for their product or service is there in abundance, but sometimes it’s harder to get the message out than they originally thought, and “marketing” sounds too hard to achieve. In Australia, when we can’t do something right now, we say we’re putting it in “the Too Hard Basket”, and I think this is where a lot of people put their marketing.

In this book I have gathered 50 tips from amazing women around the planet who are happy to share their successful techniques. I am thrilled to be able to bring these two groups of women together – those having success with marketing, and those needing support with their marketing. It’s a match made in heaven!

Let’s ALL learn new and simple ways to boost our businesses!

Teena Hughes
TeenaHughesOnline.com

To get your copy of 50 Marketing Secrets, please visit http://42jump.com/buy50secrets.

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Storytelling to Grow Your Business

Using Story Telling to Grow Your Business

By | branding

CLICK TO LISTEN ON SOUNDCLOUD

Story Telling to Grow Your Business

Story Telling has become a powerful tool in marketing because technology has leveled the playing field. Technology in the palm of our hands has enabled brands both big and small to be able to reach new audiences, spread their messages farther, and create movements around their businesses.

According to a recent article in Forbes Magazine, storytelling is important in this new economy for brand engagement and the best way to engage your audience members and potential customers or clients is  by tapping into their emotions. Stories are the mechanism for building emotional engagement with your brand.

If you are looking to build a Purpose Filled Business this means that you are mission-driven. You have a message to share, a movement to create, and something bigger than you to build. In order to create a platform for your movement you will need to have a collection of stories related to your company and the impact that you are making on your community. available on itunes

Stories to Grow Your Business

Let me use a story to demonstrate how stories can be used to grow your business. This week I launched a new service offering in my company Boss Women Rock. It is called VIP Days.

In a VIP Day, a client gets to work with me one-on-one for either a half-day or full-day to focus on a marketing issue that has been frustrating them. As I was beginning to create the marketing pieces for this new VIP Day, I stopped to take a moment and reflect on a recent client success story that I have that would demonstrate the value of working with me one-on-one as a coach. Fortunately, I have had a very big success with one of my clients named April.

April is the marketing manager for a very high-profile attorney and April had been very frustrated with her social media and blogging efforts. She was feeling overwhelmed because she never knew what to write each month and was spinning her wheels trying to get content created on a regular basis. Through working with me as her coach, I was able to give her a super easy and simple system that she can follow for creating content. We actually were able to plan an entire year’s worth of social media and blog content in one day which resulted in a 407 percent increase in their content marketing score for the year in a very short period of time. I used my client success story with April as a story to demonstrate and launch the new VIP Day service offering to great success. Personal Branding Speaker Jen DeVore Richter

Your Stories Matter

Stories matter in companies because they build a legacy that can be passed down much like a family history can be passed down. When the influencers inside your company know the stories and are able to communicate them they can build your company’s legacy for you .

So telling your stories and creating a collection of company stories is vital. It is very important for you to tell the stories of your clients and customers, those of your successes, and even those of your failures, in order to build that emotional connection and impact.

Being Relatable is Key

Being relatable is key. You must share stories that your audience can relate to. They need to be able to see themselves inside the story or it needs to be universally appealing. Your company story should not be “inside jokes” or  “you had to be there moments.”

Build a Library of Stories

The best way to ensure that your company stories are used effectively is to build a library. You can use a simple system like Google Documents, Evernote, or another text editing documentation system that lives in the cloud, in order to ensure that you were leadership and customer services teams most importantly, have access to them. 

It will also be important for you to record your brand and business stories on video so that they can be shared on social media and an email marketing or anywhere content lives on the internet and your audience is listening.

Why am I Telling You This Story and Giving You This Exercise?

I am giving you this information to inspire you to begin to think about how you can document the stories of your brand. You already have these stories at your disposal. They may just be locked away in your memories somewhere. The other key that you will want to do when you document your stories is to match them up with the problems that the story demonstrates and that you solve. You can easily index your library of stories by key terms in order to make this process easy and fun.

Shifting Your Mindset

Beginning to tell a brand story is going to require a mindset shift. It is going to require that you move away from only focusing on your services, or the features and benefits of your product. While those things are important for you to communicate in your marketing, remember: stories sell.

Actions You Should Take

The action that I would like for you to take this week is to think of one problem that your business or brand solves for  your customers and think of one story from your company’s history that demonstrate how you solved that problem for someone else. Be sure to write this down the story and if you’re feeling ambitious record it on video and share it with your social media followers. I can’t wait to hear your stories and see your Purpose Filled Business grow.

