top denver marketing consultant

5 Marketing Campaigns Needed for Your 2020 Marketing Plan

By marketing consultant No Comments

Working on your marketing plan for 2020? 

These are the NO BS, fluff-free campaigns you will need regardless of what you sell and who you sell it to.

Let me put it this way. These 5 campaigns apply to you if you sell:

  • Medical and health services
    Free ebook - Uncover $100K

    Free ebook for CMOs, CEOs, CROs or business owners.

  • Legal services
  • Real estate investments
  • Internet, tech services, and SAAS
  • Creative and design services
  • Products
  • Contracting services
  • Financial services
  • Hospitality and entertainment
  • Professional speaking, coaching, and consulting services
  • Any other industry not mentioned here 😉

In no order of importance, the 5 Marketing Campaigns you will need for 2020 are:

  1. New lead acquisition campaign
  2. Referral campaign
  3. Newsletters to your top customers, clients or patients & referral partners
  4. Follow up and reactivation campaign
  5. Internal pieces to increase customer spending

Let’s break it down one by one.

  1. New Lead Acquisition Campaign – this is the strategy for attracting and acquiring new leads at the top of your sales funnel. This includes online community building, email list building, new listeners and viewers of your show, and other top of the sales cycle suspects and prospects that are just starting the journey with you.
  2. Referral Campaign – your strategic partners deserve a focused and well thought through strategy for how you plan to stay top of mind with them. Don’t rest on your laurels on this campaign. Plan for exactly how, when, and why you are going to ask for referrals. Create a system out of this process and 10x your referrals in 2020.
  3. Newsletters – want to get attention and stay top of mind with your best customers, clients or patients & referral partners? A monthly newsletter delivered straight to their mailbox will do the trick. It doesn’t have to be the boring type either. Mix it up! Perhaps a magazine style newsletter fits your brand?
  4. Follow up and reactivation campaign – let’s face it. There is probably a whole list of older prospects who never pulled the trigger and former clients, customers, or patients, who could still use your services. It’s never too late to follow up! Create a follow up and reactivation campaign to maximize ROI on the money you spent to attract those leads in the first place.
  5. Internal pieces to increase customer spending – do you have events planned for 2020? What about special program offers, new product launches, or new services being added? Don’t forget to create specific campaigns to market to your internal and existing audiences.

There you have it. The 5 campaigns you must have for your 2020 Marketing Plan.

If you’re not sure where to start or would like some expert advice on planning and executing these campaigns, I’m here to help.

Schedule a 45-minute Business Breakthrough Call with me and let’s uncover the hidden potential in your business for 2020.

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top denver marketing company

Top Denver Marketing Company

By marketing consultant No Comments

Are you a business owner searching for the best marketing consultant to take your company to the next level?

Did you know there is a proven and tested formula for marketing a business?  Learn this formula, and you will see an immediate increase in your number of denver marketing company - Jen DeVore

Denver based marketing consultant Jen DeVore Richter recently put Colorado in the global spotlight at a business coaching conference in Cancun, Mexico when she was awarded “Innovator of the Year” for her results-oriented approach and Rising Influencer Profit Process™.

Jen shared from the stage that, “Business leaders responsible for growth are fed up with agencies that overpromise and underdeliver. They’re sick of the shiny objects on social media and deserve the truth about what it really takes to dominate a market.”

She continued, “Companies are tired of spending tens of thousands of dollars on big fancy websites and hours on social media only to get no result from it. And consumers are tired of being sold to! They demand more from the brands and businesses they support. It’s time to match marketing with the way people buy.”

Two key concepts Jen shared that are shaking up the way products and services are being marketed are the Buyer’s Journey and the Conversion Equation.

The Buyer’s Journey – This concept proves that regardless of what you sell and who you sell it to, your customer’s are on a journey. Only 1% are “Now Buyers” meaning they are ready to buy from you or hire you now. 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose.  To untap new markets, your marketing will need to solve those problems. If you only market to “Now Buyers” you’re missing out on 99% of the revenue and market potential. Marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

Conversion Equation – This copywriting strategy focuses all the marketing messages on getting the consumers attention, engaging they’re interest, educating them with information, and creating a compelling offer that matches where they are on the Buyer’s Journey.

