“I work with anyone…” are four words that indicate that a business owner is trying to market to a broad population instead of focusing on a small portion of potential customers.
The problem with broad stroke marketing is that it’s much more challenging to be seen, heard, and trusted.
People want to work with experts. They want to work with specialists and not general practitioners.
Behind the scenes, if your scope of services is broad, it is more complicated to systemize and scale your business. Creating custom solutions and programs is time-consuming and can eat away at your business profits.
A niche market is a focused set of people in the market to purchase a product or service you sell. This group of individuals has a specific set of problems that can be solved by a targeted product or service that addresses those needs (scope).
Narrowing your niche and scope allows you to be the best at what you do.
But, how do you know if the niche you pick will turn out to be fun and profitable?
In this week’s video, you will learn some critical strategies for testing out a niche before going all-in.
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