I’ll never forget the moment that my first book was published on Amazon. I thought I had hit the big time!

After spending two years working on a paperback book about starting a business, I was excited to get the project into the hands of my fellow entrepreneurs. Plus, it just sounds really cool to say that you’re a published author.

My co-authors and I were so excited to be able to grow our brand and business by tapping into what we thought was a huge distribution opportunity. Boy, were we sorely disappointed!

Here’s the lesson I learned: publishing on Amazon is like hosting your website on GoDaddy. Just because the website is hosted does not mean that anybody is going to see it.

Most of our book sales came from our own efforts and promotion to our existing clients, social media campaigns, and emailing our list. Almost no sales came from Amazon promoting or distributing it.

Plus, we were frustrated to find out that of the few sales that did come from Amazon, we were not able to access the contact information of our buyers which left us feeling like we left tons of money on the table.

In this week’s video, we will discuss the Pros and Cons of self-publishing on Amazon.

Click the link below to watch and be sure to subscribe on YouTube. 

Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded "Innovator of the Year" for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing strategies.

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