Life is too short to work with clients who don’t respect your boundaries and appreciate you! But, how do you ATTRACT people who will be a joy to work with and pay your chosen fees gratefully without spending a fortune on advertising?
The answer is Content Marketing.
I like to think of Content Marketing as the creation of “free gifts” that you give to the world. Basically, you turn your expertise and experience into little nuggets of helpful advice that you give away at no charge. By doing so you position yourself as a person of influence and authority. The influence and authority make it easy for people to get to know, like, and trust you before you get on a Client Enrollment Call with them all without wasting time and money on sales-y marketing that feels inauthentic.
Plus, Content Marketing can help you reduce advertising costs because you’re creating content that people actually WANT to read, listen to, or watch! I hate to be the one to break it to you, but unless you’re an advertising genius, no one wants to see your self-promotional posts. If you’re only creating self-promotional messages, you’re really missing out on the opportunity to build leverage into your marketing and truly connect.
If this style of marketing sounds like something you’re interested in learning more about, this week’s video is going to be a great first next step.
the shocking but true statistics about the state of Content Marketing in 2022
which form of content is expected to completely dominate (hint: it’s NOT Facebook)
three simple and practical steps you should take first before you start creating content
the one thing that you need that will make it easy for you to outsource this work
Click the link below to watch the video and be sure to subscribe!