professional speaker

finding your why

Looking for Motivation? Learn How to Find Your Why

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And how you can determine the true purpose behind your business

Identify the WHY

There are challenges every day that will feel like you’re taking one step forward and 2 steps back. There will be times when you feel frustrated, discouraged, beat up, unappreciated, and worn out. There are times we all need motivation. 

Most people in the spotlight in business don’t want to talk about the tough times. They want to only focus on the successes and gloss over the hard parts. But, that’s not reality. So, when you hit the tough times, you’ll feel like you’re doing something wrong or aren’t good enough, don’t have the right tools, education, training or whatever they’re trying to sell you.

But, the truth is that failure and setbacks are part of the entrepreneurial journey. They’re part of mine and they are part of yours.

Jen and Will Wedding in Paris

My Why: Life with my husband Will. This photo was taken by photographer Catherine O’Hara in Paris on our wedding day in June 2013.

So, identifying the WHY, is important because it will keep you focused, inspired, and motivated in a deeper way that goes beyond a catchy Instagram quote.

Your WHY goes deep. It gets to the root and will motivate you to keep going when others quit.

Most people haven’t taken the time to really think about the core reasons of Why they do what they do. A lot of people think money drives them but money alone is worthless. Of course you can buy things with money but are you working for things? Do things really drive people?

To get to the core we’re going to go several layers deep into the Why you really do what you do.

Start by answering simply why you do what you do? When you answer, ask why again and repeat six times until you truly find the core.

This exercise is from Frank DeRaffele (www.frankderaffele.com) who spoke at a BNI conference. He told the story of how he was working with a man that seemed to be dissatisfied with his life despite the facts that he had a good paying job, a great family and had a lot of material things. On the surface, he appeared to have it all. But, in reality he was uninspired, unfulfilled and unmotivated.

Frank asked the man to find his why by asking this series of questions:

When asked Why he did what he did he answered “To get money.”

When asked Why again he replied “To be able to afford nice things.”

When asked Why again he replied “To make my wife and kids happy.”

When asked Why again he replied “To be a good father and husband.”

When asked Why again he replied “Because my father was not able to support me.”


The core of the reason he worked hard was not to get money it was to be a better father for his kids than his father was to him. Money has been proven not to buy long term happiness. Money can not fuel a fire forever. When you have much more money than you’d ever need, what would be your motivation then? Finding the true reason for his efforts gave him something to stay passionate and committed to.

The same can be said for the Why behind starting a business. The reasons Why you do what you do affects many factors that can contribute to your potential for success.

So what is the real reason you’re in business? What is that inner purpose pushing you? How can you share it with the world and in your marketing?

Why am I Telling You This Story?

To force you to dig deeper so that you’ll have a tool that will keep you motivated when times get tough on your entrepreneurial or business journey.

The main takeaway here is to really dig deep to find WHY you are doing what you’re doing. Because it may be for a different reason than the one you think. By finding your WHY, you will have something to stay motivated about. If you let that be the driving force behind your business, then there is no reason why you should ever doubt what you’re doing.

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business and branding speaker jen devore richter

Jen DeVore Richter: Small Business Speaker and Personal Branding Expert

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Jen DeVore Richter is a marketing expert, seasoned business owner and influencer often asked to speak professionally to women’s business groups.Personal Branding Speaker Jen DeVore Richter

After an achievement filled career as a marketing executive with ABC TV, Kennedy Space Center, and a Fortune 500 pharma company, she made the transition into entrepreneurship in 2003. On the heels of running her own award-winning photography studio and then marketing consulting firm for 9 years, Jen co-founded Boss Women Rock where she spearheads strategic marketing for agency accounts and provides insightful solutions as a consultant.

Her expertise in marketing and creative approach to business has culminated in a co-authored book, Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success, now available on Amazon.com.

She was recently named as a Contributing Writer to the Huffington Post with featured articles on personal branding and small business marketing.

As a small business speaker, Jen is on a personal mission to encourage business owners to reinvent their lives, reenergize their businesses & reconnect to their purpose.

To book Jen as a speaker for your group, please call (904) 382-7255 or tell us more by email.

Praise for Jen DeVore Richter as a Small Business Speaker

“Poised and articulate, Jen brings glamor to branding. Whether she is diving into an improvised skit or speaking in front of a crowd, Jen’s energy, passion, style, and charisma sends home a message. Consummate professional, easy to work with.” -Barbara Colaciello, Former Assistant to Andy WarholJacksonville Women's Leadership Forum Panel

“Jen is a ROCKSTAR! She spoke as a panelist for the 2016 Jacksonville Women’s Leadership Forum on being a resilient leader and navigating social media while creating your personal brand. The attendees loved her perspective and the stories she shared. My favorite thing about Jen is her infectious personality and energy which comes across whenever you are in her presence.” – Shelby Westerman, Florida Blue

“Thank you so much for speaking to our chapter today! Your presentation got me really looking at my business, strategies, and the type of marketing I do.” – Angie P., Entrepreneur

“Thank you so much for speaking to our chapter today! Your presentation got me really looking at my business, strategies, and the type of marketing I do.” – Angie P.


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3 Things I Learned at the National Speaker’s Association Conference About Being a Better Public Speaker

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Have you ever had that feeling when you walk into a room of new people and think, “YES! These are my people! I am home!”

In July, I was fortunate enough to attend the National Speaker’s Association conference Influence 2016 in Phoenix, Arizona with one of my business partners, Kenny Harper. Wow! What an amazing experience and group of people that are making a difference in the world by inspiring, motivating, sharing with and educating others.

Jen and Kenny at NSA conference

(l) me (r) Kenny Harper

These people are professional speakers because they have turned their life journey into a tool to help other people and lift them up. Their life journey could be a personal success story, a business success story, or even a triumph over tragedy and defeat.

We all have this human experience in common and it is possible to take your life and use it to improve the lives of others. That is what I seek to do. To LOVE with my LIFE.

These people are my people.

In an effort to pay it forward and share some of the concepts I learned at Influence, I present:

The Top 3 Things I Learned at the National Speaker’s Association Conference About Being a Better Public Speaker

  1. Be yourself. – when building a personal brand, it may be tempting to look at the industry leader’s and want to mimic them. DON’T! Be yourself and don’t be afraid to stand out. If that means wearing a red suit coat when everyone else wears blue or having pink hair, be true to yourself.
  2. Share your story. – being in the spotlight doesn’t mean you have to put on a false air of success. The road to entrepreneurial freedom is full of potholes, so share with your audience what you learned in the downtimes.
  3. Focus on the journey. – success doesn’t happen overnight in the public speaking business or in any business, for that matter. Focus on the big picture of why you’re choosing this path and who you are trying to encourage.

If you’re struggling through a tough time right now, whether it is a business setback, a personal hardship, or you’ve just run out of shows to watch on Netflix and are in a grumpy mood, I’d like to give the reminder to focus on what matters and enjoy the ride! You never know how your story will encourage someone else.


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