Category

book authorship

Boss Women Rock

Marie Kondo: Boss Women Rock’s First Honorary Celebrity Member

By | book authorship, business coach | No Comments

Why I’m Naming Marie Kondo the First Honorary Celebrity Member of Boss Women Rock

If you haven’t heard the name Marie Kondo by now, allow me to introduce you to the hottest celebrity in the home (and life) improvement industry.

Marie Kondo is taking over the airwaves with a hit reality show on Netflix and a book called “The Joy of Tidying Up: The Japanese Art of Decluttering and Organizing.” Marie is making waves on social media with legions of fans posting before and after photos of their closets and kitchen drawers using #mykonmari.

She’s so hot, Time magazine just named her one of the Top 100 Influential People!

“Identify the items you are using in this moment – and list what you love about each one. ” Marie Kondo

This post is my public declaration of making Marie Kondo the first honorary member of Boss Women Rock because she has seemingly gone from “Best-Kept Secret to Sought-After Expert” all while spreading light and joy around the world and making her mark on every soul who discovers her.

Here’s why Marie Kondo is a Boss Woman:

  1. Her entire brand is built around solving a problem: clutter and disorganization in the home leads to a messy life. She is teaching a transformational process to take her fans from having the life sucked out of them from having an overabundance of things in their spaces to feeling joyful and appreciative of every single object they keep.
  2. She has a branded process around this transformational experience called The Konmari Method which is an easy to follow 5 step process for discarding, categorizing, keeping, and organizing your belongings “in one go.” https://konmari.com/pages/about This branded process ensures others can replicate her method and get similar results.
  3. Since she has a branded process, she has developed a system to train other consultants to become officially certified creating another revenue stream and freeing her to work ON building her empire. Imagine how different her business would be if she would have built a business solely on her one-on-on client work. https://konmari.com/pages/consultants
  4. She is leveraging the power of “real media” including appearances on 50 major Japanese television and radio programs as well as in Time Magazine, The New York Times, The Wall Street Journal, The London Times, Vogue Magazine, the Ellen Show, the Rachael Ray Show and many more.
  5. Her personal brand is consistent and impeccable in color, visual style, personality, and social media use. Even her clothes are a reflection of her brand with mostly white tops and patterned skirts in a modern, non-fussy style being her signature look.

So, what can you learn from Marie Kondo to build your business and brand?

  1. That becoming the “next big thing” in your industry is a process built on a system of leveraging your authority and being seen as a celebrity in “real media.”
  2. That you need to have a branded process to how you provide an outcome and transformation in other’s lives.
  3. That empires are built by scaling your business in a trainable format that others can implement.
  4. That personal branding is key and deserves your time, attention, and investment of resources.

Want the inside secrets on how to go from Best-Kept Secret to Sought-After Expert? They’re all inside my latest book.

Get it on Amazon today >> www.BossWomenRockBook.com

Boss Women Rock Book

Write a Book to Grow Your Business & Spread Your Message

By | book authorship | No Comments

Have you ever noticed how hard it is to get customers to buy your product or service through traditional marketing means? This is because there is a shift happening in business today where customers, clients and patients do not want to be sold to.

If you are a business owner and all you are focusing on is selling, selling, selling and you are not providing value to your audience then you will not be able to make the difference that you are wanting to make. Marketing a business has changed. You do not want to be seen as a pest that is only concerned about how much money your business is bringing in. You need to be seen as a valuable expert that is solving problems and there to work with them to help them get what they are trying to get.

3 Main Aspects to Marketing Success

Message

There are three main things that will make your marketing efforts successful. The first is that you need to have a message that is compelling and moves your audience to action. You should consider what difference your company is making in the lives of those that you serve. By positioning yourself as an expert in your industry or field and giving away valuable insights and information that help your audience you will attract the right type of client to you versus you having to search them out.

Media

The second aspect of effective marketing is that you need to use the right media. The types of media that people use to consume information and make buying decisions has changed. People are no longer sitting in front of their televisions where ads are being run. They are busy and on the go consuming information on their phones, on their laptops. They are reading books either from their Kindle or other book reading app or in the printed form.

Audience

The third aspect of effective marketing is that you need to have identified the ideal perfect customer, client or patient for you and understand how to communicate to them what benefit your product or service provides to them. If you are not clear on who you are serving and what difference you make in their lives your marketing efforts will not be effective.

Books Connect All Three: Message, Media & Audience

book author Jen DeVore Richter at WJCT

Jen at WJCT for her interview about her book Amplify Your Business.

These three reasons are why book publishing is an effective way of growing your business.

Your marketing needs to find people where they are, provide value and deliver on your brand promise. Books are very valuable to audiences. We live in an information age where people are rapidly consuming information. By positioning yourself as an expert in your field and writing a book that helps your customer, client or patient solve a problem that they’re having you are likely to cut through the noise of advertising and traditional marketing means and get your message delivered with impact.

In 2013, my business partners and I started our company Boss Women Rock and one of the first goals that we set for ourselves was to publish a book. We knew that business owners needed the insights that we had about setting the stage for business success. We knew that we could make a difference in their lives if we could only take the information that we had in our hearts and our minds and deliver it to them in a way that they would want to consume it.

Publishing our book Amplify Your Business has been a game changer for our agency and for us personally as well. We no longer are seen or perceived as a marketing agency that only provides creative services. We are known as the go-to-experts in our field and opportunities come to us versus us seeking them out. Also, clients are attracted to us and our approach because we are taking the time to document our proven process and share our valuable insight and knowledge in our book, podcasts, blog posts, and events.

Write a Book to Spread Your Message

If you are struggling with growing your business, writing a book is the number one most important idea that you can easily implement. Publishing your book independently without having to go through a publishing house is actually quite simple and easy to do if you have the right resources and team on your side.

Do not hesitate! Get started today sharing your message, providing value to your audience, and begin writing your book so that you can grow your business into new levels of success greater than what you may have ever imagined.

This approach to marketing through book authorship will require a mindset shift for you. You will need to let go of any limiting beliefs you have about being qualified, ready, or expert enough. If you have personal experience and expert knowledge, you are ready to write your book!

Take Action

An action that I would like for you to take this week is to think about who your ideal perfect client is so you can begin to better define your audience. Sometimes, it’s as easy as looking at ourselves. Our ideal clients are usually like us since we’ve been where they’ve been.

Also I do have a free online training that I would like to give to you as a gift. Please go to my website at http://www.JenDeVore.rocks/leadership-training to download your free success training today.

Until next time.

God bless you!

Free online training grab my spot women in leadership