fbpx
Category

business coach

Jen DeVore NASA speaker

Million Dollar Marketing Lessons from NASA

By | business coach, keynote speaker | No Comments

Million Dollar Marketing Lessons from One of the Biggest Global Brands -NASA

Jen DeVore Richter wants to change the way you think about marketing and she’s got top insights from managing one of the world’s largest brands – NASA at Kennedy Space Center.Jen DeVore with space shuttle

From 1981 to 2011, Kennedy Space Center was center stage in the world launching 135 space shuttles, deploying the first satellites, International Space Station, Hubble Space Telescope, and many other missions that still impact our lives here on earth today.

You can thank NASA for spin-off technology like invisible braces, Nike shoes, memory foam, Cochlear implants, and even baby formula.

At the height of NASA’s space shuttle journeys in 1999, Jen DeVore Richter was selected to spearhead Advertising and Consumer Research at Kennedy Space Center to ensure that the NASA story was spread worldwide and that the benefits of supporting the space program were understood at home in the USA and abroad. All this was being accomplished while ensuring maximum return on investment and results for the paid advertising budget as NASA moved into the new millennium.

Some of Jen’s duties were lobbying Congress in Washington DC, managing a multi-million dollar advertising campaign budget, and directing consumer research activities on site managing a small team that interviewed millions of visitors that walked through the gates of Kennedy Space Center Visitor Complex each year.

She says, “Working at Kennedy Space Center as a Marketing Executive was my ‘If I can make it here, I can make it anywhere’ job.”

After a three year stint in top management at KSC, Jen learned many valuable lessons about managing global brands that are applicable to any business on earth (or the universe for that matter.)

Lesson One: Stay Relevant

NASA is hip. 

Jen DeVore NASA speaker

Jen DeVore on set for a TV commercial for Kennedy Space Center

Just walk into any Target in America and you’ll see entire clothing sections dedicated to the NASA brand with t-shirts emblazoned with the NASA logo and pictures of space shuttle launches.

While some Americans would probably think that NASA ‘went out of business’ when they quit launching space shuttles in 2012, it appears that the space program is alive and well with the recent SpaceX rocket stirring up renewed media and public interest.

American Girl doll recently released a new spacesuited astronaut doll that little girls across the country are loving.

NASA has been a popular theme, setting, or topic for Hollywood movies with older blockbusters like Armageddon and newer releases like The Martian with Matt Damon.

In fact, the movie premiere of Armageddon peaked Jen’s interest in working at NASA back in 1998.

“I saw the movie premiere on Entertainment Tonight and decided that is where I want to work. So, I made it happen,” said Jen DeVore Richter.

A marketing lesson that business owners can learn from NASA is to stay relevant with strategic partnerships.

NASA is brilliant about managing promotional relationships with popular brands like Target, American Girl, and leverages the visually wonder-filled Kennedy Space Center Visitor Complex as the site for movie premieres, space themed VIP parties, and events like book signings for retired astronauts.

They are always mindful of joint venture partnerships with companies and brands that can continue the NASA mission:

NASA’s current and future Earth missions use the vantage point of space to understand and explore our home planet, improve lives and safeguard our future. NASA brings together technology, science, and unique global Earth observations to provide societal benefits and strengthen our nation.

If a more culturally popular brand can help them achieve that mission, then it’s a win-win for everyone.

Lesson Two: Research Comes First

During Jen’s time as Manager of Advertising and Consumer Research at Kennedy Space Center, one of the key priorities was using research to make decisions about marketing.

Nearly every day of the year, there was a small team of 2-3 researchers on-site to ask questions of the visitors who travelled from across the globe.

They would conduct short interviews to learn about where they lived, why they visited, how they made the decision to visit, and how likely they were to return or recommend KSCVC to a friend among other things.

By collecting the team’s data and analyzing it, Jen could make better decisions about where to run tv advertisements, what to say in the commercials, and who to direct their budgets toward.

Surprisingly, Jacksonville, FL residents had the “highest propensity to visit” due to its strong military roots. Without having the data to tell them where their visitors were coming from, marketing budgets would be wasted.

