Tag

marketing coach Archives - Attraction Marketing Expert - Jen DeVore Richter

3 Marketing Tasks Eating Up Your Day That You Should Outsource Instead

By business idea, marketing, marketing for business, Marketing Mistakes, Marketing Strategy, marketing success, Marketing tips

Do you ever feel like there is just not enough time in the day when it comes to growing your business and marketing?

If you’re like me, the problem could be that you’re still doing marketing tasks that are taking too much effort to justify your time.

Marketing is one of the most important functions in any organization, but it can also be one of the most time-consuming and difficult. In this video, you’ll find 3 marketing tasks to easily outsource so you can focus on running your company instead of wasting your time with repetitive tasks.

This is of vital importance because if your hourly rate as Founder & CEO is $250/hour and you’re doing a task that can be outsourced for $30/hour, you’re putting yourself at a disadvantage every minute that ticks by.

In this week’s video, you will learn:

  • the three marketing tasks that every business owner should immediately outsource
  • the one task that you should NEVER outsource
  • the main area of marketing you should be focused on as a leader

Quit burning through profitability by continuing to do marketing tasks that can be easily outsourced.
Click the link to watch the video and subscribe on YouTube: https://youtu.be/Hqv1rIpGcoI

3 Low Effort, High Impact Digital Marketing Skills You Need for 2023

By 3 Low Effort, High Impact Digital Marketing Skills You Need for 2023, Digital marketing, marketing, marketing for business, marketing skills

This is the BEST time in history to be a business owner! We have the power of social media and digital marketing at our fingertips which can make it much more affordable for us to get the message out.

But, it can also feel overwhelming at times as we navigate through all the algorithm changes, technology complications, and time-consuming updates.

This week’s video is perfect for you if you’re open to my top 3 low effort, high-impact digital marketing strategies for 2023. If you need advice on prioritizing your time and energy, you will benefit.

Watch this video to see:

  • what to focus on if you have a small marketing budget and limited time
  • what type of content marketing is best if you want to keep tech simple
  • the #1 MUST-DO digital marketing strategy every business owner needs to do no matter what

2023 is around the corner, so get ahead of the competition and see what you should be focused on next year!

Click the link to watch the video and subscribe on YouTube!

Motivation to Start Your Content Marketing Strategy

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Motivation

In your heart, you know that you should be making content consistently to grow your business, but in your mind, you have doubts like:

  • will anyone even watch the videos or see the posts?
  • what if I get negative comments or haters?
  • do I look good on camera?
  • why would anyone want to hear from me?
  • hasn’t it all been said before?
  • I don’t even know how to begin with content marketing. How do I start?

Let me be an encouragement to you. These doubts are very common among content creators and entrepreneurs who create content to get clients. 

This 5-minute video is for you if you’re ready to share your message and change lives, but you need some motivation to get started.

Your time is NOW!

Click the link to watch the video and subscribe on YouTube

Marketing Tips to Win in a Recession

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Marketing tips, Marketing Tips to Win in a Recession, mondern marketing, Win in a Recession

Consumer behavior is at the heart of marketing. When the economy dips, some consumers set strict priorities and reduce spending. But, not all. 

Depending on the day, you will find varying opinions from the talking heads in the media on if a recession is coming. Some say yes, some say no. 

This confusing information can lead some entrepreneurs to go into “wait and see” mode. 

Instead of going full-throttle on their marketing, they’ll throttle back, which is a big mistake.

According to a Harvard Business Review study of How to Market in a Downturn: 

“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and nimbly adjust strategies, tactics, and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.”

In this video, you will learn some simple, but important concepts to better understand consumer behavior during a downturn (or not).

You will see:

  • Which consumer changes nothing when faced with economic uncertainty and why
  • Which buyer makes decisions based on budget and how to pivot your offering to appeal to them
  • How understanding two simple concepts about recession psychology could save your business

Click to watch the video and be sure to subscribe on Youtube:

TikTok Marketing – My Honest 6 Month Check-in & Review

By business coach, marketing, Marketing Strategy, Tiktok, Tiktok content, tiktok marketing

TikTok marketing is changing the social media paradigm, and if you’re not paying attention, your entire marketing strategy could be at risk in the future.

