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5 Marketing Campaigns Needed for Your 2020 Marketing Plan

By | marketing consultant | No Comments

Working on your marketing plan for 2020? 

These are the NO BS, fluff-free campaigns you will need regardless of what you sell and who you sell it to.

Let me put it this way. These 5 campaigns apply to you if you sell:

  • Medical and health services
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    Free ebook for CMOs, CEOs, CROs or business owners.

  • Legal services
  • Real estate investments
  • Internet, tech services, and SAAS
  • Creative and design services
  • Products
  • Contracting services
  • Financial services
  • Hospitality and entertainment
  • Professional speaking, coaching, and consulting services
  • Any other industry not mentioned here 😉

In no order of importance, the 5 Marketing Campaigns you will need for 2020 are:

  1. New lead acquisition campaign
  2. Referral campaign
  3. Newsletters to your top customers, clients or patients & referral partners
  4. Follow up and reactivation campaign
  5. Internal pieces to increase customer spending

Let’s break it down one by one.

  1. New Lead Acquisition Campaign – this is the strategy for attracting and acquiring new leads at the top of your sales funnel. This includes online community building, email list building, new listeners and viewers of your show, and other top of the sales cycle suspects and prospects that are just starting the journey with you.
  2. Referral Campaign – your strategic partners deserve a focused and well thought through strategy for how you plan to stay top of mind with them. Don’t rest on your laurels on this campaign. Plan for exactly how, when, and why you are going to ask for referrals. Create a system out of this process and 10x your referrals in 2020.
  3. Newsletters – want to get attention and stay top of mind with your best customers, clients or patients & referral partners? A monthly newsletter delivered straight to their mailbox will do the trick. It doesn’t have to be the boring type either. Mix it up! Perhaps a magazine style newsletter fits your brand?
  4. Follow up and reactivation campaign – let’s face it. There is probably a whole list of older prospects who never pulled the trigger and former clients, customers, or patients, who could still use your services. It’s never too late to follow up! Create a follow up and reactivation campaign to maximize ROI on the money you spent to attract those leads in the first place.
  5. Internal pieces to increase customer spending – do you have events planned for 2020? What about special program offers, new product launches, or new services being added? Don’t forget to create specific campaigns to market to your internal and existing audiences.

There you have it. The 5 campaigns you must have for your 2020 Marketing Plan.

If you’re not sure where to start or would like some expert advice on planning and executing these campaigns, I’m here to help.

Schedule a 45-minute Business Breakthrough Call with me and let’s uncover the hidden potential in your business for 2020.

Schedule 45 minutes with Jen

 

top denver marketing company

Top Denver Marketing Company

By | marketing consultant | No Comments

Are you a business owner searching for the best marketing consultant to take your company to the next level?

Did you know there is a proven and tested formula for marketing a business?  Learn this formula, and you will see an immediate increase in your number of sales.top denver marketing company - Jen DeVore

Denver based marketing consultant Jen DeVore Richter recently put Colorado in the global spotlight at a business coaching conference in Cancun, Mexico when she was awarded “Innovator of the Year” for her results-oriented approach and Rising Influencer Profit Process™.

Jen shared from the stage that, “Business leaders responsible for growth are fed up with agencies that overpromise and underdeliver. They’re sick of the shiny objects on social media and deserve the truth about what it really takes to dominate a market.”

She continued, “Companies are tired of spending tens of thousands of dollars on big fancy websites and hours on social media only to get no result from it. And consumers are tired of being sold to! They demand more from the brands and businesses they support. It’s time to match marketing with the way people buy.”

Two key concepts Jen shared that are shaking up the way products and services are being marketed are the Buyer’s Journey and the Conversion Equation.

The Buyer’s Journey – This concept proves that regardless of what you sell and who you sell it to, your customer’s are on a journey. Only 1% are “Now Buyers” meaning they are ready to buy from you or hire you now. 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose.  To untap new markets, your marketing will need to solve those problems. If you only market to “Now Buyers” you’re missing out on 99% of the revenue and market potential. Marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

Conversion Equation – This copywriting strategy focuses all the marketing messages on getting the consumers attention, engaging they’re interest, educating them with information, and creating a compelling offer that matches where they are on the Buyer’s Journey.

She concluded that marketing that focuses on “Call Today, Free Consultation, Buy Now” messages is doomed to fail because it does not match the way consumers buy.

For more information about matching your marketing to the way people buy, download a free ebook at www.JenDeVore.com

The Best Way to Get Leads for Denver Small Business

By | business coach, marketing consultant | No Comments

Do you know for sure how many leads your website generates every month?

Do you know for sure how many sales your website produces every month?
Can I show you why your website isn’t generating leads or closing sales for you?

In fact, would you like for me to give you the deeply hidden secrets that the marketing guru’s DON’T want you to know?

