Authority Marketing 101

By branding No Comments

Authority Marketing Wins

What if I told you that there were very important ways of marketing your business without advertising that could attract a new audience to you and help you build your tribe of the perfect leads?

I recently had two major wins by leveraging Authority Marketing.

Each month our agency publishes a new blog post and shares the blog article with our newsletter subscriber list. On our list is the Publisher of a local business magazine. Within 5 minutes of hitting send on our newsletter, Joe, the publisher of the magazine emailed me back to ask if he could use a section of my article and republish it in his magazine giving me full credit. Of course I said yes! What a great way for me to pick up additional valuable media exposure at no cost to me. 

Another win I experienced leveraging authority marketing is that I held a live webinar on personal branding. I had about 45 people register for the webinar and 22 actually joined me. From those 22 individuals I was able to book 7 new coaching prospect calls. So, by providing value in the webinar, I earned 7 new leads!

Positioning Yourself as an Expert

Leveraging authority marketing is an important tool in building your position as an expert in your industry and creating new business opportunities. There are basically eight main categories of authority marketing strategies I will cover with you here.

Lead Generation

The first category is lead generation. I like to create value for my blog readers and social media followers in the form of ebooks, success kits, podcasts, and other forms of information that solves their problems. By giving away this free information and adding value to my audiences I can in return ask for their email address to access it and build my email list and leads.

Public Relations

A second form of authority marketing is leveraging free media publicity using public relations. By offering your expertise to reporters, writers, and interviewers you can find yourself in the spotlight. Public relations is an important tool to be used to spread your message without having to pay for advertising.

Event Marketing

Events and event marketing is another form of authority marketing that can be very effective in not only building your lead list but also for finding your ideal customers and buyers. You can host your own events or offer to speak at other organizations events for increased exposure for your business as well as additional revenue sources.

Content Marketing

The type of authority marketing that I personally enjoy the most is content marketing. If you’re struggling to make sense of what to post on social media in a way that can grow your business content marketing is the answer. You could begin by writing a blog post for your website either every week or every month and then sharing that blog post to your social media accounts. Again this is another way of providing excellent value to your audience.

Public Speaking

The fifth way of leveraging authority marketing is in public speaking. Well public speaking is the number one most common fear I believe it is the number one most effective thing that you can do to grow your business effectively. I encourage you to invest in yourself as a public speaker and to obtain the training Jen provided inspiration and motivation.and confidence you need to feel comfortable speaking either in front of a group we’re on camera. This will be key to your success as a rock star professional. 

 

Referral Marketing

Referral marketing is the next category of authority marketing that you should play close attention to. Referral marketing is finding Key strategic partners or joint venture partners that have the same audience as you do but are in a different non-competing business category. By working together and leveraging your joint expertise and audience lists you can benefit each other by growing your business is to each other’s markets.

Book Authorship

The seventh type of authority marketing I’d like to discuss is book authorship. Writing a book can be a game changer in your business. Book authorship is very important if you have ambitions to become a paid professional public speaker, land media interviews at a high-level, or you could even use it as a sales tool to mail it to your targeted ideal prospects. With the advent of technology, writing and publishing your own book has become easy and fun.

Product Development

Product development is an important aspect of authority marketing that you should pay attention to if you’re looking to create new levels of freedom and fulfillment in your career. Product development entails taking your expertise and converting it into products that can be sold or given away for free to your target audience in an effort to grow your business. You could take your expertise as a consultant coach or service provider, and convert it into a book a DVD series, a web series, a physical product, or even a available on itunesworkshop. The important key here is to think about how you could work smarter and not harder by leveraging your expertise and scaling your business into new revenue streams.

Why Am I Telling You About This?

In closing, authority marketing is all about providing value to your audience. The more you share and give away your unique insights and expertise the more you will gain in return. 

Shifting Your Mindset

Authority marketing requires that you change your mindset away from focusing on the short term. To build a business with this type of marketing you need to think like a gardener. You’re planting seeds and watering so you can reap the harvest next season.

Actions To Take

The action that I would like for you to take is to answer the question, “If you were going to write a book, what would the title be?”

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womens leadership keynote speaker

Women’s Leadership Keynote Speaker | Perryville Chamber of Commerce

By professional speaker No Comments

Are you booking a business motivational speaker, breakout leader, or keynote speaker for your next women’s leadership conference, meeting, or group?

Looking for a professional, yet friendly and easy to work with entertaining speaker?

Would your group benefit from an empowering and inspiring presentation from a nationally recognized authority marketing expert and published author?

As a professionally trained speaker, actor, improv performer, and communication expert, Jen DeVore Richter receives raves reviews.

Women’s Leadership Keynote Speaker

Jen was recently hired by the Perryville Chamber of Commerce as a keynote speaker to present Claim My Stage: How to Use Personal Branding to Move Up, Make More, and Thrive at the Xquisite Women’s Leadership Conference in Perryville, MO.

WATCH A VIDEO OF JEN’S PERFORMANCE

Here’s what the event organizer had to say about working with Jen immediately after her standing ovation rewarded performance:

 

 

testimonial

 

Jen shared her inspiring performance Claim My Stage, which motivates women business leaders to join the Identity Revolution happening now in business. She teaches the same techniques that celebrity entrepreneurs like Barbara Corcoran from Shark Tank and Oprah Winfrey use to be seen as authorities and thought leaders. Personal branding is a tool that can be leveraged to grow one’s business and influence.

