entrepreneurial success Archives - Jen DeVore Richter

Productize To Monotize

Productize To Monotize Expertise

By | branding | No Comments

Let’s examine ways you can monotize expertise by turning it into various products that your audience would love to buy.

What are Your Unique Gifts & Talents?

Often as a business owner we start a business based on a unique hobby, talent or skill that we have and we absolutely love to do. You may be a makeup artist, a hairdresser, a cake baker, a jewelry designer, a business coach, a life coach or in some other creative type of business.

One of the major mistakes that I made in my career was about 10 years ago when I had a photography business. I really loved photography. It was my creative outlet and a way for me to express myself and make money at the same time. I thought that I had hit the jackpot because I got to wake up every day doing what I love serving people.

One of the reasons why I was able to build a successful photography business was because I loved it so much that I really invested in myself and became an excellent photographer. Plus my passion for my clients showed through and I always wanted to deliver an amazing experience for them and a top quality product.

My Mistake

But looking back there is one mistake that I made and that was not building the business to run without me in the day today.

I could only make money if I was pushing the camera button on a photo shoot. So over a period of seven years working nights, weekends, holidays, and special occasions when other people were enjoying their families I began to feel resentful and like I was missing out on life. So while my business was flourishing my personal life was suffering.

We Need Multiple Sources Of Income To Achieve Freedom

I made a mistake in that business in that I didn’t have multiple sources of income. I failed to create different revenue streams. And looking back I realize that I left so much money on the table and missed out on lots of opportunities because I was so busy working in the business that I failed to work on the business and see it as an empire that could be used to give myself freedom.

Now that I am on my second entrepreneurial journey I have it figured out. I have many types of ways that

This was a pivotal moment for me. After my book Amplify Your Business started attracting media attention, I knew I had figured it out!

people can do business with me. I have multiple streams of income and I have turned my expertise and my unique gifts and talents into products that other people can buy. Because I’ve taken the time to do this I sell books online on Amazon.com while I sleep, sell memberships into my online marketing Academy, and I have turned my unique approach into a proven process that can be taught to other professionals. I now have systems built into my company where other people can execute my vision and execute my dream freeing me up to be with my family, involved in the missions at my church, and giving back to my entrepreneurial community in large and meaningful ways.

Reach & Empower A Larger Audience

By taking the time to develop books, courses, workshops and experiences I’m also able to reach more people with my message. I’m able to empower more women to build businesses that give them the freedom to continue to be awesome wives, mothers, and members of their community.

I wish I would have known then what I know now : that productizing my expertise and monetizing it into multiple revenue streams and different types of products is the best way that I can make use of my talents and serve not only my business audience but my family as well. I have found new levels of enjoyment in my career and new ways of finding time for my family.

Don’t Just Trade Time For Money, Serve Multiple People At A Time

So if you’re finding yourself frustrated by trading time for money and trading your services for a paycheck and wondering if there is a better way I’m here to tell you that there is. You just need to take the time to think about how your business could be set up for success so that you could turn your approach and how you do things into a process that could be taught to other people or built into a scalable business with products where you could serve more than one person at a time.


If you are a makeup artist and you’re only able to generate income when you have a new bride in your makeup chair please consider taking your expertise and creating different ways for people to learn how to apply makeup from you. You could simply create an e-book and sell it on your website or you could create an online course with training videos or you could create a hands-on workshop experience teaching available on itunespeople the makeup application techniques. You could also become a speaker and take your message to the main stage empowering women to become a more beautiful version of themselves and to love how they look and feel.

Create Products To Make Money Efficiently

In general, productizing your expertise so that you can monetize into different revenue streams is all about thinking about how you can serve a larger population while creating freedom in your career and life.

Shifting Your Mindset

This approach of productize in your expertise will require a mindset shift for you. You will need to think beyond your existing business model of trading time for money and begin to see a new bold vision for your career as an educator, entertainer or inspiring thought leader in your industry.

Take Action

An action that I would like for you to take this week is to simply think of one way, one new idea that you could do to to translate your expertise into a product. This could be setting the bold vision to write a book, create an online course, hold a training event, or simply write a small e-book and sell it on your website.

Free online training grab my spot women in leadership

gratitude and thanks

50 Things I’m Grateful for from 2016

By | inspiration | No Comments

I just downloaded a free ebook from some top thought leaders and entrepreneurs titled Achieve What Matters in 2017. The list includes some of my favorite people including Lysa TerKeurst, Chalene Johnson, Dave Ramsey, and others. 

The ebook mentions that expressing gratitude is the #3 best practice high achievers do to set themselves up for continued entrepreneurial success. Get your copy HERE.

In the spirit of putting into ACTION what I learn, I am pleased to share my list of 50 Things I’m Grateful for from 2016:

…in no particular order 😉

  1. A close and personal relationship with Jesus Christgratitude and success
  2. My loving husband Will
  3. The safety, health and love of my supportive family
  4. Freedom and living in the USA
  5. An amazing church family and women’s group at Beaches Vineyard
  6. Two positive and awesome business partners Manny and Kenny
  7. Our support team in Rock My Image
  8. Wonderful neighbors who love to eat, laugh, and share
  9. A beautiful home and access to plenty of healthy food, clothes, and necessities
  10. Continued good health and access to health care
  11. A crazy, but loving tiny, little dog named Zoe
  12. Publishing my book and it being well received
  13. My fuel efficient Hybrid car
  14. A renewed outlook on my business
  15. Being able to attend NSA Influence conference in Phoenix
  16. Being able to attend Speaking Empire
  17. Positive, uplifting & fun Christian music
  18. Podcasts that motivate me on-the-go
  19. Coffee in the morning
  20. Social media to keep me connected with friends afar
  21. The NSA PowerWomen Group
  22. My first mentor- Pegine
  23. Graduating from ScaleUp
  24. Ski trips with my hubby
  25. Loyal clients
  26. Being able to encourage women through my podcast
  27. Painting classes at church
  28. Being able to forgive
  29. Finally finding a good skincare line
  30. Taking our Rock My Image show on the road
  31. Going to Propel Women’s Conference
  32. Finding my voice and message
  33. Being invited to write for Huffington Post
  34. Launching my own podcast on iTunes
  35. New business opportunities
  36. Meeting new friends
  37. Old friends that support me
  38. Daily devotional and prayer time
  39. The Hobby Lobby craft aisle
  40. The Target women’s section
  41. Bookstores
  42. Publix subs and rotisserie chickens
  43. Clean white sheets and fluffy pillows
  44. Pedicures for special occasions
  45. Pinot noir
  46. Sound machines for white noise while I sleep
  47. A big closet
  48. Comfy but stylish shoes
  49. Travel mugs
  50. A bright future full of love, potential, and opportunities

What are you grateful for from 2016? Write your own list and share a few items with me in the comments below.


grab this free download