The future depends on speakers and authors to spread ideas and messages and lead the way as change makers.
Speakers and Authors are the change makers in our world, not the politicians and talking heads.
You lift others up, help them see new possibilities and one person at a time, leave an indelible mark on their lives.
Now more than ever, people need truth tellers and difference makers to shine their lights on darkness.
People need YOU.
But, the harsh reality is that the speaking and book business is changing…sometimes faster than we can keep up and getting paid handsomely as a speaker/author is getting tougher and tougher.
Reasons for this include the fact that speakers and authors are not immune to the small business obstacles all entrepreneurs face and we are not sheltered from the facts that the average business owner only makes $42,000 and is more likely to fail then to succeed.
But, we will not concede! Today we begin a new movement.
Today we recognize that speaking is no longer the job description. It is a skill requirement for the Entrepreneur.
Today we recognize that speakers are CEOs in the Influence Business.
My goal from the SmartFem Summit Opening Keynote Presentation was to share that:
- Productizing your speaking business is the ONLY way to build profit.
- You must follow a profit process to do this effectively.
My promise was to only share what has worked for me personally, but the concept of productizing is a fundamental business success principle first brought to light by Michael E. Gerber in his infamous book The E-Myth.
“If your business depends on you, you don’t own a business—you have a job.” -Michael E. Gerber
My aim was to dispel the following myths:
Myth #1: Typical business model is wait to get hired to speak and then get paid.
Myth #2: Productizing is about your love of the money.
Myth #3: Sell low value/low ticket products and build complicated sales funnels to move people up the ladder.
If you were unable to attend the SmartFem Summit or did attend and would like more information on EXACTLY how to avoid the trap of low profit and being underpaid, I’ve got a free gift for you below.
Click the link to download a FREE 17-page Marketing & Monetization Guide.
YES! Send me the Marketing & Monetization Guide
SmartFem Summit Opening Keynote Speaker Jen DeVore Richter
VIP Party – All SmartFem Speakers
Jen DeVore Richter and SmartFem Media Group CEO Lea Woodford
Jen at VIP Party at Elite Flight Jets
Bring in a Top Female CEO Speaker for your women in business association, group, or organization.
Now more than ever, women are embracing the boss woman in themselves and are searching for inspiring and empowering top female CEO speakers to ignite their training events and programs.
Jen DeVore Richter, CEO & Founder of Boss Women Rock™ delivers on this promise.
The mantra “I can do ALL things” is a powerful message women in business need to hear backed by actionable insights they can use immediately to improve their odds of success, elevate their confidence, and reignite their spirit.
Jen is an energetic and fun speaker for company’s that value female executives and recognize that businesses with women in decision making roles also are more productive and profitable.
She infuses storytelling, humor, actionable insights, and inspiration to deliver the message.
My name is Jen DeVore Richter
I’m leading a women’s business revolution called Boss Women Rock™.
We don’t rely on the status quo to achieve our dreams, and we don’t even have goals to go build typical versions of success either. In fact, our motivation is the exact opposite. We have a message that we KNOW can change people’s lives.
Because we’re fighting against the bad information we’ve been told, and sold an impossible story about what it means to be a business owner, we have to do things differently. We have to do things smarter.
We don’t have backup plans. Every step we take is with our own risk and out of a comfort zone. We have to be all-in from day number one. So how do we do that? How is that even possible?
If you asked the suits on Fifth Avenue or Wall Street, they’d tell you that what we’re doing can’t be done. They’d say it’s impossible to make money and make a difference.
Yet it’s happening, every single day by regular women like you and me. It’s happening through the art and science that we call Attraction Marketing.
We are Boss Women Rock and our time is now!
To inquire about your upcoming date and check Jen’s availability, please call (904) 382-7255 or reach out via the Contact Form.
Planning an inspiring and empowering women’s leadership conference?
Searching for a speaker that will excite and engage your participants and leave them feeling energized and ready to take action?
Audiences and planners agree that Jen DeVore Richter delivers!
