business coach Archives - Sales & Marketing Keynote Speaker | Jen DeVore Richter

Top Denver Business Coach

Jen DeVore Richter Wins “Innovator of the Year” Global Award for Excellence in Business Coaching at International Conference in Cancun, Mexico

By | business coach, keynote speaker | No Comments

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with the prestigious award selecting her as the winner from over 700+ business coaches around the world.

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with Innovator of the Year Award 2019 in Cancun, Mexico

She was also presented with an International Speaker award on the subject of sales and marketing.

Bryan said, “Jen knocked it out of the park. I now know why NASA hired her. She is the most innovative and creative speaker and had every person on their feet. If you’re looking for a speaker, don’t look any further. Jen DeVore is your choice. She’s amazing.” 

Conference participant Stacey Saville said,Very insightful … Willing to share to help people succeed … Jen is dynamic and holds her audience’s attention without even trying … she knows her stuff and shares from experience that is real … if you need someone to energise and motivate your room, Jen is the one to ask … Hands down!”

Dennis Hohman said, “Jen DeVore Richter hit the ball out of the park yesterday. She killed it! Totally elite!”

Dennis Murphy commented, “You rocked it Jen! It was an honor to learn from you!”

Pamela Heath remarked, “Well deserved! Just loved your presentation! You rock the house!”

Event co-organizer Adrian Ulsh commented, “Jen not only knocked her presentation out of the park, she destroyed it. She appeared as the favorite on more than 80% of the feedback forms we received. For those of you that acquire the videos of the conference, you’re in for a treat. The information Jen shared paid back double the cost of the event for any coach that applies her training. EXCELLENT job as always Jen.”


Jen’s work as a consultant, coach, and speaker focuses on: “High Impact, Low Cost Marketing Ideas That Wow Buyers”

The question she explores is “How do you match your marketing to the way people buy?”

According to DeVore, this is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Her aim: to shift your thinking, empower your team, and energize your company to new levels of marketing success with a presentation customized to fit your unique goals and desired outcomes.

Through her candid, concise, and fluff-free approach, you will understand how to:

  • design a world class marketing & sales development process
  • create memorable offline and online experiences for buyers
  • automate menial marketing activities

To hire Jen as a consultant, program speaker or trainer for your organization, please call (904) 382-7255 or click HERE for webform.

Turn Your Vision into Reality

Turning Your Vision into Reality | Women’s Online Business Coach

By | business coach, podcast | No Comments

Life After the Vision Board Party


So you went to a vision board party and you have a general idea of what you’re trying to accomplish.

Or maybe you’ve got a general picture in your mind of something that you’re trying to accomplish by you’re still stuck. How do you turn your vision into reality if you have ideas?

If you need a step by step action plan for how to make it happen. This article is for you. I’ve used this exact process to transition from a job in corporate America over 15 years ago into entrepreneurship.

I’ve used it to create a seven-figure earning business from scratch with my former business partners.

I’ve used it to build a six-figure coaching business from scratch, create and launch a membership program, create and launch a group coaching program, a private consulting system, write multiple books, become a paid keynote speaker, and become a sought after media expert.

Most importantly, I work from where I want, when I want, with whom I want at the price I decide. So I don’t share this information with you, the list of my accolades to be braggadocious, I share with you because it matters who you get your information from. If you’re trying to take success tips and strategies from someone who hasn’t accomplished what you’re trying to accomplish, then they would be a big waste of time. I’m just trying to make sure that you understand that this is the system that I have used to build a business that I love.

The Big Secret: Success Hacking

So here’s the secret. The big secret is you need to break down your Vision Board into one project at a time. Let’s say that you have this big beautiful vision board that you created at a vision board party and you’ve got a new horizon, a new idea of who you are and who you want to become, but you’re not sure how to actually make it a reality.

You’re feeling really inspired. But at the same time, you’re also feeling a little bit frustrated and maybe overwhelmed thinking about, “oh wow! this seems great on paper, but how do I actually make it happen?”

The secret is you’re going to do one project at a time and you’re going to do a process called success hacking. This is my term for it, success hacking.

Break Your Vision Down into ProjectsBoss Women Rock Book

Now the first step in it is break your vision down into projects and then pick a project and then find a benchmark of someone who is already doing that project successfully. For example, when I decided that I wanted to become a paid keynote speaker, I looked to find a keynote speaker in the women’s business empowerment space to model and her name is Ali Brown.

I started looking at how she was positioning herself in the marketplace, what tools she was using, did she have a big fancy website, was she using sales funnels. I started signing up for her lead magnets and her drip campaigns and getting on her email list and following her on social media and just taking note of how she was positioning herself and what tools she was using in order to get her her image and our brand and message out there.

