The future depends on speakers and authors to spread ideas and messages and lead the way as change makers.
Speakers and Authors are the change makers in our world, not the politicians and talking heads.
You lift others up, help them see new possibilities and one person at a time, leave an indelible mark on their lives.
Now more than ever, people need truth tellers and difference makers to shine their lights on darkness.
People need YOU.
But, the harsh reality is that the speaking and book business is changing…sometimes faster than we can keep up and getting paid handsomely as a speaker/author is getting tougher and tougher.
Reasons for this include the fact that speakers and authors are not immune to the small business obstacles all entrepreneurs face and we are not sheltered from the facts that the average business owner only makes $42,000 and is more likely to fail then to succeed.
But, we will not concede! Today we begin a new movement.
Today we recognize that speaking is no longer the job description. It is a skill requirement for the Entrepreneur.
Today we recognize that speakers are CEOs in the Influence Business.
My goal from the SmartFem Summit Opening Keynote Presentation was to share that:
- Productizing your speaking business is the ONLY way to build profit.
- You must follow a profit process to do this effectively.
My promise was to only share what has worked for me personally, but the concept of productizing is a fundamental business success principle first brought to light by Michael E. Gerber in his infamous book The E-Myth.
“If your business depends on you, you don’t own a business—you have a job.” -Michael E. Gerber
My aim was to dispel the following myths:
Myth #1: Typical business model is wait to get hired to speak and then get paid.
Myth #2: Productizing is about your love of the money.
Myth #3: Sell low value/low ticket products and build complicated sales funnels to move people up the ladder.
If you were unable to attend the SmartFem Summit or did attend and would like more information on EXACTLY how to avoid the trap of low profit and being underpaid, I’ve got a free gift for you below.
Click the link to download a FREE 17-page Marketing & Monetization Guide.YES! Send me the Marketing & Monetization Guide