Category

marketing

STOP Chasing Clients – Do This Instead

By Clients, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, Sales, STOP Chasing Clients

In case you had illusions to the contrary, no one is sitting around hoping and praying that he will receive your sales letter. When it arrives, it is most likely an unwelcome pest. How do you earn your welcome as a guest? By immediately saying something that is recognized by the recipient as important and valuable and beneficial.” ― Dan S. Kennedy

If you’re not attracting your ideal, perfect people it’s probably because your message is coming across as spammy emails, unwanted business cards, or intrusive advertisements. The cure for this common problem is to STOP chasing clients and START being of value.

In this video, you will learn three key marketing strategies to implement that will help you get more business without feeling sales-y.

You’ll understand:

  • the first thing you need to work out before you spend a dime on marketing
  • the reason why the most successful companies dominate their competition (with two real life examples)
  • the story of how I gained instant industry authority with a brand new offer and caught the attention of a famous funnel CEO you have heard of
  • how luxury brands become irresistible despite being 10x the price and how to apply their secrets 
  • which type of marketing is expected to be the most invested by end of 2022

Don’t let another day go by with broken marketing!

Click the link to watch the video and subscribe on YouTube!

Is Traditional Marketing Dying? What Business Owners Need to Know

By Content Marketing, Digital Magazines, marketing, Marketing Mistakes, Online marketing, traditional marketing

Online marketing moves at 100 miles an hour. There are constantly new algorithm updates, and what’s working now can change at a moment’s notice.

On the other hand, traditional marketing remains relatively steady and consistent through time, with changes happening at a much slower pace. Traditional marketing includes any type of marketing that isn’t online. This means print, TV commercials, direct mail, telemarketing, outdoor advertising like billboards, radio ads, and newspapers.

By being a consumer in the free enterprise economy, we can still see traditional marketing in use by businesses, but is it dying in the social media age?

If you’re spending money on traditional marketing or considering adding it to your marketing mix, this week’s video will be very useful in helping you make some new decisions.

I’ve compiled hours of research into a short video that will tell you:

  • the surprising traditional marketing media that outperforms digital
  • the one media type that results in 28% higher sales 
  • what local TV stations are doing now to win local advertising business from businesses like yours
  • the traditional media people shockingly say is more personal than online marketing
  • the type of marketing to avoid that results in 4,000 complaints per month to the Direct Marketing Association
  • which media is the most accessible to the public regardless of status

Click the link to watch the video and subscribe on YouTube!

HUGE Marketing Mistakes to Avoid

By avoid marketing mistakes, business marketing mistakes, huge marketing mistakes, marketing, Marketing Mistakes, marketing mistakes to avoid, Marketing Strategy

My #2 marketing pet peeve is when business owners say they need to “get our name out there.”

This statement is simply not true because you’re not marketing a service that is for everyone. Just making more random people aware of your company name is not going to make your business grow.

By the way, my #1 marketing pet peeve is companies adding people to their email list without permission, but I digress…

If your marketing is broken it’s probably related to one or more of the issues I address in this week’s video: HUGE Marketing Mistakes Business Owners Keep Making!

Watch the video to see the common marketing mistakes no one talks about, but most entrepreneurs keep making including:

  • the #1 reason why small businesses fail in the US
  • why offering too many services is confusing your message
  • how the wrong business model can leave you feeling burnt out
  • how self-imposed limiting beliefs crush your profit potential
  • why having too many clients can be just as bad as not having enough

Click the link below to watch this video and be sure to subscribe on YouTube!

TikTok Marketing – My Honest 6 Month Check-in & Review

By business coach, marketing, Marketing Strategy, Tiktok, Tiktok content, tiktok marketing

TikTok marketing is changing the social media paradigm, and if you’re not paying attention, your entire marketing strategy could be at risk in the future.

TikTok is changing consumer online behavior. This is a fact backed up by the statistics showing that more people are now using TikTok than Google.

Some Wild TikTok Stats:

  • In 2021, TikTok was the most visited website in the world, surpassing Google.
  • TikTok has over 100 million active users in the US.
  • TikTok users spend more than 850 minutes per month on the app.
  • TikTok was the most popular iPhone app downloaded in the U.S. in 2021.

For that reason, I decided to start creating TikTok content six months ago so I could see what all the hype is about and decide if TikTok is a viable platform for serious business owners like me who refuse to dance or be silly.

In this video, you will see:

  • my honest, raw, and authentic 6-month update 
  • the minimum number of videos per day needed to gain followers
  • the simple planning tool I use to produce 15 TikTok videos per week
  • what makes TikTok different from other social media platforms
  • how to optimize your TikTok profile to attract the right audience
  • and more!

