Tag

marketing expert Archives - Attraction Marketing Expert - Jen DeVore Richter

Feb 22

5 Unusual Marketing Strategies for Magazine Publishers

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Marketing mindset, Marketing Strategies for Magazine Publishers, Marketing Strategy, marketing success, Marketing tips, Marketing tricks, Self Publishing a Magazine, Self-Published, Self-Published Magazine, Self-Published Magazines, Self-Publishing Magazine

To get noticed in competitive industries, we need to do what others won’t. We have to step outside of our comfort zone, embrace the unusual, and think differently about our marketing and business growth strategies.

This video is for magazine self-publishers ready for next-level and unusual marketing strategies that go beyond the typical.

You will learn 5 Unusual Marketing Strategies for Magazine Publishers including:

  • my #1 way to create a tangible experience that will result in doors opening and more opportunities
  • a fun idea for creating a steady stream of people who apply to work with you versus you chasing after them
  • a new way to position yourself at industry events that will elevate your circle of influence fast
  • how to turn run-of-the-mill networking events into exciting lead generating opportunities
  • a unique way to become the center of attention at industry events and trade shows

Click to Watch >> https://youtu.be/W7hzUnK-Zbo

Feb 09
How to Generate Revenue From Your Magazine

Publisher Reveals Top 3 Ways to Make Money With Magazines

By magazine funnel, Magazine Publishing, Magazine Self-Publishing

Making money with self-published magazines can be a powerful way to produce recurring passive income, create a list of buyers who are ready and willing to do more business with you, or grow an existing business through increased exposure.

In this video, you will learn the Top 3 Ways to make money with magazines so you can decide which business model is right for you. 

You will see:

  • how to plan for your first $4,000 in sales
  • what it takes to make your first $100,000 in annual recurring income
  • what type of person is typically successful with monetizing faster with less ramp-up time
  • 25 unusual ideas for generating more business from a self-published magazine
  • real-life examples with photos for proof of how I’ve leveraged my magazine in unique ways to land highly-coveted opportunities in the spotlight and more clients

It’s time to start thinking creatively about what is possible!

Nov 30
3 Hacks to Save Hours a Week on Content Marketing

3 Hacks to Save Hours a Week on Content Marketing

By Content Marketing, Content Marketing Strategy, content marketing tips, Marketers, marketing, Marketing tips, Marketing tricks

“Consistency is King!” is the mantra for content creators and content marketers everywhere, but how do you stay consistent while being a busy entrepreneur taking care of your clients, running the business, and staying on top of everything?

In this video, you will learn three productivity hacks that will help you stay more consistent with your content marketing even if you don’t have the budget to outsource tasks or just haven’t found the right team members yet.

Watch this video to understand:

  • the one strategy I used to publish a YouTube video every week NO MATTER WHAT for over two years without a big budget
  • the BIG mindset shift needed to build accountability in yourself and your content marketing audience
  • the difference between content that people will watch, read, or listen to and content they won’t
  • how to prevent burnout just by changing your content strategy

Click the link to watch the video and be sure to subscribe on YouTube!

Nov 16

How to Land Advertisers for Your Self Published Magazine

By How to Land Advertisers for Your Self Published Magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Self Publishing, Self Publishing a Magazine, Self-Published Magazine

What if you could create low-tech marketing for your business that actually paid for itself or created recurring, passive income?

Selling advertising in your self-published magazine makes this possible.

For example, if you spent $5k to self-publish a digital and print magazine plus build out the subscriber website, social media posts, and all the other bells and whistles, you would only need to sell five full-page ads at $1000 each in order to get the system built!

With only five sales, you would break even, and pocket the remaining advertising revenue as profit every time you publish.

Plus, you’d have a marketing tool that could be used to:

  • build your industry authority
  • generate leads from your website
  • close better deals with prospects
  • sell more to your existing clients
  • stay top of mind with referral partners
  • and more!

But, what would make a business want to advertise in your magazine? What tools do you need in place in order to land sales? Is it possible to land advertisers if your business is brand new?

I answer those questions and more in this week’s video.

Click to watch and subscribe on YouTube!

Oct 19

3 Marketing Tasks Eating Up Your Day That You Should Outsource Instead

By business idea, marketing, marketing for business, Marketing Mistakes, Marketing Strategy, marketing success, Marketing tips

Do you ever feel like there is just not enough time in the day when it comes to growing your business and marketing?

If you’re like me, the problem could be that you’re still doing marketing tasks that are taking too much effort to justify your time.

Marketing is one of the most important functions in any organization, but it can also be one of the most time-consuming and difficult. In this video, you’ll find 3 marketing tasks to easily outsource so you can focus on running your company instead of wasting your time with repetitive tasks.

This is of vital importance because if your hourly rate as Founder & CEO is $250/hour and you’re doing a task that can be outsourced for $30/hour, you’re putting yourself at a disadvantage every minute that ticks by.

In this week’s video, you will learn:

  • the three marketing tasks that every business owner should immediately outsource
  • the one task that you should NEVER outsource
  • the main area of marketing you should be focused on as a leader

Quit burning through profitability by continuing to do marketing tasks that can be easily outsourced.
Click the link to watch the video and subscribe on YouTube: https://youtu.be/Hqv1rIpGcoI

Oct 12

3 Low Effort, High Impact Digital Marketing Skills You Need for 2023

By 3 Low Effort, High Impact Digital Marketing Skills You Need for 2023, Digital marketing, marketing, marketing for business, marketing skills

This is the BEST time in history to be a business owner! We have the power of social media and digital marketing at our fingertips which can make it much more affordable for us to get the message out.

