business coach

There’s nothing worse than meeting someone at an event, handing them your business card, and the next day ending up on their spammy email list. yUcK! 

This happened to me recently when a well-known “influencer” in the speaking profession did this to me after sharing a stage with him at a conference. 

After immediately reporting his email address as “spam” due to the unwanted daily emails, I felt motivated to create this video to set the record straight about email marketing best practices for newbies or the uninformed.

Email marketing can feel like a big undertaking because of the technology and the fear of being seen as spammy or just not knowing what to send and how often to send it.

But, with a return on investment of making $32-46 for every $1 spent, if you’re not including email marketing, you’re missing out on significant gains!

In this video, I will shed light on some simple DOs and DON’Ts that will set you up for success and help you avoid wasting time and money or looking spammy.

In under six minutes, you will see how to:

• ethically build an email list of interested prospects
• avoid being perceived as “spammy” or “sales-y”
• position yourself as a trusted advisor
• minimize your chances of ending up in “email jail”
• create a sending schedule when just getting started
• and much more!

The biggest asset you have in your business is your LIST and reputation, so don’t let another day go by without taking action on this vital marketing strategy!

Click the link to watch the video and subscribe on YouTube!

“I work with anyone…” are four words that indicate that a business owner is trying to market to a broad population instead of focusing on a small portion of potential customers.

The problem with broad stroke marketing is that it’s much more challenging to be seen, heard, and trusted.

People want to work with experts. They want to work with specialists and not general practitioners.

Behind the scenes, if your scope of services is broad, it is more complicated to systemize and scale your business. Creating custom solutions and programs is time-consuming and can eat away at your business profits.

A niche market is a focused set of people in the market to purchase a product or service you sell. This group of individuals has a specific set of problems that can be solved by a targeted product or service that addresses those needs (scope).

Narrowing your niche and scope allows you to be the best at what you do.

But, how do you know if the niche you pick will turn out to be fun and profitable?

In this week’s video, you will learn some critical strategies for testing out a niche before going all-in.

Click the link to watch the video and subscribe!

Would you like to dramatically improve your digital marketing results without having to learn anything new related to technology?

What if I told you that the #1 skill that you must master in order to reach your full potential as a digital marketer has ZERO to do with tech?

Well, it’s true!

Most marketers and business owners who do their own marketing (video scriptwriting, blog posting, social media content, etc.) overlook the key aspect of becoming a great marketer.

In this week’s video, you will learn:

• the one word to eliminate from your copy if you want your messages to connect
• the biggest mistake to avoid when creating content no matter the format
• what to eliminate (for good) from your advertisements, website, and client communication [hint: your competition will refuse to do this to their own detriment]

Plus, you will be challenged to take part in a short, but very effective exercise that has the potential to improve your marketing forever. (This starts at 3:50 on the timestamp.)

Don’t miss out on this opportunity to learn tips I usually only share with my private clients.

Click the link to watch the video and subscribe on YouTube

Keeping up with social media marketing can feel overwhelming at times. When you feel frustrated your gut reaction may be to get it off your plate as fast as possible and outsource it to an agency. But, if you outsource social media marketing too soon, you may end up even more frustrated in the long run from a lack of return on investment.

In this video, I am sharing some of my secret strategies to have in place BEFORE hiring a social media agency or virtual assistant. These strategies will help you save time and money while avoiding paying for services that won’t help in the long run.

Plus, you will hear how to:

• plan with the end in mind (more appointments and clients)
• prioritize your time and energy
• keep focused on content creation without overwhelm

Also, if you look closely around the 2:25-2:53 mark you will SEE how I move audience viewers off my videos and onto my email list by getting them to sign up for my pre-recorded webinar and onto my calendar without being sales-y. Pay close attention to what I DO and not just what I say.

Click the link to watch this week’s video and be sure to subscribe!

Starting a new business venture can be an exhilarating process; one minute you’re high-fiving yourself in the mirror and the next minute you’re crying into your wineglass. 

The roller coaster of ups and downs comes with the territory, but each moment and misstep is meant to teach you something new.

When I reflect back on my over 19 years of entrepreneurship, I am so grateful for the lessons learned, dues paid, and personal development that I’ve gained. I’ve spoken on stages internationally, been interviewed on TV, won Innovator of the Year, helped my clients make millions of dollars, published books and magazines, received standing ovations, and had lots of other amazing experiences I wouldn’t trade for anything.

I’ve also ended business partnerships, had my ideas stolen by competitors, fired clients and employees, and made more mistakes than I can count.

I also realize there are many people who could benefit from my experience. For that reason, this week’s video is dedicated to new entrepreneurs or established entrepreneurs who could use some fresh perspective. I’m sharing 10 Facts I Wish I Would Have Known as a New Entrepreneur.

To your success!

Click the link to watch the video and be sure to subscribe on YouTube

Thoughts from 6 months of posting on TikTok as a business owner:

Because I’m a big believer in trying new platforms, I started posting once per day since Oct. 2021.

One of my buddies Austin Armstrong who is a TikTok for business wiz convinced me after sharing that more people visited TikTok last year than visited Google. (This blows my mind!) BTW, Austin has an article in the most recent issue of my new Media Mogul magazine that goes deeper into this.

Here’s what I’ve learned:

PROS: 

✅ TikTok is generous with video views. I average around 15,000 views per month on what is a secondary platform for me.

✅ TikTok is a great platform to practice being on camera without having to worry about post-production editing or fancy backdrops like on YouTube.

✅ If you struggle to “find your voice” TikTok is a great place to try new things. I share stuff on TikTok that I don’t share anywhere else.

✅  It’s inspiring to see so many creative ideas in content creation. Plus, there are awesome TikTok coaches giving away strategies for free.

✅ You don’t have to dance. I have not danced on one video. You can still be successful by Answering Specific Questions (ASQ.)

✅ TikTok can be repurposed into vertical videos for YouTube shorts, Instagram reels, and Facebook stories.

CONS: 

❌ In my experience, one video per day is not enough. I’m increasing my output to 3 per day starting immediately.

❌ Like any new platform, you do need to understand what works. You can’t just throw up anything. You do need to be a consumer to truly understand the culture.

❌ TikTok is addicting. The algorithm is very smart in recognizing the type of content you like and feeding it to you. Beware!

These are just my thoughts. Your experience may be different, of course.

If you’d like to connect on TikTok, please find me at https://www.tiktok.com/@jendevorerichter