My pastor says, if you like someone, you recommend a book to them, if you love someone, you bring them the author! And that is exactly what I’m doing for you with this interview. I am introducing you to an author I first saw speak at Social Media Marketing World in San Diego in March. When I heard him explain his ABT framework (And, But, Therefore) for storytelling, a lightbulb went off in my mind and I knew that I needed to learn more. I’ve been learning his framework for the last few months and studying this method is a game changer!
So, please meet Park Howell. Park Howell is known as The World’s Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell.
He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling, and persuasive communicator.
Park was so generous with his time for this interview, it’s basically like getting access to his keynote and private coaching all in one! He even put me in the “hot seat” and did a live review of my website giving valuable insights and actionable items.
This video is a must-see if you are growing a brand!
