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Denver Business Expert

Can virtual marketing replace in-person meetings for local business owners? -Denver Business Expert Opinion

By | business coach, Denver business coach | No Comments

As COVID-19 impacts small business in Denver, CO and across the country, here are some important facts:


  • 97.6% of businesses in Colorado are small businesses. 
  • Micro businesses account for 75.3% of private-sector employers.
  • While Denver is tops in the nation for small business growth, the impact of COVID-19 will be devastating unless in-person “handshake marketing” takes a back seat and online “attraction marketing” moves to the forefront.

Since Denver business owners are going to be counting every penny, it’s important to make smart marketing decisions that have high impact, but are low cost.

As the former Manager of Advertising for NASA at Kennedy Space Center and a certified coach working with small business owners for over 8 years, I know that the local economic impact on families and the city will be dramatic if information about how to grow a business online is not shared.

Quick Overview of 3 Ways to Market Your Business On Facebook and Combat “Social Distancing”

Denver Business Expert Jen DeVore Richter Denver Business Expert jen devore richter

  1. Leverage live video on Facebook Pages to increase awareness of your business without spending a dime on ads (visual I will bring: setup for “virtual studio” setup – ring light, laptop and cell phone)
  2. Build a Facebook Group to create community and thought leadership (my business owner group is over 540 people)
  3. Use your Facebook stories to take followers “behind the scenes” of your business and captivate their attention

Finally, here is my formula for getting your Facebook marketing up to speed quickly:

R – Realize that you are speaking to people individually, not an audience

E – Engage with your followers and ask questions to get responses

A – Act according to Facebook terms of service – no selling on your personal profile etc.

C – Chime in on other people’s posts to attract new followers

H – Help out with valuable information that provides solutions to problems

About Jen DeVore Richter 

Denver Business Expert • Global Business Coach • Certified • Award Winning

Jen DeVore Richter is a former marketing executive for NASA at Kennedy Space Center turned Certified Platinum Business Coach and professional speaker. She works with sales and marketing teams to improve marketing results, increase productivity through systems and automation, and launch campaigns that convert.

Jen is also the CEO & Founder of Boss Women Rock, an organization which helps women in business make their first $100K in a 52-week program. She is the Editor in Chief of Boss Women Rock™ magazine and host of an iTunes podcast which features entrepreneurial celebrity guests like Loral Langemeier from The Secret.

She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS. Jen’s fourth book, geared toward female entrepreneurs, is Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert.

Video of Jen in TV Studio – https://www.youtube.com/watch?v=gZh3iRYgCg8&t=3s

Video of Jen on LIVE TV – https://www.youtube.com/watch?v=Ldfwxg-tA0M


COVID-19 Small Business Impact

By | business coach, COVID-19 | No Comments

Over the last 24 hours my text messages and email messages have tripled with business owners rightly concerned about COVID-19 and the impact it will have on their business.

What I’ve always known to be true is that the Free Enterprise system is the backbone of America. Without the economy thriving and business owners prospering, nothing else works. 

Although we may not be feeling the economic impact of Coronavirus just yet, it’s coming. Business will change. Relying on networking meetings and face to face sales may not be an option anymore as “social distancing” prevents that form of business.

I realize that I possess specialized information about attracting customers, clients, and patients that is needed now more than ever as “handshake marketing” takes a back seat and “attraction marketing” moves to the forefront.

I also realize that business owners are going to be counting every penny. It’s important to make smart marketing decisions that have high impact, but are low cost.

For that reason, I want to bring attention to the numerous ways I can support you if you are a business owner who is committed to growing VS going backwards and living in fear.

ONE: Subscribe For Free Videos On Youtube Released Every Wednesday: 

High Impact, Low Cost Marketing Ideas That Wow Buyers.


TWO: Free Facebook Group With Active Business Growth Discussion Taking Place Now:


I’m also opening up a special LIMITED TIME OFFER for a VIRTUAL MASTERMIND for successful business owners who are committed to doubling down on their business efforts.

