Magazine Self-Publishing Archives - Attraction Marketing Expert - Jen DeVore Richter

The Business of Magazine Self-Publishing – .99 ebook

By magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing

Have you ever thought about turning your passion for publishing into a lucrative venture? In this groundbreaking 40-page guide, we delve into the exciting world of magazine self-publishing, revealing the untapped potential for financial success on your terms.

Whether you want to leverage a magazine as a marketing tool to grow an existing business or want to launch into media publishing full-time, this eBook will shed light on the little-known business truths behind publishing in the digital age.

What’s inside:

    • Are Magazines Dead In Our Digital World?
    • 3 Secrets to Magazine Publishing Success
    • How To Make Money With a Magazine Funnel
    • Two Types of Publishing Business Models
    • Fueling Your Magazine Funnel
    • Getting Started Selling Advertising in Your Magazine
    • Client Success
    • Leveraging Strategic Partners As Contributors
    • Promoting Existing Products & Services
    • Landing Brand Deals and Sponsorships

From YouTube’s #1 Authority on Magazine Self-Publishing, -that’s me! Jen DeVore Richter, discover the secrets to monetizing a magazine in modern and refreshing ways that will revolutionize your business and lifestyle. Whether you’re a seasoned entrepreneur or an ambitious professional in fields like healthcare, law, coaching, speaking, or B2B services, this book is your shortened roadmap to unlocking new revenue streams without the hassle of acquiring more clients or expanding services.

Imagine the possibilities of adding a dynamic magazine to your business portfolio. Learn how to leverage the power of self-publishing to enhance your brand, engage your audience, and boost your income. We’ll guide you through the process of creating and monetizing a magazine, providing insights and strategies tailored to your specific business goals.

Don’t miss out on the opportunity to redefine your entrepreneurial path – the magazine self-publishing digital revolution awaits you!

Get your copy at www.InstantMediaMogul.com.

Monetizing and Leveraging a Magazine: 50+ Strategies for Business Growth

Monetizing and Leveraging a Magazine: 50+ Strategies for Business Growth

By magazine funnel, Magazine Publishing, Magazine Self-Publishing

Discover the numerous ways to monetize and leverage a magazine in your business to drive growth and establish yourself as an authority. This blog post outlines various strategies and opportunities for generating revenue, increasing exposure, and building a strong personal brand.

Business Model Innovation 

In today’s rapidly evolving business landscape, it is crucial for companies to constantly innovate and find new ways to generate revenue. One area where businesses can explore new opportunities is in their business model. By thinking outside the box and exploring alternative revenue streams, companies can not only increase their profitability but also stay ahead of the competition. 

Selling Front and Back Covers 

One way companies can generate additional revenue is by selling front and back covers of their magazine. These prime advertising spaces offer businesses an opportunity to showcase their brand and engage with the magazine’s readership. By charging a premium for these covers, companies can boost their advertising revenue while providing value to advertisers. 

Create Advertising Opportunities within the Magazine

In addition to selling covers, companies can also create advertising opportunities within the magazine itself. By carefully selecting locations within the magazine where ads can be placed without disrupting the reading experience, companies can create additional revenue streams. These ads can be targeted to specific demographics or industries, providing advertisers with a highly targeted audience. 

Feature a Directory 

Another way to generate revenue is by featuring a directory of relevant businesses within the magazine. Companies can charge businesses for listing their contact information, services, and products in this directory. This can be particularly useful for readers who are looking for specific products or services, as they can easily find relevant businesses in one place. By charging for listings, companies can not only generate revenue but also provide a valuable resource to their readers 

Business model innovation is essential for companies looking to stay competitive and increase their revenue. By exploring alternative revenue streams like selling front and back covers, creating advertising opportunities within the magazine, and featuring a directory of relevant businesses, companies can find new ways to monetize their offerings and provide value to their readers and advertisers.

Leveraging Contributors 

Collaborating with industry experts, inviting celebrities or influencers for interviews, and partnering with professional associations are effective strategies to leverage contributors and enhance the distribution and promotion of your content. 

