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business marketing Archives - Attraction Marketing Expert - Jen DeVore Richter

Uncovering the Secrets Behind Celebrities’ Magazine Success – Watch Me Funnel Hack!

By Digital Magazine, Digital Magazines, Digital marketing, Funnel Hack, Magazine Self-Publishing, Magazines, marketing for business, Marketing Strategy, marketing success, Secrets Behind Celebrities' Magazine Success

As indie-publishers there is a lot we can learn from looking at how celebrities market their traditionally published magazines. We can gain million-dollar marketing insights by looking at how they promote and sell their magazine as a product on their website.

In this video, I walk through three celebrity magazines that are doing well and one celebrity magazine that has unfortunately gone out of business. Plus, I share my opinion on the reason why I think they failed despite having fame and money.

You will gain insights on how to:

  • Keep subscribers from clicking off the page and increase opt-ins
  • Set up a one-page site that does it all: sells prints, connects with your ad sales rep, encourages opt-ins, and builds your brand
  • Make selling simple in just 2-clicks
  • Sweeten the deal with special gifts and bonus content

Watch this week’s video and subscribe on YouTube!

How Long Does It Take to Self-Publish a Magazine? (Digital or Print)

By Digital Magazine, magazine, Magazine Planner, Print Magazine, Self-Publishing Magazine

Deciding to self-publish a magazine is exciting when you think of all the connections you’ll make and the new revenue opportunities that will open up. But, one thing that prevents people from moving forward is not knowing how long the process takes or the steps from idea to publication.

While the timeline can vary depending on your other time commitments and the skill level of everyone involved, I’ve worked out a production calendar to follow that helps us stay on deadline and budget with our clients.

In this video, you will see (for the very first time) the proprietary self-publishing planner that I created and use to help our clients stay on deadline and budget.

You will see how long it takes to self-publish a magazine including:

  • how many weeks total it takes for your first issue to go from idea to in-hand
  • the important first step most new self-publishers make when trying to launch that usually ends up in missed revenue
  • an overview of the step-by-step process 
  • how much time to plan for each step in the process

Click to watch the video and subscribe on YouTube!

3 Hacks to Save Hours a Week on Content Marketing

3 Hacks to Save Hours a Week on Content Marketing

By Content Marketing, Content Marketing Strategy, content marketing tips, Marketers, marketing, Marketing tips, Marketing tricks

“Consistency is King!” is the mantra for content creators and content marketers everywhere, but how do you stay consistent while being a busy entrepreneur taking care of your clients, running the business, and staying on top of everything?

In this video, you will learn three productivity hacks that will help you stay more consistent with your content marketing even if you don’t have the budget to outsource tasks or just haven’t found the right team members yet.

Watch this video to understand:

  • the one strategy I used to publish a YouTube video every week NO MATTER WHAT for over two years without a big budget
  • the BIG mindset shift needed to build accountability in yourself and your content marketing audience
  • the difference between content that people will watch, read, or listen to and content they won’t
  • how to prevent burnout just by changing your content strategy

Click the link to watch the video and be sure to subscribe on YouTube!

3 Marketing Tasks Eating Up Your Day That You Should Outsource Instead

By business idea, marketing, marketing for business, Marketing Mistakes, Marketing Strategy, marketing success, Marketing tips

Do you ever feel like there is just not enough time in the day when it comes to growing your business and marketing?

If you’re like me, the problem could be that you’re still doing marketing tasks that are taking too much effort to justify your time.

Marketing is one of the most important functions in any organization, but it can also be one of the most time-consuming and difficult. In this video, you’ll find 3 marketing tasks to easily outsource so you can focus on running your company instead of wasting your time with repetitive tasks.

This is of vital importance because if your hourly rate as Founder & CEO is $250/hour and you’re doing a task that can be outsourced for $30/hour, you’re putting yourself at a disadvantage every minute that ticks by.

In this week’s video, you will learn:

  • the three marketing tasks that every business owner should immediately outsource
  • the one task that you should NEVER outsource
  • the main area of marketing you should be focused on as a leader

Quit burning through profitability by continuing to do marketing tasks that can be easily outsourced.
Click the link to watch the video and subscribe on YouTube: https://youtu.be/Hqv1rIpGcoI

3 Low Effort, High Impact Digital Marketing Skills You Need for 2023

By 3 Low Effort, High Impact Digital Marketing Skills You Need for 2023, Digital marketing, marketing, marketing for business, marketing skills

This is the BEST time in history to be a business owner! We have the power of social media and digital marketing at our fingertips which can make it much more affordable for us to get the message out.

But, it can also feel overwhelming at times as we navigate through all the algorithm changes, technology complications, and time-consuming updates.

