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magazine publishing Archives - Attraction Marketing Expert - Jen DeVore Richter

Planning the Perfect Magazine Cover Photo Shoot

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Cover Photo, Magazine Cover Photo Shoot, Magazine Design, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, Planning magazine cover photo shoot

Planning your next magazine cover photo shoot? Before you step on set, watch this video!

Creating a successful photoshoot requires careful planning before hiring your photographer. As a former Certified Professional Photographer AND YouTube’s leading expert on magazine publishing, the insights I share are guaranteed to help you get the perfect shot. You will save hours of work and loads of money by getting it right.

Here’s what you will learn from this video:

  • 7 tips to getting the perfect shot even if this is your first or 50th cover
  • the #1 question to ask yourself before deciding who should be the cover model
  • the main priority every magazine cover should hit regardless of your topic
  • the two main types of covers photos all fall under and how to plan for each
  • important technical aspects to getting the perfect shot and avoiding costly mistakes
  • little known planning tips that most publishers overlook
  • the #1 secret to a successful magazine cover photo shoot

With careful planning, you can ensure your photoshoot is as successful as possible.

Click to watch the video and subscribe on YouTube

The Harsh Truth About Magazine Self-Publishing

By Magazine Design, magazine funnel, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Print Magazine, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazine

The magazine self-publishing industry is a highly competitive one, with many entrepreneurs and a limited number of successful businesses.

Many people are telling you how to design an eye-catching magazine, but why do they keep getting the business side of publishing wrong?

Do you want to succeed in the publishing world? Watch this video!

You will see: 

  • why your subscriber list doesn’t grow
  • what’s holding you back from charging what you’re worth
  • how to overcome internal naysayers and self-doubt
  • who to turn to for support instead of the Negative Nancy in your life

You will learn the harsh truth about what it REALLY takes to make it as an independent publisher who wants to leverage a magazine to get new clients OR simply make money selling advertising.

Click to watch the video and subscribe on YouTube:

How to Land Advertisers for Your Self Published Magazine

By How to Land Advertisers for Your Self Published Magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Self Publishing, Self Publishing a Magazine, Self-Published Magazine

What if you could create low-tech marketing for your business that actually paid for itself or created recurring, passive income?

Selling advertising in your self-published magazine makes this possible.

For example, if you spent $5k to self-publish a digital and print magazine plus build out the subscriber website, social media posts, and all the other bells and whistles, you would only need to sell five full-page ads at $1000 each in order to get the system built!

With only five sales, you would break even, and pocket the remaining advertising revenue as profit every time you publish.

Plus, you’d have a marketing tool that could be used to:

  • build your industry authority
  • generate leads from your website
  • close better deals with prospects
  • sell more to your existing clients
  • stay top of mind with referral partners
  • and more!

But, what would make a business want to advertise in your magazine? What tools do you need in place in order to land sales? Is it possible to land advertisers if your business is brand new?

I answer those questions and more in this week’s video.

Click to watch and subscribe on YouTube!

Working With PR Firms to Find Top-Tier Article Contributors

By magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, PR, PR Firms, public relation, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazines

Finding top-notch business leaders or individuals to contribute to your self-published magazine or show can seem challenging when you’re just starting out. 

How do you find people with great stories or lessons to share with your reader or audience? 

Do you have to pay them? What if you have limited funds?

Why would someone who is very successful take a chance on your brand-new project?

In this week’s video, you will learn about one of my insider secrets when it comes to self-publishing media: PR Firms.

PR Firms are hired by successful leaders to help them communicate their stories and get those stories placed in media outlets like magazines and shows. PR Account Coordinators need to know publishers like you because their performance is based on how many publications and/or shows they book for their clients.

Building relationships with PR Firms is an effective way to find contributors and it doesn’t cost you a dime!

Click to watch this week’s video and subscribe on YouTube!

Real Life Examples of Successful Self-Published Magazines

By business coach, Magazines, Real Life Examples of Successful Self-Published Magazines, Self-Published, Self-Published Magazines, Successful Self-Published Magazines

Is selling advertising the only way to make money with a self-published magazine? 

Can a magazine also benefit businesses that sell services?

What are the business possibilities for self-publishing magazines?

In this video, I’m sharing real-life examples from my actual clients to show you how they use magazines in a variety of business models that include:

  • generating over $40,000 monthly passive income from advertisers and sponsors
  • improving website visitor conversions to grow their email lists
  • selling more services to existing clients
  • landing better deals with high-value clients with money to spend
  • booking speaking engagements
  • filling conferences and workshops with quality people
  • making money with affiliate marketing
  • strengthening relationships with referral partners
  • owning their own media platform and avoiding social media censorship

Click to watch the video and subscribe on YouTube!

Q&A Magazine Self-Publishing

By Digital Magazines, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Q & A, Self Publisher, Self Publishing, Self Publishing a Magazine

Self-publishing a digital and/or print magazine has many benefits, including creating recurring income like my client in California, who recently increased his monthly ad revenue from $31,000 to $42,000 per month after working with me for less than eight weeks. We gave his part-time salesperson the proper scripts and tools, and the results followed.

Or my other client in New Jersey is landing big opportunities for his speaking and coaching business that he “never would have landed without the magazine.”

