Picture this: you’re a business coach with a client who is a trauma therapist with a fledgling practice. She hires you because she desperately needs new clients in order to make a living, pay her employees, and keep the lights on. Plus, she really loves working with people and knows deep down inside that what she does makes a difference in the world.

On the other hand, the therapist has complete disdain for marketing and literally described the traditional process of generating leads “icky” because her clients are often in desperate situations dealing with very heavy and personal problems. She does not want to offend them in anyway or come across as “sales-y.”

The dilemma: how do you market a private practice led by a highly educated and respected professional without advertising, appearing to be an “ambulance chaser”, or offending anyone?


Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded "Innovator of the Year" for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing strategies.

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