Click to watch the video, and be sure to subscribe!

https://youtu.be/QB7c8tGHuDM

Content Marketing Strategy – 3 SIMPLE Tips

By Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy

Life is too short to work with clients who don’t respect your boundaries and appreciate you! But, how do you ATTRACT people who will be a joy to work with and pay your chosen fees gratefully without spending a fortune on advertising?

The answer is Content Marketing. 

I like to think of Content Marketing as the creation of “free gifts” that you give to the world. Basically, you turn your expertise and experience into little nuggets of helpful advice that you give away at no charge. By doing so you position yourself as a person of influence and authority. The influence and authority make it easy for people to get to know, like, and trust you before you get on a Client Enrollment Call with them all without wasting time and money on sales-y marketing that feels inauthentic.

Plus, Content Marketing can help you reduce advertising costs because you’re creating content that people actually WANT to read, listen to, or watch! I hate to be the one to break it to you, but unless you’re an advertising genius, no one wants to see your self-promotional posts. If you’re only creating self-promotional messages, you’re really missing out on the opportunity to build leverage into your marketing and truly connect.

If this style of marketing sounds like something you’re interested in learning more about, this week’s video is going to be a great first next step.

You’ll learn:

  • the shocking but true statistics about the state of Content Marketing in 2022
  • which form of content is expected to completely dominate (hint: it’s NOT Facebook)
  • three simple and practical steps you should take first before you start creating content
  • the one thing that you need that will make it easy for you to outsource this work

Click the link below to watch the video and be sure to subscribe!

https://youtu.be/s7EEKHH-D_I

Print on Demand – Peecho Tutorial for Magazine Self Publishers & Book Self Publishers

By business coach, marketing

Did you know that if you self-publish books or magazines on Amazon, you will never know who has purchased your products?

This is a considerable disadvantage because “the fortune is in the follow up” regarding self-publishing. We need to know who our best customers are to nurture, love, and serve them while we grow our business.

If this sounds frustrating to you, I have great news! Would you like to be able to sell your self-published magazines or books directly on your website without having to go through Amazon?

In this week’s video, I share my self-publishing secret weapon and introduce you to Peecho.com. This service empowers content creators and publishers like us by giving us more control over our online sales for print-on-demand.

I’ll walk you through exactly how to set up your first book or magazine on Peecho so you can start selling instantly!

Click the link to watch and subscribe on YouTube.

Helpful Tips in Writing Great Content for Your Blogs, Website, Ads, or Magazine

By business coach, marketing No Comments

Coming up with fresh ideas for your next blog post, video, or social media post can sometimes feel a little overwhelming.

Thoughts that may show up sometimes include:

  • Is this content relevant now?
  • What is my competition doing?
  • Is anybody even going to see this???

In 2021, I consistently created a new long-form YouTube video, a blog post, and an email to my list with all the graphics and social media support every week without fail.

That is 52 weeks of consistent, high-quality content!

The results were amazing with my YouTube channel moving to the top spot in search results, gaining over 32,000 views, landing amazing clients to work with, and getting killer business opportunities including speaking at Video Marketing World!

In this week’s video, I’m sharing my top 3 success secrets for creating amazing marketing content consistently.

Click the link below to watch this video and subscribe on YouTube!

3 Biggest Regrets Revealed: Marketing Mistakes That Cost Me A Lot

By business coach, marketing No Comments

When we don’t get the results we want, marketing can feel like setting money on fire or watching your hard-earned dollars go down the drain.

Coming up, I will share three marketing mistakes that cost me big bucks. The goal of this video is to shed light on some truths about advertising and marketing so you can avoid the costly mistakes I’ve made.

Everything I’m going to share is just my opinion. You may have or will experience different results. 

Click the link to watch the video and be sure to subscribe on YouTube!

funnel-scripts

Funnel Scripts Demo to Start Copywriting

By business coach, marketing, sales funnels No Comments

Funnel Scripts is a “secret weapon” software program used by marketers that makes it easy to find the right words that will convince clients and prospects to take action.

What if creating high converting copy for your landing pages, email drip campaigns, webinars, and more was as easy as filling in the blanks MadLibs style?

Well, it is!

In this week’s video, I introduce you to Funnel Scripts and give you a quick demo of how you could use it to easily create two sets of copy.

>> The first demo is of the Conversation Starter social media posts creator to improve engagement on your channels.

>> The second demo is of the Free Report script that will quickly generate copy for all the marketing pieces you need for your first or next lead magnet.

Imagine no longer struggling with copy and being able to save thousands of dollars not having to hire a copywriter!

Learn Marketing. Grow Your Business.

To your success!

Jen

P.S. If you’d like to download a free Case Study booklet to gather some ideas about magazine marketing from a variety of industries, please visit: www.InstantMediaMogul.com