She concluded that marketing that focuses on “Call Today, Free Consultation, Buy Now” messages is doomed to fail because it does not match the way consumers buy.

For more information about matching your marketing to the way people buy, download a free ebook at

Top Denver Business Coach

Jen DeVore Richter Wins “Innovator of the Year” Global Award for Excellence in Business Coaching at International Conference in Cancun, Mexico

By business coach, keynote speaker No Comments

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with the prestigious award selecting her as the winner from over 700+ business coaches around the world.

Karl Bryan, Chairman of Leader Publishing Worldwide presented Jen DeVore Richter with Innovator of the Year Award 2019 in Cancun, Mexico

She was also presented with an International Speaker award on the subject of sales and marketing.

Bryan said, “Jen knocked it out of the park. I now know why NASA hired her. She is the most innovative and creative speaker and had every person on their feet. If you’re looking for a speaker, don’t look any further. Jen DeVore is your choice. She’s amazing.” 

Conference participant Stacey Saville said,Very insightful … Willing to share to help people succeed … Jen is dynamic and holds her audience’s attention without even trying … she knows her stuff and shares from experience that is real … if you need someone to energise and motivate your room, Jen is the one to ask … Hands down!”

Dennis Hohman said, “Jen DeVore Richter hit the ball out of the park yesterday. She killed it! Totally elite!”

Dennis Murphy commented, “You rocked it Jen! It was an honor to learn from you!”

Pamela Heath remarked, “Well deserved! Just loved your presentation! You rock the house!”

Event co-organizer Adrian Ulsh commented, “Jen not only knocked her presentation out of the park, she destroyed it. She appeared as the favorite on more than 80% of the feedback forms we received. For those of you that acquire the videos of the conference, you’re in for a treat. The information Jen shared paid back double the cost of the event for any coach that applies her training. EXCELLENT job as always Jen.”


Jen’s work as a consultant, coach, and speaker focuses on: “High Impact, Low Cost Marketing Ideas That Wow Buyers”

The question she explores is “How do you match your marketing to the way people buy?”

According to DeVore, this is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Her aim: to shift your thinking, empower your team, and energize your company to new levels of marketing success with a presentation customized to fit your unique goals and desired outcomes.

Through her candid, concise, and fluff-free approach, you will understand how to:

  • design a world class marketing & sales development process
  • create memorable offline and online experiences for buyers
  • automate menial marketing activities

To hire Jen as a consultant, program speaker or trainer for your organization, please call (904) 382-7255 or click HERE for webform.

The Best Way to Get Leads for Denver Small Business

By business coach, marketing consultant No Comments

Do you know for sure how many leads your website generates every month?

Do you know for sure how many sales your website produces every month?
Can I show you why your website isn’t generating leads or closing sales for you?

In fact, would you like for me to give you the deeply hidden secrets that the marketing guru’s DON’T want you to know?

The Best Way to Get Leads for Denver Small Business

Here’s the key to successful marketing. You MUST be able to enter the conversation taking place in the head of your prospects. Or another way to look at it is to be able to address the number one question on your prospects mind at just the right time.

So how do you do this? It’s actually quite simple when you know and understand the fundamentals of marketing.

The conversation that’s taking place in EVERY prospect’s mind revolves around two major points. There’s a problem they have and they don’t want… and there’s a result they want but don’t have.

Now believe it or not, there is actually a marketing formula we follow that takes these two points into account… and spits out a message so compelling it practically forces your prospects to buy what you sell.

It’s called the Conversion Equation, and it looks like this… Interrupt, Engage, Educate and Offer.

The Interrupt is your headline – which means it’s the first thing someone sees when they visit your website, read any of your marketing collateral… or hear you speak. When someone asks you what you do, it’s the first words out of your mouth. That’s your headline… and it MUST address the problem your prospects have that they don’t want.

The Engage is your subheadline – which is the second thing your prospects see or hear. It MUST address the result your prospect wants but doesn’t have.