Inspirational Speaker for Women’s Leadership Conference Jen DeVore Richter
“We just finished up a Claim My Stage presentation and it was fantastic. It was just what our membership needed right now. Jen taught us to step up and be your true authentic self. So often women have limiting beliefs and don’t put themselves out there for who they’re trying to be and what they’re striving for. She enlightened us on how to find what your vision and make it a bold vision. I think it’s a great fit for our membership.” – Brynn Johnson, President of the Junior League of St. Petersburg
“We had the privilege of having Jen speak for our women’s group. Not only was she captivating, but she provided true value to the group. Her energy lifted the room and left everyone feeling empowered and ready to elevate their business. She truly helps women see their potential and clearly defines what to do to achieve it.” – Kellee Boyles Wip, Polka Dot Powerhouse
“I just want you to know that I had been considering owning my own marketing agency for years and hearing you speak gave me just enough something to do it. I have worked for my mom for 15 years and my last day is April 28th. My mom is my first client and so supportive – not what I was expecting. So…thank you! I’m better for knowing you.” – Steph Richardet, Agency Owner
“Poised and articulate, Jen brings glamor to branding. Whether she is diving into an improvised skit or speaking in front of a crowd, Jen’s energy, passion, style, and charisma sends home a message. Consummate professional, easy to work with.” -Barbara Colaciello, Founder of Improv Effects & Former Assistant to Andy Warhol
“Jen is a ROCKSTAR! She spoke as a panelist for the 2016 Jacksonville Women’s Leadership Forum on being a resilient leader and navigating social media while creating your personal brand. The attendees loved her perspective and the stories she shared. My favorite thing about Jen is her infectious personality and energy which comes across whenever you are in her presence.” – Shelby Westerman, Florida Blue
“Thank you so much for speaking to our chapter today! Your presentation got me really looking at my business, strategies, and the type of marketing I do.” – Angie P., Women’s Group Leader
“We represent the ladies of The Ritz-Carlton Amelia Island and we just had Jen as a guest speaker for International Women’s Day. She was so inspiring and I’m sure she will help all our ladies achieve greatness because Boss Women Rock!” – Kate Eames and Alison Douglas
Click to Download Jen's Speaker Packet
Want to speak to Jen about your event and check availability? Please call (904) 382-7255.
Have you ever attended a Women’s Expo event and from the moment you walked in the door you immediately felt like you were home?
That’s how I felt on Saturday, March 16, 2019 walking through the doors at the University of North Florida for the Women’s Expo – Blaze Your Trail event.
I was honored to present one of my signature programs for women business owners, Powered by Profit: the 5 Key Areas of Business You Must Master during one of the more than 24 breakout sessions.
Participants engage with women’s expo speaker Jen DeVore Richter
Key takeaways included:
- how to generate all the leads you can handle
- how to close more sales without being salesy
- how to maximize profitability in your business without working more hours
I am so grateful for the support from the entrepreneurs that have supported my message of fluff-free empowerment for women in business.
If you were unable to attend the session, you can download a free 17-page PDF for Rising Influencers and see Jen’s exact process that has been featured in The Six-Figure Coach magazine and Dan Kennedy’s infamous NO BS Marketing Newsletter.
Go to www.jendevore.com/rise
Women’s Expo Event – Speaker for Women in Business
Forget the tired concept of chasing after clients one at a time only to face rejection after rejection–there is no need to keep doing what doesn’t work especially when the alternative is so much more fun and lucrative.
Whether your dream is to grow your business, sell more products, or both this session has the answers.
Jen DeVore Richter will share her proven process to go from underpaid best-kept secret to profitable sought-after expert. She will expose the truth about:
- Where to start even if you don’t yet have a big social media following, email list, or best selling book.
- How to share your story in a way that is relatable, exciting, and moves people to action without feeling braggadocious.
- How to build your primary business offer for maximum profitability and impact while getting paid your worth.
- Which systems and resources make this process a ton more fun and a whole lot easier without breaking the bank.
Powered by Profit aligns with Women’s Expo Events who need a women in business speaker because women in business need to first carve out our place in an overcrowded market and then have a plan in place for making money that doesn’t make us dependent on cold calling to ask for bookings.
Powered by Profit is transformational because Jen shows participants the exact process for creating a community of loyal fans making the sales process much easier and faster. With a community of true believers supporting your business, you become a highly trusted leader and influencer.
Jen created her own movement for women in business called Boss Women Rock™ which has been instrumental in helping her successfully sell with ease her membership program, group coaching, private consulting, books, and products.
Boss Women Rock is now a magazine, podcast, and has been featured on TV and radio. In addition, Jen hosts her own events and webinars at least twice per month as her primary monetization strategy and paid keynotes are the cherry on top.
An action the participants can take on day one after Powered by Profit is to uncover the hidden revenue opportunities in their business.