Collaborate with Industry Experts 

One powerful way to increase the reach and credibility of your content is by collaborating with industry experts. These individuals have established themselves as authorities in their respective fields, and their endorsement can greatly enhance your content’s visibility and reputation. 

To start collaborating with industry experts, reach out to them through email or social media platforms. Offer them the opportunity to share their expertise through guest blog posts, co created content, or expert interviews. By featuring these experts, you can tap into their existing audience and gain access to new segments of the market 

Invite Celebrities or Influencers for Interviews 

Celebrities and influencers have a significant impact on their followers’ purchasing behavior and brand preferences. By inviting them for interviews, you can leverage their influence to boost the exposure of your content.

When reaching out to celebrities or influencers, emphasize the value they can provide to their followers by participating in the interview. Highlight how the collaboration will bring unique insights and perspectives to their audience. Make it easy for them to share the interview on their social media platforms and encourage their followers to engage with the content. 

Partner with Professional Associations 

Professional associations are influential within their specific industries and often have established channels for press coverage and distribution opportunities. By forming partnerships with these associations, you can tap into their extensive networks and reach a wider audience. 

Research professional associations relevant to your industry and identify the ones with effective communication channels. Reach out to them with a proposal for collaboration, highlighting the benefits both parties will gain. This can include cross-promotion, content syndication, or co hosting events. By aligning your brand with established professional associations, you can enhance your credibility and expand your reach. 

Leveraging contributors such as industry experts, celebrities or influencers, and professional associations can significantly amplify your content’s distribution and promotion. By collaborating with these individuals and organizations, you gain access to their networks and benefit from their existing influence and credibility.

Monetizing Online 

In today’s digital age, there are endless opportunities to monetize content online. As a magazine owner, you can take advantage of various strategies to generate revenue from your digital publication. In this blog post, we will explore three effective ways to monetize your online magazine. 

Sell the Magazine as a Product 

One of the most straightforward ways to monetize your magazine is by selling it as a product. You can set up an e-commerce platform on your website or use third-party marketplaces to sell individual issues or subscriptions like through Peecho. Make sure to provide a seamless purchasing experience and offer different pricing options to cater to a wider audience. 

In addition to selling individual issues, consider offering premium content or exclusive features to subscribers. This will incentivize readers to become paying customers and increase your overall revenue. A well-designed and visually appealing online store can enhance the perceived value of your magazine and encourage more sales. 

Offer the Digital Version for Free in Exchange for Email Addresses 

To expand your readership and build a loyal audience, you can offer the digital version of your magazine for free. However, instead of giving it away completely, you can ask readers to provide their email addresses in exchange for access. This allows you to grow your email list and establish a direct line of communication with your audience. 

Once you have a substantial email list, you can leverage it to generate revenue. Send out regular newsletters with valuable content and promotional offers related to your magazine. By nurturing your email subscribers and providing them with exclusive benefits, you can increase the likelihood of converting them into paying customers in the future. 

Download our template Magazine Funnel for WordPress or Clickfunnels HERE.

Send the Magazine to Existing Email Lists

If you already have existing email lists from previous customers or subscribers, you can utilize them to generate sales for your digital magazine. Send out curated excerpts or teaser content from your magazine to spark interest and drive traffic to your online store. 

Consider offering special discounts or limited-time offers exclusively to those on your email lists. This creates a sense of exclusivity and urgency, motivating your recipients to take action. Emphasize the unique value proposition of your digital magazine and highlight why it is worth the investment. 

Monetizing your digital magazine requires a strategic approach. By selling it as a product, offering it for free in exchange for email addresses, and leveraging existing email lists, you can generate revenue and grow your magazine’s audience. Experiment with different strategies, analyze the results, and continually refine your approach to maximize your online magazine’s profitability.

Offline Monetization 

While the internet offers numerous opportunities for monetization, don’t overlook the power of offline strategies. In this section, we will explore three offline monetization tactics that can help you reach new audiences and generate revenue. 

Distribute Printed Versions to Waiting Rooms 

One effective way to expand your reach is by distributing printed versions of your magazine. By targeting prospects, referral partners, and non-competing businesses’ waiting rooms, you can capture the attention of potential customers in a different setting. 

