Building your authority as an expert in your industry is an important Attraction Marketing strategy for many reasons including:
- getting clients to seek you out
- eliminating competing on price
- putting yourself in a category of one
- landing better deals
- opening doors for more opportunities
Popular strategies for authority marketing include book authorship, creating a show, and now magazine publishing. But, of the two related to the written word, which one is best?
In this week’s video, we discuss the pros and cons of self publishing a book vs self publishing a magazine.
Click the play button below to watch and be sure to subscribe!
