Print readers usually spend 20 minutes or more with their publication in hand, while a typical visitor to a digital news site sticks around for less than five minutes (Heitman, n.d.).
Also, by combining print and digital ads, it will make online campaigns 400% more effective (Top Media Advertising, n.d.).
For business owners, two of the most popular print marketing tools are self-published magazines and newsletters. But, which is better for business growth?
In this video, I’m going to compare a magazine versus a newsletter in three main areas so you can make the best decision for your business:
- Content strategy – what to include and how to find content?
- Clout and impact – why does it matter?
- Cost – which one is less?
And, if you’re secretly thinking to yourself that the social media generation doesn’t read print, think again: 95% of people under 25 read magazines!
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