Using research and talking to guests every day of the week, helped craft compelling messages and resulted in highly targeted and effective campaigns making KSCVC one of Florida’s Top 5 most visited tourist attractions only after Disney, Sea World, Universal Studios, and Busch Gardens.

Lesson Three: Play to Your Strengths

Jen DeVore with Astronaut Wally Schirra

Competing in a top tourist destination with the hospitality industry’s champion (Walt Disney World) is no small feat.

Convincing Orlando tourists to break away from “the mouse” for a day and go on what appears to be an educational field trip, is a huge marketing challenge.

One thing that NASA at Kennedy Space Center doesn’t do is try to be something they’re not.

They hold true to the unique story of human space flight and present it in an entertaining and engaging manner without gimmicks.

They attract the right audience by playing on themes of human adventure, global exploration, and inspiring young minds to think bigger. 

Meeting a real astronaut is a possibility for visitors every day at Kennedy Space Center. They leverage the power of their astronaut-celebrities to entice new visitors through the gates.

Jen was on the launch team of the “Lunch With An Astronaut” program in 2001 and its popularity is still rising.

Effective Marketing Can Take Your Business to the Moon

In conclusion, staying relevant through strategic partnerships, putting research first, and leveraging your strengths are 3 key million dollar marketing lessons that any business can learn from NASA.

Look for strategic partnerships that can help you achieve your mission and build your audience, use research to know what makes your clients, customers, patients, or visitors tick, and play to your unique strengths including celebrity relationships, star power, or your unique story.

About Jen DeVore Richter

Jen DeVore Richter is a former NASA marketing executive at Kennedy Space Center turned entrepreneur.top women in business speaker jen devore

She is the CEO & Founder of Boss Women Rock, which helps women in business reach new levels of authority and profitability.

Boss Women Rock community members hail from across the United States and international countries.

Jen is a multi-published author and professional keynote speaker.  She is the Editor in Chief of Boss Women Rock™ magazine and host of the iTunes podcast which features entrepreneurial celebrity guests like Loral Langemeier from The Secret.

She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS.

Jen’s fourth book Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert is now available on Amazon.

Learn more about having Jen speak at your next business growth or leadership event at www.jendevore.rocks

 

Denver Business Coach

Denver Business Coach

By | business coach | No Comments

Attention: Denver Business Owners, Coaches, Consultants, & Professional Service Entrepreneurs Who Are Serious About Gaining More Time and Money Freedom in Their Business

“Finally! The Truth About How To Grow Your Business Without Wasting Time and Money” from a Denver Business Coach

(So you DON’T have to sign up for yet another marketing course or attend another dead-end networking event ever AGAIN!)

  • increase my income
  • generate leads predictably
  • maximize every dollar I spend on marketing
  • free my time so I can focus on the people and causes I love

From: Jen DeVore Richter

RE: How to Generate More Leads and Close More Sales Without Spending a Dime on Advertising

Actionable advice from a Denver Business Coach

Dear Denver Business Owner,

If you want to attract new clients, make more money, and do it as quickly and as easily as possible, then this is the most important letter you’ll read all year.

Here’s how and why I can make you this promise… 

My name is Jen DeVore and I am a powerhouse when it comes to growing businesses.

Denver Business Coach

Jen DeVore Richter and SmartFem Media Group CEO Lea Woodford

I’ve built a million dollar earning company without investor funding or having to take out huge bank loans. I’m also a 4-time published book author, media expert seen on HuffPost, PBS Radio, ABC, CBS, NBC, and FOX, and a Contributing Writer to Six-Figure Coach Magazine.

Before I turned entrepreneur, I earned a Master’s in Business Management while working as a marketing executive for NASA at Kennedy Space Center. I’ve also developed marketing and sales strategies for ABC -TV and a Fortune 50 Pharma Company. 

I know what it takes to build business and I want to provide you with everything you need to grow your business successfully and scale it without wasting time and money

To me, there’s nothing worse than a bunch of fluff-filled marketing guru techno-babble that’s spouting off the latest tip, trick or tactic, only to leave you feeling overwhelmed, frustrated, and broke.

