Magazine in Print vs Digital: Which One Do You Prefer for Your Business to Make it More Successful?

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Magazine in digital or in print? Before you answer that question, here’s a startling statistic: did you know that the average reader of print and digital edition magazine issues is almost one hour per issue? Compare that to the fact that more than half of all web surfers spend less than 15 seconds on a website, and the choice is clear:

Magazines are a great way to get your message seen.

But, which type is best: Print or Digital?

Personally, I have published four books on my own, and eight of my very own magazines, plus numerous magazines for my clients and business owners who want to use a magazine to grow their business. So I’ve learned a thing or two about the pros and cons. 

So to talk about the pros and cons of self-publishing a magazine over self-publishing a book, I divided them into 3 categories, which are Publishing, Distribution, and Monetization. 

Self-publishing a book is basically considered the gold standard. But it can be very beneficial in helping you scale your business if you have a proven framework and you can also turn that into additional services, like coaching, consulting, and many others. 

Nowadays, it’s really not that difficult to self-publish a book. However, it probably will take you longer than self-publishing a magazine. So self-publishing a book can take a little bit more time, and involve a bunch more people than just self-publishing a magazine.

Moreover, there are lots of publishing sites that allow you to print on demand and even ship on demand for your magazines. Besides that, with a magazine, you can do a lot of things, like coaching, consulting, training, membership programs, and many others, as long as you’re building your list correctly. On top of that, you can make money on brand deals, sponsorship, and advertising sales as well. 

These are some of the unique benefits of publishing a print magazine vs publishing a digital magazine. You can learn more about the pros and cons by clicking the play button below to watch this week’s video and be sure to subscribe. 

Plus, I’ll share some proven strategies that will help you maximize profitability no matter what format you choose.

How to Make Money with a Self Published Magazine

By business coach No Comments

Drew Barrymore.

The Property Brothers.

Chip and Joanna Gaines.

Joel Osteen.

Martha Stewart.

The Pioneer Woman.

These are just a few of the dozens of celebrities that have expanded their brands into the print and digital magazine industry.

From my own research and “funnel hacking” their processes, the top 3 reasons why a celebrity would choose to publish a magazine include:

  1. Control over their own subscriber list
  2. New passive, monetization opportunities (ads, brand deals)
  3. Stay top of mind with superfans

As an influential entrepreneur with your own podcast, books, channels, or stages you may look at that list and think, “Wow! I should implement those strategies too!”

But, can you really make money as an independent magazine publisher or is making money with magazines only for celebrities?

In this video, you will learn the strategies that everyday people like you and me are using to turn their entrepreneurial dreams into lifestyles of the rich and famous.

Click the link below to watch and subscribe!

How I Got Started as an Entrepreneur (My Story From NASA to Media Mogul)

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I’ll never forget the moment when the big boss looked at me as I was leaving work after putting in an almost 12 hour day and said “What? Are you working a half day today?”

That singular statement changed the direction of my life.

Working for NASA at Kennedy Space Center was amazing. I call it my “If I can make it here, I can make it anywhere” job. I managed millions of dollars in advertising, had a full on-site marketing research team, rubbed elbows with celebrities, and worked with astronauts and space explorers.

But, the reality was that I was underpaid and overworked. Because of that, I quit the glamour and prestige of NASA and over a period of two years, became an entrepreneur.

Through entrepreneurship, I have the privilege of impacting the lives of tens of thousands of other business owners every month.

However, I think it’s important that as a member of my community, you know the whole truth about my journey to entrepreneurship including the real life roadblocks, and not just the highlight reel that’s shown on social media.

My hope is that this story will inspire you to keep going forward when you feel like giving up.

Click the link below to watch this week’s video:

How to Build an Email List

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“Building an email list is overrated.”

“No one opens their email anymore.”

“I don’t know what to say in my emails.”

If you have ever thought any of these things about email marketing, it could be costing you hundreds of thousands if not millions in lost revenue.

Email marketing done right produces a 4200% Return on Investment. That’s $42 in revenue for every $1 spent!

Plus, by creating and owning a well cultivated email list of prospective clients and buyers, you now have a tangible asset that will put more value into your company if you ever decide to sell.

Look, I get it. It can be confusing to know exactly what tools you need, how to build a list ethically without accidentally becoming a spammer, and how to ask for the business from your subscribers.

So, in this week’s video, I’m going to quickly share the basics of getting started with email marketing.

It’s time to break free of the limiting beliefs holding your business back from reaching its full potential!

Click the button below to watch this week’s video and be sure to subscribe!

