Category

business coach

How To AVOID “Shiny Object Syndrome”

By business coach

Shiny object syndrome is when people focus on something current or trendy yet drop it as soon as something newer takes its place.

For business owners and marketers, this can put you on a hamster wheel that feels like you never gain traction on any one thing!

Shiny object syndrome could be as simple as jumping ship from one social media platform to the next or as complicated as giving up on one business model for a new one.

The repercussions of shiny object syndrome can lead to:

  • feeling disenchanted with mentors and coaches you’ve hired
  • not completing courses you’ve signed up for
  • thinking that your revenue goals will always be out of reach
  • never feeling fulfilled in your work
  • missing out on your true purpose in business

If you could benefit from some practical ideas on eliminating shiny object syndrome, this week’s video will be right on time!

You will see:

  • the one thing you MUST have to prevent shiny object syndrome on social media
  • my secret to creating more marketing content in less time
  • how to make more freedom in your business by implementing process 
  • what the “gurus” are dead WRONG about when it comes to getting started on social media marketing

Click the link to watch the video and subscribe on YouTube.

New to Email Marketing? Here are 3 Tools You NEED

By business coach

If you gave me $1 and I gave you $42 back, would that be a worthwhile investment?

The fact is that for every $1 you spend on email marketing, you can expect $42 back in revenue, according to reports from the Digital Marketing Association.

As a business owner, what’s holding you back from getting started and reaping the rewards?

In this video, you will learn the three essential tools you need to get started with email marketing today.

You will learn:

  • the #1 asset you need in place even before setting up your database
  • a major mistake to avoid when building your first list
  • how to start building your list even if you don’t have a lead magnet
  • how to stay out of trouble with the FTC and avoid being labeled a spammer
  • what you need in place before signing up for any tech or software
  • some surprising statistics about what people really think about getting emails from brands

Don’t let another day go by missing out on this brand and revenue-building marketing strategy! Time is of the essence!

Click the link to watch the video and subscribe on YouTube.

Email Marketing for Beginners – DOs and DON’Ts

By business coach

There’s nothing worse than meeting someone at an event, handing them your business card, and the next day ending up on their spammy email list. yUcK! 

This happened to me recently when a well-known “influencer” in the speaking profession did this to me after sharing a stage with him at a conference. 

After immediately reporting his email address as “spam” due to the unwanted daily emails, I felt motivated to create this video to set the record straight about email marketing best practices for newbies or the uninformed.

Email marketing can feel like a big undertaking because of the technology and the fear of being seen as spammy or just not knowing what to send and how often to send it.

But, with a return on investment of making $32-46 for every $1 spent, if you’re not including email marketing, you’re missing out on significant gains!

In this video, I will shed light on some simple DOs and DON’Ts that will set you up for success and help you avoid wasting time and money or looking spammy.

In under six minutes, you will see how to:

  • ethically build an email list of interested prospects
  • avoid being perceived as “spammy” or “sales-y”
  • position yourself as a trusted advisor
  • minimize your chances of ending up in “email jail”
  • create a sending schedule when just getting started
  • and much more!

The biggest asset you have in your business is your LIST and reputation, so don’t let another day go by without taking action on this vital marketing strategy!

Click the link to watch the video and subscribe on YouTube!

How to Test Out a New Niche Instead of Going All-In Right Away

By business coach

“I work with anyone…” are four words that indicate that a business owner is trying to market to a broad population instead of focusing on a small portion of potential customers.

The problem with broad stroke marketing is that it’s much more challenging to be seen, heard, and trusted.

People want to work with experts. They want to work with specialists and not general practitioners.

Behind the scenes, if your scope of services is broad, it is more complicated to systemize and scale your business. Creating custom solutions and programs is time-consuming and can eat away at your business profits.

A niche market is a focused set of people in the market to purchase a product or service you sell. This group of individuals has a specific set of problems that can be solved by a targeted product or service that addresses those needs (scope).

Narrowing your niche and scope allows you to be the best at what you do.

But, how do you know if the niche you pick will turn out to be fun and profitable?

In this week’s video, you will learn some critical strategies for testing out a niche before going all-in.

Click the link to watch the video and subscribe!

The #1 Skill to Master in Digital Marketing – That’s NOT Techy!

By business coach

Would you like to dramatically improve your digital marketing results without having to learn anything new related to technology?

What if I told you that the #1 skill that you must master in order to reach your full potential as a digital marketer has ZERO to do with tech?


Well, it’s true!

Most marketers and business owners who do their own marketing (video scriptwriting, blog posting, social media content, etc.) overlook the key aspect of becoming a great marketer.

In this week’s video, you will learn:

  • the one word to eliminate from your copy if you want your messages to connect
  • the biggest mistake to avoid when creating content no matter the format
  • what to eliminate (for good) from your advertisements, website, and client communication [hint: your competition will refuse to do this to their own detriment]

Plus, you will be challenged to take part in a short, but very effective exercise that has the potential to improve your marketing forever. (This starts at 3:50 on the timestamp.)