Find a Benchmark

Find a benchmark. It’s a lot easier to accomplish things that other people have already accomplished. If you’re trying to recreate the wheel and do something or build something in your business that no other person has ever done before, it’s going to be a much harder road. Don’t try to reinvent the wheel.

Look to see who’s already doing this successfully and ask yourself, “what can I learn from where they have gone?”

Analyze How They Execute

Okay, so then you’re going to look at how they execute. Another example I have for you is when I wanted to write my latest book, the Boss Women Rock Book. I wanted the book to be part of my sales process and part of my sales funnel because the other books that I had previously written, were great resources and they were great guides for people that maybe couldn’t afford to pay my coaching or consulting fees or join my membership program.

Books are an amazing way of getting your ideas “out there,” but they also need to be part of your bigger sales and marketing process. I started to look at who was really doing this well, who was using a book as part of their sales funnel. I found a benchmark. Her name’s Kim Walsh Phillips. She’s in the NO BS Inner Circle Program that I’m also in. I looked at Kim’s book, I ordered her book, I started reading it and not just for content and ideas. She talks about Facebook, which is totally different than what I talk about. I didn’t look at just the content, but I looked at how the book was laid out and how she was plugging in her sales funnel links and how she was moving people into her Facebook group and how she was using social proof and interviews with her clients as part of her book too to help build her credibility. So that was really important.

Those are the first two steps. One: find a benchmark Two: analyze how they execute.

Find Your Edge

The third step is to look at what’s different about you related to your benchmark and how they execute.

You could do a SWOT analysis related to this. You could look to see what are their strengths, what are their weaknesses, where’s the opportunity, and how can you become a threat. So that’s how you find your difference or your edge.

Outline a Mini Marketing Plan

And then you apply the three M’s of attraction Marketing, Message, and Media. You just start to look at how you’re going to market this, you don’t create the entire marketing plan. This is important, because before you go build a project or decide that you’re going to be a keynote speaker or write a book or launch a group program or create a membership website, you need to see what’s different about it and ask “is there a need in the marketplace for this?”

You want to be able to make sure that you’ve got your market clearly identified, your unique messaging and your position, and in general what media platforms you’re going to use to promote this product because you don’t want to go spend $10,000 on a keynote speaker website or build out a big membership website if there’s no market for it. And if you don’t truly understand what problem it solves. So you have to do that first, do a little mini marketing strategy, like a one page marketing action plan. That will really save you a ton of time and a ton of money.

Okay. So now you’ve got your benchmark, you’ve got an example project that you’re going to use as a benchmark to hack their success and you found your unique difference or your edge. You have a general idea of how you’re going to market it. Now you need to create a SMART goal for yourself. And now a SMART goal is different from a regular goal.

Set a SMART Goal

Now, a non-SMART goal might be, I’m going to launch a book that helps me land clients. That’s too general. It’s not SMART. A SMART goal is specific, it’s measurable, it’s actionable, it’s results oriented and it’s timely.

You’re going to create a SMART goal for your book project.

“In the next 90 days, I’m going to write a book that becomes part of my sales process and publish the book on Amazon. It will bring me two new clients a week at $3500 each.”

All right, so that is a very, that’s a very specific goal versus “I’m going to write a book.”

Download the FREE 90-Day Action Planner

Inside the Boss Women Rock Rockstar Results Academy Facebook Group, I give you a free copy of a 90 day action plan that you can download as a spreadsheet. And you’ll that it’s really simple to use.

I don’t subscribe to the time management idea of writing to do lists. That doesn’t really work for me. What works for me is to create an action plan and put the actions into my calendar to make sure that I get those things done when they’re supposed to be done.

Now you can do the same thing. It’s really not that complicated when you think about it.

Remember: Good Enough is Good Enough

The final thought that I’ll leave you with is “good enough is good enough.”

Don’t wait until your project or your website is perfect in order to launch it. Get it out there in the marketplace and start getting feedback. Start seeing if it’s really going to help you move your business forward.

You can refine it over time. Don’t fall into the perfectionist trap and never really get your projects out into the world. People want to hear what you have to say. Someone right now on this planet is hoping, wishing, and praying for the solution to the problem that only you have.

This is really important work that you’re doing.


  1. Break your vision down into individual projects.
  2. Find a benchmark for each project.
  3. Do an analysis to understand their strengths, weaknesses, opportunities, and threats.
  4. Find your competitive edge.
  5. Create a one-page marketing plan for the project.
  6. Set a SMART goal.
  7. Execute.