 

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Become a Great Leader

Becoming a Great Leader

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Becoming a Great Leader

Here is why this is an important topic for you to know.

As business owners, entrepreneurs, and women in business, it is important for us to recognize that in order to get to a position where we can inspire and influence others and share our message, we need to be in a position of leadership.

Being a leader instead of a do-er frees you up from working IN the business to working ON the business. Working ON the business is an important step to take if your goal is to make an impact on others.

My Experience Story

When I started my entrepreneurial journey 12 years ago I made the mistake of trying to do everything myself. While I did have a small team of assistants that I had hired and trained, the mistake that I made was not building in the systems that I needed in order for the business to run without me in it.

My assistants were fantastic at helping me with specific projects, working specific events, and doing the tasks that were assigned as they came up. They were fun people to be around they kept me inspired and we all had a wonderful time working together. Where I went wrong was that I failed to create implement and document systems for every part of my business so that the team could run the business without me there to manage them.

Another mistake I made was that I had built a brand around my name so clients would only hire my company if I personally was the one that was providing the service. I had failed to build a brand that could be converted into an Empire.  I had built a company based on my personal reputation and connections and created a nice job for myself within the business. But I had failed to build a self-sustaining company.

There are basically two components that every entrepreneur, business owner, or business professional needs to be a leader in their company. These two items are status and systems. Behind the Scenes with Jen DeVore

Status Matters

Status is your personal brand and how you are perceived in your industry. It is important to build a personal brand and reputation that positions you as an expert and a thought leader in your industry. Once you are seen as the authority in your space you will be able to spread your message to a wider audience and be given platforms from which to share your ideas.

Systems are Key

Systems are vital so that you can be active in working on your business as the Visionary and person in control of your company’s mission, culture and impact. Systems will allow you to scale and replicate the processes that you use in your company. Once you have systems in place team members can be trained to do things the way you want them to be done in order to achieve the result you desire.

Without status and systems together you will lack the ability to build a business that runs without you managing the day-to-day operations.

With status and systems together you will be able to build an Empire and team around you so that you can spread your message, start your movement and make a difference in the world.

If you are at the point where you are too busy working in your business or at your job to lift your head up raise your eyes and focus on the future ahead then you need to make a change and begin to elevate your status and create systems in your business.

Know Your Core Competencies

In order to build your brand and develop systems that will create your Empire you will need to know your core competencies so that you can leverage your strengths in your brand and business and hire talented people to help you fill the gaps with your weaknesses. For example if writing is not your favorite thing to do then it would be wise to invest in a professional copywriter and editor to help you express your ideas. Another example would be if accounting managing your books makes you cringe then it would be smart to hire a professional bookkeeper to help you manage your finances. By taking an inventory of your key competencies you’ll begin to see which tasks in your business need to be outsourced immediately and which tap you may consider doing yourself.

Why am I Telling You This Story and Giving You This Exercise?

I am sharing this information with you so that you won’t make the mistake that I made 12 years ago. My goal is to save you lots of time, lots of money and enable you to the fulfill your purpose. By elevating your status and developing systems that your team can run for you, you will be able to achieve your goals.

Jen provided inspiration and motivation.

Shifting Your Mindset

Elevating your status and developing systems will require that you change your mindset. Your mindset will need to be changed away from feeling like you are the only person that can work in your business. If you are a little bit of a control freak or type A personality that likes everything done just so, this is going to be tough for you. But you are probably the person that needs to hear this message the most. I say this with love because I used to be like that. I thought that my way was the best way. By creating systems for how I wanted things done and implementing a training program that my team could follow I’ve been able to achieve The Best of Both Worlds. I get things done the way that I want them to be done but other people do the work for me. This frees me up just focus on empowering women on their intro entrepreneurial journey and fulfilling my purpose in the world.

Actions You Should Take

The action that I want you to take this week is to create a list of 5 things that you could delegate out that will move your business forward. Take an hour or two and think about the top marketing tactics that you are doing currently in your business that you could hire someone else to do. Then make the time to outline a system for each of the five marketing tactics keeping in mind the goal that you will outsource or hire someone to implement the system for you. These could be writing your blog posts, designing your newsletters, scheduling your social media posts, editing video or audio files, or creating graphics for marketing materials.

A resource that I recommend for outsourcing small tasks is Fiverr.com if you’re on a budget.

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