A few topics we will cover in the weekly virtual mastermind:

  • Implement effective online marketing using Facebook groups, business pages, and ads
  • Build your email marketing system quickly, effectively, and on a budget
  • Position your marketing messages and attract your ideal buyers
  • Turn your website into a lead generating machine
  • Integrate cost-effective direct mail into your marketing
  • Which technology tools you need and which tools you don’t
  • Creating productized services and online programs
  • Thought leadership and free PR leveraging the media (TV, radio, podcasts, etc.)

Members will also receive access to my e-Learning system with a $1MILLION ad library of “swipe and deploy” proven campaigns you can use in your business copyright free. (This alone is a $12,000 value.)

  • This mastermind will be offered on a tiered pricing strategy so your investment only grows as your business grows. You can cancel anytime. 
  • Satisfaction Guaranteed or your money back.
  • All mastermind members will be asked to sign a Privacy Promise.
  • Sessions will be recorded in case you have to miss due to an emergency.

If you are interested in the weekly Virtual Mastermind, please apply using the link below.

APPLY HERE: https://jendevore.com/application-page

The COVID-19 Small Business Impact can be controlled with thoughtful, strategic decisions and high impact, low cost marketing.

Now is not the time to cower in fear. Now is the time to step up to the challenge. Your family, city, state, and country depend on you.

To your success,

Jen DeVore Richter


top denver business coach jendevore.com

Denver Business Coach Hosts Free Marketing Bootcamp

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Top Denver Business Coach

Former NASA head of marketing Jen DeVore will transform your potential in business. Match your marketing to the way today’s savvy and skeptical consumers will buy with latest strategies from top Denver Business Coach.Top Denver Business Coach Jen DeVore

The Problem: too many CMOs, CEOs, CROs & business owners, are frustrated from ineffective business growth strategies that fail to deliver measurable results resulting in wasted time, money and loss of market share.

The Solution: forget the tired marketing concepts that don’t work anymore and embrace Attraction Marketing to match your marketing to the way today’s savvy and skeptical consumers will buy.

Imagine spending 2-hours with a top business consultant, author, and recognized international expert on Attraction Marketing discovering new ways of increasing leads, closing sales, and growing profits without wasting time and money on ineffective and expensive marketing.

You will leave with a step-by-step process for realizing your full potential as an industry or market leader.

This event is 100% FREE to attend. Seating is limited to first 50.


About Jen DeVore Richter

Top Denver Business Coach

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded “Innovator of the Year” for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing messages.

generate leads social media

How to Generate Leads for Your Business: Match Your Marketing to the Way that People Buy

By | business coach, online sales, social media | No Comments

The Buyer’s Journey: Match Your Marketing to the Way that People Buy and Generate Leads

Today’s consumers are savvy and skeptical. They’ve seen it all, heard it all, and expect more out of the brand’s they do business with.

They’re tired of the pitch-fest, brand focused advertising that floods the airways and clogs up their social media channels.

Instead, they demand to be wowed. They demand to be informed. They demand a better experience from the first touch-point to the last.

The problem for most business owners and marketers is that the old school marketing education that is perpetuated by the small business institutions is outdated. It’s fluff-filled, brand focused, “look for the next sale” strategies have resulted in dismal high failure rates for small business. 

The fact that 80% of small businesses fail is a problem that these institutions continue to ignore and instead focus on selling their memberships instead of helping businesses truly grow.

Once I left my corporate career as the head of advertising at NASA Kennedy Space Center and started to consult with business owners and other marketers, I started to realize that there was a lot of bad information out there about how to market a business.

So I decided to do something about it.

I set out on a mission to pull back the curtain and shed light on the truth about how to really make your marketing work.

I know that for the Entrepreneurial Spirit to thrive, we need to break the cycle and get real. It’s time to take back the American Dream.

Here’s the big idea: If you want to generate new leads, you must match your marketing to the way that people buy.

