This blog post was inspired by an appearance I made on being a resilient leader for the Jacksonville Women’s Leadership Forum panel in the spring of 2015. Specifically, we spoke about how women can use social media as a tool that supports resiliency in their career, experiences, branding, and security. We examined how to rock your online image.
Resiliency means being able to adapt faster, navigate the ups and downs of business, and bounce back quicker when obstacles are thrown our way. In 2010, I decided to close my successful photography business I had run for 7 years. I was at the top of my game, but burnt out from working weekend after weekend and wanted to transition back into marketing. Managing my online profiles was a part of my photography business, and I recognized that those tools would be integral into communicating my new goal of restarting my marketing career to my connections.
How Your Online Image Can Make or Break Your Career
Control and consistency of your social media platforms = control of your public resume.
Share your new goals with online connections
- Example: if you are a doctor and want to start booking speaking engagements, you would share this objective with your circle of influence. Share your passion and mission.
- People want to help you succeed. But they don’t know what you’re trying to achieve unless you tell them. So, tell them!
Communicate your qualifications
- Keeping your LinkedIn profile up to date is key.
- LinkedIn is your silent salesperson. It’s like having your own booking agent. It’s always working for you. Ensure your profile is up to date.
Ensure all of your social media platforms reflect the best version of YOU. Professional photography is key.
Demonstrate your passion & professionalism
- You can establish authority in your industry and be seen as an expert by sharing thoughtful, interesting, original content on your social channels. Plan out your content using a simple content calendar to keep your message focused.
- You can demonstrate passion for your career by helping others. Let’s not take this too far. I’ve seen some pretty vocal, passionate posts on social that go too far.
Remember your audience and THINK before you post- is it True, Helpful, Inspiring, Necessary, Kind?
Successfully making the transition from photographer to marketing agency owner was done by actively and mindfully crafting what was on my social media channels. I shared my goals, communicated my qualifications and demonstrated my passion for my new marketing business. Without a carefully crafted online image, I would not have been able to make the move in my career.
What are you doing to manage your online image? Take inventory and make time to take action.