Looking for a transformational women’s business speaker for your expo or conference? Inquire about Jen’s availability by calling (904) 328-7255 or using the Contact Form.
Marketing Ideas for Speakers and Authors
Lea Woodford, host of the TV show SmartFem Presents (available on Amazon Prime) and organizer of the SmartFem Summit recently interviewed Jen DeVore Richter from the SmartFem Media TV studios on their Facebook channel.
Lea and Jen shared marketing and business growth challenges and ideas that are unique to speakers and authors as well as women.
Jen will be the opening keynote speaker at the SmartFem Summit in Scottsdale, AZ April 25 & 26th, 2019.
She will present Powered by Profit: Monetization Strategies for Your Speaking Business
Marketing Ideas for Speakers and Authors with Jen DeVore Richter
Forget the tired concept of chasing after clients one at a time only to face rejection after rejection–there is no need to keep doing what doesn’t work especially when the alternative is so much more fun and lucrative.
Whether your dream is to grow your speaking business, sell more products as a coach or both this session has the answers.
Jen DeVore Richter will share her proven process to go from underpaid best-kept secret to profitable sought-after expert. She will expose the truth about:
- Where to start even if you don’t yet have a big social media following, email list, or best selling book.
- How to share your story in a way that is relatable, exciting, and moves people to action without feeling braggadocious.
- How to build your primary business offer for maximum profitability and impact while getting paid your worth.
- Which systems and resources make this process a ton more fun and a whole lot easier without breaking the bank.
Powered by Profit aligns with the SmartFem Summit because as speakers we need to first carve out our place in an overcrowded market and then have a plan in place for making money that doesn’t make us dependent on cold calling to ask for bookings.
Professional speaking is quickly becoming a qualification for a larger business model versus the sole income stream.
Powered by Profit will be transformational because Jen will show participants the exact process for creating a community of loyal fans making the sales process much easier and faster. With a community of true believers supporting your business, you become a highly trusted leader and influencer.
Jen created her own movement for women in business called Boss Women Rock™ which has been instrumental in helping her successfully sell with ease her membership program, group coaching, private consulting, books, and products.
Boss Women Rock is now a magazine, podcast, and has been featured on TV and radio. In addition, Jen hosts her own events and webinars at least twice per month as her primary monetization strategy and paid keynotes are the cherry on top.
An action the participants can take on day one after Powered by Profit is to uncover the hidden revenue opportunities in their business.
Jen will share her 45-minute process for discovering $10,000 to $50,000 in additional annual profit potential in ANY speaker business, guaranteed.
CLICK HERE TO LEARN MORE ABOUT THE SMARTFEM SUMMIT
The Ritz-Carlton Amelia Island celebrated International Women’s Day 2019 with women’s empowerment inspiring speaker Jen DeVore Richter.
Jen’s program Claim My Stage was regarded with high remarks by participants and meeting organizers.
Meeting organizers Kate Eames and Alison Douglas remarked, “We represent the ladies of The Ritz-Carlton Amelia Island and we just had Jen as a guest speaker for International Women’s Day. She was so inspiring and I’m sure she will help all our ladies achieve greatness because Boss Women Rock!”
Women’s Empowerment Inspiring Speaker Jen DeVore Richter
Key takeaways from Claim My Stage included 3 Secrets to Gain Clarity and Confidence for Success:
- How to get really clear, really fast on what success looks like for you
- How to find your voice and ask for what you want
- How to communicate your personal power
Participants engaged in a hands-on activity including sharing their personal mantra statement with the group. The crowd loved standing in their power poses at the end and chanting the Boss Women Rock promise:
I do not make excuses.
I take action.
I grow and learn.
I serve more than I take.
I get the results & life I deserve.
I am a Boss Woman Who Rocks!
Hire Women’s Empowerment Inspiring Speaker Jen DeVore Richter for your corporate event by calling (904) 382-7255 or using the Contact Form.
Life After the Vision Board Party
[TRANSCRIPTION FROM PODCAST EPISODE. CLICK HERE TO LISTEN ON ITUNES.]So you went to a vision board party and you have a general idea of what you’re trying to accomplish.
Or maybe you’ve got a general picture in your mind of something that you’re trying to accomplish by you’re still stuck. How do you turn your vision into reality if you have ideas?
If you need a step by step action plan for how to make it happen. This article is for you. I’ve used this exact process to transition from a job in corporate America over 15 years ago into entrepreneurship.
I’ve used it to create a seven-figure earning business from scratch with my former business partners.
