Category

marketing success

Feb 22

5 Unusual Marketing Strategies for Magazine Publishers

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Marketing mindset, Marketing Strategies for Magazine Publishers, Marketing Strategy, marketing success, Marketing tips, Marketing tricks, Self Publishing a Magazine, Self-Published, Self-Published Magazine, Self-Published Magazines, Self-Publishing Magazine

To get noticed in competitive industries, we need to do what others won’t. We have to step outside of our comfort zone, embrace the unusual, and think differently about our marketing and business growth strategies.

This video is for magazine self-publishers ready for next-level and unusual marketing strategies that go beyond the typical.

You will learn 5 Unusual Marketing Strategies for Magazine Publishers including:

  • my #1 way to create a tangible experience that will result in doors opening and more opportunities
  • a fun idea for creating a steady stream of people who apply to work with you versus you chasing after them
  • a new way to position yourself at industry events that will elevate your circle of influence fast
  • how to turn run-of-the-mill networking events into exciting lead generating opportunities
  • a unique way to become the center of attention at industry events and trade shows

Click to Watch >> https://youtu.be/W7hzUnK-Zbo

Jan 25

Uncovering the Secrets Behind Celebrities’ Magazine Success – Watch Me Funnel Hack!

By Digital Magazine, Digital Magazines, Digital marketing, Funnel Hack, Magazine Self-Publishing, Magazines, marketing for business, Marketing Strategy, marketing success, Secrets Behind Celebrities' Magazine Success

As indie-publishers there is a lot we can learn from looking at how celebrities market their traditionally published magazines. We can gain million-dollar marketing insights by looking at how they promote and sell their magazine as a product on their website.

In this video, I walk through three celebrity magazines that are doing well and one celebrity magazine that has unfortunately gone out of business. Plus, I share my opinion on the reason why I think they failed despite having fame and money.

You will gain insights on how to:

  • Keep subscribers from clicking off the page and increase opt-ins
  • Set up a one-page site that does it all: sells prints, connects with your ad sales rep, encourages opt-ins, and builds your brand
  • Make selling simple in just 2-clicks
  • Sweeten the deal with special gifts and bonus content

Watch this week’s video and subscribe on YouTube!

Oct 19

3 Marketing Tasks Eating Up Your Day That You Should Outsource Instead

By business idea, marketing, marketing for business, Marketing Mistakes, Marketing Strategy, marketing success, Marketing tips

Do you ever feel like there is just not enough time in the day when it comes to growing your business and marketing?

If you’re like me, the problem could be that you’re still doing marketing tasks that are taking too much effort to justify your time.

Marketing is one of the most important functions in any organization, but it can also be one of the most time-consuming and difficult. In this video, you’ll find 3 marketing tasks to easily outsource so you can focus on running your company instead of wasting your time with repetitive tasks.

This is of vital importance because if your hourly rate as Founder & CEO is $250/hour and you’re doing a task that can be outsourced for $30/hour, you’re putting yourself at a disadvantage every minute that ticks by.

In this week’s video, you will learn:

  • the three marketing tasks that every business owner should immediately outsource
  • the one task that you should NEVER outsource
  • the main area of marketing you should be focused on as a leader

Quit burning through profitability by continuing to do marketing tasks that can be easily outsourced.
Click the link to watch the video and subscribe on YouTube: https://youtu.be/Hqv1rIpGcoI

Sep 21

Motivation to Start Your Content Marketing Strategy

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Motivation

In your heart, you know that you should be making content consistently to grow your business, but in your mind, you have doubts like:

  • will anyone even watch the videos or see the posts?
  • what if I get negative comments or haters?
  • do I look good on camera?
  • why would anyone want to hear from me?
  • hasn’t it all been said before?
  • I don’t even know how to begin with content marketing. How do I start?

Let me be an encouragement to you. These doubts are very common among content creators and entrepreneurs who create content to get clients. 

This 5-minute video is for you if you’re ready to share your message and change lives, but you need some motivation to get started.

Your time is NOW!

Click the link to watch the video and subscribe on YouTube

Sep 14

Marketing Tips to Win in a Recession

By avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Marketing tips, Marketing Tips to Win in a Recession, mondern marketing, Win in a Recession

Consumer behavior is at the heart of marketing. When the economy dips, some consumers set strict priorities and reduce spending. But, not all. 

Depending on the day, you will find varying opinions from the talking heads in the media on if a recession is coming. Some say yes, some say no. 

This confusing information can lead some entrepreneurs to go into “wait and see” mode. 

Instead of going full-throttle on their marketing, they’ll throttle back, which is a big mistake.

According to a Harvard Business Review study of How to Market in a Downturn: 

“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and nimbly adjust strategies, tactics, and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.”

In this video, you will learn some simple, but important concepts to better understand consumer behavior during a downturn (or not).

You will see:

  • Which consumer changes nothing when faced with economic uncertainty and why
  • Which buyer makes decisions based on budget and how to pivot your offering to appeal to them
  • How understanding two simple concepts about recession psychology could save your business

Click to watch the video and be sure to subscribe on Youtube:

Sep 07

The Mindset You Need for Modern Marketing Success

By marketing, Marketing mindset, Marketing Mistakes, Marketing Strategy, marketing success, mindset, mindset for marketing success, mindset to success, mondern marketing, success mindset

Several years ago, I came home from a busy day at the office of the business I co-owned and collapsed into bed crying in frustration.

As a business owner, I was doing what everyone else in my industry was doing to get clients. 

I was going to networking meetings. I joined the early morning business groups. I was flexible with our prices and packages and responded to Requests for Proposals.

But, I had enough. Selling one-to-one was NOT working for me anymore. I was run ragged and officially D.O.N.E.

That day everything changed for me. I decided in my heart and mind to do the opposite of what my competition was doing.

I now have a business I love, clients that stay, pay, and refer, and I do it all in less time and with more ease and flow.

In this modern marketing world, having the right attitude and mindset towards marketing and selling is key to your success.

It is the number one problem to solve, above and beyond the latest tips and tricks.

How you approach marketing mentally is so important, especially if you want to experience results, freedom finally, and enjoy the process.

In this week’s video, you will see:

  • the common enemy that holds most entrepreneurs back from ever making the significant impact they desire to make
  • how to overcome that common enemy even if you feel unsure
  • the real reason your assistant or social media manager can’t get results
  • the underlying issue that’s resulting in a disconnect between your market and your message

Click the link to watch the video, and be sure to subscribe on YouTube!

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Office of Jen DeVore Richter
(904) 382-7255
jen@jendevore.com
Travels from Denver, Colorado

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Youtube Instagram Tiktok Facebook Linkedin
Contact

Office of Jen DeVore Richter
(904) 382-7255
jen@jendevore.com
Travels from Denver, Colorado

HELPFUL LINKS
© 2023 Jen DeVore Richter • Boss Women Rock, LLC • All Rights Reserved.