Sales Funnel: What is It and Do You Really Need One for Your Business?

what is a sales funnel

Sales funnels have become very popular with many small business owners and entrepreneurs worldwide. If you’re into online marketing, you probably have already heard of it. You might also ask yourself what a sales funnel is and how to create one to help you make money in your unique business model. With that, in this blog, you will learn the four foundational principles that make sales funnels work and be able to come to the conclusion on if a sales funnel is right for your business or not.

Giving You So Much Time

One amazing benefit of using a sales funnel is that it gives you so much time to focus on your business. It allows you to use software and automation programs that you can create a marketing and sales process and make it run 24 hours a day and seven days a week without you chasing client after client. As a result, you will have spare time you can spend with your family and even have some more to travel and go on vacation. 

The Need to Have Awareness

The first thing you need when you create a sales funnel is you need to have awareness. It means that you need to have a traffic source where you can find your target audience. They have to know that you and your business exist in the market. You have to do something to help increase your brand awareness. That’s why it’s crucial to keep yourself visible and valuable to your existing or potential clients. 

The Need to Have Leads

When you create a sales funnel, you need to have leads. You can do it by creating a lead magnet and offering it for free on the platform you’re using where it becomes visible and available for everyone online. The lead magnet could be a checklist, a guide, an ebook, and many others. The primary purpose of this lead magnet is to take your audience off of your platform and put them on traffic, which is your email list for email marketing. 

Magazine as a Lead Magnet

One of the lead magnets that I’ve been using is a magazine. I actually help my private clients create their very own magazine with customized content in it. I also help them give that magazine away for free on their website to create more leads and make their audience get interested and moved to their own platform. 

Sales Funnel: The Bottom Line

Today, the use of a sales funnel has become very popular to many small businesses owners and entrepreneurs out there who want to make a big difference to the people they’re called to serve in the market they’ve chosen. But if you’re new to this marketing strategy, that’s fine. In fact, you’re not alone and it’s 100% natural to feel overwhelmed when dealing with marketing and sales. 

Marketing coaches don’t usually speak that frankly, but it’s important that truth be told.

The big reason why 9 out of 10 business owners that I meet resort to word-of-mouth marketing alone is that it can be intimidating to learn skills that they don’t teach in school.

I have a master’s degree in business and a bachelor’s in communication and I was never taught how to make marketing work as an entrepreneur in school! So, it’s completely understandable to me that professionals in law, medicine, financial services, consulting, retail, the trades, and other highly competitive industries would feel like tackling marketing is just out of their wheel house.

The problem is that without learning modern marketing techniques it is nearly impossible to scale and grow efficiently so you can spend time doing what you love. It’s the reason why I create a free high-quality video every week and is the mission that propels me forward. So in this week’s video, we take it back to the basics so you can see the four main keys to automating your marketing and creating true freedom in your business.


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