Don’t miss out on this opportunity to learn tips I usually only share with my private clients.

Click the link to watch the video and subscribe on YouTube

Do You Need a Social Media Marketing Agency?

By business coach

Keeping up with social media marketing can feel overwhelming at times. When you feel frustrated your gut reaction may be to get it off your plate as fast as possible and outsource it to an agency. But, if you outsource social media marketing too soon, you may end up even more frustrated in the long run from a lack of return on investment.

In this video, I am sharing some of my secret strategies to have in place BEFORE hiring a social media agency or virtual assistant. These strategies will help you save time and money while avoiding paying for services that won’t help in the long run.

Plus, you will hear how to:

  • plan with the end in mind (more appointments and clients)
  • prioritize your time and energy
  • keep focused on content creation without overwhelm

Also, if you look closely around the 2:25-2:53 mark you will SEE how I move audience viewers off my videos and onto my email list by getting them to sign up for my pre-recorded webinar and onto my calendar without being sales-y. Pay close attention to what I DO and not just what I say.

Click the link to watch this week’s video and be sure to subscribe!

10 Facts I Wish I Had Known As a New Entrepreneur

By business coach

Starting a new business venture can be an exhilarating process; one minute you’re high-fiving yourself in the mirror and the next minute you’re crying into your wineglass. 

The roller coaster of ups and downs comes with the territory, but each moment and misstep is meant to teach you something new.

When I reflect back on my over 19 years of entrepreneurship, I am so grateful for the lessons learned, dues paid, and personal development that I’ve gained. I’ve spoken on stages internationally, been interviewed on TV, won Innovator of the Year, helped my clients make millions of dollars, published books and magazines, received standing ovations, and had lots of other amazing experiences I wouldn’t trade for anything.

I’ve also ended business partnerships, had my ideas stolen by competitors, fired clients and employees, and made more mistakes than I can count.

I also realize there are many people who could benefit from my experience. For that reason, this week’s video is dedicated to new entrepreneurs or established entrepreneurs who could use some fresh perspective. I’m sharing 10 Facts I Wish I Would Have Known as a New Entrepreneur.

To your success!

Click the link to watch the video and be sure to subscribe on YouTube

TikTok for business owners - does it work?

Does TikTok Work for Business Owners?

By business coach

Thoughts from 6 months of posting on TikTok as a business owner:

Because I’m a big believer in trying new platforms, I started posting once per day since Oct. 2021.

One of my buddies Austin Armstrong who is a TikTok for business wiz convinced me after sharing that more people visited TikTok last year than visited Google. (This blows my mind!) BTW, Austin has an article in the most recent issue of my new Media Mogul magazine that goes deeper into this.

Here’s what I’ve learned:

PROS: 

✅ TikTok is generous with video views. I average around 15,000 views per month on what is a secondary platform for me.

✅ TikTok is a great platform to practice being on camera without having to worry about post-production editing or fancy backdrops like on YouTube.

✅ If you struggle to “find your voice” TikTok is a great place to try new things. I share stuff on TikTok that I don’t share anywhere else.

✅  It’s inspiring to see so many creative ideas in content creation. Plus, there are awesome TikTok coaches giving away strategies for free.

✅ You don’t have to dance. I have not danced on one video. You can still be successful by Answering Specific Questions (ASQ.)

✅ TikTok can be repurposed into vertical videos for YouTube shorts, Instagram reels, and Facebook stories.

CONS: 

❌ In my experience, one video per day is not enough. I’m increasing my output to 3 per day starting immediately.

❌ Like any new platform, you do need to understand what works. You can’t just throw up anything. You do need to be a consumer to truly understand the culture.

❌ TikTok is addicting. The algorithm is very smart in recognizing the type of content you like and feeding it to you. Beware!

These are just my thoughts. Your experience may be different, of course.

If you’d like to connect on TikTok, please find me at https://www.tiktok.com/@jendevorerichter

Peecho Review: A New Way To Print On Demand for Self Publishers

By business coach

Are you a self-publisher wondering if Peecho is the right print-on-demand service for you to start selling printed copies of your books or magazine from your website without a webshop?

In this video, I’m giving my honest review of Peecho, a global Print On Demand service for

content owners and creators.

Peecho may be an option for you if you want to:

  • sell on your website without a webshop
  • bypass selling on Amazon so that you keep the website traffic
  • have access to the list of your customers so you can remarket to them
  • make more money selling PDFs, magazines, or books

Click the link to watch the video and be sure to subscribe on YouTube

Print on Demand vs Local Printing Services – Which is Better for YOU?

By business coach

Are you a self-publisher of books or magazines looking for a way to sell your products on your website without having to order in bulk?

In this week’s video, I’m sharing a little-known self-publishing secret called Print on Demand for text and published work.

Watch this video if you want to learn how to:

  • sell more products without having to handle fulfillment yourself
  • distribute your publications on your own website without having to build a shopping cart
  • get your ideas into the hands of more people without giving up control of the customer contact information for remarketing
  • eliminate Amazon and regain control of your customer list

Click the link to watch and subscribe on YouTube