The Educate is the information you provide… either verbally or in writing… that presents evidence to your prospects that you and your product or service are superior in every way to your competition.

Unfortunately, MOST businesses aren’t different from their competitors, and that’s why you MUST innovate your business to create what we refer to as a market-dominating position.Best Way to Get Leads Denver Small Business

You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price. And finally, the Offer. You MUST create a compelling offer that makes it so irresistible your prospects can’t turn it down. But here’s another critical fundamental of marketing.

Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing. Following our Conversion Equation can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.

For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision. Following the Conversion Equation reduces the touch points to somewhere between 5 to 12 points of contact.

But here’s the key… most businesses don’t follow up with their prospects at all, and this provides a HUGE window of opportunity for ANY business that does follow up… to position themselves as the dominant force in their industry.

But in order to have the opportunity to get your message in front of your prospects 5 to 12 times, you MUST find a way to collect their contact information, and that’s the purpose of your Offer.

Most businesses offer something that only appeals to prospects we call NOW buyers… prospects ready to make an immediate purchase. Unfortunately, NOW buyers make up less than 1% of the total number of prospects that are in the market to buy what you sell.

These businesses typically offer prospects a free consultation, a discount, a coupon, a free assessment, a complimentary quote… or the biggest mistake of all… CALL US!

For most businesses, all of their marketing material… their website… their business card… all list their phone number as their sole offer… and that ONLY appeals to that 1% of NOW buyers. The remaining 99% of viable prospects are “investigating” and gathering information about what you sell.

They’re searching for information because they want to determine who is offering the best value. You see, prospects DON’T shop price – they shop VALUE!

The only reason prospects consider price is that most businesses don’t give them any other value proposition to consider except price.

Remember what I said a moment ago about making your business unique – creating a market-dominating position?
Most businesses don’t do that, and since they… and all of their competitors… look exactly the same, prospects are FORCED to shop price.

Turn your website into a lead generating machine. Download the free book to see exactly how to do it:

Free marketing ideas denver

Free Marketing Ideas for Small Business in Denver

By business coach, marketing consultant No Comments

Frustrated with paying 100s or 1000s of dollars yet getting non-existent results from your marketing and advertising?

Learn the 5-step conversion process that even so-called “high-end” ad agencies are clueless about with Free Marketing Ideas for Small Business in Denver.

Denver business owners have limited cash available to put towards marketing, yet nine times out of 10 get no return on their marketing spend because they have no training or knowledge of the fundamentals of customer psychology.

marketing cartoon

Understand your customers for effective marketing

What if YOU could dramatically increase your lead flow AT WILL without spending a penny on marketing or advertising just by matching your marketing to the way people buy?

This is the million dollar question that must be explored if you want to cut through the clutter of “status quo” marketing and create a rocket ship that can launch sales and grow revenue.

Free Marketing Ideas for Small Business in Denver

As a former Marketing Executive for NASA who has worked with industry leaders including The Ritz-Carlton, Wyeth Pharmaceuticals, and ABC-TV, I know what it takes to attract attention from your ideal, perfect people and convert it into measurable results and sales.

I would like to give you a free book on the attraction marketing fundamentals that you can use immediately to turn your marketing and business around.

Download my highly acclaimed, free book “Sales and Marketing Secrets to Uncover $100K in 45 Minutes.”


Warning! This ebook will show you How To Generate More Leads with NO additional marketing spend… even if you have ZERO marketing experience or hate writing your own ads.”

Register for the free ebook now >>>

Marketing Keynote Speaker Jen DeVore NASA

Marketing Keynote Speaker | Former NASA Marketing Executive Jen DeVore

By keynote speaker No Comments

Your event is of critical importance to energize and empower your sales and marketing team to blast past their goals and quotas.

When hiring a marketing keynote speaker, you want an expert who is not only engaging, funny, and down to earth, but also a subject matter expert who doesn’t complicate things.

Marketing Keynote Speaker Jen DeVore Richter delivers!

Jen DeVore Richter wants to change the way you think about marketing and she’s got top insights from managing one of the world’s largest brands – NASA at Kennedy Space Center.

