fbpx
Tag

marketing strategy Archives - Sales & Marketing Keynote Speaker | Jen DeVore Richter

top denver marketing consultant

5 Marketing Campaigns Needed for Your 2020 Marketing Plan

By | marketing consultant | No Comments

Working on your marketing plan for 2020? 

These are the NO BS, fluff-free campaigns you will need regardless of what you sell and who you sell it to.

Let me put it this way. These 5 campaigns apply to you if you sell:

  • Medical and health services
    Free ebook - Uncover $100K

    Free ebook for CMOs, CEOs, CROs or business owners.

  • Legal services
  • Real estate investments
  • Internet, tech services, and SAAS
  • Creative and design services
  • Products
  • Contracting services
  • Financial services
  • Hospitality and entertainment
  • Professional speaking, coaching, and consulting services
  • Any other industry not mentioned here 😉

In no order of importance, the 5 Marketing Campaigns you will need for 2020 are:

  1. New lead acquisition campaign
  2. Referral campaign
  3. Newsletters to your top customers, clients or patients & referral partners
  4. Follow up and reactivation campaign
  5. Internal pieces to increase customer spending

Let’s break it down one by one.

  1. New Lead Acquisition Campaign – this is the strategy for attracting and acquiring new leads at the top of your sales funnel. This includes online community building, email list building, new listeners and viewers of your show, and other top of the sales cycle suspects and prospects that are just starting the journey with you.
  2. Referral Campaign – your strategic partners deserve a focused and well thought through strategy for how you plan to stay top of mind with them. Don’t rest on your laurels on this campaign. Plan for exactly how, when, and why you are going to ask for referrals. Create a system out of this process and 10x your referrals in 2020.
  3. Newsletters – want to get attention and stay top of mind with your best customers, clients or patients & referral partners? A monthly newsletter delivered straight to their mailbox will do the trick. It doesn’t have to be the boring type either. Mix it up! Perhaps a magazine style newsletter fits your brand?
  4. Follow up and reactivation campaign – let’s face it. There is probably a whole list of older prospects who never pulled the trigger and former clients, customers, or patients, who could still use your services. It’s never too late to follow up! Create a follow up and reactivation campaign to maximize ROI on the money you spent to attract those leads in the first place.
  5. Internal pieces to increase customer spending – do you have events planned for 2020? What about special program offers, new product launches, or new services being added? Don’t forget to create specific campaigns to market to your internal and existing audiences.

There you have it. The 5 campaigns you must have for your 2020 Marketing Plan.

If you’re not sure where to start or would like some expert advice on planning and executing these campaigns, I’m here to help.

Schedule a 45-minute Business Breakthrough Call with me and let’s uncover the hidden potential in your business for 2020.

Schedule 45 minutes with Jen

 

Inspired Mission Statement

Crafting Your Inspired Mission Statement

By | branding | No Comments

And how you can find clarity in “The Why”

Doing Good

If your BOLD Vision defines where you’re going, then your Inspired Mission Statement defines how you will get there. It becomes a roadmap of sorts to keep you focused on your journey to becoming a Rockstar Professional.

A Rockstar Professional is one who has advanced from the ordinary and has become an industry standout. They have separated themselves from the competition because they are sharing their unique purpose, passions, and gifts with the world.

When a business has been living a rich and giving mission, the community stands behind it and supports it. People want to do business with companies that do good.

The values of a company, and “doing good,” are communicated through the company’s vision and most importantly, the Inspired mission.

Even if you’re marketing for a company and it’s not your business, it is helpful to have a defined mission statement. Do you know the company’s mission?

If not, then this exercise can be shared with your manager, director, or boss and you will look like a hero!

How To Craft Your Inspired Mission Statement

To understand how to craft your inspired mission, we need to know the answer to this question:

Who do you work with, what do they want and why?

Take a moment to record your initial response to this vital question, trying to do so in 15 words or less by filling in the blanks.

I work with _______________________ who want to __________________ so they can

______________________________.

Recently, my business partners and I held a training with some key local influencers to test pilot the idea of a mastermind with them. Our conference room was filled with about 10 entrepreneurs at various stages of their careers. One gentlemen in particular, I will call him Ray, was feeling stuck on which direction he should take his business. He wanted to help everyone and was having a hard time finding focus.

I asked Ray to answer that question and a light bulb went off in his head! By answering the question he was able to narrow his focus and find clarity.

Personal Branding Speaker Jen DeVore Richter

This exercise is so important that many savvy business owners will put the statement on the front home page of their website. You can see mine at http://jendevore.rocks. (I won’t give away the answer here- it’s a little surprise for you.)

What is important to note is that this is not an ordinary mission statement. It is inspired. It is inspired because of the last section: the why. Knowing who you work with, what they need, and why is vital.

As a fun exercise, I took the McDonald’s mission statement and made it inspired:

Here is their existing mission:

McDonald’s brand mission is to be our customers’ favorite place and way to eat and drink.”

Here is my take on an inspired mission for them:

“At McDonald’s we work hard to provide your favorite place to eat and drink so you can focus on enjoying life.”

The difference is in adding “The Why” I need to bring my kids to McDonald’s as a busy working mom. It’s so we can enjoy life and not stress about meal prep.

Why am I Telling You This Story?

Because once you have your Inspired Mission clearly communicated, your marketing efforts will resonate with your audience.

The main takeaway here is that by answering “The Why”, you are now able to find focus and clarity instead of wanting to help everyone. Just like Ray! This “Why” will help you to stand out in your industry as a Rockstar Professional.

 

available-on-itunes-logo

 

 

 

grab this free download