marketing Archives - Attraction Marketing Expert

Feb 22

5 Unusual Marketing Strategies for Magazine Publishers

By Jen DeVore Richter Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Marketing mindset, Marketing Strategies for Magazine Publishers, Marketing Strategy, marketing success, Marketing tips, Marketing tricks, Self Publishing a Magazine, Self-Published, Self-Published Magazine, Self-Published Magazines, Self-Publishing Magazine

To get noticed in competitive industries, we need to do what others won’t. We have to step outside of our comfort zone, embrace the unusual, and think differently about our marketing and business growth strategies.

This video is for magazine self-publishers ready for next-level and unusual marketing strategies that go beyond the typical.

You will learn 5 Unusual Marketing Strategies for Magazine Publishers including:

my #1 way to create a tangible experience that will result in doors opening and more opportunities
a fun idea for creating a steady stream of people who apply to work with you versus you chasing after them
a new way to position yourself at industry events that will elevate your circle of influence fast
how to turn run-of-the-mill networking events into exciting lead generating opportunities
a unique way to become the center of attention at industry events and trade shows

Click to Watch >> https://youtu.be/W7hzUnK-Zbo

Feb 15

5 Ways to Promote Your Magazine on Social Media

By Jen DeVore Richter magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Promotion, Self Publishing a Magazine, Self-Published Magazine, social media, Successful Self-Published Magazines

Building awareness of your self-published magazine can feel overwhelming if you’re just getting started.

How do you grow your subscriptions if you don’t have a big budget to invest in advertising, don’t have a big email list, and don’t have a big brand name built up just yet?

The answer is social media!

It’s free and with the right approach, can be very effective in helping you get to your first 1,000 subscribers.

In this video, you will learn 5 Ways to Promote Your Self-Published Magazine on Social Media including how to:

find the most overlooked place to promote
10x your social reach without advertising
turn selfies into increased awareness
tap into the most powerful type of social media content that could drive massive traffic
create the type of content that is easiest to make

Click to watch and subscribe on YouTube!

Jan 18

The Harsh Truth About Magazine Self-Publishing

By Jen DeVore Richter Magazine Design, magazine funnel, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Print Magazine, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazine

The magazine self-publishing industry is a highly competitive one, with many entrepreneurs and a limited number of successful businesses.

Many people are telling you how to design an eye-catching magazine, but why do they keep getting the business side of publishing wrong?

Do you want to succeed in the publishing world? Watch this video!

You will see:

why your subscriber list doesn’t grow
what’s holding you back from charging what you’re worth
how to overcome internal naysayers and self-doubt
who to turn to for support instead of the Negative Nancy in your life

You will learn the harsh truth about what it REALLY takes to make it as an independent publisher who wants to leverage a magazine to get new clients OR simply make money selling advertising.

Click to watch the video and subscribe on YouTube:

Nov 30

3 Hacks to Save Hours a Week on Content Marketing

By Jen DeVore Richter Content Marketing, Content Marketing Strategy, content marketing tips, Marketers, marketing, Marketing tips, Marketing tricks

“Consistency is King!” is the mantra for content creators and content marketers everywhere, but how do you stay consistent while being a busy entrepreneur taking care of your clients, running the business, and staying on top of everything?

In this video, you will learn three productivity hacks that will help you stay more consistent with your content marketing even if you don’t have the budget to outsource tasks or just haven’t found the right team members yet.

Watch this video to understand:

the one strategy I used to publish a YouTube video every week NO MATTER WHAT for over two years without a big budget
the BIG mindset shift needed to build accountability in yourself and your content marketing audience
the difference between content that people will watch, read, or listen to and content they won’t
how to prevent burnout just by changing your content strategy

Click the link to watch the video and be sure to subscribe on YouTube!

Nov 16

How to Land Advertisers for Your Self Published Magazine

By Jen DeVore Richter How to Land Advertisers for Your Self Published Magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Self Publishing, Self Publishing a Magazine, Self-Published Magazine

What if you could create low-tech marketing for your business that actually paid for itself or created recurring, passive income?

Selling advertising in your self-published magazine makes this possible.

For example, if you spent $5k to self-publish a digital and print magazine plus build out the subscriber website, social media posts, and all the other bells and whistles, you would only need to sell five full-page ads at $1000 each in order to get the system built!

With only five sales, you would break even, and pocket the remaining advertising revenue as profit every time you publish.

Plus, you’d have a marketing tool that could be used to:

build your industry authority
generate leads from your website
close better deals with prospects
sell more to your existing clients
stay top of mind with referral partners
and more!