I’ve used it to build a six-figure coaching business from scratch, create and launch a membership program, create and launch a group coaching program, a private consulting system, write multiple books, become a paid keynote speaker, and become a sought after media expert.
Most importantly, I work from where I want, when I want, with whom I want at the price I decide. So I don’t share this information with you, the list of my accolades to be braggadocious, I share with you because it matters who you get your information from. If you’re trying to take success tips and strategies from someone who hasn’t accomplished what you’re trying to accomplish, then they would be a big waste of time. I’m just trying to make sure that you understand that this is the system that I have used to build a business that I love.
The Big Secret: Success Hacking
So here’s the secret. The big secret is you need to break down your Vision Board into one project at a time. Let’s say that you have this big beautiful vision board that you created at a vision board party and you’ve got a new horizon, a new idea of who you are and who you want to become, but you’re not sure how to actually make it a reality.
You’re feeling really inspired. But at the same time, you’re also feeling a little bit frustrated and maybe overwhelmed thinking about, “oh wow! this seems great on paper, but how do I actually make it happen?”
The secret is you’re going to do one project at a time and you’re going to do a process called success hacking. This is my term for it, success hacking.
Break Your Vision Down into Projects
Now the first step in it is break your vision down into projects and then pick a project and then find a benchmark of someone who is already doing that project successfully. For example, when I decided that I wanted to become a paid keynote speaker, I looked to find a keynote speaker in the women’s business empowerment space to model and her name is Ali Brown.
I started looking at how she was positioning herself in the marketplace, what tools she was using, did she have a big fancy website, was she using sales funnels. I started signing up for her lead magnets and her drip campaigns and getting on her email list and following her on social media and just taking note of how she was positioning herself and what tools she was using in order to get her her image and our brand and message out there.
Find a Benchmark
Find a benchmark. It’s a lot easier to accomplish things that other people have already accomplished. If you’re trying to recreate the wheel and do something or build something in your business that no other person has ever done before, it’s going to be a much harder road. Don’t try to reinvent the wheel.
Look to see who’s already doing this successfully and ask yourself, “what can I learn from where they have gone?”
Analyze How They Execute
Okay, so then you’re going to look at how they execute. Another example I have for you is when I wanted to write my latest book, the Boss Women Rock Book. I wanted the book to be part of my sales process and part of my sales funnel because the other books that I had previously written, were great resources and they were great guides for people that maybe couldn’t afford to pay my coaching or consulting fees or join my membership program.
Books are an amazing way of getting your ideas “out there,” but they also need to be part of your bigger sales and marketing process. I started to look at who was really doing this well, who was using a book as part of their sales funnel. I found a benchmark. Her name’s Kim Walsh Phillips. She’s in the NO BS Inner Circle Program that I’m also in. I looked at Kim’s book, I ordered her book, I started reading it and not just for content and ideas. She talks about Facebook, which is totally different than what I talk about. I didn’t look at just the content, but I looked at how the book was laid out and how she was plugging in her sales funnel links and how she was moving people into her Facebook group and how she was using social proof and interviews with her clients as part of her book too to help build her credibility. So that was really important.
Those are the first two steps. One: find a benchmark Two: analyze how they execute.
Find Your Edge
The third step is to look at what’s different about you related to your benchmark and how they execute.
You could do a SWOT analysis related to this. You could look to see what are their strengths, what are their weaknesses, where’s the opportunity, and how can you become a threat. So that’s how you find your difference or your edge.
Outline a Mini Marketing Plan
And then you apply the three M’s of attraction Marketing, Message, and Media. You just start to look at how you’re going to market this, you don’t create the entire marketing plan. This is important, because before you go build a project or decide that you’re going to be a keynote speaker or write a book or launch a group program or create a membership website, you need to see what’s different about it and ask “is there a need in the marketplace for this?”
You want to be able to make sure that you’ve got your market clearly identified, your unique messaging and your position, and in general what media platforms you’re going to use to promote this product because you don’t want to go spend $10,000 on a keynote speaker website or build out a big membership website if there’s no market for it. And if you don’t truly understand what problem it solves. So you have to do that first, do a little mini marketing strategy, like a one page marketing action plan. That will really save you a ton of time and a ton of money.
Okay. So now you’ve got your benchmark, you’ve got an example project that you’re going to use as a benchmark to hack their success and you found your unique difference or your edge. You have a general idea of how you’re going to market it. Now you need to create a SMART goal for yourself. And now a SMART goal is different from a regular goal.
