And how you can determine the true purpose behind your business
Identify the WHY
There are challenges every day that will feel like you’re taking one step forward and 2 steps back. There will be times when you feel frustrated, discouraged, beat up, unappreciated, and worn out. There are times we all need motivation.
Most people in the spotlight in business don’t want to talk about the tough times. They want to only focus on the successes and gloss over the hard parts. But, that’s not reality. So, when you hit the tough times, you’ll feel like you’re doing something wrong or aren’t good enough, don’t have the right tools, education, training or whatever they’re trying to sell you.
But, the truth is that failure and setbacks are part of the entrepreneurial journey. They’re part of mine and they are part of yours.
My Why: Life with my husband Will. This photo was taken by photographer Catherine O’Hara in Paris on our wedding day in June 2013.
So, identifying the WHY, is important because it will keep you focused, inspired, and motivated in a deeper way that goes beyond a catchy Instagram quote.
Your WHY goes deep. It gets to the root and will motivate you to keep going when others quit.
Most people haven’t taken the time to really think about the core reasons of Why they do what they do. A lot of people think money drives them but money alone is worthless. Of course you can buy things with money but are you working for things? Do things really drive people?
To get to the core we’re going to go several layers deep into the Why you really do what you do.
Start by answering simply why you do what you do? When you answer, ask why again and repeat six times until you truly find the core.
This exercise is from Frank DeRaffele (www.frankderaffele.com) who spoke at a BNI conference. He told the story of how he was working with a man that seemed to be dissatisfied with his life despite the facts that he had a good paying job, a great family and had a lot of material things. On the surface, he appeared to have it all. But, in reality he was uninspired, unfulfilled and unmotivated.
Frank asked the man to find his why by asking this series of questions:
When asked Why he did what he did he answered “To get money.”
When asked Why again he replied “To be able to afford nice things.”
When asked Why again he replied “To make my wife and kids happy.”
When asked Why again he replied “To be a good father and husband.”
When asked Why again he replied “Because my father was not able to support me.”
The core of the reason he worked hard was not to get money it was to be a better father for his kids than his father was to him. Money has been proven not to buy long term happiness. Money can not fuel a fire forever. When you have much more money than you’d ever need, what would be your motivation then? Finding the true reason for his efforts gave him something to stay passionate and committed to.
The same can be said for the Why behind starting a business. The reasons Why you do what you do affects many factors that can contribute to your potential for success.
So what is the real reason you’re in business? What is that inner purpose pushing you? How can you share it with the world and in your marketing?
Why am I Telling You This Story?
To force you to dig deeper so that you’ll have a tool that will keep you motivated when times get tough on your entrepreneurial or business journey.
The main takeaway here is to really dig deep to find WHY you are doing what you’re doing. Because it may be for a different reason than the one you think. By finding your WHY, you will have something to stay motivated about. If you let that be the driving force behind your business, then there is no reason why you should ever doubt what you’re doing.