But, what would make a business want to advertise in your magazine? What tools do you need in place in order to land sales? Is it possible to land advertisers if your business is brand new?

I answer those questions and more in this week’s video.

Click to watch and subscribe on YouTube!

Nov 02

Newsletter vs. Magazine – Which is better?

By Jen DeVore Richter business growth, magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Newsletter, Newsletter vs. Magazine

Print readers usually spend 20 minutes or more with their publication in hand, while a typical visitor to a digital news site sticks around for less than five minutes (Heitman, n.d.).

Also, by combining print and digital ads, it will make online campaigns 400% more effective (Top Media Advertising, n.d.).

For business owners, two of the most popular print marketing tools are self-published magazines and newsletters. But, which is better for business growth?

In this video, I’m going to compare a magazine versus a newsletter in three main areas so you can make the best decision for your business:

Content strategy – what to include and how to find content?
Clout and impact – why does it matter?
Cost – which one is less?

And, if you’re secretly thinking to yourself that the social media generation doesn’t read print, think again: 95% of people under 25 read magazines!

Click the link to watch the video and subscribe on YouTube:

Oct 26

How I Use Trello to Gain an Unfair Marketing Advantage

By Jen DeVore Richter marketing, Marketing porjects, Project Management, Project management tool, Software, Trello

When I started building my consulting firm and marketing agency team (we work remotely), I knew I needed a tool to help me keep on top of my ever-growing to-do list. It didn’t take long for me to discover Trello.

Trello makes it easy to organize any marketing projects with anyone. Use Trello to visualize and manage your marketing machine and stay on target with due dates and under budget. Create boards for each project you’re working on, then add lists for individual tasks within that project. Now you can organize your marketing tasks just like you organize every other aspect of your life with lists.

Trello is probably one of the best software platforms I ever started using for project management. It’s incredibly user-friendly and flexible, and it syncs across all your devices. I use Trello for all my tasks, personal and professional, at home and in the office.

Trello is a great tool if you want to give your marketing, or any other project for that matter, an advantage. Use it for as many things as you can, integrate it into your marketing program, and stick to the plan. You’ll find it is easy to use and helps you get more done much faster than you could otherwise.

In this week’s video, I pull back the curtain and show you my exact process on Trello including workflows and little hacks I’ve discovered along the way to customize it to fit your needs.

Click the link to watch the video and subscribe on YouTube!

Also, be sure to check the video description to try Trello for FREE!

Oct 19

3 Marketing Tasks Eating Up Your Day That You Should Outsource Instead

By Jen DeVore Richter business idea, marketing, marketing for business, Marketing Mistakes, Marketing Strategy, marketing success, Marketing tips

Do you ever feel like there is just not enough time in the day when it comes to growing your business and marketing?

If you’re like me, the problem could be that you’re still doing marketing tasks that are taking too much effort to justify your time.

Marketing is one of the most important functions in any organization, but it can also be one of the most time-consuming and difficult. In this video, you’ll find 3 marketing tasks to easily outsource so you can focus on running your company instead of wasting your time with repetitive tasks.

This is of vital importance because if your hourly rate as Founder & CEO is $250/hour and you’re doing a task that can be outsourced for $30/hour, you’re putting yourself at a disadvantage every minute that ticks by.

In this week’s video, you will learn:

the three marketing tasks that every business owner should immediately outsource
the one task that you should NEVER outsource
the main area of marketing you should be focused on as a leader

Quit burning through profitability by continuing to do marketing tasks that can be easily outsourced.
Click the link to watch the video and subscribe on YouTube: https://youtu.be/Hqv1rIpGcoI

Oct 12

3 Low Effort, High Impact Digital Marketing Skills You Need for 2023

By Jen DeVore Richter 3 Low Effort, High Impact Digital Marketing Skills You Need for 2023, Digital marketing, marketing, marketing for business, marketing skills

This is the BEST time in history to be a business owner! We have the power of social media and digital marketing at our fingertips which can make it much more affordable for us to get the message out.

But, it can also feel overwhelming at times as we navigate through all the algorithm changes, technology complications, and time-consuming updates.

This week’s video is perfect for you if you’re open to my top 3 low effort, high-impact digital marketing strategies for 2023. If you need advice on prioritizing your time and energy, you will benefit.

Watch this video to see:

what to focus on if you have a small marketing budget and limited time
what type of content marketing is best if you want to keep tech simple
the #1 MUST-DO digital marketing strategy every business owner needs to do no matter what

2023 is around the corner, so get ahead of the competition and see what you should be focused on next year!

Click the link to watch the video and subscribe on YouTube!