Set a SMART Goal
Now, a non-SMART goal might be, I’m going to launch a book that helps me land clients. That’s too general. It’s not SMART. A SMART goal is specific, it’s measurable, it’s actionable, it’s results oriented and it’s timely.
You’re going to create a SMART goal for your book project.
“In the next 90 days, I’m going to write a book that becomes part of my sales process and publish the book on Amazon. It will bring me two new clients a week at $3500 each.”
All right, so that is a very, that’s a very specific goal versus “I’m going to write a book.”
Download the FREE 90-Day Action Planner
Inside the Boss Women Rock Rockstar Results Academy Facebook Group, I give you a free copy of a 90 day action plan that you can download as a spreadsheet. And you’ll that it’s really simple to use.
I don’t subscribe to the time management idea of writing to do lists. That doesn’t really work for me. What works for me is to create an action plan and put the actions into my calendar to make sure that I get those things done when they’re supposed to be done.
Now you can do the same thing. It’s really not that complicated when you think about it.
Remember: Good Enough is Good Enough
The final thought that I’ll leave you with is “good enough is good enough.”
Don’t wait until your project or your website is perfect in order to launch it. Get it out there in the marketplace and start getting feedback. Start seeing if it’s really going to help you move your business forward.
You can refine it over time. Don’t fall into the perfectionist trap and never really get your projects out into the world. People want to hear what you have to say. Someone right now on this planet is hoping, wishing, and praying for the solution to the problem that only you have.
This is really important work that you’re doing.
ACTION STEPS TO TURN YOUR VISION INTO REALITY:
- Break your vision down into individual projects.
- Find a benchmark for each project.
- Do an analysis to understand their strengths, weaknesses, opportunities, and threats.
- Find your competitive edge.
- Create a one-page marketing plan for the project.
- Set a SMART goal.
- Execute.
Do you have a big vision that you want to turn in to a reality? Apply for a complimentary 45-minute Business Breakthrough session with Jen DeVore Richter and unlock your Profit Potential.
Click to Unlock Your Profit Potential
Searching for a Top Women’s Business Coach?
Forget the tired concept of chasing after clients one at a time only to face rejection after rejection–there is no need to keep doing what doesn’t work especially when the alternative is so much more fun and lucrative.
Whether your dream is to build an elite consulting business, grow your practice, or sell more services, Jen DeVore Richter has the blueprint. She calls it the Rising Influencer Profit Process™.
This step-by-step system is for ambitious professionals who seek a results-oriented approach to becoming known as the sought-after and respected expert.
Key takeaways include:
- How to start even if you don’t have a big social media following, email list, or best selling book.
- How to share your story in a way that is relatable, exciting, and moves people to action without feeling braggadocious.
- How to build your primary business offer for maximum profitability and impact while getting paid your worth.
- Which systems and resources make this process a ton more fun and a whole lot easier without breaking the bank.
STOP WASTING TIME & MONEY.
ATTRACT GREAT CLIENTS TO YOU LIKE A MAGNET.
About Jen DeVore Richter
CEO & Founder, Boss Women Rock
Before becoming an entrepreneur, Jen DeVore Richter enjoyed an achievement filled career as a marketing executive working for NASA at Kennedy Space Center, a Fortune 500 Pharma Company, and ABC TV.
But, after a life changing health battle she decided to reinvent her life and began a personal and professional mission to inspire and empower business owner’s to reach their full potential.
The results of this approach include reduced entrepreneurial burnout, financial magnetism, and being seen as an industry leader – key concepts which can lead to greater income, influence, and impact.
Jen is a multi-published author, professional keynote speaker, Business Breakthrough Specialist, and the Editor in Chief of the Boss Women Rock™ magazine and host of the podcast on iTunes.
She is a media contributor frequently appearing on TV, radio, and podcast interviews across the globe.
She is well-known for leading a movement for Rising Influencers and “Boss Women Rock” is fast becoming the mantra for women in business.
Jen’s fourth book Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert is now available on Amazon.com.
If you’re looking for dramatic results and are ready to skip past the fluff to finally build the business of your dreams, get started today.
Jen’s unique promise is that she can show you an exact roadmap for how to build a six-figure coaching or consulting business in 45 minutes or less. To experience this unique and powerful 45-minute Business Breakthrough, click the button below to schedule.
Schedule a 45-Minute Business Breakthrough