Consider partnering with complementary businesses and ask if you can leave copies of your magazine in their waiting areas. This strategy allows you to showcase your content to individuals who are already interested in related products or services. It also positions you as an expert in your field and increases brand visibility. 

Sell the Magazine at Live Events 

Live events and conferences offer fantastic opportunities to network and connect with potential customers. In addition to attending these events, you can maximize your presence by selling your magazine in person. 

Set up a booth or table at live events and display your magazine prominently. Offer special event discounts or bundle deals to entice attendees to purchase a copy. Not only does this provide an additional revenue stream, but it also allows you to engage directly with your target audience and build valuable relationships. 

Furthermore, having your magazine on display can enhance your credibility and attract the attention of industry influencers and conference organizers. They may invite you to speak or participate in future events, increasing your visibility and opening new doors for growth. 

Give Away the Magazine from the Stage During Speaking Engagements 

If you have speaking engagements lined up, take advantage of this opportunity to give away your magazine to the audience. This serves multiple purposes. Firstly, it reinforces your authority and expertise as a speaker. 

Secondly, it provides a tangible takeaway for attendees, ensuring they remember your presentation long after the event is over. As people leaf through the magazine, they’ll be exposed to your content, products, and offers. 

Most importantly, this strategy helps expand your reach as attendees may share the magazine with their own networks or refer others to your content. This organic word-of-mouth promotion can lead to increased website traffic, brand exposure, and potential new customeffline monetization strategies can be a valuable addition to your online efforts. By distributing printed versions, selling at live events, and giving away from the stage during speaking engagements, you can reach new audiences, generate revenue, and strengthen your brand presence both online and offline.

Trade and Barter Opportunities 

When it comes to growing your business, finding innovative ways to collaborate and expand your network is essential. Trade and barter opportunities can provide you with unique avenues to connect with relevant businesses, increase your visibility, and generate additional revenue streams. One powerful way to tap into trade and barter opportunities is by offering ad space on your website or other marketing channels in exchange for services from relevant businesses. For example, if you run a fitness blog, you could collaborate with a local gym or personal trainer to feature their services on your platform in exchange for free workout sessions or fitness classes.

This type of arrangement benefits both parties involved. The business offering the service gains exposure to your audience, while you receive valuable services that can enhance your own business or personal life. It’s important to ensure that the businesses you partner with align with your target audience and provide value to your readers.

Feature Affiliate Products and Earn Commissions on Sales 

Affiliate marketing is another effective way to engage in trade and barter opportunities. By featuring affiliate products on your website, you can earn commissions on any sales generated through your referral links. This strategy works particularly well if you have a loyal and engaged audience who trust your recommendations. 

When choosing affiliate products to promote, consider your niche and target audience. Look for products that align with your brand and are relevant to your readers. For example, if you have a food blog, you could partner with a cooking utensil company and earn commissions on any sales made through your affiliate links.

Collaborate with Local Organizations like the Chamber of Commerce for Mutual Promotion 

Building strong relationships with local organizations can open up a world of trade and barter opportunities. One such organization to consider collaborating with is your local Chamber of Commerce. Chambers of Commerce are dedicated to promoting local businesses and providing networking opportunities. 

By partnering with your Chamber of Commerce, you can gain exposure to a wider audience and tap into their existing networks. This collaboration could involve cross-promotion on social media, joint events or workshops, or even sharing resources like meeting spaces or mailing lists. 

To make the most of this partnership, be proactive in reaching out to your local Chamber of Commerce and expressing your interest in collaborating. Attend their events and actively participate in their initiatives to establish strong connections. 

In conclusion, trade and barter opportunities offer innovative ways to grow your business and expand your network. By offering ad space, featuring affiliate products, and collaborating with local organizations, you can increase your visibility, gain access to new customers, and create 

mutually beneficial partnerships. Don’t underestimate the power of trade and barter – it could be the key to taking your business to new heights.

Leveraging Media and PR 

In today’s digital age, media and PR play a crucial role in reaching new audiences and increasing brand visibility. By strategically leveraging media opportunities, such as securing podcast interviews and using your magazine as a tool for media interviews and press coverage, you can effectively promote your brand and drive growth. Additionally,

you can repurpose the magazine’s content for content marketing to further expand your reach.

