Picture this: you’re a business coach with a client who is a trauma therapist with a fledgling practice. She hires you because she desperately needs new clients in order to make a living, pay her employees, and keep the lights on. Plus, she really loves working with people and knows deep down inside that what she does makes a difference in the world.
On the other hand, the therapist has complete disdain for marketing and literally described the traditional process of generating leads “icky” because her clients are often in desperate situations dealing with very heavy and personal problems. She does not want to offend them in anyway or come across as “sales-y.”
The dilemma: how do you market a private practice led by a highly educated and respected professional without advertising, appearing to be an “ambulance chaser”, or offending anyone?