I don’t hate networking events, I just think they’re dangerous.

Here’s why: the biggest mistake I ever made as an entrepreneur was relying on word of mouth to build my business.

Running around to networking events as a primary lead generation strategy ended in complete disaster for me in 2013. Soon after opening my beach front Florida office, I unexpectedly faced back to back surgeries.

Over the next 2 years, my business suffered greatly because I was not able to “get the word out” due to my lack of media ownership and marketing systems.

It was a huge wake-up call when I had to permanently close the doors because I was too sick to attend in-person meetings.

I promised myself I would never let that mistake happen again and made it my mission to help other entrepreneurs take control of their marketing in the process.

That’s why this week’s video is so important.

You need a scalable alternative to getting clients even if you’re not currently facing a crisis like I did in 2013, even if networking is working well, and even if it’s new and scary.

The good news is you get to skip over all the trial and error and get straight to what works.

Jen DeVore Richter

Author Jen DeVore Richter

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded "Innovator of the Year" for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing strategies.

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