Do you have a big vision that you want to turn in to a reality? Apply for a complimentary 45-minute Business Breakthrough session with Jen DeVore Richter and unlock your Profit Potential.

Click to Unlock Your Profit Potential
boss women rock podcast

The #1 Secret to Marketing Success for Women in Business

By | podcast, professional speaker | No Comments

Are you struggling to generate leads for your small business? The reason why may surprise you.

In this episode you’ll learn the #1 Secret to Marketing Success that most women in business don’t realize.

You’ll gain a major competitive advantage.


Jen DeVore Richter is a Business Breakthrough Specialist, published author, top business coach, keynote speaker, and media personality whose ideas and systems have been featured on NBC, CBS, FOX, ABC, PBS, and HuffPost.

She is known as The Powerhouse Producer of Rising Influencers™

CEO and Founder – Boss Women Rock™ – a powerful online client attraction academy for Rising Influencers. Join the Academy today at: www.BossWomenRock.com

Order her latest book on Amazon at www.BossWomenRockBook.com

Join the free community for speakers, authors, coaches, and service based professionals:


Learn How to Go from Best Kept Secret to Sought After Expert on this webinar on demand: https://jendevore.com/auto-webinar-registration

Watch Jen’s keynote speaker videos at www.jendevore.rocks

Email speaking and consulting inquiries to jen@jendevore.com

Productize To Monotize

Productize To Monotize Expertise

By | branding | No Comments

Let’s examine ways you can monotize expertise by turning it into various products that your audience would love to buy.

What are Your Unique Gifts & Talents?

Often as a business owner we start a business based on a unique hobby, talent or skill that we have and we absolutely love to do. You may be a makeup artist, a hairdresser, a cake baker, a jewelry designer, a business coach, a life coach or in some other creative type of business.

One of the major mistakes that I made in my career was about 10 years ago when I had a photography business. I really loved photography. It was my creative outlet and a way for me to express myself and make money at the same time. I thought that I had hit the jackpot because I got to wake up every day doing what I love serving people.

One of the reasons why I was able to build a successful photography business was because I loved it so much that I really invested in myself and became an excellent photographer. Plus my passion for my clients showed through and I always wanted to deliver an amazing experience for them and a top quality product.

My Mistake

But looking back there is one mistake that I made and that was not building the business to run without me in the day today.

I could only make money if I was pushing the camera button on a photo shoot. So over a period of seven years working nights, weekends, holidays, and special occasions when other people were enjoying their families I began to feel resentful and like I was missing out on life. So while my business was flourishing my personal life was suffering.

We Need Multiple Sources Of Income To Achieve Freedom

I made a mistake in that business in that I didn’t have multiple sources of income. I failed to create different revenue streams. And looking back I realize that I left so much money on the table and missed out on lots of opportunities because I was so busy working in the business that I failed to work on the business and see it as an empire that could be used to give myself freedom.

Now that I am on my second entrepreneurial journey I have it figured out. I have many types of ways that

This was a pivotal moment for me. After my book Amplify Your Business started attracting media attention, I knew I had figured it out!

people can do business with me. I have multiple streams of income and I have turned my expertise and my unique gifts and talents into products that other people can buy. Because I’ve taken the time to do this I sell books online on Amazon.com while I sleep, sell memberships into my online marketing Academy, and I have turned my unique approach into a proven process that can be taught to other professionals. I now have systems built into my company where other people can execute my vision and execute my dream freeing me up to be with my family, involved in the missions at my church, and giving back to my entrepreneurial community in large and meaningful ways.

Reach & Empower A Larger Audience

By taking the time to develop books, courses, workshops and experiences I’m also able to reach more people with my message. I’m able to empower more women to build businesses that give them the freedom to continue to be awesome wives, mothers, and members of their community.

I wish I would have known then what I know now : that productizing my expertise and monetizing it into multiple revenue streams and different types of products is the best way that I can make use of my talents and serve not only my business audience but my family as well. I have found new levels of enjoyment in my career and new ways of finding time for my family.

Don’t Just Trade Time For Money, Serve Multiple People At A Time

So if you’re finding yourself frustrated by trading time for money and trading your services for a paycheck and wondering if there is a better way I’m here to tell you that there is. You just need to take the time to think about how your business could be set up for success so that you could turn your approach and how you do things into a process that could be taught to other people or built into a scalable business with products where you could serve more than one person at a time.


If you are a makeup artist and you’re only able to generate income when you have a new bride in your makeup chair please consider taking your expertise and creating different ways for people to learn how to apply makeup from you. You could simply create an e-book and sell it on your website or you could create an online course with training videos or you could create a hands-on workshop experience teaching available on itunespeople the makeup application techniques. You could also become a speaker and take your message to the main stage empowering women to become a more beautiful version of themselves and to love how they look and feel.