But, it can also feel overwhelming at times as we navigate through all the algorithm changes, technology complications, and time-consuming updates.

This week’s video is perfect for you if you’re open to my top 3 low effort, high-impact digital marketing strategies for 2023. If you need advice on prioritizing your time and energy, you will benefit.

Watch this video to see:

  • what to focus on if you have a small marketing budget and limited time
  • what type of content marketing is best if you want to keep tech simple
  • the #1 MUST-DO digital marketing strategy every business owner needs to do no matter what

2023 is around the corner, so get ahead of the competition and see what you should be focused on next year!

Click the link to watch the video and subscribe on YouTube!

Sep 21

Motivation to Start Your Content Marketing Strategy

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Motivation

In your heart, you know that you should be making content consistently to grow your business, but in your mind, you have doubts like:

  • will anyone even watch the videos or see the posts?
  • what if I get negative comments or haters?
  • do I look good on camera?
  • why would anyone want to hear from me?
  • hasn’t it all been said before?
  • I don’t even know how to begin with content marketing. How do I start?

Let me be an encouragement to you. These doubts are very common among content creators and entrepreneurs who create content to get clients. 

This 5-minute video is for you if you’re ready to share your message and change lives, but you need some motivation to get started.

Your time is NOW!

Click the link to watch the video and subscribe on YouTube

Sep 14

Marketing Tips to Win in a Recession

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Marketing tips, Marketing Tips to Win in a Recession, mondern marketing, Win in a Recession

Consumer behavior is at the heart of marketing. When the economy dips, some consumers set strict priorities and reduce spending. But, not all. 

Depending on the day, you will find varying opinions from the talking heads in the media on if a recession is coming. Some say yes, some say no. 

This confusing information can lead some entrepreneurs to go into “wait and see” mode. 

Instead of going full-throttle on their marketing, they’ll throttle back, which is a big mistake.

According to a Harvard Business Review study of How to Market in a Downturn: 

“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and nimbly adjust strategies, tactics, and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.”

In this video, you will learn some simple, but important concepts to better understand consumer behavior during a downturn (or not).

You will see:

  • Which consumer changes nothing when faced with economic uncertainty and why
  • Which buyer makes decisions based on budget and how to pivot your offering to appeal to them
  • How understanding two simple concepts about recession psychology could save your business

Click to watch the video and be sure to subscribe on Youtube:

Sep 07

The Mindset You Need for Modern Marketing Success

By marketing, Marketing mindset, Marketing Mistakes, Marketing Strategy, marketing success, mindset, mindset for marketing success, mindset to success, mondern marketing, success mindset

Several years ago, I came home from a busy day at the office of the business I co-owned and collapsed into bed crying in frustration.

As a business owner, I was doing what everyone else in my industry was doing to get clients. 

I was going to networking meetings. I joined the early morning business groups. I was flexible with our prices and packages and responded to Requests for Proposals.

But, I had enough. Selling one-to-one was NOT working for me anymore. I was run ragged and officially D.O.N.E.

That day everything changed for me. I decided in my heart and mind to do the opposite of what my competition was doing.

I now have a business I love, clients that stay, pay, and refer, and I do it all in less time and with more ease and flow.

In this modern marketing world, having the right attitude and mindset towards marketing and selling is key to your success.

It is the number one problem to solve, above and beyond the latest tips and tricks.

How you approach marketing mentally is so important, especially if you want to experience results, freedom finally, and enjoy the process.

In this week’s video, you will see:

  • the common enemy that holds most entrepreneurs back from ever making the significant impact they desire to make
  • how to overcome that common enemy even if you feel unsure
  • the real reason your assistant or social media manager can’t get results
  • the underlying issue that’s resulting in a disconnect between your market and your message

Click the link to watch the video, and be sure to subscribe on YouTube!

Aug 24

Is Traditional Marketing Dying? What Business Owners Need to Know

By Content Marketing, Digital Magazines, marketing, Marketing Mistakes, Online marketing, traditional marketing

Online marketing moves at 100 miles an hour. There are constantly new algorithm updates, and what’s working now can change at a moment’s notice.

On the other hand, traditional marketing remains relatively steady and consistent through time, with changes happening at a much slower pace. Traditional marketing includes any type of marketing that isn’t online. This means print, TV commercials, direct mail, telemarketing, outdoor advertising like billboards, radio ads, and newspapers.

By being a consumer in the free enterprise economy, we can still see traditional marketing in use by businesses, but is it dying in the social media age?

If you’re spending money on traditional marketing or considering adding it to your marketing mix, this week’s video will be very useful in helping you make some new decisions.

I’ve compiled hours of research into a short video that will tell you:

  • the surprising traditional marketing media that outperforms digital
  • the one media type that results in 28% higher sales 
  • what local TV stations are doing now to win local advertising business from businesses like yours
  • the traditional media people shockingly say is more personal than online marketing
  • the type of marketing to avoid that results in 4,000 complaints per month to the Direct Marketing Association
  • which media is the most accessible to the public regardless of status

Click the link to watch the video and subscribe on YouTube!

Youtube Instagram Tiktok Facebook Linkedin
Contact

Office of Jen DeVore Richter
(904) 382-7255
jen@jendevore.com
Travels from Denver, Colorado

HELPFUL LINKS
Youtube Instagram Tiktok Facebook Linkedin
Contact

Office of Jen DeVore Richter
(904) 382-7255
jen@jendevore.com
Travels from Denver, Colorado

HELPFUL LINKS
© 2023 Jen DeVore Richter • Boss Women Rock, LLC • All Rights Reserved.