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business coach

How to Make Money with a Self Published Magazine

By business coach No Comments

Drew Barrymore.

The Property Brothers.

Chip and Joanna Gaines.

Joel Osteen.

Martha Stewart.

The Pioneer Woman.

These are just a few of the dozens of celebrities that have expanded their brands into the print and digital magazine industry.

From my own research and “funnel hacking” their processes, the top 3 reasons why a celebrity would choose to publish a magazine include:

  1. Control over their own subscriber list
  2. New passive, monetization opportunities (ads, brand deals)
  3. Stay top of mind with superfans

As an influential entrepreneur with your own podcast, books, channels, or stages you may look at that list and think, “Wow! I should implement those strategies too!”

But, can you really make money as an independent magazine publisher or is making money with magazines only for celebrities?

In this video, you will learn the strategies that everyday people like you and me are using to turn their entrepreneurial dreams into lifestyles of the rich and famous.

Click the link below to watch and subscribe!

How I Got Started as an Entrepreneur (My Story From NASA to Media Mogul)

By business coach No Comments

I’ll never forget the moment when the big boss looked at me as I was leaving work after putting in an almost 12 hour day and said “What? Are you working a half day today?”

That singular statement changed the direction of my life.

Working for NASA at Kennedy Space Center was amazing. I call it my “If I can make it here, I can make it anywhere” job. I managed millions of dollars in advertising, had a full on-site marketing research team, rubbed elbows with celebrities, and worked with astronauts and space explorers.

But, the reality was that I was underpaid and overworked. Because of that, I quit the glamour and prestige of NASA and over a period of two years, became an entrepreneur.

Through entrepreneurship, I have the privilege of impacting the lives of tens of thousands of other business owners every month.

However, I think it’s important that as a member of my community, you know the whole truth about my journey to entrepreneurship including the real life roadblocks, and not just the highlight reel that’s shown on social media.

My hope is that this story will inspire you to keep going forward when you feel like giving up.

Click the link below to watch this week’s video:

How to Build an Email List

By business coach No Comments

“Building an email list is overrated.”

“No one opens their email anymore.”

“I don’t know what to say in my emails.”

If you have ever thought any of these things about email marketing, it could be costing you hundreds of thousands if not millions in lost revenue.

Email marketing done right produces a 4200% Return on Investment. That’s $42 in revenue for every $1 spent!

Plus, by creating and owning a well cultivated email list of prospective clients and buyers, you now have a tangible asset that will put more value into your company if you ever decide to sell.

Look, I get it. It can be confusing to know exactly what tools you need, how to build a list ethically without accidentally becoming a spammer, and how to ask for the business from your subscribers.

So, in this week’s video, I’m going to quickly share the basics of getting started with email marketing.

It’s time to break free of the limiting beliefs holding your business back from reaching its full potential!

Click the button below to watch this week’s video and be sure to subscribe!

Help Your Business Reach Its Full Potential With Email Marketing

funnel-scripts

Funnel Scripts Demo to Start Copywriting

By business coach, marketing, sales funnels No Comments

Funnel Scripts is a “secret weapon” software program used by marketers that makes it easy to find the right words that will convince clients and prospects to take action.

What if creating high converting copy for your landing pages, email drip campaigns, webinars, and more was as easy as filling in the blanks MadLibs style?

Well, it is!

In this week’s video, I introduce you to Funnel Scripts and give you a quick demo of how you could use it to easily create two sets of copy.

>> The first demo is of the Conversation Starter social media posts creator to improve engagement on your channels.

>> The second demo is of the Free Report script that will quickly generate copy for all the marketing pieces you need for your first or next lead magnet.

Imagine no longer struggling with copy and being able to save thousands of dollars not having to hire a copywriter!

Learn Marketing. Grow Your Business.

To your success!

Jen

P.S. If you’d like to download a free Case Study booklet to gather some ideas about magazine marketing from a variety of industries, please visit: www.InstantMediaMogul.com

how to get clients

How to Get Clients

By business coach, marketing consultant No Comments

I don’t hate networking events, I just think they’re dangerous.

Here’s why: the biggest mistake I ever made as an entrepreneur was relying on word of mouth to build my business.

Running around to networking events as a primary lead generation strategy ended in complete disaster for me in 2013. Soon after opening my beach front Florida office, I unexpectedly faced back to back surgeries.

Over the next 2 years, my business suffered greatly because I was not able to “get the word out” due to my lack of media ownership and marketing systems.

It was a huge wake-up call when I had to permanently close the doors because I was too sick to attend in-person meetings.

I promised myself I would never let that mistake happen again and made it my mission to help other entrepreneurs take control of their marketing in the process.

That’s why this week’s video is so important.

You need a scalable alternative to getting clients even if you’re not currently facing a crisis like I did in 2013, even if networking is working well, and even if it’s new and scary.