Like an investor on Shark Tank, I cut to the heart of the matter, tell it to you straight, and don’t pull any punches when it comes to getting results.

My clients and members are similar to me: we’re ambitious, results-oriented, driven, and on a mission to perform at the highest level of service.

In fact, here’s just the tip of the iceberg of what you get when you work with me, your Denver Business Coach.

* You’ll understand exactly why the BEST advertising for your business can be absolutely FREE if you have the right strategies.

* You’ll skip past all the mistakes and obstacles that stop MOST Denver business owners from succeeding saving valuable months or even years of time.

* You’ll know exactly how to build a six or even seven figure expert business – even without being a social media star or a tech expert.

* You’ll have a TON more fun marketing your business when you realize that the secret to success is NOT pushing your business on others, but PULLING them to you like a magnet.

* When you get your business set up for success, think about how good you’ll feel about yourself!

* When you get leads coming in, sales being closed, and profit going up, you’ll have time left over to truly enjoy all your hard work and spend time with those you love…or maybe just find more time to workout and take better care of yourself.

* And more…

This may sound too good to be true, and you don’t have to believe me, here’s what my clients have to say…

 “Working with Jen was such a fun and productive experience. Within 24 hours I made my entire investment back in closed new business too!” – April Caldwell, Money Coach

 “I’ve worked with amazing people over the years. Trusted some and learned that some I couldn’t. I invested tens of thousands of dollars in programs, coaches, masterminds, etc. with all promise and no results. Implementing Jen’s strategies along with her firm yet loving accountability have put me on a course beyond my wildest imagination – and I dream and achieve BIG. I am so blessed to have her in my life and I invite you – a business owner – if you are feeling any overwhelm and frustration in your business – to talk with Jen.”  

– Pamela Horton, HR Consultant

 “Jen is the real deal. I’ve wasted thousands of dollars on gurus, coaches, and consultants…all a waste of time. I met Jen and in 2 days learned more about how to market my business than all the other experts combined.” 

– Zelda Greenberg, Realtor-Broker 

“Jen was a pleasure to work with! She is super creative and knowledgeable. She opened my eyes to several time and money saving methods. I am seeing positive results from her coaching and feel that she is one of Jacksonville’s best kept secrets.” 

Takenya Lampkins, Fitness Center Owner

Ready to get started? Here’s What I’ve Got For You…

I have the unique ability to find ANY business owner $10,000 to $100,000 in hidden revenue opportunities in under 45 minutes. Guaranteed. On average, I find $88,000 in hidden revenue.

Put me to the test in your business. Schedule your $10K Challenge today.

Get on Jen's Schedule to Uncover Hidden Revenue in My Business
SmartFem Summit Opening Keynote Speaker

SmartFem Summit – Opening Keynote Speaker 2019 – Jen DeVore Richter

By | business coach | No Comments

The future depends on speakers and authors to spread ideas and messages and lead the way as change makers.

Speakers and Authors are the change makers in our world, not the politicians and talking heads.

You lift others up, help them see new possibilities and one person at a time, leave an indelible mark on their lives.

Now more than ever, people need truth tellers and difference makers to shine their lights on darkness.

People need YOU.

But, the harsh reality is that the speaking and book business is changing…sometimes faster than we can keep up and getting paid handsomely as a speaker/author is getting tougher and tougher.

Reasons for this include the fact that speakers and authors are not immune to the small business obstacles all entrepreneurs face and we are not sheltered from the facts that the average business owner only makes $42,000 and is more likely to fail then to succeed.

But, we will not concede! Today we begin a new movement.

Today we recognize that speaking is no longer the job description. It is a skill requirement for the Entrepreneur.

Today we recognize that speakers are CEOs in the Influence Business.

My goal from the SmartFem Summit Opening Keynote Presentation was to share that:

  1. Productizing your speaking business is the ONLY way to build profit.
  2. You must follow a profit process to do this effectively.

My promise was to only share what has worked for me personally, but the concept of productizing is a fundamental business success principle first brought to light by Michael E. Gerber in his infamous book The E-Myth.

“If your business depends on you, you don’t own a business—you have a job.” -Michael E. Gerber

Rising Influencers Guide

My aim was to dispel the following myths:

Myth #1: Typical business model is wait to get hired to speak and then get paid.

