Content Marketing Archives - Attraction Marketing Expert

Nov 30

3 Hacks to Save Hours a Week on Content Marketing

By Jen DeVore Richter Content Marketing, Content Marketing Strategy, content marketing tips, Marketers, marketing, Marketing tips, Marketing tricks

“Consistency is King!” is the mantra for content creators and content marketers everywhere, but how do you stay consistent while being a busy entrepreneur taking care of your clients, running the business, and staying on top of everything?

In this video, you will learn three productivity hacks that will help you stay more consistent with your content marketing even if you don’t have the budget to outsource tasks or just haven’t found the right team members yet.

Watch this video to understand:

the one strategy I used to publish a YouTube video every week NO MATTER WHAT for over two years without a big budget
the BIG mindset shift needed to build accountability in yourself and your content marketing audience
the difference between content that people will watch, read, or listen to and content they won’t
how to prevent burnout just by changing your content strategy

Click the link to watch the video and be sure to subscribe on YouTube!

Sep 21

Motivation to Start Your Content Marketing Strategy

By Jen DeVore Richter avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Motivation

In your heart, you know that you should be making content consistently to grow your business, but in your mind, you have doubts like:

will anyone even watch the videos or see the posts?
what if I get negative comments or haters?
do I look good on camera?
why would anyone want to hear from me?
hasn’t it all been said before?
I don’t even know how to begin with content marketing. How do I start?

Let me be an encouragement to you. These doubts are very common among content creators and entrepreneurs who create content to get clients.

This 5-minute video is for you if you’re ready to share your message and change lives, but you need some motivation to get started.

Your time is NOW!

Click the link to watch the video and subscribe on YouTube

Sep 14

Marketing Tips to Win in a Recession

By Jen DeVore Richter avoid marketing mistakes, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, marketing success, Marketing tips, Marketing Tips to Win in a Recession, mondern marketing, Win in a Recession

Consumer behavior is at the heart of marketing. When the economy dips, some consumers set strict priorities and reduce spending. But, not all.

Depending on the day, you will find varying opinions from the talking heads in the media on if a recession is coming. Some say yes, some say no.

This confusing information can lead some entrepreneurs to go into “wait and see” mode.

Instead of going full-throttle on their marketing, they’ll throttle back, which is a big mistake.

According to a Harvard Business Review study of How to Market in a Downturn:

“Companies that put customer needs under the microscope, take a scalpel rather than a cleaver to the marketing budget, and nimbly adjust strategies, tactics, and product offerings in response to shifting demand are more likely than others to flourish both during and after a recession.”

In this video, you will learn some simple, but important concepts to better understand consumer behavior during a downturn (or not).

You will see:

Which consumer changes nothing when faced with economic uncertainty and why
Which buyer makes decisions based on budget and how to pivot your offering to appeal to them
How understanding two simple concepts about recession psychology could save your business

Click to watch the video and be sure to subscribe on Youtube:

Aug 31

STOP Chasing Clients – Do This Instead

By Jen DeVore Richter Clients, Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy, Sales, STOP Chasing Clients

In case you had illusions to the contrary, no one is sitting around hoping and praying that he will receive your sales letter. When it arrives, it is most likely an unwelcome pest. How do you earn your welcome as a guest? By immediately saying something that is recognized by the recipient as important and valuable and beneficial.” ― Dan S. Kennedy

If you’re not attracting your ideal, perfect people it’s probably because your message is coming across as spammy emails, unwanted business cards, or intrusive advertisements. The cure for this common problem is to STOP chasing clients and START being of value.

In this video, you will learn three key marketing strategies to implement that will help you get more business without feeling sales-y.

You’ll understand:

the first thing you need to work out before you spend a dime on marketing
the reason why the most successful companies dominate their competition (with two real life examples)
the story of how I gained instant industry authority with a brand new offer and caught the attention of a famous funnel CEO you have heard of
how luxury brands become irresistible despite being 10x the price and how to apply their secrets
which type of marketing is expected to be the most invested by end of 2022

Don’t let another day go by with broken marketing!

Click the link to watch the video and subscribe on YouTube!

Aug 24

Is Traditional Marketing Dying? What Business Owners Need to Know

By Jen DeVore Richter Content Marketing, Digital Magazines, marketing, Marketing Mistakes, Online marketing, traditional marketing

Online marketing moves at 100 miles an hour. There are constantly new algorithm updates, and what’s working now can change at a moment’s notice.

On the other hand, traditional marketing remains relatively steady and consistent through time, with changes happening at a much slower pace. Traditional marketing includes any type of marketing that isn’t online. This means print, TV commercials, direct mail, telemarketing, outdoor advertising like billboards, radio ads, and newspapers.

By being a consumer in the free enterprise economy, we can still see traditional marketing in use by businesses, but is it dying in the social media age?

If you’re spending money on traditional marketing or considering adding it to your marketing mix, this week’s video will be very useful in helping you make some new decisions.

I’ve compiled hours of research into a short video that will tell you:

the surprising traditional marketing media that outperforms digital
the one media type that results in 28% higher sales
what local TV stations are doing now to win local advertising business from businesses like yours
the traditional media people shockingly say is more personal than online marketing
the type of marketing to avoid that results in 4,000 complaints per month to the Direct Marketing Association
which media is the most accessible to the public regardless of status

Click the link to watch the video and subscribe on YouTube!

Jun 29

Content Marketing Strategy – 3 SIMPLE Tips

By Jen DeVore Richter Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy

Life is too short to work with clients who don’t respect your boundaries and appreciate you! But, how do you ATTRACT people who will be a joy to work with and pay your chosen fees gratefully without spending a fortune on advertising?

The answer is Content Marketing.

I like to think of Content Marketing as the creation of “free gifts” that you give to the world. Basically, you turn your expertise and experience into little nuggets of helpful advice that you give away at no charge. By doing so you position yourself as a person of influence and authority. The influence and authority make it easy for people to get to know, like, and trust you before you get on a Client Enrollment Call with them all without wasting time and money on sales-y marketing that feels inauthentic.

Plus, Content Marketing can help you reduce advertising costs because you’re creating content that people actually WANT to read, listen to, or watch! I hate to be the one to break it to you, but unless you’re an advertising genius, no one wants to see your self-promotional posts. If you’re only creating self-promotional messages, you’re really missing out on the opportunity to build leverage into your marketing and truly connect.

If this style of marketing sounds like something you’re interested in learning more about, this week’s video is going to be a great first next step.

You’ll learn:

the shocking but true statistics about the state of Content Marketing in 2022
which form of content is expected to completely dominate (hint: it’s NOT Facebook)
three simple and practical steps you should take first before you start creating content
the one thing that you need that will make it easy for you to outsource this work

Click the link below to watch the video and be sure to subscribe!