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marketing strategy Archives - Attraction Marketing Expert - Jen DeVore Richter

Uncovering the Secrets Behind Celebrities’ Magazine Success – Watch Me Funnel Hack!

By Digital Magazine, Digital Magazines, Digital marketing, Funnel Hack, Magazine Self-Publishing, Magazines, marketing for business, Marketing Strategy, marketing success, Secrets Behind Celebrities' Magazine Success

As indie-publishers there is a lot we can learn from looking at how celebrities market their traditionally published magazines. We can gain million-dollar marketing insights by looking at how they promote and sell their magazine as a product on their website.

In this video, I walk through three celebrity magazines that are doing well and one celebrity magazine that has unfortunately gone out of business. Plus, I share my opinion on the reason why I think they failed despite having fame and money.

You will gain insights on how to:

  • Keep subscribers from clicking off the page and increase opt-ins
  • Set up a one-page site that does it all: sells prints, connects with your ad sales rep, encourages opt-ins, and builds your brand
  • Make selling simple in just 2-clicks
  • Sweeten the deal with special gifts and bonus content

Watch this week’s video and subscribe on YouTube!

3 Hacks to Save Hours a Week on Content Marketing

3 Hacks to Save Hours a Week on Content Marketing

By Content Marketing, Content Marketing Strategy, content marketing tips, Marketers, marketing, Marketing tips, Marketing tricks

“Consistency is King!” is the mantra for content creators and content marketers everywhere, but how do you stay consistent while being a busy entrepreneur taking care of your clients, running the business, and staying on top of everything?

In this video, you will learn three productivity hacks that will help you stay more consistent with your content marketing even if you don’t have the budget to outsource tasks or just haven’t found the right team members yet.

Watch this video to understand:

  • the one strategy I used to publish a YouTube video every week NO MATTER WHAT for over two years without a big budget
  • the BIG mindset shift needed to build accountability in yourself and your content marketing audience
  • the difference between content that people will watch, read, or listen to and content they won’t
  • how to prevent burnout just by changing your content strategy

Click the link to watch the video and be sure to subscribe on YouTube!

3 Marketing Tasks Eating Up Your Day That You Should Outsource Instead

By business idea, marketing, marketing for business, Marketing Mistakes, Marketing Strategy, marketing success, Marketing tips

Do you ever feel like there is just not enough time in the day when it comes to growing your business and marketing?

If you’re like me, the problem could be that you’re still doing marketing tasks that are taking too much effort to justify your time.

Marketing is one of the most important functions in any organization, but it can also be one of the most time-consuming and difficult. In this video, you’ll find 3 marketing tasks to easily outsource so you can focus on running your company instead of wasting your time with repetitive tasks.

This is of vital importance because if your hourly rate as Founder & CEO is $250/hour and you’re doing a task that can be outsourced for $30/hour, you’re putting yourself at a disadvantage every minute that ticks by.

In this week’s video, you will learn:

  • the three marketing tasks that every business owner should immediately outsource
  • the one task that you should NEVER outsource
  • the main area of marketing you should be focused on as a leader

Quit burning through profitability by continuing to do marketing tasks that can be easily outsourced.
Click the link to watch the video and subscribe on YouTube: https://youtu.be/Hqv1rIpGcoI

3 Low Effort, High Impact Digital Marketing Skills You Need for 2023

By 3 Low Effort, High Impact Digital Marketing Skills You Need for 2023, Digital marketing, marketing, marketing for business, marketing skills

This is the BEST time in history to be a business owner! We have the power of social media and digital marketing at our fingertips which can make it much more affordable for us to get the message out.

But, it can also feel overwhelming at times as we navigate through all the algorithm changes, technology complications, and time-consuming updates.

This week’s video is perfect for you if you’re open to my top 3 low effort, high-impact digital marketing strategies for 2023. If you need advice on prioritizing your time and energy, you will benefit.

Watch this video to see:

  • what to focus on if you have a small marketing budget and limited time
  • what type of content marketing is best if you want to keep tech simple
  • the #1 MUST-DO digital marketing strategy every business owner needs to do no matter what

2023 is around the corner, so get ahead of the competition and see what you should be focused on next year!

Click the link to watch the video and subscribe on YouTube!

The Mindset You Need for Modern Marketing Success

By marketing, Marketing mindset, Marketing Mistakes, Marketing Strategy, marketing success, mindset, mindset for marketing success, mindset to success, mondern marketing, success mindset

Several years ago, I came home from a busy day at the office of the business I co-owned and collapsed into bed crying in frustration.

As a business owner, I was doing what everyone else in my industry was doing to get clients. 

I was going to networking meetings. I joined the early morning business groups. I was flexible with our prices and packages and responded to Requests for Proposals.

But, I had enough. Selling one-to-one was NOT working for me anymore. I was run ragged and officially D.O.N.E.

That day everything changed for me. I decided in my heart and mind to do the opposite of what my competition was doing.

I now have a business I love, clients that stay, pay, and refer, and I do it all in less time and with more ease and flow.

In this modern marketing world, having the right attitude and mindset towards marketing and selling is key to your success.