Understanding The Buyer’s Journey

The key to generating leads is understanding the Buyer’s Journey. The Buyer’s Journey is a marketing and sales concept that basically begins with the idea that regardless of what you sell and who you sell it to, your customer’s are on a problem solving journey. 

There is a problem they have that they don’t want and a pleasure or outcome they want that they don’t have.

Understanding exactly what the problem is that keeps your customers up at night is the first step in getting your marketing to work on social media or even offline.

You must know what that problem is in your customer’s language.

Without using industry jargon or trade terminology, how would your customer’s describe that problem in their own words?

If you feel like you’re too close to it and don’t really know what words your customer’s would use, here’s a simple hack to getting the answer: ASK THEM!

Conduct five interviews with your ideal, perfect prospects and clients and write down what they say about it. Use those words in your customer focused marketing.

Next, the key to making this work is to understand that only 1% of consumers who see your marketing messages are “Now Buyers” meaning they are ready to buy from you or hire you now. 

The vast majority, 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose.  If you only use Tactical Marketing to market to “Now Buyers” you’re missing out on 99% of the revenue and market potential. 

The key to tapping into the 99% of hidden revenue potential is that marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

How to Generate Leads: Apply the Buyer’s Journey to Social Media 

The key to creating a strategy that matches your marketing to the way that people buy on social media is to create content focused on the three types of buyers:Buyer's Journey - generate leads

  1. Future Buyer’s
  2. Soon-to-Buy Buyer’s
  3. Now Buyer’s

Social media content ideas for future buyer’s include:

Live videos that breakdown the hidden costs of not solving a problem

  • Video interviews with experts on related topics
  • Testimonials from happy customers
  • Daily “behind the scenes” posts to your stories
  • Update your social media “bumper sticker” (your cover image, profile photo and About Us section”) to focus on your customer’s desired outcome
  • Be the guide – post conversation starters on your pagesBuyer's Journey

Social media content ideas for soon-to-buy buyer’s include:

  • Live videos that cover frequently asked questions
  • Autopost your blog posts to social media
  • Announce your next live event
  • Give your reader’s a downloadable gift (ex: a Checklist)
  • Move your social media fans to your email list
  • Reply to comments with open ended questions

Social media content ideas for now buyer’s include:

  • “Deal of the Day” offers
  • Create default replies so your customer gets an immediate response when they inquire even if you’re busy
  • Capture hot leads and send them a personalized message
  • Install the Facebook pixel on your landing pages so you can retarget website visitors with ads
  • Set up referral links for your strategic partners
  • Interact personally on other pages in your niche (neighborhood Facebook groups)

Understanding the Buyer’s Journey and applying it to your social media marketing efforts can take you from an unwelcome pest to a welcome guest in your customer’s social media feed if you match your marketing to the way that people buy.

Create the inspiring, educational, and fun content that will WOW buyers and watch your business grow!

About Jen DeVore Richter

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded “Innovator of the Year” for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing messages.

Denver Business Bootcamp

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Denver Business Leaders Marketing Bootcamp

Attraction Marketing for Growing Businesses

How to IMPLEMENT Attraction Marketing in your business to Attract, Convert, and Retain high value clients, customers, and patients.

Learn how to execute multi-step, direct response marketing systems both online and offline that produce RESULTS from award-winning business innovator and NASA Kennedy Space Center’s former head of marketing Jen DeVore Richter.Jen DeVore Richter

For a very special 2-hour event, Jen will reveal the exact process she and her clients have used to generate leads on-demand, close more sales without being pushy, and upsell/ascend your clients to do more business with you. Jen will show you how to quickly improve your marketing results with her high impact, low cost marketing ideas that WOW buyers.

You will receive a CRASH COURSE in exactly how to improve the marketing of your business or practice at the Denver Business Bootcamp.

The Problem: Too many CMOs, CEOs, CROs & business owners are frustrated from ineffective business growth strategies that fail to deliver measurable results resulting in wasted time, money and loss of market share.