 

To book Jen to speak for your women’s leadership conference, group, or association, please call (904) 382-7255 or email jen@jendevore.com today.

50 Marketing Secrets of Successful Women | Book Launch

By marketing No Comments

I am very pleased to be a part of the launch of Teen Hughes’ book 50 Marketing Secrets of Successful Women. Teena asked me to write a chapter for this book that is a compilation of some of the best ideas in marketing. My section on how to grow your audience with podcasting can be seen on pages 28-29.

About the Book 50 Marketing Secrets of Successful Women

A note from Teena

Women all over the world are starting their own businesses, which is a truly remarkable thing!50 marketing secrets of successful women

Their passion for their product or service is there in abundance, but sometimes it’s harder to get the message out than they originally thought, and “marketing” sounds too hard to achieve. In Australia, when we can’t do something right now, we say we’re putting it in “the Too Hard Basket”, and I think this is where a lot of people put their marketing.

In this book I have gathered 50 tips from amazing women around the planet who are happy to share their successful techniques. I am thrilled to be able to bring these two groups of women together – those having success with marketing, and those needing support with their marketing. It’s a match made in heaven!

Let’s ALL learn new and simple ways to boost our businesses!

Teena Hughes
TeenaHughesOnline.com

To get your copy of 50 Marketing Secrets, please visit http://42jump.com/buy50secrets.

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PUBLIC SPEAKER TIPS

3 Things I Learned at the National Speaker’s Association Conference About Being a Better Public Speaker

By professional speaker, public speaking No Comments

Have you ever had that feeling when you walk into a room of new people and think, “YES! These are my people! I am home!”

In July, I was fortunate enough to attend the National Speaker’s Association conference Influence 2016 in Phoenix, Arizona with one of my business partners, Kenny Harper. Wow! What an amazing experience and group of people that are making a difference in the world by inspiring, motivating, sharing with and educating others.

Jen and Kenny at NSA conference

(l) me (r) Kenny Harper

These people are professional speakers because they have turned their life journey into a tool to help other people and lift them up. Their life journey could be a personal success story, a business success story, or even a triumph over tragedy and defeat.

We all have this human experience in common and it is possible to take your life and use it to improve the lives of others. That is what I seek to do. To LOVE with my LIFE.

These people are my people.

In an effort to pay it forward and share some of the concepts I learned at Influence, I present:

The Top 3 Things I Learned at the National Speaker’s Association Conference About Being a Better Public Speaker

  1. Be yourself. – when building a personal brand, it may be tempting to look at the industry leader’s and want to mimic them. DON’T! Be yourself and don’t be afraid to stand out. If that means wearing a red suit coat when everyone else wears blue or having pink hair, be true to yourself.
  2. Share your story. – being in the spotlight doesn’t mean you have to put on a false air of success. The road to entrepreneurial freedom is full of potholes, so share with your audience what you learned in the downtimes.
  3. Focus on the journey. – success doesn’t happen overnight in the public speaking business or in any business, for that matter. Focus on the big picture of why you’re choosing this path and who you are trying to encourage.

If you’re struggling through a tough time right now, whether it is a business setback, a personal hardship, or you’ve just run out of shows to watch on Netflix and are in a grumpy mood, I’d like to give the reminder to focus on what matters and enjoy the ride! You never know how your story will encourage someone else.

 

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MAKE OR BREAK YOUR CAREER

How Your Online Image Can Make Or Break Your Career

By branding, inspiration, social media No Comments

This blog post was inspired by an appearance I made on being a resilient leader for the Jacksonville Women’s Leadership Forum panel in the spring of 2015. Specifically, we spoke about how women can use social media as a tool that supports resiliency in their career, experiences, branding, and security. We examined how to rock your online image.

Background:

Resiliency means being able to adapt faster, navigate the ups and downs of business, and bounce back quicker when obstacles are thrown our way. In 2010, I decided to close my successful photography business I had run for 7 years. I was at the top of my game, but burnt out from working weekend after weekend and wanted to transition back into marketing. Managing my online profiles was a part of my photography business, and I recognized that those tools would be integral into communicating my new goal of restarting my marketing career to my connections.

How Your Online Image Can Make or Break Your Career

Control and consistency of your social media platforms = control of your public resume.

Share your new goals with online connections

  • jen devore richterExample: if you are a doctor and want to start booking speaking engagements, you would share this objective with your circle of influence. Share your passion and mission.
  • People want to help you succeed. But they don’t know what you’re trying to achieve unless you tell them. So, tell them!

Communicate your qualifications

  • Keeping your LinkedIn profile up to date is key.
  • LinkedIn is your silent salesperson. It’s like having your own booking agent. It’s always working for you. Ensure your profile is up to date.

Ensure all of your social media platforms reflect the best version of YOU. Professional photography is key.

Demonstrate your passion & professionalism

  • You can establish authority in your industry and be seen as an expert by sharing thoughtful, interesting, original content on your social channels. Plan out your content using a simple content calendar to keep your message focused.
  • You can demonstrate passion for your career by helping others. Let’s not take this too far. I’ve seen some pretty vocal, passionate posts on social that go too far.

Remember your audience and THINK before you post- is it True, Helpful, Inspiring, Necessary, Kind?

Successfully making the transition from photographer to marketing agency owner was done by actively and mindfully crafting what was on my social media channels. I shared my goals, communicated my qualifications and demonstrated my passion for my new marketing business. Without a carefully crafted online image, I would not have been able to make the move in my career.

What are you doing to manage your online image? Take inventory and make time to take action.

 

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