Category

Digital Magazine

5 Unusual Marketing Strategies for Magazine Publishers

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, marketing, Marketing mindset, Marketing Strategies for Magazine Publishers, Marketing Strategy, marketing success, Marketing tips, Marketing tricks, Self Publishing a Magazine, Self-Published, Self-Published Magazine, Self-Published Magazines, Self-Publishing Magazine

To get noticed in competitive industries, we need to do what others won’t. We have to step outside of our comfort zone, embrace the unusual, and think differently about our marketing and business growth strategies.

This video is for magazine self-publishers ready for next-level and unusual marketing strategies that go beyond the typical.

You will learn 5 Unusual Marketing Strategies for Magazine Publishers including:

  • my #1 way to create a tangible experience that will result in doors opening and more opportunities
  • a fun idea for creating a steady stream of people who apply to work with you versus you chasing after them
  • a new way to position yourself at industry events that will elevate your circle of influence fast
  • how to turn run-of-the-mill networking events into exciting lead generating opportunities
  • a unique way to become the center of attention at industry events and trade shows

Click to Watch >> https://youtu.be/W7hzUnK-Zbo

Planning the Perfect Magazine Cover Photo Shoot

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Cover Photo, Magazine Cover Photo Shoot, Magazine Design, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, Planning magazine cover photo shoot

Planning your next magazine cover photo shoot? Before you step on set, watch this video!

Creating a successful photoshoot requires careful planning before hiring your photographer. As a former Certified Professional Photographer AND YouTube’s leading expert on magazine publishing, the insights I share are guaranteed to help you get the perfect shot. You will save hours of work and loads of money by getting it right.

Here’s what you will learn from this video:

  • 7 tips to getting the perfect shot even if this is your first or 50th cover
  • the #1 question to ask yourself before deciding who should be the cover model
  • the main priority every magazine cover should hit regardless of your topic
  • the two main types of covers photos all fall under and how to plan for each
  • important technical aspects to getting the perfect shot and avoiding costly mistakes
  • little known planning tips that most publishers overlook
  • the #1 secret to a successful magazine cover photo shoot

With careful planning, you can ensure your photoshoot is as successful as possible.

Click to watch the video and subscribe on YouTube

Uncovering the Secrets Behind Celebrities’ Magazine Success – Watch Me Funnel Hack!

By Digital Magazine, Digital Magazines, Digital marketing, Funnel Hack, Magazine Self-Publishing, Magazines, marketing for business, Marketing Strategy, marketing success, Secrets Behind Celebrities' Magazine Success

As indie-publishers there is a lot we can learn from looking at how celebrities market their traditionally published magazines. We can gain million-dollar marketing insights by looking at how they promote and sell their magazine as a product on their website.

In this video, I walk through three celebrity magazines that are doing well and one celebrity magazine that has unfortunately gone out of business. Plus, I share my opinion on the reason why I think they failed despite having fame and money.

You will gain insights on how to:

  • Keep subscribers from clicking off the page and increase opt-ins
  • Set up a one-page site that does it all: sells prints, connects with your ad sales rep, encourages opt-ins, and builds your brand
  • Make selling simple in just 2-clicks
  • Sweeten the deal with special gifts and bonus content

Watch this week’s video and subscribe on YouTube!

Watch Me Funnel Hack Oprah’s Magazine Subscriber Page

By Digital Magazine, Funnel Hack Oprah’s Magazine, Funnel Hack Oprah’s Magazine Subscriber Page, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Oprah’s Magazine Subscriber Page, Self Publishing a Magazine, Self-Published, Self-Published Magazine

If you publish a magazine, there is much to learn by seeing how Oprah’s magazine subscriber page is set up, including the copy, layout, design, and offer.

We can ethically borrow marketing ideas from Oprah’s million-dollar marketing team simply by looking at what she’s doing now versus what she used to do and applying the ideas to our self-published magazine subscriber pages.

Heck, even if you don’t have your own magazine, there are still great ideas to learn from Oprah’s million-dollar marketing team just by looking at what she’s doing now and applying some key ideas to your sales pages!

Watch this video and look over my shoulder as I funnel hack Oprah’s magazine subscriber sales page before and after.

Click to watch the video and subscribe on YouTube:

How Long Does It Take to Self-Publish a Magazine? (Digital or Print)

By Digital Magazine, magazine, Magazine Planner, Print Magazine, Self-Publishing Magazine

Deciding to self-publish a magazine is exciting when you think of all the connections you’ll make and the new revenue opportunities that will open up. But, one thing that prevents people from moving forward is not knowing how long the process takes or the steps from idea to publication.

While the timeline can vary depending on your other time commitments and the skill level of everyone involved, I’ve worked out a production calendar to follow that helps us stay on deadline and budget with our clients.

In this video, you will see (for the very first time) the proprietary self-publishing planner that I created and use to help our clients stay on deadline and budget.

You will see how long it takes to self-publish a magazine including:

  • how many weeks total it takes for your first issue to go from idea to in-hand
  • the important first step most new self-publishers make when trying to launch that usually ends up in missed revenue
  • an overview of the step-by-step process 
  • how much time to plan for each step in the process

Click to watch the video and subscribe on YouTube!