The Solution: Forget the tired marketing concepts that don’t work anymore and embrace Attraction Marketing to match your marketing to the way today’s savvy and skeptical consumers will buy.

Learn from Jen DeVore Richter who is a highly sought-after marketing expert. As a published author, she and her proven process have been featured on FOX, PBS, Huffpost, NBC, CBS, and ABC.

The Denver Business Leaders Bootcamp will show you step-by-step, how to transform your business or practice by creating an attraction marketing machine that elevates your authority, turns your website into a lead machine, and changes your marketing into a world-class experience your prospects will love.  You will return to the office with an Action Guide full of ideas you can implement immediately and end your marketing frustrations for good!

Thursday, March 26, 2020 // 8:30am-10:30am

Thanks to our sponsors Xero, Brainstorm Business Services, and A Precious Child, this event is 100% FREE to attend. Registration is capped to first 50. Hurry!

Register at www.DenverBusinessBootcamp.com

Publish your own magazine YouTube Video

How to Publish Your Own Magazine

By | business coach, video | No Comments



You want to to build your authority and credibility FAST without wasting time and money? Today I’m going to share how to create your own magazine funnel to get new prospects, new clients and more respect from your peers. I applied this exact formula in my business and it resulted in me winning “Innovator of the Year” for business coaching globally in 2019. Watch this video and steal my Magazine Funnel Formula!

Become an Instant Media Mogul


how to attract new clients

How to Attract New Clients to Your Business

By | business coach | No Comments

If you’re not attracting clients that value you and want to pay your rates, your system is broken. Good news! It can be fixed!

Here’s the truth: only 1% of the people that see your marketing when you put it in front of them are “Now Buyers” meaning that they are in need of your services right then.

99% are NOT Now Buyers. The vast majority will need to be nurtured through time. For some that amount of time could be years, for others months, and for some just days. The fortune is in the follow up.

Plus, today’s savvy and skeptical consumers expect more out of the brands they do business with. They need and value information that helps them make decisions.


To maximize your marketing, you will need a system to attract prospects, stay top of mind, and make the right offers that move them to the next step in your sales process at the right time for them.

We owe it to them to make our marketing fun and valuable!

This is called the Buyer’s Journey.

The best way to nurture the Buyer’s Journey is with a funnel because it can be automated.

I know from experience, that it’s just too difficult and time consuming for most business owners to manually chase after clients one at a time and try to maintain a relationship over years without the proper tools.

Something will fall through the cracks.

Don’t miss out on opportunities to fill your pipeline and land new clients!

website sales funnelI launched this magazine funnel for a client today and she’s already landed highly qualified prospects onto her email list within HOURS with ZERO AD SPEND.

We just matched her marketing to the way her clients buy.

If you’re ready to see where the hidden potential is in your business, please download my FREE SALES AND MARKETING GUIDE to get started.

cherry creek business coach

Cherry Creek Business Growth Depends on Effective Strategies for Business Owners

By | business coach, marketing consultant | No Comments

Cherry Creek business owners are enjoying the benefits of being based in a “magnet for commercial activity” according to the Denver Business Journal.


However, they are not immune to the challenges that all small business owners face across the country, namely generating enough customers, clients, and patients to sustain growth and planning for profitability.

Cherry Creek health providers, advisors, restaurateurs, practice owners, shop owners, and office owners can all benefit from proven, effective marketing strategies that produce real results.

Cherry Creek Business Coach Jen DeVore Richter

Cherry Creek Business Coach Jen DeVore Richter

Here are a few key strategies that all businesses should adopt in order to grow revenue:

  • Tip #1 – ensure your business has a Market Dominating Position statement. For example, Domino’s Pizza built a billion dollar empire on one sentence: hot, fresh pizza delivered in 30 minutes or less. Guaranteed. What is the valuable advantage your company has over your competition that your customers, clients, or patients care about?
  • Tip #2- price your products and service for profit, not based on what the competition is charging. Use bundled pricing strategies to offer more value. Today’s savvy consumer is looking for the best value. Value doesn’t mean that they’re looking for the cheapest price. Packaging products and services together to provide more value is a powerful way to sell more without discounting.
  • Tip #3- as the business owner, make marketing your #1 responsibility. Don’t fall for the trap of working “in” the business, and not “on” the business. Many entrepreneurs suffer from burnout and stress from juggling it all. But the most important priority for any business owner to focus on is where the next customer, client, or patient is going to come from.