TikTok is changing consumer online behavior. This is a fact backed up by the statistics showing that more people are now using TikTok than Google.

Some Wild TikTok Stats:

  • In 2021, TikTok was the most visited website in the world, surpassing Google.
  • TikTok has over 100 million active users in the US.
  • TikTok users spend more than 850 minutes per month on the app.
  • TikTok was the most popular iPhone app downloaded in the U.S. in 2021.

For that reason, I decided to start creating TikTok content six months ago so I could see what all the hype is about and decide if TikTok is a viable platform for serious business owners like me who refuse to dance or be silly.

In this video, you will see:

  • my honest, raw, and authentic 6-month update 
  • the minimum number of videos per day needed to gain followers
  • the simple planning tool I use to produce 15 TikTok videos per week
  • what makes TikTok different from other social media platforms
  • how to optimize your TikTok profile to attract the right audience
  • and more!

Click to watch the video, and be sure to subscribe!

https://youtu.be/QB7c8tGHuDM
3 pillars to effective marketing

The 3 Pillars of Marketing – Importance of Having a Plan

By marketing No Comments

Keep Your Small Business From Failing with Effective Marketing

The fact that eight out of 10 businesses fail within the first 18 months is unacceptable to me. So I am on a mission to change that statistic and help you avoid falling into the trap of small business failure.

The 3-step system for ensuring that your business is on track for success

The Three Pillars of Marketing Approach

The Three Pillars of Marketing is a concept developed by my partners and I at Boss Women Rock over the last four years. Based on our combined 50 years of experience as marketing professionals, the last 12 years as entrepreneurs, and last 6 years as marketing consultants specifically working with small to medium-sized businesses, we began to see a pattern emerging. The pattern was that most businesses were failing because the owner did not have a plan for marketing. They were winging it so to speak.  The Three Pillars of Marketing was our way of explaining a very simple process for ensuring marketing success.

What are the Three Pillars of Marketing?

Branding

We were inspired to create the Three Pillars of Marketing because a lot of business owners would come to us and say that they needed a website. In fact I had one client who had a $20,000 budget for a website but what they lacked before that was a solid brand. The first pillar is branding. Your brand is the essence of your company, it’s the promise you make to your audience. If you don’t have that worked out, your website design will miss the mark. Jen Book Signing

Tools

The second pillar is tools. Once you have your brand established, are recognizable, consistent, and differentiated in your Market or industry, then it is safe to move forward with building out all of the various tools that you will need to attract the ideal customer. Your tools include your website, social media channels, sales funnels, books, advertising, public relations efforts, sales efforts, and every other way that you are investing in your business to purchase a new customer.

Marketing

The third pillar in the Three Pillars of Marketing is marketing. After you have your brand established and all of the tools that you need for success, you can begin investing in marketing, in purchasing a new customer. And yes, you do need to invest in buying a customer. To begin, think about what your acquisitions may be, and what your acquisition costs per customer are. Do this by examining or knowing what the lifetime value of a new client is to you. You should have that number worked out so that you know how to determine your marketing budget. If it the value of a new customer to you is, for example $4,000 then you know that in order to get a good return on investment out of your marketing, you can invest quite a bit of money in attracting that new client. Usually in business the companies that are spending the most to acquire new customers are the ones that are successful.

Shifting Your Mindset

The Three Pillars Approach to marketing will be a very helpful tool but will require a shift in your mindset when it comes to marketing. Instead of feeling the urge to jump ahead and skip stage one branding, and to start building tools or spending money on marketing, you must do the preceding step. Doing this will require some patience on your part but if you follow the formula: branding first, tools second, and marketing last, your efforts will be much more effective and you will be able to spread your message, create your movement, and serve your true purpose.

Take Action

Simply take an 8.5 by 11 piece of paper.Purpose Filled Business

  1. Divide it into three columns.
  2. Write branding at the top of the left-hand side column.
  3. Write tools at the top of the middle column.
  4. Write marketing at the top of the right-hand column.
  5. Then in the left column you’re going to quickly write down all of the different elements that are in your brand.
  6. In the middle column, jot down all of the different tools that you’re using to do your marketing including your website, social media, email marketing system etc.,
  7. Lastly on the right hand side of the third column please write down all of the different ways in which you are communicating your message with your audience.