Secure Podcast Interviews to Reach New Audiences 

Podcasts have become increasingly popular, offering a unique platform for thought leaders and industry experts to share their insights and stories with a wide audience. By securing podcast interviews, you have the opportunity to introduce your brand to new audiences and establish credibility in your industry. 

When seeking podcast interviews, it’s important to identify relevant podcasts that align with your target audience. Research shows, share the same interests and preferences as your brand. Reach out to podcast hosts and introduce yourself, highlighting your expertise and how your insights can provide value to their listeners. 

During the podcast interview, make sure to highlight key aspects of your brand, share interesting anecdotes, and provide valuable takeaways for the audience. This will help establish your authority in the industry and create a positive impression, encouraging listeners to seek out more information about your brand. 

Use the Magazine as a Tool for Media Interviews and Press Coverage 

Your magazine can serve as a valuable tool for securing media interviews and press coverage. Journalists and industry influencers are often interested in covering stories and topics that are relevant and timely. By showcasing the content from your magazine, you can capture their attention and increase the chances of them featuring your brand. 

When pitching your magazine for media interviews or press coverage, focus on the unique angles and stories it offers. Highlight any industry trends or important insights that can grab their attention. Showcase the thought leadership and expertise that your brand exhibits through the magazine’s content, making it a valuable resource for journalists and influencers. 

When speaking with journalists or attending media interviews, leverage the magazine’s content to provide supporting evidence or background information. This will help establish your credibility and ensure your brand’s message is effectively communicated. 

Leverage the Magazine’s Content for Content Marketing and Growth 

The content within your magazine holds immense value beyond its initial publication. By repurposing this content for content marketing efforts, you can reach a wider audience and drive sustained growth for your brand. 

One of the most effective ways to leverage your magazine’s content is through content marketing channels such as your website, blog, social media, and email newsletters. Identify and extract key insights, inspiring stories, or informative articles to repurpose into engaging blog posts, social media updates, or email campaigns.

Utilize visually appealing images or snippets from the magazine to capture your audience’s attention and drive traffic back to the original content. Link back to the magazine or offer a free download of featured articles to encourage engagement and further establish your brand’s author 

Leveraging media and PR is essential for expanding your brand’s reach and driving growth. By securing podcast interviews, using your magazine as a tool for media interviews and press coverage, and repurposing the magazine’s content for content marketing, you can effectively promote your brand and establish yourself as a thought leader in your industry. Take advantage of these opportunities to reach new audiences, increase brand visibility, and drive sustainable growth for your business.

Leverage Local Media 

Another effective way to gain exposure is to leverage local media for interviews and features. Pitch your business story or expertise to local newspapers, radio stations, and television channels. Offer to provide valuable insights or opinions related to your industry. By being featured in the media, you not only increase awareness of your business but also establish yourself as an expert in your field. 

Speaking Engagements and Conferences

Don’t underestimate the power of your own magazine. If you have a magazine or newsletter for your business, utilize it to gain access to speaking engagements and conferences. Showcase your expertise by writing informative articles or opinion pieces. This can attract event organizers who are looking for knowledgeable speakers. Speaking engagements and conferences provide great opportunities for networking and presenting your business to a wider audience. 

Free Magazine Funnel Secrets Master Class 

In today’s digital age, magazines continue to be a powerful tool for businesses to engage with their audience and drive revenue. If you’re looking to tap into the potential of magazines and take your business to new heights, then the Free Magazine Funnel Secrets Master Class is a must-attend event. 

During this master class, you’ll have the opportunity to learn more about monetizing and leveraging a magazine in your business. Whether you’re a small business owner or an established entrepreneur, this master class will provide you with valuable insights and strategies to enhance growth and revenue generation. 