Myth #2: Productizing is about your love of the money.

Myth #3: Sell low value/low ticket products and build complicated sales funnels to move people up the ladder.

If you were unable to attend the SmartFem Summit or did attend and would like more information on EXACTLY how to avoid the trap of low profit and being underpaid, I’ve got a free gift for you below.

Click the link to download a FREE 17-page Marketing & Monetization Guide.

YES! Send me the Marketing & Monetization Guide
SmartFem Summit Keynote Speaker

SmartFem Summit Opening Keynote Speaker Jen DeVore Richter

VIP Party – All SmartFem Speakers

Jen DeVore Richter and SmartFem Media Group CEO Lea Woodford

Jen at VIP Party at Elite Flight Jets

 

top female CEO speaker jen devore

Top Female CEO Speaker

By | business coach | No Comments

Bring in a Top Female CEO Speaker for your women in business association, group, or organization.

Now more than ever, women are embracing the boss woman in themselves and are searching for inspiring and empowering top female CEO speakers to ignite their training events and programs.

Jen DeVore Richter, CEO & Founder of Boss Women Rock™ delivers on this promise.

The mantra “I can do ALL things” is a powerful message women in business need to hear backed by actionable insights they can use immediately to improve their odds of success, elevate their confidence, and reignite their spirit.

Jen is an energetic and fun speaker for company’s that value female executives and recognize that businesses with women in decision making roles also are more productive and profitable.

She infuses storytelling, humor, actionable insights, and inspiration to deliver the message.

My name is Jen DeVore RichterTop Female CEO Speaker - Boss Women Rock

I’m leading a women’s business revolution called Boss Women Rock™.

We don’t rely on the status quo to achieve our dreams, and we don’t even have goals to go build typical versions of success either. In fact, our motivation is the exact opposite. We have a message that we KNOW can change people’s lives.

Because we’re fighting against the bad information we’ve been told, and sold an impossible story about what it means to be a business owner, we have to do things differently. We have to do things smarter.

We don’t have backup plans. Every step we take is with our own risk and out of a comfort zone. We have to be all-in from day number one. So how do we do that? How is that even possible?

If you asked the suits on Fifth Avenue or Wall Street, they’d tell you that what we’re doing can’t be done. They’d say it’s impossible to make money and make a difference.

Yet it’s happening, every single day by regular women like you and me. It’s happening through the art and science that we call Attraction Marketing.

We are Boss Women Rock and our time is now!

To inquire about your upcoming date and check Jen’s availability, please call (904) 382-7255 or reach out via the Contact Form.

Inspirational Speaker for Women's Leadership Conference Jen DeVore

Inspirational Speaker for Women’s Leadership Conference

By | business coach | No Comments

Planning an inspiring and empowering women’s leadership conference?

Searching for a speaker that will excite and engage your participants and leave them feeling energized and ready to take action?

Audiences and planners agree that Jen DeVore Richter delivers!top women in business speaker jen devore

Inspirational Speaker for Women’s Leadership Conference Jen DeVore Richter

“We just finished up a Claim My Stage presentation and it was fantastic. It was just what our membership needed right now. Jen taught us to step up and be your true authentic self. So often women have limiting beliefs and don’t put themselves out there for who they’re trying to be and what they’re striving for. She enlightened us on how to find what your vision and make it a bold vision. I think it’s a great fit for our membership.” – Brynn Johnson, President of the Junior League of St. Petersburg

“We had the privilege of having Jen speak for our women’s group. Not only was she captivating, but she provided true value to the group. Her energy lifted the room and left everyone feeling empowered and ready to elevate their business. She truly helps women see their potential and clearly defines what to do to achieve it.” – Kellee Boyles Wip, Polka Dot Powerhouse

“I just want you to know that I had been considering owning my own marketing agency for years and hearing you speak gave me just enough something to do it. I have worked for my mom for 15 years and my last day is April 28th. My mom is my first client and so supportive – not what I was expecting. So…thank you! I’m better for knowing you.” – Steph Richardet, Agency Owner