Some of Jen’s duties were lobbying Congress in Washington DC, managing a multi-million dollar advertising campaign budget, and directing consumer research activities on site managing a small team that interviewed millions of visitors that walked through the gates of Kennedy Space Center Visitor Complex each year.

After a three year stint in top management at KSC, Jen learned many valuable lessons about managing a global brand that are applicable to any business on earth (or the universe for that matter.)

Now Jen works with sales and marketing teams to improve marketing results, increase productivity through systems and automation, and launch campaigns that convert.

She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS.

Jen’s list of published books include:Go For Launch Book

  • Go For Launch: 57 Out of This World Sales & Marketing Tips for Business – COMING SOON!
  • Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert
  • 45 Minute Business Breakthroughs
  • The Rockstar Professional’s 90-Day Action Planner
  • Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success

Marketing isn’t rocket science, but you do need a launch plan!

To inquire about Jen’s availability as a Marketing Keynote Speaker, please call (904) 382-7255 or use the Contact Form.

Jen DeVore NASA speaker

Million Dollar Marketing Lessons from NASA

By business coach, keynote speaker No Comments

Million Dollar Marketing Lessons from One of the Biggest Global Brands -NASA

Jen DeVore Richter wants to change the way you think about marketing and she’s got top insights from managing one of the world’s largest brands – NASA at Kennedy Space Center.Jen DeVore with space shuttle

From 1981 to 2011, Kennedy Space Center was center stage in the world launching 135 space shuttles, deploying the first satellites, International Space Station, Hubble Space Telescope, and many other missions that still impact our lives here on earth today.

You can thank NASA for spin-off technology like invisible braces, Nike shoes, memory foam, Cochlear implants, and even baby formula.

At the height of NASA’s space shuttle journeys in 1999, Jen DeVore Richter was selected to spearhead Advertising and Consumer Research at Kennedy Space Center to ensure that the NASA story was spread worldwide and that the benefits of supporting the space program were understood at home in the USA and abroad. All this was being accomplished while ensuring maximum return on investment and results for the paid advertising budget as NASA moved into the new millennium.

Some of Jen’s duties were lobbying Congress in Washington DC, managing a multi-million dollar advertising campaign budget, and directing consumer research activities on site managing a small team that interviewed millions of visitors that walked through the gates of Kennedy Space Center Visitor Complex each year.

She says, “Working at Kennedy Space Center as a Marketing Executive was my ‘If I can make it here, I can make it anywhere’ job.”

After a three year stint in top management at KSC, Jen learned many valuable lessons about managing global brands that are applicable to any business on earth (or the universe for that matter.)

Lesson One: Stay Relevant

NASA is hip. 

Jen DeVore NASA speaker

Jen DeVore on set for a TV commercial for Kennedy Space Center

Just walk into any Target in America and you’ll see entire clothing sections dedicated to the NASA brand with t-shirts emblazoned with the NASA logo and pictures of space shuttle launches.

While some Americans would probably think that NASA ‘went out of business’ when they quit launching space shuttles in 2012, it appears that the space program is alive and well with the recent SpaceX rocket stirring up renewed media and public interest.

American Girl doll recently released a new spacesuited astronaut doll that little girls across the country are loving.

NASA has been a popular theme, setting, or topic for Hollywood movies with older blockbusters like Armageddon and newer releases like The Martian with Matt Damon.

In fact, the movie premiere of Armageddon peaked Jen’s interest in working at NASA back in 1998.

“I saw the movie premiere on Entertainment Tonight and decided that is where I want to work. So, I made it happen,” said Jen DeVore Richter.

A marketing lesson that business owners can learn from NASA is to stay relevant with strategic partnerships.

NASA is brilliant about managing promotional relationships with popular brands like Target, American Girl, and leverages the visually wonder-filled Kennedy Space Center Visitor Complex as the site for movie premieres, space themed VIP parties, and events like book signings for retired astronauts.

