Category

Self Publishing

The Harsh Truth About Magazine Self-Publishing

By Magazine Design, magazine funnel, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Print Magazine, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazine

The magazine self-publishing industry is a highly competitive one, with many entrepreneurs and a limited number of successful businesses.

Many people are telling you how to design an eye-catching magazine, but why do they keep getting the business side of publishing wrong?

Do you want to succeed in the publishing world? Watch this video!

You will see: 

  • why your subscriber list doesn’t grow
  • what’s holding you back from charging what you’re worth
  • how to overcome internal naysayers and self-doubt
  • who to turn to for support instead of the Negative Nancy in your life

You will learn the harsh truth about what it REALLY takes to make it as an independent publisher who wants to leverage a magazine to get new clients OR simply make money selling advertising.

Click to watch the video and subscribe on YouTube:

How to Land Advertisers for Your Self Published Magazine

By How to Land Advertisers for Your Self Published Magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Self Publishing, Self Publishing a Magazine, Self-Published Magazine

What if you could create low-tech marketing for your business that actually paid for itself or created recurring, passive income?

Selling advertising in your self-published magazine makes this possible.

For example, if you spent $5k to self-publish a digital and print magazine plus build out the subscriber website, social media posts, and all the other bells and whistles, you would only need to sell five full-page ads at $1000 each in order to get the system built!

With only five sales, you would break even, and pocket the remaining advertising revenue as profit every time you publish.

Plus, you’d have a marketing tool that could be used to:

  • build your industry authority
  • generate leads from your website
  • close better deals with prospects
  • sell more to your existing clients
  • stay top of mind with referral partners
  • and more!

But, what would make a business want to advertise in your magazine? What tools do you need in place in order to land sales? Is it possible to land advertisers if your business is brand new?

I answer those questions and more in this week’s video.

Click to watch and subscribe on YouTube!

Working With PR Firms to Find Top-Tier Article Contributors

By magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, PR, PR Firms, public relation, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazines

Finding top-notch business leaders or individuals to contribute to your self-published magazine or show can seem challenging when you’re just starting out. 

How do you find people with great stories or lessons to share with your reader or audience? 

Do you have to pay them? What if you have limited funds?

Why would someone who is very successful take a chance on your brand-new project?

In this week’s video, you will learn about one of my insider secrets when it comes to self-publishing media: PR Firms.

PR Firms are hired by successful leaders to help them communicate their stories and get those stories placed in media outlets like magazines and shows. PR Account Coordinators need to know publishers like you because their performance is based on how many publications and/or shows they book for their clients.

Building relationships with PR Firms is an effective way to find contributors and it doesn’t cost you a dime!

Click to watch this week’s video and subscribe on YouTube!

Q&A Magazine Self-Publishing

By Digital Magazines, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Q & A, Self Publisher, Self Publishing, Self Publishing a Magazine

Self-publishing a digital and/or print magazine has many benefits, including creating recurring income like my client in California, who recently increased his monthly ad revenue from $31,000 to $42,000 per month after working with me for less than eight weeks. We gave his part-time salesperson the proper scripts and tools, and the results followed.

Or my other client in New Jersey is landing big opportunities for his speaking and coaching business that he “never would have landed without the magazine.”

The opportunity is there, but navigating all the steps in the publishing process can be daunting without the right support. 

People like Estephania featured below are why I continue to show up with helpful videos that can help you hit your goals.

This week’s video is a bit different from my typical format. I’m answering questions from the comments section of my channel personally and directly.

Click the link to watch the video and subscribe on YouTube!

3 Tips to Make Digital Magazines Worth It as a Self Publisher

By Digital Magazines, magazine, Magazine Publishing, Self Publisher, Self Publishing, Self Publishing a Magazine

Are free digital edition magazines worth creating as a self-publisher?

Does self-publishing make sense for the business owner in today’s social media-obsessed world?

In this video, you will gain three insights into how to make publishing an online magazine worth it if your goals include:

  • adding additional revenue streams to your business without adding more clients to manage
  • expanding your referral network and strategic partners
  • growing your email list and database of people interested in what you have to offer
  • elevating your authority as an influencer in your industry
  • and more!

Self-publishing can be fun and profitable, but there are some common pitfalls to avoid.

Click the link to watch the video and subscribe on Youtube!

https://youtu.be/PLdDaKr–9o

Self Publishing a Magazine – 2022 Updates

By magazine, magazine funnel, Magazine Publishing, Self Publishing, Self Publishing a Magazine

What’s new in self-publishing? Is now a good time to self-publish a magazine to grow your business? We are halfway into 2022, and the industry is changing rapidly every day in positive ways due to technological advances.

But, there are also some considerations to keep in mind for keeping costs low and return on investment high.

I’ve been getting questions every day about the feasibility of self-publishing a magazine in 2022, so this video will address:

  • Which internet-based platforms can reduce publishing costs including printing, hosting, and delivery
  • How to leverage your network to increase distribution on social media for free and avoid paying distributor fees
  • How to get content written without hiring professional copywriters
  • Unique ideas for leveraging your magazine beyond ad sales and subscriptions

Click the link to watch the video and subscribe on YouTube!