For now the goal is to begin retraining your brain using The Three Pillars of Marketing Approach.

We will have more to come in the short future!

Get your free success kit

 

Authority Marketing 101

By branding No Comments

Authority Marketing Wins

What if I told you that there were very important ways of marketing your business without advertising that could attract a new audience to you and help you build your tribe of the perfect leads?

I recently had two major wins by leveraging Authority Marketing.

Each month our agency publishes a new blog post and shares the blog article with our newsletter subscriber list. On our list is the Publisher of a local business magazine. Within 5 minutes of hitting send on our newsletter, Joe, the publisher of the magazine emailed me back to ask if he could use a section of my article and republish it in his magazine giving me full credit. Of course I said yes! What a great way for me to pick up additional valuable media exposure at no cost to me. 

Another win I experienced leveraging authority marketing is that I held a live webinar on personal branding. I had about 45 people register for the webinar and 22 actually joined me. From those 22 individuals I was able to book 7 new coaching prospect calls. So, by providing value in the webinar, I earned 7 new leads!

Positioning Yourself as an Expert

Leveraging authority marketing is an important tool in building your position as an expert in your industry and creating new business opportunities. There are basically eight main categories of authority marketing strategies I will cover with you here.

Lead Generation

The first category is lead generation. I like to create value for my blog readers and social media followers in the form of ebooks, success kits, podcasts, and other forms of information that solves their problems. By giving away this free information and adding value to my audiences I can in return ask for their email address to access it and build my email list and leads.

Public Relations

A second form of authority marketing is leveraging free media publicity using public relations. By offering your expertise to reporters, writers, and interviewers you can find yourself in the spotlight. Public relations is an important tool to be used to spread your message without having to pay for advertising.

Event Marketing

Events and event marketing is another form of authority marketing that can be very effective in not only building your lead list but also for finding your ideal customers and buyers. You can host your own events or offer to speak at other organizations events for increased exposure for your business as well as additional revenue sources.

Content Marketing

The type of authority marketing that I personally enjoy the most is content marketing. If you’re struggling to make sense of what to post on social media in a way that can grow your business content marketing is the answer. You could begin by writing a blog post for your website either every week or every month and then sharing that blog post to your social media accounts. Again this is another way of providing excellent value to your audience.

Public Speaking

The fifth way of leveraging authority marketing is in public speaking. Well public speaking is the number one most common fear I believe it is the number one most effective thing that you can do to grow your business effectively. I encourage you to invest in yourself as a public speaker and to obtain the training Jen provided inspiration and motivation.and confidence you need to feel comfortable speaking either in front of a group we’re on camera. This will be key to your success as a rock star professional. 

 

Referral Marketing

Referral marketing is the next category of authority marketing that you should play close attention to. Referral marketing is finding Key strategic partners or joint venture partners that have the same audience as you do but are in a different non-competing business category. By working together and leveraging your joint expertise and audience lists you can benefit each other by growing your business is to each other’s markets.

Book Authorship

The seventh type of authority marketing I’d like to discuss is book authorship. Writing a book can be a game changer in your business. Book authorship is very important if you have ambitions to become a paid professional public speaker, land media interviews at a high-level, or you could even use it as a sales tool to mail it to your targeted ideal prospects. With the advent of technology, writing and publishing your own book has become easy and fun.

Product Development

Product development is an important aspect of authority marketing that you should pay attention to if you’re looking to create new levels of freedom and fulfillment in your career. Product development entails taking your expertise and converting it into products that can be sold or given away for free to your target audience in an effort to grow your business. You could take your expertise as a consultant coach or service provider, and convert it into a book a DVD series, a web series, a physical product, or even a available on itunesworkshop. The important key here is to think about how you could work smarter and not harder by leveraging your expertise and scaling your business into new revenue streams.

Why Am I Telling You About This?

In closing, authority marketing is all about providing value to your audience. The more you share and give away your unique insights and expertise the more you will gain in return. 

Shifting Your Mindset

Authority marketing requires that you change your mindset away from focusing on the short term. To build a business with this type of marketing you need to think like a gardener. You’re planting seeds and watering so you can reap the harvest next season.

Actions To Take

The action that I would like for you to take is to answer the question, “If you were going to write a book, what would the title be?”

Get your free success kit