Category

Digital Magazines

Planning the Perfect Magazine Cover Photo Shoot

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Cover Photo, Magazine Cover Photo Shoot, Magazine Design, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, Planning magazine cover photo shoot

Planning your next magazine cover photo shoot? Before you step on set, watch this video!

Creating a successful photoshoot requires careful planning before hiring your photographer. As a former Certified Professional Photographer AND YouTube’s leading expert on magazine publishing, the insights I share are guaranteed to help you get the perfect shot. You will save hours of work and loads of money by getting it right.

Here’s what you will learn from this video:

  • 7 tips to getting the perfect shot even if this is your first or 50th cover
  • the #1 question to ask yourself before deciding who should be the cover model
  • the main priority every magazine cover should hit regardless of your topic
  • the two main types of covers photos all fall under and how to plan for each
  • important technical aspects to getting the perfect shot and avoiding costly mistakes
  • little known planning tips that most publishers overlook
  • the #1 secret to a successful magazine cover photo shoot

With careful planning, you can ensure your photoshoot is as successful as possible.

Click to watch the video and subscribe on YouTube

Uncovering the Secrets Behind Celebrities’ Magazine Success – Watch Me Funnel Hack!

By Digital Magazine, Digital Magazines, Digital marketing, Funnel Hack, Magazine Self-Publishing, Magazines, marketing for business, Marketing Strategy, marketing success, Secrets Behind Celebrities' Magazine Success

As indie-publishers there is a lot we can learn from looking at how celebrities market their traditionally published magazines. We can gain million-dollar marketing insights by looking at how they promote and sell their magazine as a product on their website.

In this video, I walk through three celebrity magazines that are doing well and one celebrity magazine that has unfortunately gone out of business. Plus, I share my opinion on the reason why I think they failed despite having fame and money.

You will gain insights on how to:

  • Keep subscribers from clicking off the page and increase opt-ins
  • Set up a one-page site that does it all: sells prints, connects with your ad sales rep, encourages opt-ins, and builds your brand
  • Make selling simple in just 2-clicks
  • Sweeten the deal with special gifts and bonus content

Watch this week’s video and subscribe on YouTube!

Q&A Magazine Self-Publishing

By Digital Magazines, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Q & A, Self Publisher, Self Publishing, Self Publishing a Magazine

Self-publishing a digital and/or print magazine has many benefits, including creating recurring income like my client in California, who recently increased his monthly ad revenue from $31,000 to $42,000 per month after working with me for less than eight weeks. We gave his part-time salesperson the proper scripts and tools, and the results followed.

Or my other client in New Jersey is landing big opportunities for his speaking and coaching business that he “never would have landed without the magazine.”

The opportunity is there, but navigating all the steps in the publishing process can be daunting without the right support. 

People like Estephania featured below are why I continue to show up with helpful videos that can help you hit your goals.

This week’s video is a bit different from my typical format. I’m answering questions from the comments section of my channel personally and directly.

Click the link to watch the video and subscribe on YouTube!

Is Traditional Marketing Dying? What Business Owners Need to Know

By Content Marketing, Digital Magazines, marketing, Marketing Mistakes, Online marketing, traditional marketing

Online marketing moves at 100 miles an hour. There are constantly new algorithm updates, and what’s working now can change at a moment’s notice.

On the other hand, traditional marketing remains relatively steady and consistent through time, with changes happening at a much slower pace. Traditional marketing includes any type of marketing that isn’t online. This means print, TV commercials, direct mail, telemarketing, outdoor advertising like billboards, radio ads, and newspapers.

By being a consumer in the free enterprise economy, we can still see traditional marketing in use by businesses, but is it dying in the social media age?

If you’re spending money on traditional marketing or considering adding it to your marketing mix, this week’s video will be very useful in helping you make some new decisions.

I’ve compiled hours of research into a short video that will tell you:

  • the surprising traditional marketing media that outperforms digital
  • the one media type that results in 28% higher sales 
  • what local TV stations are doing now to win local advertising business from businesses like yours
  • the traditional media people shockingly say is more personal than online marketing
  • the type of marketing to avoid that results in 4,000 complaints per month to the Direct Marketing Association
  • which media is the most accessible to the public regardless of status

Click the link to watch the video and subscribe on YouTube!

3 Tips to Make Digital Magazines Worth It as a Self Publisher

By Digital Magazines, magazine, Magazine Publishing, Self Publisher, Self Publishing, Self Publishing a Magazine

Are free digital edition magazines worth creating as a self-publisher?

Does self-publishing make sense for the business owner in today’s social media-obsessed world?

In this video, you will gain three insights into how to make publishing an online magazine worth it if your goals include:

  • adding additional revenue streams to your business without adding more clients to manage
  • expanding your referral network and strategic partners
  • growing your email list and database of people interested in what you have to offer
  • elevating your authority as an influencer in your industry
  • and more!

Self-publishing can be fun and profitable, but there are some common pitfalls to avoid.

Click the link to watch the video and subscribe on Youtube!

https://youtu.be/PLdDaKr–9o