They are always mindful of joint venture partnerships with companies and brands that can continue the NASA mission:

NASA’s current and future Earth missions use the vantage point of space to understand and explore our home planet, improve lives and safeguard our future. NASA brings together technology, science, and unique global Earth observations to provide societal benefits and strengthen our nation.

If a more culturally popular brand can help them achieve that mission, then it’s a win-win for everyone.

Lesson Two: Research Comes First

During Jen’s time as Manager of Advertising and Consumer Research at Kennedy Space Center, one of the key priorities was using research to make decisions about marketing.

Nearly every day of the year, there was a small team of 2-3 researchers on-site to ask questions of the visitors who travelled from across the globe.

They would conduct short interviews to learn about where they lived, why they visited, how they made the decision to visit, and how likely they were to return or recommend KSCVC to a friend among other things.

By collecting the team’s data and analyzing it, Jen could make better decisions about where to run tv advertisements, what to say in the commercials, and who to direct their budgets toward.

Surprisingly, Jacksonville, FL residents had the “highest propensity to visit” due to its strong military roots. Without having the data to tell them where their visitors were coming from, marketing budgets would be wasted.

Using research and talking to guests every day of the week, helped craft compelling messages and resulted in highly targeted and effective campaigns making KSCVC one of Florida’s Top 5 most visited tourist attractions only after Disney, Sea World, Universal Studios, and Busch Gardens.

Lesson Three: Play to Your Strengths

Jen DeVore with Astronaut Wally Schirra

Competing in a top tourist destination with the hospitality industry’s champion (Walt Disney World) is no small feat.

Convincing Orlando tourists to break away from “the mouse” for a day and go on what appears to be an educational field trip, is a huge marketing challenge.

One thing that NASA at Kennedy Space Center doesn’t do is try to be something they’re not.

They hold true to the unique story of human space flight and present it in an entertaining and engaging manner without gimmicks.

They attract the right audience by playing on themes of human adventure, global exploration, and inspiring young minds to think bigger. 

Meeting a real astronaut is a possibility for visitors every day at Kennedy Space Center. They leverage the power of their astronaut-celebrities to entice new visitors through the gates.

Jen was on the launch team of the “Lunch With An Astronaut” program in 2001 and its popularity is still rising.

Effective Marketing Can Take Your Business to the Moon

In conclusion, staying relevant through strategic partnerships, putting research first, and leveraging your strengths are 3 key million dollar marketing lessons that any business can learn from NASA.

Look for strategic partnerships that can help you achieve your mission and build your audience, use research to know what makes your clients, customers, patients, or visitors tick, and play to your unique strengths including celebrity relationships, star power, or your unique story.

About Jen DeVore Richter

Jen DeVore Richter is a former NASA marketing executive at Kennedy Space Center turned women in business speaker jen devore

She is the CEO & Founder of Boss Women Rock, which helps women in business reach new levels of authority and profitability.

Boss Women Rock community members hail from across the United States and international countries.

Jen is a multi-published author and professional keynote speaker.  She is the Editor in Chief of Boss Women Rock™ magazine and host of the iTunes podcast which features entrepreneurial celebrity guests like Loral Langemeier from The Secret.

She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS.

Jen’s fourth book Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert is now available on Amazon.

Learn more about having Jen speak at your next business growth or leadership event at


Denver Business Coach

Denver Business Coach

By business coach No Comments

Attention: Denver Business Owners, Coaches, Consultants, & Professional Service Entrepreneurs Who Are Serious About Gaining More Time and Money Freedom in Their Business

“Finally! The Truth About How To Grow Your Business Without Wasting Time and Money” from a Denver Business Coach

(So you DON’T have to sign up for yet another marketing course or attend another dead-end networking event ever AGAIN!)

  • increase my income
  • generate leads predictably
  • maximize every dollar I spend on marketing
  • free my time so I can focus on the people and causes I love

From: Jen DeVore Richter

RE: How to Generate More Leads and Close More Sales Without Spending a Dime on Advertising

Actionable advice from a Denver Business Coach

Dear Denver Business Owner,

If you want to attract new clients, make more money, and do it as quickly and as easily as possible, then this is the most important letter you’ll read all year.