The good news is you get to skip over all the trial and error and get straight to what works.

content marketing tips

Content Marketing Tips

By business coach No Comments

The CEO of ClickFunnels interviewed me after I posted and shared last week’s video with my community and one of his executives discovered me on YouTube.

Here’s the quick backstory: on Friday I had a call with the executive who discovered me and we started talking about my Instant Media Mogul™ magazine funnel business and he was blown away! He decided to take my story of the magazine funnel invention all the way to the top of the company resulting in me being booked on their show.

This is a huge win and has the potential to change the trajectory of my business and life in a huge way, so I’m pretty excited. Many entrepreneurs that I highly respect have been interviewed on the ClickFunnels podcast, so this is a big honor for me.

It’s crazy how just one video has the power to change your life!

That’s why it’s important for you to watch this week’s video on Content Marketing and the 3 questions you should ask yourself before pressing record or writing another word for a blog post.

generate leads social media

How to Generate Leads for Your Business: Match Your Marketing to the Way that People Buy

By business coach, online sales, social media No Comments

The Buyer’s Journey: Match Your Marketing to the Way that People Buy and Generate Leads

Today’s consumers are savvy and skeptical. They’ve seen it all, heard it all, and expect more out of the brand’s they do business with.

They’re tired of the pitch-fest, brand focused advertising that floods the airways and clogs up their social media channels.

Instead, they demand to be wowed. They demand to be informed. They demand a better experience from the first touch-point to the last.

The problem for most business owners and marketers is that the old school marketing education that is perpetuated by the small business institutions is outdated. It’s fluff-filled, brand focused, “look for the next sale” strategies have resulted in dismal high failure rates for small business. 

The fact that 80% of small businesses fail is a problem that these institutions continue to ignore and instead focus on selling their memberships instead of helping businesses truly grow.

Once I left my corporate career as the head of advertising at NASA Kennedy Space Center and started to consult with business owners and other marketers, I started to realize that there was a lot of bad information out there about how to market a business.

So I decided to do something about it.

I set out on a mission to pull back the curtain and shed light on the truth about how to really make your marketing work.

I know that for the Entrepreneurial Spirit to thrive, we need to break the cycle and get real. It’s time to take back the American Dream.

Here’s the big idea: If you want to generate new leads, you must match your marketing to the way that people buy.

Understanding The Buyer’s Journey

The key to generating leads is understanding the Buyer’s Journey. The Buyer’s Journey is a marketing and sales concept that basically begins with the idea that regardless of what you sell and who you sell it to, your customer’s are on a problem solving journey. 

There is a problem they have that they don’t want and a pleasure or outcome they want that they don’t have.

Understanding exactly what the problem is that keeps your customers up at night is the first step in getting your marketing to work on social media or even offline.

You must know what that problem is in your customer’s language.

Without using industry jargon or trade terminology, how would your customer’s describe that problem in their own words?

If you feel like you’re too close to it and don’t really know what words your customer’s would use, here’s a simple hack to getting the answer: ASK THEM!

Conduct five interviews with your ideal, perfect prospects and clients and write down what they say about it. Use those words in your customer focused marketing.

Next, the key to making this work is to understand that only 1% of consumers who see your marketing messages are “Now Buyers” meaning they are ready to buy from you or hire you now. 

The vast majority, 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose.  If you only use Tactical Marketing to market to “Now Buyers” you’re missing out on 99% of the revenue and market potential. 

The key to tapping into the 99% of hidden revenue potential is that marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

How to Generate Leads: Apply the Buyer’s Journey to Social Media 

The key to creating a strategy that matches your marketing to the way that people buy on social media is to create content focused on the three types of buyers:Buyer's Journey - generate leads

  1. Future Buyer’s
  2. Soon-to-Buy Buyer’s
  3. Now Buyer’s

Social media content ideas for future buyer’s include:

Live videos that breakdown the hidden costs of not solving a problem

  • Video interviews with experts on related topics
  • Testimonials from happy customers
  • Daily “behind the scenes” posts to your stories
  • Update your social media “bumper sticker” (your cover image, profile photo and About Us section”) to focus on your customer’s desired outcome
  • Be the guide – post conversation starters on your pagesBuyer's Journey

Social media content ideas for soon-to-buy buyer’s include:

  • Live videos that cover frequently asked questions
  • Autopost your blog posts to social media
  • Announce your next live event
  • Give your reader’s a downloadable gift (ex: a Checklist)
  • Move your social media fans to your email list
  • Reply to comments with open ended questions

Social media content ideas for now buyer’s include:

  • “Deal of the Day” offers
  • Create default replies so your customer gets an immediate response when they inquire even if you’re busy
  • Capture hot leads and send them a personalized message
  • Install the Facebook pixel on your landing pages so you can retarget website visitors with ads
  • Set up referral links for your strategic partners
  • Interact personally on other pages in your niche (neighborhood Facebook groups)

Understanding the Buyer’s Journey and applying it to your social media marketing efforts can take you from an unwelcome pest to a welcome guest in your customer’s social media feed if you match your marketing to the way that people buy.

