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business coach

Break Free from “Hustle Culture” With These Entrepreneur Productivity Hacks

By business coach No Comments

Here’s a shocking statistic! 72% of entrepreneurs suffer from some type of mental health issue.

Excessive ambition is the compulsion to prove oneself and I think we’re all suffering from this on some level if we’re honest.

It is time to break the chains of toxic “hustle culture” that is running rampant throughout the entrepreneurial community and embrace leverage to improve productivity. It is possible to exceed your goals without working longer hours!

In this video, you will gain practical tips for improving your output and results without sacrificing your faith, relationships, health, spirit, or well-being.

Around the 6:00 minute mark, I share a little-known story that nearly ended my entrepreneurial dream in 2013.

Click the link to watch the video and be sure to subscribe!

How Can Marketing Research Help an Entrepreneur Identify a Market

By business coach No Comments

Picking a niche or identifying a market can be one of the most frustrating aspects of marketing for many entrepreneurs and business owners especially when you feel like you can help many people. However, picking a niche or finding a market is a vital necessity if you want to eliminate frustration and improve results.

But, what is the first step and how do you know you’re making the right decision? You start with marketing research and back up your choice by listening.

In this week’s video, we’re going to unpack three major ways that marketing research can help you when it comes to picking a niche.

Plus, I’m giving you some actionable ways to make marketing research simple, easy, and fun!

Click the link to watch the video and be sure to subscribe on YouTube!

The Property Brothers Expand Brand with Magazine Publishing

By business coach No Comments

Would you like to expand your personal brand and monetize your message?

Success leaves clues! In this video, we’re going to take a look behind the scenes at how reality TV stars Drew and Jonathan Scott, The Property Brothers, are becoming media moguls in real estate and interior design by publishing their lifestyle magazine, “reveal.”

There are so many valuable lessons to be learned about turning fans into buyers, monetizing your list, and selling more to your existing audience.

Tune in to today’s video and see exactly how they’re doing it so you can apply the celebrity marketing secrets to your business and grow!

Click the link to watch and subscribe on YouTube.

4 Tips to Improve Conversions By Designing Print Ads for a Magazine

By business coach No Comments

Print ads design has some best practices that you should know if you’re self-publishing a magazine and securing advertisers or brand deals.

This is important information to pass on to your graphic designer to maximize ROI (Return on Investment) for your advertisers.  If your advertisers get great results, they’re more likely to stay, pay, and refer other advertisers.

In this video, you will understand the four basic principles of designing an ad for your print or digital magazine effectively for improved conversions.

Compelling ads are clear, passionate, precise, and powerful.

Click to watch the video and be sure to subscribe on YouTube!

Self-Published Magazine: More Than 25 Surprising Ways to Make Money with a Magazine in 2022

By business coach No Comments

The self-published magazine industry is not dead! In fact, due to advancements in technology, it has never been easier, faster, and less expensive to become a media publisher. This has opened up a whole new world to entrepreneurs who want to be able to spread an important message, monetize new revenue streams, or grow a business while working from home or online.

Magazine publishing has many benefits including:

  • Build Instant Authority
  • Generate New Leads Online
  • Stay Top of Mind with VIPs & Referral Partners
  • Send as a Newsletter to Your Network
  • Land Lucrative Sponsor Deals
  • Spotlight Strategic Partners to Build Goodwill
  • Give Out at Meetings to Impress People
  • Send to Prospects to Close More Deals

In this week’s video, I’m sharing over 25 new and surprising ways to monetize a self-published magazine that you probably have never heard of before!

Click to watch this week’s video and be sure to subscribe on YouTube!

Digital Magazine Publishing: What Does It Cost in 2022?

Digital Magazine Publishing: What Does It Cost in 2022?

By business coach No Comments

The process of publishing a digital magazine has undergone a complete transformation in the last 10-20 years due to developments in technology. Thanks to the new design, publishing, and marketing tools, entrepreneurs are moving into the publishing space previously occupied by corporate giants with deep pockets. So in this article, I’m going to run down some of the most common investment areas that I see in digital magazine publishing.

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Top 3 Marketing Blind Spots You’re Missing in 2022

By business coach No Comments

Have you ever heard the saying, “It’s impossible to read the label on the outside of the jar that you’re in?” 

It means we need an outside perspective to help us see the things about ourselves that we can not see.

These blind spots can go unnoticed in business because, as owners, we’re frequently focused on other things like customer service and running day-to-day operations.

In this week’s video, we are counting down the Top 3 Marketing Blind Spots I see most often as a marketing consultant that are costing entrepreneurs tens of thousands if not millions of dollars in lost revenue and opportunity.

Click the button below to watch the video, and be sure to subscribe on YouTube.

How to Create an Interactive Flipbook PDF or Digital Magazine

By business coach No Comments

Interactive content is the future. According to DemandGen, interactive content gains two times more engagement than static content.

Here are some more encouraging statistics about interactive content:

  • 77% of marketers agree that interactive content has “reusable” value, resulting in repeat visitors and multiple exposures. (Content Marketing Institute)
  • 45% of B2B buyers say interactive content is one of their top three preferred content types. (SnapApp)
  • 73% agree that combining traditional content marketing tactics with interactive content enhances the retention of their organization’s message. (Content Marketing Institute)

If you’re looking for a simple way to boost engagement with your standard lead magnet PDFs, you will know how to create an Interactive Flipbook PDF and find helpful tips in this week’s video.

Click the link below to watch the video and be sure to subscribe on YouTube!

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Free Coaching

By business coach, magazine, magazine funnel, sales funnels No Comments

There is a massive business opportunity with magazine publishing (both digital and print.)

In fact, we’re seeing members of our community grow with magazine publishing faster than ever before and it almost never includes selling advertisements by cold calling.

“After our launch on January 4th we have received nearly 100 subscriptions!  Now I am getting some requests from advertisers!”- Jeremy Spurgeon, Mobile Musician Magazine on Jan. 7 

(3 days after launching)

Better than expected! When I showed my mastermind group my newly published digital magazine, they were very impressed and blown away! The magazine is going to be a great asset for me to build my subscriber list and grow my men’s coaching program.”  – Dr. Orest Komarnyckyj, The Standard.Academy Magazine

The reason for their success is that they are building multiple revenue streams off of magazine publishing with a “magazine funnel.”

To inspire you, here are 14 ways to monetize a magazine funnel. (I have over 50 ways.)

  • Create advertorials for your new services encouraging signups or trial offers
  • “Stage Swap” a magazine article with someone else who has a show
  • Sell the magazine on your website
  • Interview your top prospects in your magazine to get your “foot in the door”
  • Give away the digital version for free on your website as a lead magnet in exchange for the reader’s email address
  • Follow up with your magazine subscribers with an email drip campaign to your calendar to book people to talk to
  • Create social media posts spotlighting your contributors and ask them to share to grow your audience
  • Send printed copies to your top referral partners to impress them
  • Write articles for the products you love and include your affiliate links
  • Leverage your magazine to get a Media Pass to your favorite conference – provide a write-up in exchange
  • In your networking meeting pitch announce that you are looking for people to interview (who are your best prospective clients)
  • Print a business card with a QR code that goes to your magazine signup optin page
  • Handout your magazine at networking events
  • Print copies of your magazine and bring them with your magazine and leave them behind to impress prospective clients

If you’d like free coaching on how a magazine funnel could work for you, check out the free Magazine Funnel Secrets Masterclass and special one-time free coaching offer at www.MagazineFunnelSecrets.com