Here’s how and why I can make you this promise… 

My name is Jen DeVore and I am a powerhouse when it comes to growing businesses.

Denver Business Coach

Jen DeVore Richter and SmartFem Media Group CEO Lea Woodford

I’ve built a million dollar earning company without investor funding or having to take out huge bank loans. I’m also a 4-time published book author, media expert seen on HuffPost, PBS Radio, ABC, CBS, NBC, and FOX, and a Contributing Writer to Six-Figure Coach Magazine.

Before I turned entrepreneur, I earned a Master’s in Business Management while working as a marketing executive for NASA at Kennedy Space Center. I’ve also developed marketing and sales strategies for ABC -TV and a Fortune 50 Pharma Company. 

I know what it takes to build business and I want to provide you with everything you need to grow your business successfully and scale it without wasting time and money

To me, there’s nothing worse than a bunch of fluff-filled marketing guru techno-babble that’s spouting off the latest tip, trick or tactic, only to leave you feeling overwhelmed, frustrated, and broke.

Like an investor on Shark Tank, I cut to the heart of the matter, tell it to you straight, and don’t pull any punches when it comes to getting results.

My clients and members are similar to me: we’re ambitious, results-oriented, driven, and on a mission to perform at the highest level of service.

In fact, here’s just the tip of the iceberg of what you get when you work with me, your Denver Business Coach.

* You’ll understand exactly why the BEST advertising for your business can be absolutely FREE if you have the right strategies.

* You’ll skip past all the mistakes and obstacles that stop MOST Denver business owners from succeeding saving valuable months or even years of time.

* You’ll know exactly how to build a six or even seven figure expert business – even without being a social media star or a tech expert.

* You’ll have a TON more fun marketing your business when you realize that the secret to success is NOT pushing your business on others, but PULLING them to you like a magnet.

* When you get your business set up for success, think about how good you’ll feel about yourself!

* When you get leads coming in, sales being closed, and profit going up, you’ll have time left over to truly enjoy all your hard work and spend time with those you love…or maybe just find more time to workout and take better care of yourself.

* And more…

This may sound too good to be true, and you don’t have to believe me, here’s what my clients have to say…

 “Working with Jen was such a fun and productive experience. Within 24 hours I made my entire investment back in closed new business too!” – April Caldwell, Money Coach

 “I’ve worked with amazing people over the years. Trusted some and learned that some I couldn’t. I invested tens of thousands of dollars in programs, coaches, masterminds, etc. with all promise and no results. Implementing Jen’s strategies along with her firm yet loving accountability have put me on a course beyond my wildest imagination – and I dream and achieve BIG. I am so blessed to have her in my life and I invite you – a business owner – if you are feeling any overwhelm and frustration in your business – to talk with Jen.”  

– Pamela Horton, HR Consultant

 “Jen is the real deal. I’ve wasted thousands of dollars on gurus, coaches, and consultants…all a waste of time. I met Jen and in 2 days learned more about how to market my business than all the other experts combined.” 

– Zelda Greenberg, Realtor-Broker 

“Jen was a pleasure to work with! She is super creative and knowledgeable. She opened my eyes to several time and money saving methods. I am seeing positive results from her coaching and feel that she is one of Jacksonville’s best kept secrets.” 

Takenya Lampkins, Fitness Center Owner

Ready to get started? Here’s What I’ve Got For You…

I have the unique ability to find ANY business owner $10,000 to $100,000 in hidden revenue opportunities in under 45 minutes. Guaranteed. On average, I find $88,000 in hidden revenue.

Put me to the test in your business. Schedule your $10K Challenge today.

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Inspirational Speaker for Women in Business

Inspiring Female Speaker for Women in Business – Jen DeVore Richter

By keynote speaker, professional speaker No Comments

What happens when we give up “good on paper” to go for great?

People pleasing. It crushes happiness and steals dreams. Some women live most of their lives checking boxes and doing the “good on paper” routine. The results can be failed relationships, career turmoil, and unfulfilled potential. But, what happens when we give up “good on paper” to go for great?

Who’s the Boss?