Create the inspiring, educational, and fun content that will WOW buyers and watch your business grow!

About Jen DeVore Richter

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded “Innovator of the Year” for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing messages.

Publish your own magazine YouTube Video

How to Publish Your Own Magazine

By business coach, video No Comments

HOW TO PUBLISH YOUR OWN MAGAZINE LIKE OPRAH

BUILD INFLUENCE IN YOUR INDUSTRY BY PUBLISHING YOUR OWN MAGAZINE

You want to to build your authority and credibility FAST without wasting time and money? Today I’m going to share how to create your own magazine funnel to get new prospects, new clients and more respect from your peers. I applied this exact formula in my business and it resulted in me winning “Innovator of the Year” for business coaching globally in 2019. Watch this video and steal my Magazine Funnel Formula!

[button open_new_tab=”true” color=”accent-color” hover_text_color_override=”#fff” size=”large” url=”https://jendevore.com/instant-media-mogul” text=”Become an Instant Media Mogul” color_override=””]

 

how to attract new clients

How to Attract New Clients to Your Business

By business coach No Comments

If you’re not attracting clients that value you and want to pay your rates, your system is broken. Good news! It can be fixed!

Here’s the truth: only 1% of the people that see your marketing when you put it in front of them are “Now Buyers” meaning that they are in need of your services right then.

99% are NOT Now Buyers. The vast majority will need to be nurtured through time. For some that amount of time could be years, for others months, and for some just days. The fortune is in the follow up.

Plus, today’s savvy and skeptical consumers expect more out of the brands they do business with. They need and value information that helps them make decisions.

MATCH YOUR MARKETING TO THE WAY PEOPLE BUY

To maximize your marketing, you will need a system to attract prospects, stay top of mind, and make the right offers that move them to the next step in your sales process at the right time for them.

We owe it to them to make our marketing fun and valuable!

This is called the Buyer’s Journey.

The best way to nurture the Buyer’s Journey is with a funnel because it can be automated.

I know from experience, that it’s just too difficult and time consuming for most business owners to manually chase after clients one at a time and try to maintain a relationship over years without the proper tools.

Something will fall through the cracks.

Don’t miss out on opportunities to fill your pipeline and land new clients!

website sales funnelI launched this magazine funnel for a client today and she’s already landed highly qualified prospects onto her email list within HOURS with ZERO AD SPEND.

We just matched her marketing to the way her clients buy.

If you’re ready to see where the hidden potential is in your business, please download my FREE SALES AND MARKETING GUIDE to get started.

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Top Denver Business Coach

Jen DeVore Richter Wins “Innovator of the Year” Global Award for Excellence in Business Coaching at International Conference in Cancun, Mexico

By business coach, keynote speaker No Comments

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with the prestigious award selecting her as the winner from over 700+ business coaches around the world.

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with Innovator of the Year Award 2019 in Cancun, Mexico

She was also presented with an International Speaker award on the subject of sales and marketing.

Bryan said, “Jen knocked it out of the park. I now know why NASA hired her. She is the most innovative and creative speaker and had every person on their feet. If you’re looking for a speaker, don’t look any further. Jen DeVore is your choice. She’s amazing.” 

Conference participant Stacey Saville said,Very insightful … Willing to share to help people succeed … Jen is dynamic and holds her audience’s attention without even trying … she knows her stuff and shares from experience that is real … if you need someone to energise and motivate your room, Jen is the one to ask … Hands down!”

Dennis Hohman said, “Jen DeVore Richter hit the ball out of the park yesterday. She killed it! Totally elite!”

Dennis Murphy commented, “You rocked it Jen! It was an honor to learn from you!”

Pamela Heath remarked, “Well deserved! Just loved your presentation! You rock the house!”

Event co-organizer Adrian Ulsh commented, “Jen not only knocked her presentation out of the park, she destroyed it. She appeared as the favorite on more than 80% of the feedback forms we received. For those of you that acquire the videos of the conference, you’re in for a treat. The information Jen shared paid back double the cost of the event for any coach that applies her training. EXCELLENT job as always Jen.”

 

Jen’s work as a consultant, coach, and speaker focuses on: “High Impact, Low Cost Marketing Ideas That Wow Buyers”

The question she explores is “How do you match your marketing to the way people buy?”

According to DeVore, this is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Her aim: to shift your thinking, empower your team, and energize your company to new levels of marketing success with a presentation customized to fit your unique goals and desired outcomes.

Through her candid, concise, and fluff-free approach, you will understand how to:

  • design a world class marketing & sales development process
  • create memorable offline and online experiences for buyers
  • automate menial marketing activities

To hire Jen as a consultant, program speaker or trainer for your organization, please call (904) 382-7255 or click HERE for webform.