The master class covers a wide range of topics, including: 

  1. Monetizing: Discover how to effectively monetize your magazine and create additional revenue streams for your business. 
  2. Leveraging: Learn how to leverage your magazine to boost brand awareness, attract new customers, and retain existing ones. 
  3. Growth Strategies: Explore additional growth strategies that can take your business to the next level. From targeted marketing campaigns to strategic partnerships, you’ll gain the tools and knowledge to fuel your business’s growth. 
  4. Revenue Generation: Uncover innovative ways to generate revenue through your magazine. From advertising and sponsored content to subscriptions and digital products, you’ll learn how to maximize your magazine’s profit potential. 
  5. Valuable Insights: Access real-world case studies and success stories from industry experts who have successfully leveraged magazines to grow their businesses. 

By participating in this free master class, you’ll gain a comprehensive understanding of the strategies and techniques needed to harness the power of magazines for your business’s success. Don’t miss out on this opportunity to learn from industry leaders and gain invaluable insights that can transform your business. 


Discover the secrets to monetizing and leveraging magazines for your business’s growth and revenue generation. Access valuable insights, case studies, and additional growth strategies in this free master class. Don’t miss out on this opportunity to tap into the potential of magazines.


Planning the Perfect Magazine Cover Photo Shoot

By Digital Magazine, Digital Magazines, Digital marketing, magazine, Magazine Cover Photo, Magazine Cover Photo Shoot, Magazine Design, Magazine Planner, Magazine Publishing, Magazine Self-Publishing, Magazines, Planning magazine cover photo shoot

Planning your next magazine cover photo shoot? Before you step on set, watch this video!

Creating a successful photoshoot requires careful planning before hiring your photographer. As a former Certified Professional Photographer AND YouTube’s leading expert on magazine publishing, the insights I share are guaranteed to help you get the perfect shot. You will save hours of work and loads of money by getting it right.

Here’s what you will learn from this video:

  • 7 tips to getting the perfect shot even if this is your first or 50th cover
  • the #1 question to ask yourself before deciding who should be the cover model
  • the main priority every magazine cover should hit regardless of your topic
  • the two main types of covers photos all fall under and how to plan for each
  • important technical aspects to getting the perfect shot and avoiding costly mistakes
  • little known planning tips that most publishers overlook
  • the #1 secret to a successful magazine cover photo shoot

With careful planning, you can ensure your photoshoot is as successful as possible.

Click to watch the video and subscribe on YouTube

Working With PR Firms to Find Top-Tier Article Contributors

By magazine, Magazine Publishing, Magazine Self-Publishing, Magazines, PR, PR Firms, public relation, Self Publisher, Self Publishing, Self Publishing a Magazine, Self-Published, Self-Published Magazines

Finding top-notch business leaders or individuals to contribute to your self-published magazine or show can seem challenging when you’re just starting out. 

How do you find people with great stories or lessons to share with your reader or audience? 

Do you have to pay them? What if you have limited funds?

Why would someone who is very successful take a chance on your brand-new project?

In this week’s video, you will learn about one of my insider secrets when it comes to self-publishing media: PR Firms.

PR Firms are hired by successful leaders to help them communicate their stories and get those stories placed in media outlets like magazines and shows. PR Account Coordinators need to know publishers like you because their performance is based on how many publications and/or shows they book for their clients.

Building relationships with PR Firms is an effective way to find contributors and it doesn’t cost you a dime!

Click to watch this week’s video and subscribe on YouTube!

Q&A Magazine Self-Publishing

By Digital Magazines, magazine, magazine funnel, Magazine Publishing, Magazine Self-Publishing, Q & A, Self Publisher, Self Publishing, Self Publishing a Magazine

Self-publishing a digital and/or print magazine has many benefits, including creating recurring income like my client in California, who recently increased his monthly ad revenue from $31,000 to $42,000 per month after working with me for less than eight weeks. We gave his part-time salesperson the proper scripts and tools, and the results followed.

Or my other client in New Jersey is landing big opportunities for his speaking and coaching business that he “never would have landed without the magazine.”

The opportunity is there, but navigating all the steps in the publishing process can be daunting without the right support. 

People like Estephania featured below are why I continue to show up with helpful videos that can help you hit your goals.

This week’s video is a bit different from my typical format. I’m answering questions from the comments section of my channel personally and directly.

Click the link to watch the video and subscribe on YouTube!