It is the number one problem to solve, above and beyond the latest tips and tricks.

How you approach marketing mentally is so important, especially if you want to experience results, freedom finally, and enjoy the process.

In this week’s video, you will see:

  • the common enemy that holds most entrepreneurs back from ever making the significant impact they desire to make
  • how to overcome that common enemy even if you feel unsure
  • the real reason your assistant or social media manager can’t get results
  • the underlying issue that’s resulting in a disconnect between your market and your message

Click the link to watch the video, and be sure to subscribe on YouTube!

Is Traditional Marketing Dying? What Business Owners Need to Know

By Content Marketing, Digital Magazines, marketing, Marketing Mistakes, Online marketing, traditional marketing

Online marketing moves at 100 miles an hour. There are constantly new algorithm updates, and what’s working now can change at a moment’s notice.

On the other hand, traditional marketing remains relatively steady and consistent through time, with changes happening at a much slower pace. Traditional marketing includes any type of marketing that isn’t online. This means print, TV commercials, direct mail, telemarketing, outdoor advertising like billboards, radio ads, and newspapers.

By being a consumer in the free enterprise economy, we can still see traditional marketing in use by businesses, but is it dying in the social media age?

If you’re spending money on traditional marketing or considering adding it to your marketing mix, this week’s video will be very useful in helping you make some new decisions.

I’ve compiled hours of research into a short video that will tell you:

  • the surprising traditional marketing media that outperforms digital
  • the one media type that results in 28% higher sales 
  • what local TV stations are doing now to win local advertising business from businesses like yours
  • the traditional media people shockingly say is more personal than online marketing
  • the type of marketing to avoid that results in 4,000 complaints per month to the Direct Marketing Association
  • which media is the most accessible to the public regardless of status

Click the link to watch the video and subscribe on YouTube!

TikTok Marketing – My Honest 6 Month Check-in & Review

By business coach, marketing, Marketing Strategy, Tiktok, Tiktok content, tiktok marketing

TikTok marketing is changing the social media paradigm, and if you’re not paying attention, your entire marketing strategy could be at risk in the future.

TikTok is changing consumer online behavior. This is a fact backed up by the statistics showing that more people are now using TikTok than Google.

Some Wild TikTok Stats:

  • In 2021, TikTok was the most visited website in the world, surpassing Google.
  • TikTok has over 100 million active users in the US.
  • TikTok users spend more than 850 minutes per month on the app.
  • TikTok was the most popular iPhone app downloaded in the U.S. in 2021.

For that reason, I decided to start creating TikTok content six months ago so I could see what all the hype is about and decide if TikTok is a viable platform for serious business owners like me who refuse to dance or be silly.

In this video, you will see:

  • my honest, raw, and authentic 6-month update 
  • the minimum number of videos per day needed to gain followers
  • the simple planning tool I use to produce 15 TikTok videos per week
  • what makes TikTok different from other social media platforms
  • how to optimize your TikTok profile to attract the right audience
  • and more!

Click to watch the video, and be sure to subscribe!

https://youtu.be/QB7c8tGHuDM

Content Marketing Strategy – 3 SIMPLE Tips

By Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy

Life is too short to work with clients who don’t respect your boundaries and appreciate you! But, how do you ATTRACT people who will be a joy to work with and pay your chosen fees gratefully without spending a fortune on advertising?

The answer is Content Marketing. 

I like to think of Content Marketing as the creation of “free gifts” that you give to the world. Basically, you turn your expertise and experience into little nuggets of helpful advice that you give away at no charge. By doing so you position yourself as a person of influence and authority. The influence and authority make it easy for people to get to know, like, and trust you before you get on a Client Enrollment Call with them all without wasting time and money on sales-y marketing that feels inauthentic.

Plus, Content Marketing can help you reduce advertising costs because you’re creating content that people actually WANT to read, listen to, or watch! I hate to be the one to break it to you, but unless you’re an advertising genius, no one wants to see your self-promotional posts. If you’re only creating self-promotional messages, you’re really missing out on the opportunity to build leverage into your marketing and truly connect.

If this style of marketing sounds like something you’re interested in learning more about, this week’s video is going to be a great first next step.

You’ll learn:

  • the shocking but true statistics about the state of Content Marketing in 2022
  • which form of content is expected to completely dominate (hint: it’s NOT Facebook)
  • three simple and practical steps you should take first before you start creating content
  • the one thing that you need that will make it easy for you to outsource this work

Click the link below to watch the video and be sure to subscribe!

https://youtu.be/s7EEKHH-D_I

3 Biggest Regrets Revealed: Marketing Mistakes That Cost Me A Lot

By business coach, marketing No Comments

When we don’t get the results we want, marketing can feel like setting money on fire or watching your hard-earned dollars go down the drain.

Coming up, I will share three marketing mistakes that cost me big bucks. The goal of this video is to shed light on some truths about advertising and marketing so you can avoid the costly mistakes I’ve made.

Everything I’m going to share is just my opinion. You may have or will experience different results. 

Click the link to watch the video and be sure to subscribe on YouTube!