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magazine Archives - Attraction Marketing Expert - Jen DeVore Richter

Planning the Perfect Magazine Cover Photo Shoot

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Cover Photo, Magazine Cover Photo Shoot, Magazine Design, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, Planning magazine cover photo shoot

Planning your next magazine cover photo shoot? Before you step on set, watch this video!

Creating a successful photoshoot requires careful planning before hiring your photographer. As a former Certified Professional Photographer AND YouTube’s leading expert on magazine publishing, the insights I share are guaranteed to help you get the perfect shot. You will save hours of work and loads of money by getting it right.

Here’s what you will learn from this video:

  • 7 tips to getting the perfect shot even if this is your first or 50th cover
  • the #1 question to ask yourself before deciding who should be the cover model
  • the main priority every magazine cover should hit regardless of your topic
  • the two main types of covers photos all fall under and how to plan for each
  • important technical aspects to getting the perfect shot and avoiding costly mistakes
  • little known planning tips that most publishers overlook
  • the #1 secret to a successful magazine cover photo shoot

With careful planning, you can ensure your photoshoot is as successful as possible.

Click to watch the video and subscribe on YouTube

Uncovering the Secrets Behind Celebrities’ Magazine Success – Watch Me Funnel Hack!

By Digital Magazine, Digital Magazines, Digital marketing, Funnel Hack, Magazine Self-Publishing, Magazines, marketing for business, Marketing Strategy, marketing success, Secrets Behind Celebrities' Magazine Success

As indie-publishers there is a lot we can learn from looking at how celebrities market their traditionally published magazines. We can gain million-dollar marketing insights by looking at how they promote and sell their magazine as a product on their website.

In this video, I walk through three celebrity magazines that are doing well and one celebrity magazine that has unfortunately gone out of business. Plus, I share my opinion on the reason why I think they failed despite having fame and money.

You will gain insights on how to:

  • Keep subscribers from clicking off the page and increase opt-ins
  • Set up a one-page site that does it all: sells prints, connects with your ad sales rep, encourages opt-ins, and builds your brand
  • Make selling simple in just 2-clicks
  • Sweeten the deal with special gifts and bonus content

Watch this week’s video and subscribe on YouTube!

The Harsh Truth About Magazine Self-Publishing

By Magazine Design, magazine funnel, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Print Magazine, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazine

The magazine self-publishing industry is a highly competitive one, with many entrepreneurs and a limited number of successful businesses.

Many people are telling you how to design an eye-catching magazine, but why do they keep getting the business side of publishing wrong?

Do you want to succeed in the publishing world? Watch this video!

You will see: 

  • why your subscriber list doesn’t grow
  • what’s holding you back from charging what you’re worth
  • how to overcome internal naysayers and self-doubt
  • who to turn to for support instead of the Negative Nancy in your life

You will learn the harsh truth about what it REALLY takes to make it as an independent publisher who wants to leverage a magazine to get new clients OR simply make money selling advertising.

Click to watch the video and subscribe on YouTube:

Watch Me Funnel Hack Oprah’s Magazine Subscriber Page

By Digital Magazine, Funnel Hack Oprah’s Magazine, Funnel Hack Oprah’s Magazine Subscriber Page, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Oprah’s Magazine Subscriber Page, Self Publishing a Magazine, Self-Published, Self-Published Magazine

If you publish a magazine, there is much to learn by seeing how Oprah’s magazine subscriber page is set up, including the copy, layout, design, and offer.

We can ethically borrow marketing ideas from Oprah’s million-dollar marketing team simply by looking at what she’s doing now versus what she used to do and applying the ideas to our self-published magazine subscriber pages.

Heck, even if you don’t have your own magazine, there are still great ideas to learn from Oprah’s million-dollar marketing team just by looking at what she’s doing now and applying some key ideas to your sales pages!

Watch this video and look over my shoulder as I funnel hack Oprah’s magazine subscriber sales page before and after.

Click to watch the video and subscribe on YouTube:

How Long Does It Take to Self-Publish a Magazine? (Digital or Print)

By Digital Magazine, magazine, Magazine Planner, Print Magazine, Self-Publishing Magazine

Deciding to self-publish a magazine is exciting when you think of all the connections you’ll make and the new revenue opportunities that will open up. But, one thing that prevents people from moving forward is not knowing how long the process takes or the steps from idea to publication.