Facts are facts. If Cherry Creek business owners are going to thrive, more education and empowerment around how to drive revenue is needed.

Yes! Send me a free business building gift for free!
Top Denver Business Coach

Jen DeVore Richter Wins “Innovator of the Year” Global Award for Excellence in Business Coaching at International Conference in Cancun, Mexico

By | business coach, keynote speaker | No Comments

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with the prestigious award selecting her as the winner from over 700+ business coaches around the world.

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with Innovator of the Year Award 2019 in Cancun, Mexico

She was also presented with an International Speaker award on the subject of sales and marketing.

Bryan said, “Jen knocked it out of the park. I now know why NASA hired her. She is the most innovative and creative speaker and had every person on their feet. If you’re looking for a speaker, don’t look any further. Jen DeVore is your choice. She’s amazing.” 

Conference participant Stacey Saville said,Very insightful … Willing to share to help people succeed … Jen is dynamic and holds her audience’s attention without even trying … she knows her stuff and shares from experience that is real … if you need someone to energise and motivate your room, Jen is the one to ask … Hands down!”

Dennis Hohman said, “Jen DeVore Richter hit the ball out of the park yesterday. She killed it! Totally elite!”

Dennis Murphy commented, “You rocked it Jen! It was an honor to learn from you!”

Pamela Heath remarked, “Well deserved! Just loved your presentation! You rock the house!”

Event co-organizer Adrian Ulsh commented, “Jen not only knocked her presentation out of the park, she destroyed it. She appeared as the favorite on more than 80% of the feedback forms we received. For those of you that acquire the videos of the conference, you’re in for a treat. The information Jen shared paid back double the cost of the event for any coach that applies her training. EXCELLENT job as always Jen.”


Jen’s work as a consultant, coach, and speaker focuses on: “High Impact, Low Cost Marketing Ideas That Wow Buyers”

The question she explores is “How do you match your marketing to the way people buy?”

According to DeVore, this is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Her aim: to shift your thinking, empower your team, and energize your company to new levels of marketing success with a presentation customized to fit your unique goals and desired outcomes.

Through her candid, concise, and fluff-free approach, you will understand how to:

  • design a world class marketing & sales development process
  • create memorable offline and online experiences for buyers
  • automate menial marketing activities

To hire Jen as a consultant, program speaker or trainer for your organization, please call (904) 382-7255 or click HERE for webform.

The Best Way to Get Leads for Denver Small Business

By | business coach, marketing consultant | No Comments

Do you know for sure how many leads your website generates every month?

Do you know for sure how many sales your website produces every month?
Can I show you why your website isn’t generating leads or closing sales for you?

In fact, would you like for me to give you the deeply hidden secrets that the marketing guru’s DON’T want you to know?

The Best Way to Get Leads for Denver Small Business

Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or another way to look at it is to be able to address the number one question on your prospects mind at just the right time.

So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing.

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have and they don’t want… and there’s a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these two points into account… and spits out a message so compelling it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation, and it looks like this… Interrupt, Engage, Educate and Offer.

The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral… or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your subheadline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have.

The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position.Best Way to Get Leads Denver Small Business

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down. But here’s another critical fundamental of marketing.

Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing. Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.

For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact.

But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry.

But in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer.

Most businesses offer something that only appeals to prospects we call NOW buyers… prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote… or the biggest mistake of all… CALL US!

For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell.

They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE!

The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price.

Remember what I said a moment ago about making your business unique – creating a market-dominating position?
Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price.

Turn your website into a lead generating machine. Download the free book to see exactly how to do it: jendevore.com