If you want to be seen as the go-to expert in your industry and monetize your message, a magazine is the celebrity choice and now is the savvy entrepreneur’s choice as well.
But, you’ll need more than just a pretty cover to make a magazine work for your business.
Having your own magazine can be a fun and rewarding experience when you think about all the attention you will receive, but how do you know that a magazine can be a money maker for your business?
You ensure success by crafting a plan that accomplishes at least one (and maybe more) of these goals:
- acquisition of new leads from your website
- opens doors for bigger opportunities (speaking engagements, interviews, etc.)
- referral campaign to best partners
- newsletter to top VIPs
- follow up and reactivation campaign to past clients
- internal marketing piece to increase client spending
Joanna and Chip Gaines from HGTV’s Fixer Upper debuted their lifestyle brand’s magazine with the largest retailers selling out The Magnolia Journal on Day One.
Oprah Winfrey’s O Magazine maintains success after 18 years even while audiences move from TV.
The Pioneer Woman Ree Drummond from Food Network fame launched a magazine to capitalize on her 25 million social media fans.
Even movie stars like Gwyneth Paltrow are launching magazines because it’s “very legitimizing for the brand—and a really interesting way of … getting across our point of view and what our values are.”
Success leaves clues: celebrity brands thrive with magazines.
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