The opportunity is there, but navigating all the steps in the publishing process can be daunting without the right support. 

People like Estephania featured below are why I continue to show up with helpful videos that can help you hit your goals.

This week’s video is a bit different from my typical format. I’m answering questions from the comments section of my channel personally and directly.

Click the link to watch the video and subscribe on YouTube!

3 Tips to Make Digital Magazines Worth It as a Self Publisher

By Digital Magazines, magazine, Magazine Publishing, Self Publisher, Self Publishing, Self Publishing a Magazine

Are free digital edition magazines worth creating as a self-publisher?

Does self-publishing make sense for the business owner in today’s social media-obsessed world?

In this video, you will gain three insights into how to make publishing an online magazine worth it if your goals include:

  • adding additional revenue streams to your business without adding more clients to manage
  • expanding your referral network and strategic partners
  • growing your email list and database of people interested in what you have to offer
  • elevating your authority as an influencer in your industry
  • and more!

Self-publishing can be fun and profitable, but there are some common pitfalls to avoid.

Click the link to watch the video and subscribe on Youtube!

https://youtu.be/PLdDaKr–9o

Self Publishing a Magazine – 2022 Updates

By magazine, magazine funnel, Magazine Publishing, Self Publishing, Self Publishing a Magazine

What’s new in self-publishing? Is now a good time to self-publish a magazine to grow your business? We are halfway into 2022, and the industry is changing rapidly every day in positive ways due to technological advances.

But, there are also some considerations to keep in mind for keeping costs low and return on investment high.

I’ve been getting questions every day about the feasibility of self-publishing a magazine in 2022, so this video will address:

  • Which internet-based platforms can reduce publishing costs including printing, hosting, and delivery
  • How to leverage your network to increase distribution on social media for free and avoid paying distributor fees
  • How to get content written without hiring professional copywriters
  • Unique ideas for leveraging your magazine beyond ad sales and subscriptions

Click the link to watch the video and subscribe on YouTube!

what is a magazine funnel

What is a Magazine Funnel?

By magazine, magazine funnel No Comments

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Build Your Authority + Email List at the Same Time Faster and Easier Than You Ever Thought Possible with a Magazine Funnel!

A Magazine Funnel is a Powerful and Impressive Way to Wow Clients, Prospects, and Referral Partners Plus Generate New Interest in Your Business.

Instant Media Mogul™ The #1 Original Magazine Funnel created by “The Mother of the Magazine Funnel” Jen DeVore.

Deliver compelling 100% custom, high quality content and WOW away the competition! This is unlike any other publishing process for professionals.

This is truly transformative marketing that positions you as the go-to expert while making it easier to build your email list and close better deals.
Frequently Asked Questions:
Creating content for a magazine sounds like a lot of work. Do I have to write all the articles?
With our process, you will leave the heavy lifting to our editing team! Do you have blog articles that are relevant, but not getting the views they deserve? Let us repurpose your existing content into fresh, new articles. If you don’t have existing content, we will show you how to get your industry influencers and key strategic partners to become contributing writers. We’ll even give you the email template to send them that makes this process simple, easy, and fun!
 I wrote a book for my business and that process was expensive and time consuming. Is creating a magazine like writing a book?
The main reason why our clients decide to publish their own magazines is because we’ve made the process a lot faster and more affordable than book publishing. You can have a magazine funnel created and launched for a fraction of the price it takes to launch another book. In fact, it’s so much better, that most of our clients decide to publish a new magazine and refresh their funnel quarterly with fresh content.
 What do I do with the magazine funnel after it’s published to help my business grow?
Using our proprietary process, we will give you access to 24 proven strategies to get more attention, generate more interest, and close more high value opportunities using your magazine funnel. If you desire media interviews, stage opportunities, “foot in the door” conversations, strategic partnerships with influencers, better clients, or just a simple way to stay top of mind with your existing contacts, Instant Media Mogul™ has you covered.
 Who owns the content of my magazine funnel?
YOU! Everything we create for you is 100% custom to you and will not be found in any other publications. This is not an “off the shelf” publishing experience like other magazines out there. You will own everything that is created for the magazine. The funnel set-up will be done on your existing website and tied to your existing email marketing system and social media channels. If you don’t have these tools, we will create them for you.
 What does “funnel” mean?
The Instant Media Mogul™ system is not just a magazine, it is an entire Attraction Marketing funnel system done for you and backed by our 100% proprietary system of 24 marketing strategies. This system is designed to help you get more attention, stay top of mind, and land the business opportunities you deserve. What’s included is your magazine as both a digital and print version, an opt-in page for subscribers, an email nurture campaign, a makeover of your social media pages, a set of social media graphics, and copy-paste promotional posts. We also provide a Media Kit to help you land advertisers and brand deals if you choose to monetize by offering ad space. You also get access to our phone call scripts and email templates to help you land brand deals, contributors, media interviews, and stage time if you’d like.
 Do I have to sell my magazine or do I give it away for free?
Depending on your unique business goals, you could do either or both. Most of the time, our clients simply give the online magazine away for free as a digital download to build their email list. Then they print up a short-run (50 or fewer) and send the printed copies to key decision makers, prospects, and clients. Set up a call with Instant Media Mogul CEO Jen DeVore to talk through what makes the most sense for your marketing plan.

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