While the timeline can vary depending on your other time commitments and the skill level of everyone involved, I’ve worked out a production calendar to follow that helps us stay on deadline and budget with our clients.

In this video, you will see (for the very first time) the proprietary self-publishing planner that I created and use to help our clients stay on deadline and budget.

You will see how long it takes to self-publish a magazine including:

  • how many weeks total it takes for your first issue to go from idea to in-hand
  • the important first step most new self-publishers make when trying to launch that usually ends up in missed revenue
  • an overview of the step-by-step process 
  • how much time to plan for each step in the process

Click to watch the video and subscribe on YouTube!

Is Canva’s AI Robot Better at Magazine Design Than Humans?

By AI Designs, AI robot, Canva, Canva AI robot, Canva design, Graphic Design, Hyperlink, magazine, Magazine Design

Artificial intelligence (AI) is a hot topic right now.  You may have seen many of your Facebook friends uploading hyper-stylized selfies created using AI apps.

But did you know that content creators and marketers are using AI to generate copy on demand and even create graphic design and art?

By 2025, as many as 97 million people will work in the AI space, impacting nearly every industry. Source: https://explodingtopics.com/

Which got me thinking: is the Canva AI robot better at magazine cover design than humans?

Yes, if you were just made aware, Canva has a text-to-image AI app built-in! It’s a brand-new feature, so you will want to check it out and stay in the know.

In this video, follow along on my journey as I demonstrate the new Canva AI text-to-image app and find out if the robot is better at magazine cover design than a human.

How to Land Advertisers for Your Self Published Magazine

By How to Land Advertisers for Your Self Published Magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Self Publishing, Self Publishing a Magazine, Self-Published Magazine

What if you could create low-tech marketing for your business that actually paid for itself or created recurring, passive income?

Selling advertising in your self-published magazine makes this possible.

For example, if you spent $5k to self-publish a digital and print magazine plus build out the subscriber website, social media posts, and all the other bells and whistles, you would only need to sell five full-page ads at $1000 each in order to get the system built!

With only five sales, you would break even, and pocket the remaining advertising revenue as profit every time you publish.

Plus, you’d have a marketing tool that could be used to:

  • build your industry authority
  • generate leads from your website
  • close better deals with prospects
  • sell more to your existing clients
  • stay top of mind with referral partners
  • and more!

But, what would make a business want to advertise in your magazine? What tools do you need in place in order to land sales? Is it possible to land advertisers if your business is brand new?

I answer those questions and more in this week’s video.

Click to watch and subscribe on YouTube!

Working With PR Firms to Find Top-Tier Article Contributors

By magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, PR, PR Firms, public relation, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazines

Finding top-notch business leaders or individuals to contribute to your self-published magazine or show can seem challenging when you’re just starting out. 

How do you find people with great stories or lessons to share with your reader or audience? 

Do you have to pay them? What if you have limited funds?

Why would someone who is very successful take a chance on your brand-new project?

In this week’s video, you will learn about one of my insider secrets when it comes to self-publishing media: PR Firms.

PR Firms are hired by successful leaders to help them communicate their stories and get those stories placed in media outlets like magazines and shows. PR Account Coordinators need to know publishers like you because their performance is based on how many publications and/or shows they book for their clients.

Building relationships with PR Firms is an effective way to find contributors and it doesn’t cost you a dime!

Click to watch this week’s video and subscribe on YouTube!

Q&A Magazine Self-Publishing

By Digital Magazines, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Q & A, Self Publisher, Self Publishing, Self Publishing a Magazine

Self-publishing a digital and/or print magazine has many benefits, including creating recurring income like my client in California, who recently increased his monthly ad revenue from $31,000 to $42,000 per month after working with me for less than eight weeks. We gave his part-time salesperson the proper scripts and tools, and the results followed.

Or my other client in New Jersey is landing big opportunities for his speaking and coaching business that he “never would have landed without the magazine.”

The opportunity is there, but navigating all the steps in the publishing process can be daunting without the right support. 

People like Estephania featured below are why I continue to show up with helpful videos that can help you hit your goals.

This week’s video is a bit different from my typical format. I’m answering questions from the comments section of my channel personally and directly.

Click the link to watch the video and subscribe on YouTube!