Marketing tips Archives - Attraction Marketing Expert

May 10

Audience Questions Answered: Marketing & Media Tips

By Jen DeVore Richter AI, ChatGPT, marketing, Marketing & Media Tips, Marketing tips, Passive Income, Publishing, Q&A

You have questions! I have answers!

Can ChatGPT be trusted? How do you secure advertisers to create passive income with a show, magazine, or channel? What tools do you need to build a subscriber list? What’s the future of AI + Publishing? Plus, many more questions about marketing, media, and self-publishing.

This video is a “garage sale” of the most frequently asked questions from YouTube viewers, Facebook group members, DMs, and face-to-face conversations that everyone can enjoy.

Just like at a garage sale, you never know what you’ll find!

Come explore marketing and media with us and join the conversation…

Click to watch the video and subscribe on YouTube.

Nov 30

3 Hacks to Save Hours a Week on Content Marketing

By Jen DeVore Richter Content Marketing, Content Marketing Strategy, content marketing tips, Marketers, marketing, Marketing tips, Marketing tricks

“Consistency is King!” is the mantra for content creators and content marketers everywhere, but how do you stay consistent while being a busy entrepreneur taking care of your clients, running the business, and staying on top of everything?

In this video, you will learn three productivity hacks that will help you stay more consistent with your content marketing even if you don’t have the budget to outsource tasks or just haven’t found the right team members yet.

Watch this video to understand:

the one strategy I used to publish a YouTube video every week NO MATTER WHAT for over two years without a big budget
the BIG mindset shift needed to build accountability in yourself and your content marketing audience
the difference between content that people will watch, read, or listen to and content they won’t
how to prevent burnout just by changing your content strategy

Click the link to watch the video and be sure to subscribe on YouTube!

Oct 12

3 Low Effort, High Impact Digital Marketing Skills You Need for 2023

By Jen DeVore Richter 3 Low Effort, High Impact Digital Marketing Skills You Need for 2023, Digital marketing, marketing, marketing for business, marketing skills

This is the BEST time in history to be a business owner! We have the power of social media and digital marketing at our fingertips which can make it much more affordable for us to get the message out.

But, it can also feel overwhelming at times as we navigate through all the algorithm changes, technology complications, and time-consuming updates.

This week’s video is perfect for you if you’re open to my top 3 low effort, high-impact digital marketing strategies for 2023. If you need advice on prioritizing your time and energy, you will benefit.

Watch this video to see:

what to focus on if you have a small marketing budget and limited time
what type of content marketing is best if you want to keep tech simple
the #1 MUST-DO digital marketing strategy every business owner needs to do no matter what

2023 is around the corner, so get ahead of the competition and see what you should be focused on next year!

Click the link to watch the video and subscribe on YouTube!

Sep 14

Marketing Tips to Win in a Recession

By Jen DeVore Richter avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Marketing tips, Marketing Tips to Win in a Recession, mondern marketing, Win in a Recession

Consumer behavior is at the heart of marketing. When the economy dips, some consumers set strict priorities and reduce spending. But, not all.

Depending on the day, you will find varying opinions from the talking heads in the media on if a recession is coming. Some say yes, some say no.

This confusing information can lead some entrepreneurs to go into “wait and see” mode.

Instead of going full-throttle on their marketing, they’ll throttle back, which is a big mistake.

According to a Harvard Business Review study of How to Market in a Downturn:

“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and nimbly adjust strategies, tactics, and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.”

In this video, you will learn some simple, but important concepts to better understand consumer behavior during a downturn (or not).

You will see:

Which consumer changes nothing when faced with economic uncertainty and why
Which buyer makes decisions based on budget and how to pivot your offering to appeal to them
How understanding two simple concepts about recession psychology could save your business

Click to watch the video and be sure to subscribe on Youtube:

Jun 29

Content Marketing Strategy – 3 SIMPLE Tips

By Jen DeVore Richter Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy

Life is too short to work with clients who don’t respect your boundaries and appreciate you! But, how do you ATTRACT people who will be a joy to work with and pay your chosen fees gratefully without spending a fortune on advertising?

The answer is Content Marketing.

I like to think of Content Marketing as the creation of “free gifts” that you give to the world. Basically, you turn your expertise and experience into little nuggets of helpful advice that you give away at no charge. By doing so you position yourself as a person of influence and authority. The influence and authority make it easy for people to get to know, like, and trust you before you get on a Client Enrollment Call with them all without wasting time and money on sales-y marketing that feels inauthentic.

Plus, Content Marketing can help you reduce advertising costs because you’re creating content that people actually WANT to read, listen to, or watch! I hate to be the one to break it to you, but unless you’re an advertising genius, no one wants to see your self-promotional posts. If you’re only creating self-promotional messages, you’re really missing out on the opportunity to build leverage into your marketing and truly connect.

If this style of marketing sounds like something you’re interested in learning more about, this week’s video is going to be a great first next step.

You’ll learn:

the shocking but true statistics about the state of Content Marketing in 2022
which form of content is expected to completely dominate (hint: it’s NOT Facebook)
three simple and practical steps you should take first before you start creating content
the one thing that you need that will make it easy for you to outsource this work

Click the link below to watch the video and be sure to subscribe!