A recent study in Statista revealed that over 45 percent of responding U.S. adults spent more than 15 minutes per day reading magazines in either digital or print format. In 2019, magazines had the highest recorded readership since 2012 and have experienced annual increases every year except for 2020. The number of magazine readers in the U.S. also grew year over year, surpassing 222 million in 2021. People are still reading magazines.
As an entrepreneur interested in self-publishing, these are important statistics to know especially if you plan to generate passive income by selling advertising in your own magazine, either print or digital.
In this video, you will gain a basic understanding of how to get started selling advertising in your own magazine so you can generate passive income including:
- • the definition of a flat plan and why you need to know what it is as Editor-In-Chief
- • some basic guidelines for planning for ad sales
- • the number one reason why advertisers would be willing to pay
- • the basic selling strategies you need in place, even if you’re brand new
- • much more!
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