Can ChatGPT be trusted? How do you secure advertisers to create passive income with a show, magazine, or channel? What tools do you need to build a subscriber list? What’s the future of AI + Publishing? Plus, many more questions about marketing, media, and self-publishing.
This video is a “garage sale” of the most frequently asked questions from YouTube viewers, Facebook group members, DMs, and face-to-face conversations that everyone can enjoy.
Just like at a garage sale, you never know what you’ll find!
Come explore marketing and media with us and join the conversation…
Click to watch the video and subscribe on YouTube.
To get noticed in competitive industries, we need to do what others won’t. We have to step outside of our comfort zone, embrace the unusual, and think differently about our marketing and business growth strategies.
This video is for magazine self-publishers ready for next-level and unusual marketing strategies that go beyond the typical.
You will learn 5 Unusual Marketing Strategies for Magazine Publishers including:
my #1 way to create a tangible experience that will result in doors opening and more opportunities
a fun idea for creating a steady stream of people who apply to work with you versus you chasing after them
a new way to position yourself at industry events that will elevate your circle of influence fast
how to turn run-of-the-mill networking events into exciting lead generating opportunities
a unique way to become the center of attention at industry events and trade shows
Building awareness of your self-published magazine can feel overwhelming if you’re just getting started.
How do you grow your subscriptions if you don’t have a big budget to invest in advertising, don’t have a big email list, and don’t have a big brand name built up just yet?
The answer is social media!
It’s free and with the right approach, can be very effective in helping you get to your first 1,000 subscribers.
In this video, you will learn 5 Ways to Promote Your Self-Published Magazine on Social Media including how to:
find the most overlooked place to promote
10x your social reach without advertising
turn selfies into increased awareness
tap into the most powerful type of social media content that could drive massive traffic
create the type of content that is easiest to make
As indie-publishers there is a lot we can learn from looking at how celebrities market their traditionally published magazines. We can gain million-dollar marketing insights by looking at how they promote and sell their magazine as a product on their website.
In this video, I walk through three celebrity magazines that are doing well and one celebrity magazine that has unfortunately gone out of business. Plus, I share my opinion on the reason why I think they failed despite having fame and money.
You will gain insights on how to:
Keep subscribers from clicking off the page and increase opt-ins
Set up a one-page site that does it all: sells prints, connects with your ad sales rep, encourages opt-ins, and builds your brand
Make selling simple in just 2-clicks
Sweeten the deal with special gifts and bonus content
“Consistency is King!” is the mantra for content creators and content marketers everywhere, but how do you stay consistent while being a busy entrepreneur taking care of your clients, running the business, and staying on top of everything?
In this video, you will learn three productivity hacks that will help you stay more consistent with your content marketing even if you don’t have the budget to outsource tasks or just haven’t found the right team members yet.
Watch this video to understand:
the one strategy I used to publish a YouTube video every week NO MATTER WHAT for over two years without a big budget
the BIG mindset shift needed to build accountability in yourself and your content marketing audience
the difference between content that people will watch, read, or listen to and content they won’t
how to prevent burnout just by changing your content strategy
Click the link to watch the video and be sure to subscribe on YouTube!
Do you ever feel like there is just not enough time in the day when it comes to growing your business and marketing?
If you’re like me, the problem could be that you’re still doing marketing tasks that are taking too much effort to justify your time.
Marketing is one of the most important functions in any organization, but it can also be one of the most time-consuming and difficult. In this video, you’ll find 3 marketing tasks to easily outsource so you can focus on running your company instead of wasting your time with repetitive tasks.
This is of vital importance because if your hourly rate as Founder & CEO is $250/hour and you’re doing a task that can be outsourced for $30/hour, you’re putting yourself at a disadvantage every minute that ticks by.
In this week’s video, you will learn:
the three marketing tasks that every business owner should immediately outsource
the one task that you should NEVER outsource
the main area of marketing you should be focused on as a leader
Quit burning through profitability by continuing to do marketing tasks that can be easily outsourced. Click the link to watch the video and subscribe on YouTube: https://youtu.be/Hqv1rIpGcoI
This is the BEST time in history to be a business owner! We have the power of social media and digital marketing at our fingertips which can make it much more affordable for us to get the message out.
But, it can also feel overwhelming at times as we navigate through all the algorithm changes, technology complications, and time-consuming updates.
This week’s video is perfect for you if you’re open to my top 3 low effort, high-impact digital marketing strategies for 2023. If you need advice on prioritizing your time and energy, you will benefit.
Watch this video to see:
what to focus on if you have a small marketing budget and limited time
what type of content marketing is best if you want to keep tech simple
the #1 MUST-DO digital marketing strategy every business owner needs to do no matter what
2023 is around the corner, so get ahead of the competition and see what you should be focused on next year!
Click the link to watch the video and subscribe on YouTube!
Several years ago, I came home from a busy day at the office of the business I co-owned and collapsed into bed crying in frustration.
As a business owner, I was doing what everyone else in my industry was doing to get clients.
I was going to networking meetings. I joined the early morning business groups. I was flexible with our prices and packages and responded to Requests for Proposals.
But, I had enough. Selling one-to-one was NOT working for me anymore. I was run ragged and officially D.O.N.E.
That day everything changed for me. I decided in my heart and mind to do the opposite of what my competition was doing.
I now have a business I love, clients that stay, pay, and refer, and I do it all in less time and with more ease and flow.
In this modern marketing world, having the right attitude and mindset towards marketing and selling is key to your success.
It is the number one problem to solve, above and beyond the latest tips and tricks.
How you approach marketing mentally is so important, especially if you want to experience results, freedom finally, and enjoy the process.
In this week’s video, you will see:
the common enemy that holds most entrepreneurs back from ever making the significant impact they desire to make
how to overcome that common enemy even if you feel unsure
the real reason your assistant or social media manager can’t get results
the underlying issue that’s resulting in a disconnect between your market and your message
Click the link to watch the video, and be sure to subscribe on YouTube!
Online marketing moves at 100 miles an hour. There are constantly new algorithm updates, and what’s working now can change at a moment’s notice.
On the other hand, traditional marketing remains relatively steady and consistent through time, with changes happening at a much slower pace. Traditional marketing includes any type of marketing that isn’t online. This means print, TV commercials, direct mail, telemarketing, outdoor advertising like billboards, radio ads, and newspapers.
By being a consumer in the free enterprise economy, we can still see traditional marketing in use by businesses, but is it dying in the social media age?
If you’re spending money on traditional marketing or considering adding it to your marketing mix, this week’s video will be very useful in helping you make some new decisions.
I’ve compiled hours of research into a short video that will tell you:
the surprising traditional marketing media that outperforms digital
the one media type that results in 28% higher sales
what local TV stations are doing now to win local advertising business from businesses like yours
the traditional media people shockingly say is more personal than online marketing
the type of marketing to avoid that results in 4,000 complaints per month to the Direct Marketing Association
which media is the most accessible to the public regardless of status
Click the link to watch the video and subscribe on YouTube!