The Best Way to Get Leads for Denver Small Business

Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or another way to look at it is to be able to address the number one question on your prospects mind at just the right time.

So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing.

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have and they don’t want… and there’s a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these two points into account… and spits out a message so compelling it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation, and it looks like this… Interrupt, Engage, Educate and Offer.

The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral… or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your subheadline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have.

The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position.Best Way to Get Leads Denver Small Business

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down. But here’s another critical fundamental of marketing.

Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing. Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.

For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact.

But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry.

But in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer.

Most businesses offer something that only appeals to prospects we call NOW buyers… prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote… or the biggest mistake of all… CALL US!

For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell.

They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE!

The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price.

Remember what I said a moment ago about making your business unique – creating a market-dominating position?
Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price.

Turn your website into a lead generating machine. Download the free book to see exactly how to do it: jendevore.com

Free marketing ideas denver jendevore.com

Free Marketing Ideas for Small Business in Denver

By | business coach, marketing consultant | No Comments

Frustrated with paying 100s or 1000s of dollars yet getting non-existent results from your marketing and advertising?

Learn the 5-step conversion process that even so-called “high-end” ad agencies are clueless about with Free Marketing Ideas for Small Business in Denver.

Denver business owners have limited cash available to put towards marketing, yet nine times out of 10 get no return on their marketing spend because they have no training or knowledge of the fundamentals of customer psychology.

marketing cartoon

Understand your customers for effective marketing

What if YOU could dramatically increase your lead flow AT WILL without spending a penny on marketing or advertising just by matching your marketing to the way people buy?

This is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Free Marketing Ideas for Small Business in Denver

As a former Marketing Executive for NASA who has worked with industry leaders including The Ritz-Carlton, Wyeth Pharmaceuticals, and ABC-TV, I know what it takes to attract attention from your ideal, perfect people and convert it into measurable results and sales.

I would like to give you a free book on the attraction marketing fundamentals that you can use immediately to turn your marketing and business around.

Download my highly acclaimed, free book “Sales and Marketing Secrets to Uncover $100K in 45 Minutes.”

>>>https://jendevore.com

Warning! This ebook will show you How To Generate More Leads with NO additional marketing spend… even if you have ZERO marketing experience or hate writing your own ads.”

Register for the free ebook now >>>https://jendevore.com

sales marketing guide free

Sales and Marketing Guide

By | business coach, marketing consultant | No Comments

Would you like a copy of the Sales and Marketing Guide I use with my bigger clients?

It’s a 24-page PDF you can download, print out, and take yourself to see exactly where you stand for 2019.

It would help you get a clearer picture of what you need to work on and what you’ve got under control…and I’m giving it to you absolutely FREE!

The sections of the Sales and Marketing Guide include:

free sales and marketing guide

Click for FREE sales and marketing guide for instant download

  • planning
  • financial
  • pre-sales inquiries
  • sales process
  • after sales process
  • marketing and advertising promotion
  • website planner (clients without websites)
  • website updates (clients with websites)
  • database management
  • staff
  • time management
  • goal setting as an entrepreneur-marketing audit action plan

This is for growing businesses that want 2019 to be a year of serious progress from a financial standpoint as well as time management standpoint.

Perhaps you have an office, great staff, and a marketing budget, but aren’t getting desired results.

If you want the guide, just click the button below:

Yes! Give me the FREE guide

P.S. (This is valued at $497 for the PDF alone, not including my time.)

P.P.S Feel free to share this post with your business owner friends. You will look like an absolute hero!

Boss Women Rock

Boss Women Rock

By | business coach, marketing, marketing consultant, professional speaker | No Comments

Boss Women Rock: How to Cut the Overwhelm By Focusing on Just 5 Key Areas of Growing Your Business 

Keynote presentation created specifically for Women’s Conferences, Networking Groups, Businesses & Organizations with Business Leaders & Business Owner Groups

Did you know that business owners spend 80% of their time on tasks that DO NOT move their business forward? 

What if they knew that there were ONLY 5 AREAS of business that result in revenue growth AND they could predict the financial impact of these areas on their business?

Boss Women Rock™ empowers your audience to cut out the time and money wasters and shows them the 5 areas that really matter.

Keynote Speaker, Author, and Certified Magnetic Marketing Advisor Jen DeVore Richter shares the story of how she gave up a Fortune 500 career and a job at NASA to pursue her entrepreneurial dream. After a 15 year journey and building a seven-figure earning business, she’s now on a mission to empower women business owners to let go of what’s holding them back and finally get results.

Boss Women Rock™ is a movement, a mission, and a community.

Book Jen DeVore Richter to present to your women in business group, conference, or organization.

To check availability please email jen@jendevore.com or call (904) 382-7255.