“Poised and articulate, Jen brings glamor to branding. Whether she is diving into an improvised skit or speaking in front of a crowd, Jen’s energy, passion, style, and charisma sends home a message. Consummate professional, easy to work with.” -Barbara Colaciello, Founder of Improv Effects & Former Assistant to Andy Warhol

“Jen is a ROCKSTAR! She spoke as a panelist for the 2016 Jacksonville Women’s Leadership Forum on being a resilient leader and navigating social media while creating your personal brand. The attendees loved her perspective and the stories she shared. My favorite thing about Jen is her infectious personality and energy which comes across whenever you are in her presence.” – Shelby Westerman, Florida Blue

“Thank you so much for speaking to our chapter today! Your presentation got me really looking at my business, strategies, and the type of marketing I do.” – Angie P., Women’s Group Leader

“We represent the ladies of The Ritz-Carlton Amelia Island and we just had Jen as a guest speaker for International Women’s Day. She was so inspiring and I’m sure she will help all our ladies achieve greatness because Boss Women Rock!” – Kate Eames and Alison Douglas

Click to Download Jen's Speaker Packet

Want to speak to Jen about your event and check availability? Please call (904) 382-7255.

Women's Expo - Speaker for Women in Business

Women’s Expo Event – Speaker for Women in Business Jen DeVore Richter

By | business coach | No Comments

Have you ever attended a Women’s Expo event and from the moment you walked in the door you immediately felt like you were home?

That’s how I felt on Saturday, March 16, 2019 walking through the doors at the University of North Florida for the Women’s Expo – Blaze Your Trail event.

I was honored to present one of my signature programs for women business owners, Powered by Profit: the 5 Key Areas of Business You Must Master during one of the more than 24 breakout sessions.

Participants engage with women’s expo speaker Jen DeVore Richter

Key takeaways included:

  • how to generate all the leads you can handle
  • how to close more sales without being salesy
  • how to maximize profitability in your business without working more hours

I am so grateful for the support from the entrepreneurs that have supported my message of fluff-free empowerment for women in business.

If you were unable to attend the session, you can download a free 17-page PDF for Rising Influencers and see Jen’s exact process that has been featured in The Six-Figure Coach magazine and Dan Kennedy’s infamous NO BS Marketing Newsletter.

Go to www.jendevore.com/rise

Women’s Expo Event – Speaker for Women in Business

Forget the tired concept of chasing after clients one at a time only to face rejection after rejection–there is no need to keep doing what doesn’t work especially when the alternative is so much more fun and lucrative.

Whether your dream is to grow your business, sell more products, or both this session has the answers.

Jen DeVore Richter will share her proven process to go from underpaid best-kept secret to profitable sought-after expert. She will expose the truth about:

  • Where to start even if you don’t yet have a big social media following, email list, or best selling book.
  • How to share your story in a way that is relatable, exciting, and moves people to action without feeling braggadocious.
  • How to build your primary business offer for maximum profitability and impact while getting paid your worth.
  • Which systems and resources make this process a ton more fun and a whole lot easier without breaking the bank.

Powered by Profit aligns with Women’s Expo Events who need a women in business speaker because women in business need to first carve out our place in an overcrowded market and then have a plan in place for making money that doesn’t make us dependent on cold calling to ask for bookings.

Powered by Profit is transformational because Jen shows participants the exact process for creating a community of loyal fans making the sales process much easier and faster. With a community of true believers supporting your business, you become a highly trusted leader and influencer.

Jen created her own movement for women in business called Boss Women Rock™ which has been instrumental in helping her successfully sell with ease her membership program, group coaching, private consulting, books, and products.

Boss Women Rock is now a magazine, podcast, and has been featured on TV and radio. In addition, Jen hosts her own events and webinars at least twice per month as her primary monetization strategy and paid keynotes are the cherry on top.

An action the participants can take on day one after Powered by Profit is to uncover the hidden revenue opportunities in their business.

Looking for a transformational women’s business speaker for your expo or conference? Inquire about Jen’s availability by calling (904) 328-7255 or using the Contact Form.