I did everything that was expected of me as a young woman raised in the “women can have it all” 1980s. I admired the powerful women I saw on sitcoms like “Who’s the Boss” with their big shoulder pads and sky high hairdos.

Lacking a powerful female role model in my life, I clung to those TV role models and mimicked them in my real life. My favorite was Angela Bower from Who’s the Boss.

  • I graduated college – check!
  • Landed a high powered job – check!
    • (I worked at Kennedy Space Center managing marketing. I worked with astronauts & celebrities, put in 60+ hours per week, and only made $26,000 a year.)
  • Earned a master’s degree at night while working at KSC to move up the corporate ladder- check!
  • Married Mr. Right (Now) before I turned 30 to avoid social stigma of being unmarried- check! (I had nothing in common with him.)
  • Eventually I quit Kennedy Space Center to chase the money in a job I hated in pharma sales because my former husband told me to. – check!

Behind closed doors, the reality was that living a “good on paper” life gave me an unfulfilled career, a divorce, and tons of stress.

I felt like a raccoon with my arm caught in a trap. Have you ever felt that way?

Rock bottom came in 2013 when I was diagnosed with a tumor caused by endometriosis. The emergency hysterectomy was three months before my wedding to my second husband. We planned to elope to Paris and I was devastated.

I had four organs removed in three surgeries in two years from endometriosis. 

One day, while recovering from surgery after surgery, I decided to give up “good on paper” and started making bold decisions in my life.

  • Started my own business helping other women achieve their full potential
  • Got married in Paris
  • Wrote multiple books
  • Recently moved across the country from Florida to Colorado at 46 years old

What I’ve learned helping peopletop women's business coach

What I’ve learned from speaking to and coaching thousands of women is that not only are women today still people pleasing and living “good on paper” lives, but now more than ever we suffer from unrealistic expectations due to social media forcing almost constant bombardment of what the “perfect” life is supposed to be like.

So, right now, let’s have a conversation about how to banish “being good on paper” and people pleasing forever so we can have lives of greatness and step into our full potential.

I want you to be empowered to live a bold and brilliant life on your own terms unaffected by media influences, family expectations, or spouses that don’t see your full potential.

Are you ready?

Four people pleasing traps:

  1. Messages – telling people what they want to hear
  2. Decisions – doing what others want us to do even if it’s not what is best for us
  3. Events – finding ourselves in the wrong places
  4. Relationships – being with the wrong people

When we find ourselves caught in a people pleasing trap, they key to unlocking it is found in this simple question:

Is this moment mine?


  • Are these words from my heart? 
  • Is this what I really want to do? 
  • Is this where I want to be? 
  • Is this relationship good for me?

Tired of checking boxes and living the “good on paper” life? Chart a new path!

Take action

In conclusion I want to leave you with this thought and action. People pleasing is like crossing the street to a new life.

Stop. Look. and Listen.

  1. Stop people pleasing and trying to live up to unrealistic expectations.
  2. Look inward to find your full potential.
  3. Listen to your gut and those that champion your best life.

Give up being “good on paper” and go for great!

BIO for Jen DeVore Richter

Before becoming an entrepreneur, Jen DeVore Richter enjoyed an achievement filled career as a marketing executive working for NASA at Kennedy Space Center, a Fortune 500 Pharma Company, and ABC TV.

But, after a life changing health battle she decided to reinvent her life and began a personal and professional mission to inspire and empower women to reach their full potential.

The results of this approach include reduced entrepreneurial burnout, financial magnetism, and being seen as an industry leader – key concepts which can lead to greater income, influence, and impact. 

Jen is a multi-published author, professional keynote speaker, Business Breakthrough Specialist, and the Editor in Chief of the Boss Women Rock™ magazine and host of the podcast on iTunes.

She is a media contributor frequently appearing on TV, radio, and podcast interviews across the globe.

She is well-known for leading a movement for Rising Influencers and “Boss Women Rock” is fast becoming the mantra for women in business.

Jen’s fourth book Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert is now available on Amazon.

To book Jen for your women’s business event, please call (904) 382-7255 or use the Contact Form to tell us about your event and check availability.