Help Your Business Reach Its Full Potential With Email Marketing

How to Distribute Your Self Published Magazine

How to Distribute Your Self Published Magazine

By magazine funnel No Comments

Here’s a startling statistic: did you know that the average reader of print and digital edition self published magazine issues is almost one hour per issue? Compare that to the fact that more than half of all web surfers spend less than 15 seconds on a website, and the choice is clear.

If you have a message that you want to connect with an influential and engaged audience, magazines are a great option.

But, once you publish a magazine, how do you get it into people’s hands if you don’t have access to big box retailers or a huge advertising budget?

Watch this video for my top 3 tips to improve magazine distribution for self-publishers.

Learn Marketing. Grow Your Business.

To your success!



Funnel Scripts Demo to Start Copywriting

By business coach, marketing, sales funnels No Comments

Funnel Scripts is a “secret weapon” software program used by marketers that makes it easy to find the right words that will convince clients and prospects to take action.

What if creating high converting copy for your landing pages, email drip campaigns, webinars, and more was as easy as filling in the blanks MadLibs style?

Well, it is!

In this week’s video, I introduce you to Funnel Scripts and give you a quick demo of how you could use it to easily create two sets of copy.

>> The first demo is of the Conversation Starter social media posts creator to improve engagement on your channels.

>> The second demo is of the Free Report script that will quickly generate copy for all the marketing pieces you need for your first or next lead magnet.

Imagine no longer struggling with copy and being able to save thousands of dollars not having to hire a copywriter!

Learn Marketing. Grow Your Business.

To your success!


P.S. If you’d like to download a free Case Study booklet to gather some ideas about magazine marketing from a variety of industries, please visit:

Social Media Marketing for Introverts: Get Over Fear and Start Creating Content

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Have you ever done something really scary like bungee jump or skydive? 

In 1992, I worked at a tourist attraction bungee jump called Air Boingo for a semester while I was in college. I literally jumped off a 60 foot tower tied to a bungee cord nearly every weekend for an entire summer in Destin, FL.

Could I have been any more fearless? Well, no. I was scared and full of fear every time I stepped up to the ledge, but I did it anyway. 

I know some of my community members feel that putting yourself out there on video, the microphone, or just on social media in general is just as scary as jumping off a ledge.

So if the thought of “putting yourself out there” on social media holds you back from creating content you know will change people’s lives, this video is for you.

In this week’s video, I’m going to share 3 practical tips on social media marketing for introverts to help you step into the spotlight with confidence.

Even if you’re an extrovert, this video still applies to you if you’re not creating content that connects! There are some practical steps you can take to get better on camera or on the microphone, or to make your marketing more personal.

Watch this video and steal my social media marketing tips for introverts and get over the fear!

Self Published Book vs Self Published Magazine – Pros and Cons

By business coach No Comments

Building your authority as an expert in your industry is an important Attraction Marketing strategy for many reasons including:

  • getting clients to seek you out 
  • eliminating competing on price
  • putting yourself in a category of one
  • landing better deals
  • opening doors for more opportunities

Popular strategies for authority marketing include book authorship, creating a show, and now magazine publishing. But, of the two related to the written word, which one is best?

In this week’s video, we discuss the pros and cons of self publishing a book vs self publishing a  magazine.

Click the play button below to watch and be sure to subscribe!

How to Get Brand Deals as a Micro Influencer (less than 1,000 subs)

By business coach No Comments

Getting brand deals for your business is a great way to offset marketing costs. But how do you land brand deals if you’re just starting out?

In this video, I’m going to share how land brand deals as a micro-influencer, or someone who is just building their subscriber base. 

In this video we’re going to cover these 3 strategies:

1 – Identify the brands you want to work with.

2 – Develop a Media Kit that documents your value.

3 – Do active outreach to the brands and ask.

Click the button to watch this week’s video!

How I Promoted Myself as a Beginner Motivational Speaker

By business coach No Comments

Do you aspire to speak and share an important message while growing your business?

Five years ago, it was my dream to be able to impact the lives of entrepreneurs through speaking. 

I am pleased to say that I have hit many of my goals including:

  • speaking for industry leaders like The Ritz-Carlton, 
  • enjoying a standing ovation at a women’s conference, 
  • speaking internationally, 
  • winning speaker awards, 
  • serving on the board of directors for the National Speakers Association top chapter in Denver, CO
  • and even being able to thrive in 2020 as a virtual speaker when live events were banned.

Now, YouTube has become another speaking frontier for me to conquer and I’m loving it!

In this week’s video, I share the #1 strategy that worked for me to jumpstart my speaking career.

I hope that it will inspire you to share your message and grow your business!