Create Products To Make Money Efficiently

In general, productizing your expertise so that you can monetize into different revenue streams is all about thinking about how you can serve a larger population while creating freedom in your career and life.

Shifting Your Mindset

This approach of productize in your expertise will require a mindset shift for you. You will need to think beyond your existing business model of trading time for money and begin to see a new bold vision for your career as an educator, entertainer or inspiring thought leader in your industry.

Take Action

An action that I would like for you to take this week is to simply think of one way, one new idea that you could do to to translate your expertise into a product. This could be setting the bold vision to write a book, create an online course, hold a training event, or simply write a small e-book and sell it on your website.

Free online training grab my spot women in leadership

Finding freedom in business

The True Story of How I Got Free

By | business coach | No Comments

After the first few years of starting my agency business, I was working 60 hour weeks. I was quickly burning out and totally neglecting my personal life. While my relationships and health suffered, I was also working with clients that didn’t “click” with me because I was chasing the money in my business, and not the meaning.

I actually had one client flat out tell me that “she didn’t want her image rocked” and I let her sign a contract anyways because we needed the revenue! (If you don’t know, the name of my company is Boss Women Rock, so this is a major disconnect!)

I felt trapped and unappreciated. I was frustrated and deep down felt like I was missing my true purpose at work.

During the years of 2013- 2015, my business was flourishing on the outside, but I was floundering on the inside. The competition was tough. Other consultants were willing to work for less, trading time for money and in my client’s eyes, my value was on price, not quality or my level of expert experience.

Lots of business owners focus on churning and burning through clients, and they’re not making a real difference in their clients lives. They’re not making an impact. They are not using their unique gifts and talents to serve a higher purpose.

As a business owner, we secretly put on a happy face on social media that business is great. But, behind the scenes, we know that there is something more for us and that there has to be a better way to build a business we love AND thrive in life.

In 2016, everything changed for me. I quit competing on price and working with clients that didn’t fit and started elevating my STATUS as an expert in my industry and created SYSTEMS that could free me up to spend time with the people and the causes I love.

This was a pivotal moment for me. After my book Amplify Your Business started attracting media attention, I knew I had figured it out!

After our book came out in April 2016, I started sharing my process and spreading the message that by becoming the best version of ourselves, we can build the business and lives of our dreams.

The results and feedback I’ve received has been amazing! Not only has my life and business completely changed, but the lives and business’ of my clients are changing too. I am now a national keynote speaker, a published author, and HuffPost contributor. Wow! What a difference a year can make!

Now, I am pleased to offer limited access to the Purpose Filled Business™ Coaching Program so you can work one-on-one with me to become a Rockstar Professional in your industry using my proven process and insights.

Applications are now open to those with the attitude, expertise, and drive to thrive in business and life. I am looking for a few select new coaching clients that know that there is more for them and that they too want to find new levels of freedom and fulfillment in their business’ and  lives.

If this sounds like you, apply for a FREE coaching call with me by clicking the link below:


You are set apart to do great things, so don’t let another moment go by. Take action today!

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Creating Your Claim to Fame

By | branding, business coach | No Comments

Working with business leaders as their business coach to craft their Claim to Fame is one of my favorite things to do in marketing. We take what is special about you and your business and create a one-sentence impact statement that will ensure you are memorable.

How to Create Your Claim to Fame

Here are a few examples of a Claim to Fame:

  1. Write a book
  2. Win an award
  3. Accomplish a major feat
  4. Obtain a special certification
  5. Do something unusual
  6. Develop a proven process or system

Proven ProcessProven Process

Last year I had a client named Maxine. Maxine is a business coach for the spa and beauty industry. She works with the owners of the spas or the aestheticians that provide skin care services. She helps them grow their business by better understanding the business side of what they do and provides marketing advice as well.

Maxine came to me because because she was looking for a way to differentiate herself in a competitive industry. The things that Maxine had going for her already were that she was very well known in the industry due to her media mentions and PR opportunities that she had been able to create for herself. She was also very well educated and credentialed and had great connections. So the area that I worked with Maxine on was developing her Claim to Fame which is actually her Proven Process.

Your Proven Process is not what you do but how you do it. It is your secret sauce or special approach to working with your clients.

Maxine shared with me how she works with her client and I was able to break it down into a five step process. We were even able to take each step of the process and align it to her last name which is Drake. We developed what is now known as the Drake approach to business coaching for spa professionals. Maxine was able to leverage this unique positioning and the Drake approach to grow her business sellout workshops, and was she is enjoying more recognition in her industry.