SmartFem Media Interview with Jen DeVore RIchter

SmartFem Media Interviews Jen DeVore Richter on Marketing Ideas for Speakers and Authors

By | business coach | No Comments

Marketing Ideas for Speakers and Authors

Lea Woodford, host of the TV show SmartFem Presents (available on Amazon Prime) and organizer of the SmartFem Summit recently interviewed Jen DeVore Richter from the SmartFem Media TV studios on their Facebook channel.

Lea and Jen shared marketing and business growth challenges and ideas that are unique to speakers and authors as well as women.

Jen will be the opening keynote speaker at the SmartFem Summit in Scottsdale, AZ April 25 & 26th, 2019.

She will present Powered by Profit: Monetization Strategies for Your Speaking Business

Marketing Ideas for Speakers and Authors with Jen DeVore RichterKeynote Speaker Jen DeVore Richter

Forget the tired concept of chasing after clients one at a time only to face rejection after rejection–there is no need to keep doing what doesn’t work especially when the alternative is so much more fun and lucrative.

Whether your dream is to grow your speaking business, sell more products as a coach or both this session has the answers.

Jen DeVore Richter will share her proven process to go from underpaid best-kept secret to profitable sought-after expert. She will expose the truth about:

  • Where to start even if you don’t yet have a big social media following, email list, or best selling book.
  • How to share your story in a way that is relatable, exciting, and moves people to action without feeling braggadocious.
  • How to build your primary business offer for maximum profitability and impact while getting paid your worth.
  • Which systems and resources make this process a ton more fun and a whole lot easier without breaking the bank.

Powered by Profit aligns with the SmartFem Summit because as speakers we need to first carve out our place in an overcrowded market and then have a plan in place for making money that doesn’t make us dependent on cold calling to ask for bookings.

Professional speaking is quickly becoming a qualification for a larger business model versus the sole income stream.

Powered by Profit will be transformational because Jen will show participants the exact process for creating a community of loyal fans making the sales process much easier and faster. With a community of true believers supporting your business, you become a highly trusted leader and influencer.

Jen created her own movement for women in business called Boss Women Rock™ which has been instrumental in helping her successfully sell with ease her membership program, group coaching, private consulting, books, and products.

Boss Women Rock is now a magazine, podcast, and has been featured on TV and radio. In addition, Jen hosts her own events and webinars at least twice per month as her primary monetization strategy and paid keynotes are the cherry on top.

An action the participants can take on day one after Powered by Profit is to uncover the hidden revenue opportunities in their business.

Jen will share her 45-minute process for discovering $10,000 to $50,000 in additional annual profit potential in ANY speaker business, guaranteed.

CLICK HERE TO LEARN MORE ABOUT THE SMARTFEM SUMMIT

women's empowerment inspiring speaker Jen DeVore

Women’s Empowerment Inspiring Speaker Jen DeVore Richter

By | business coach | No Comments

The Ritz-Carlton Amelia Island celebrated International Women’s Day 2019 with women’s empowerment inspiring speaker Jen DeVore Richter.

Jen’s program Claim My Stage was regarded with high remarks by participants and meeting organizers.

Meeting organizers Kate Eames and Alison Douglas remarked, “We represent the ladies of The Ritz-Carlton Amelia Island and we just had Jen as a guest speaker for International Women’s Day. She was so inspiring and I’m sure she will help all our ladies achieve greatness because Boss Women Rock!”

Women’s Empowerment Inspiring Speaker Jen DeVore Richter

Key takeaways from Claim My Stage included 3 Secrets to Gain Clarity and Confidence for Success:

  1. How to get really clear, really fast on what success looks like for you
  2. How to find your voice and ask for what you want
  3. How to communicate your personal power

Participants engaged in a hands-on activity including sharing their personal mantra statement with the group. The crowd loved standing in their power poses at the end and chanting the Boss Women Rock promise:

I do not make excuses.

I take action.

I grow and learn.

I serve more than I take.

I get the results & life I deserve.

I am a Boss Woman Who Rocks!

keynote speaker for women in business

Hire Women’s Empowerment Inspiring Speaker Jen DeVore Richter for your corporate event by calling (904) 382-7255 or using the Contact Form.