This week’s video is perfect for you if you’re open to my top 3 low effort, high-impact digital marketing strategies for 2023. If you need advice on prioritizing your time and energy, you will benefit.

Watch this video to see:

  • what to focus on if you have a small marketing budget and limited time
  • what type of content marketing is best if you want to keep tech simple
  • the #1 MUST-DO digital marketing strategy every business owner needs to do no matter what

2023 is around the corner, so get ahead of the competition and see what you should be focused on next year!

Click the link to watch the video and subscribe on YouTube!

Motivation to Start Your Content Marketing Strategy

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Motivation

In your heart, you know that you should be making content consistently to grow your business, but in your mind, you have doubts like:

  • will anyone even watch the videos or see the posts?
  • what if I get negative comments or haters?
  • do I look good on camera?
  • why would anyone want to hear from me?
  • hasn’t it all been said before?
  • I don’t even know how to begin with content marketing. How do I start?

Let me be an encouragement to you. These doubts are very common among content creators and entrepreneurs who create content to get clients. 

This 5-minute video is for you if you’re ready to share your message and change lives, but you need some motivation to get started.

Your time is NOW!

Click the link to watch the video and subscribe on YouTube

Marketing Tips to Win in a Recession

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Marketing tips, Marketing Tips to Win in a Recession, mondern marketing, Win in a Recession

Consumer behavior is at the heart of marketing. When the economy dips, some consumers set strict priorities and reduce spending. But, not all. 

Depending on the day, you will find varying opinions from the talking heads in the media on if a recession is coming. Some say yes, some say no. 

This confusing information can lead some entrepreneurs to go into “wait and see” mode. 

Instead of going full-throttle on their marketing, they’ll throttle back, which is a big mistake.

According to a Harvard Business Review study of How to Market in a Downturn: 

“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and nimbly adjust strategies, tactics, and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.”

In this video, you will learn some simple, but important concepts to better understand consumer behavior during a downturn (or not).

You will see:

  • Which consumer changes nothing when faced with economic uncertainty and why
  • Which buyer makes decisions based on budget and how to pivot your offering to appeal to them
  • How understanding two simple concepts about recession psychology could save your business

Click to watch the video and be sure to subscribe on Youtube:

The Mindset You Need for Modern Marketing Success

By marketing, Marketing mindset, Marketing Mistakes, Marketing Strategy, marketing success, mindset, mindset for marketing success, mindset to success, mondern marketing, success mindset

Several years ago, I came home from a busy day at the office of the business I co-owned and collapsed into bed crying in frustration.

As a business owner, I was doing what everyone else in my industry was doing to get clients. 

I was going to networking meetings. I joined the early morning business groups. I was flexible with our prices and packages and responded to Requests for Proposals.

But, I had enough. Selling one-to-one was NOT working for me anymore. I was run ragged and officially D.O.N.E.

That day everything changed for me. I decided in my heart and mind to do the opposite of what my competition was doing.

I now have a business I love, clients that stay, pay, and refer, and I do it all in less time and with more ease and flow.

In this modern marketing world, having the right attitude and mindset towards marketing and selling is key to your success.

It is the number one problem to solve, above and beyond the latest tips and tricks.

How you approach marketing mentally is so important, especially if you want to experience results, freedom finally, and enjoy the process.

In this week’s video, you will see:

  • the common enemy that holds most entrepreneurs back from ever making the significant impact they desire to make
  • how to overcome that common enemy even if you feel unsure
  • the real reason your assistant or social media manager can’t get results
  • the underlying issue that’s resulting in a disconnect between your market and your message

Click the link to watch the video, and be sure to subscribe on YouTube!

STOP Chasing Clients – Do This Instead

By Clients, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, Sales, STOP Chasing Clients

In case you had illusions to the contrary, no one is sitting around hoping and praying that he will receive your sales letter. When it arrives, it is most likely an unwelcome pest. How do you earn your welcome as a guest? By immediately saying something that is recognized by the recipient as important and valuable and beneficial.” ― Dan S. Kennedy

If you’re not attracting your ideal, perfect people it’s probably because your message is coming across as spammy emails, unwanted business cards, or intrusive advertisements. The cure for this common problem is to STOP chasing clients and START being of value.

In this video, you will learn three key marketing strategies to implement that will help you get more business without feeling sales-y.

You’ll understand:

  • the first thing you need to work out before you spend a dime on marketing
  • the reason why the most successful companies dominate their competition (with two real life examples)
  • the story of how I gained instant industry authority with a brand new offer and caught the attention of a famous funnel CEO you have heard of
  • how luxury brands become irresistible despite being 10x the price and how to apply their secrets 
  • which type of marketing is expected to be the most invested by end of 2022

Don’t let another day go by with broken marketing!

Click the link to watch the video and subscribe on YouTube!