How to Write Your Proven Process

Step 1. Write down the main problem that you solve for your customers. This is the solution you provide:

Step 2: Write down HOW you do this. Not the services you provide, but how you do it. There may be multiple steps in the process.

Step 3: Narrow down the steps to 6 or fewer combining similar items into categories and eliminating those that are redundant.

Step 4: Take the steps and try to sum each up in 1-3 words. Write them here:

Step 5: Look at the words and see if there is a theme emerging that can be turned into an acronym. Be creative and just brainstorm. Write them down.

Step 6: Once you have your theme or acronym finalize it. available on itunes

Crafting your Claim to Fame around your Proven Approach will give you another way to stand out and communicate your unique approach and value.

Marketing using your Claim to Fame will require that you have a mindset away from selling on price. You will instead focus on what really matters, which is your set of unique gifts, talents, experience, and expertise.

The action that I would like for you to take this week is run through the exercise I’ve provided and break down your Proven Process into 5 steps or less.

Want to work with Jen to craft your Claim to Fame? Get a Marketing Breakthrough. Book your VIP Power Day by calling (904) 382-7255.

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Get a Marketing Breakthrough

By | business coach, social media | No Comments


You guys! I am so excited! I have spent years and literally over 5,000 hours solving the problem of how to make Personal Branding & Online Marketing easy, fun and results oriented. It also helps with blog content.

Help With Blog Content

Recently, I had the pleasure of working with a new coaching client to teach her one of my hundreds of systems and the results were A-M-A-Z-I-N-G!

See, April is the Marketing Manager for a high-profile, local attorney. I won’t name names, but you’ve probably seen him interviewed on television and seen his billboards around town. April was stuck and frustrated. She had been trying to come up with a marketing system for writing blog articles and creating social media content that wasn’t a huge waste of time. And, her efforts were futile. When they came to me, she was super frustrated and feeling overwhelmed.

Content marketing is super important to her and her boss because it positions him as a thought leader in his industry and gives them valuable, shareable, unique content to load up their social media accounts and drive website traffic.

After working one-on-one with me, April now has an easy to use system for creating content based on keywords their clients are searching for, has the entire year planned out, and is no longer feeling stuck and frustrated.

Here is a Facebook post she made about it:


Sweet! Right?

But, she and I aren’t the only ones that think it matters.

  • Content marketing leaders experience 7.8 times more site traffic than non-leaders. – Neil Patel for Content Marketing Institute.
  • According to a 2015 IBM Digital Experience Survey, 56% of marketers believe that personalized content promotes higher engagement rates.
  • Content marketing costs 62% less than outbound marketing & generates 3x as many leads says Demand Metric.

So, now I am putting together a limited time opportunity for you to spend half of a day with me so we can alleviate the frustration that you may be feeling about your branding building, social media or blogging efforts. Marketing is so valuable in building your brand, being seen as a thought leader, and driving traffic to your website. 

It’s here! VIP Power Day

If you are like April and you’re looking for a simple, structured process you or your marketing coordinator could implement, then my new VIP Power Day coaching program is for you!

I am pleased to announce a new coaching program called “P.L.A.N. to Get Results! VIP Power Day for Brand Building & Marketing Mastery” where I’m going to help business owners, entrepreneurs, and influencers or the marketing teams that love them learn how to create a marketing system that is easy to follow and results focused.

Take the frustration out of creating and marketing your ideas to be known as the authority in your industry!

VIP Power Day spaces are limited to just 4 people per month to allow each Rockstar Professional to receive the personal attention and focus they deserve. They can be conducted in-person in Jacksonville, FL or virtually via conference call.

If personal branding, social media, blogging, or email marketing is frustrating you, please sign up for your own VIP Power Day using the link that I will provide in a sec…jen devore richter leadership coach

P.L.A.N. to Get Results! VIP Power Day for Personal Branding & Marketing Mastery

  • Enjoy one-on-one personal coaching with yours truly to get results fast
  • Work on your unique goal and issue to be solved

Example ideas include:

  • Develop your content marketing strategy for the entire year
  • Take home your personal content calendar for blog topics
  • Gain an easy to use and implement system to take the guess work out of social media and blogging
  • Understand how to use your email list to drive website traffic and build your brand as an expert
  • Map out an online sales funnel that converts your fanbase into paying customers and clients
  • Plus surprise bonuses, access to our planners, tools, and checklists!

To learn more about VIP Power Days, please fill out this form or call (904) 382-7255.



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