Denver Business Expert

Can virtual marketing replace in-person meetings for local business owners? -Denver Business Expert Opinion

By business coach, Denver business coach No Comments

As COVID-19 impacts small business in Denver, CO and across the country, here are some important facts:


  • 97.6% of businesses in Colorado are small businesses. 
  • Micro businesses account for 75.3% of private-sector employers.
  • While Denver is tops in the nation for small business growth, the impact of COVID-19 will be devastating unless in-person “handshake marketing” takes a back seat and online “attraction marketing” moves to the forefront.

Since Denver business owners are going to be counting every penny, it’s important to make smart marketing decisions that have high impact, but are low cost.

As the former Manager of Advertising for NASA at Kennedy Space Center and a certified coach working with small business owners for over 8 years, I know that the local economic impact on families and the city will be dramatic if information about how to grow a business online is not shared.

Quick Overview of 3 Ways to Market Your Business On Facebook and Combat “Social Distancing”

Denver Business Expert Jen DeVore Richter Denver Business Expert jen devore richter

  1. Leverage live video on Facebook Pages to increase awareness of your business without spending a dime on ads (visual I will bring: setup for “virtual studio” setup – ring light, laptop and cell phone)
  2. Build a Facebook Group to create community and thought leadership (my business owner group is over 540 people)
  3. Use your Facebook stories to take followers “behind the scenes” of your business and captivate their attention

Finally, here is my formula for getting your Facebook marketing up to speed quickly:

R – Realize that you are speaking to people individually, not an audience

E – Engage with your followers and ask questions to get responses

A – Act according to Facebook terms of service – no selling on your personal profile etc.

C – Chime in on other people’s posts to attract new followers

H – Help out with valuable information that provides solutions to problems

About Jen DeVore Richter 

Denver Business Expert • Global Business Coach • Certified • Award Winning

Jen DeVore Richter is a former marketing executive for NASA at Kennedy Space Center turned Certified Platinum Business Coach and professional speaker. She works with sales and marketing teams to improve marketing results, increase productivity through systems and automation, and launch campaigns that convert.

Jen is also the CEO & Founder of Boss Women Rock, an organization which helps women in business make their first $100K in a 52-week program. She is the Editor in Chief of Boss Women Rock™ magazine and host of an iTunes podcast which features entrepreneurial celebrity guests like Loral Langemeier from The Secret.

She is a media contributor frequently appearing on TV and radio including PBS, HuffPost, NBC, ABC, FOX, and CBS. Jen’s fourth book, geared toward female entrepreneurs, is Boss Women Rock: How to Go From Best Kept Secret to Sought After Expert.

Video of Jen in TV Studio –

Video of Jen on LIVE TV –


COVID-19 Small Business Impact

By business coach, COVID-19 No Comments

Over the last 24 hours my text messages and email messages have tripled with business owners rightly concerned about COVID-19 and the impact it will have on their business.

What I’ve always known to be true is that the Free Enterprise system is the backbone of America. Without the economy thriving and business owners prospering, nothing else works. 

Although we may not be feeling the economic impact of Coronavirus just yet, it’s coming. Business will change. Relying on networking meetings and face to face sales may not be an option anymore as “social distancing” prevents that form of business.

I realize that I possess specialized information about attracting customers, clients, and patients that is needed now more than ever as “handshake marketing” takes a back seat and “attraction marketing” moves to the forefront.

I also realize that business owners are going to be counting every penny. It’s important to make smart marketing decisions that have high impact, but are low cost.

For that reason, I want to bring attention to the numerous ways I can support you if you are a business owner who is committed to growing VS going backwards and living in fear.

ONE: Subscribe For Free Videos On Youtube Released Every Wednesday: 

High Impact, Low Cost Marketing Ideas That Wow Buyers.

TWO: Free Facebook Group With Active Business Growth Discussion Taking Place Now:

I’m also opening up a special LIMITED TIME OFFER for a VIRTUAL MASTERMIND for successful business owners who are committed to doubling down on their business efforts.

A few topics we will cover in the weekly virtual mastermind:

  • Implement effective online marketing using Facebook groups, business pages, and ads
  • Build your email marketing system quickly, effectively, and on a budget
  • Position your marketing messages and attract your ideal buyers
  • Turn your website into a lead generating machine
  • Integrate cost-effective direct mail into your marketing
  • Which technology tools you need and which tools you don’t
  • Creating productized services and online programs
  • Thought leadership and free PR leveraging the media (TV, radio, podcasts, etc.)

Members will also receive access to my e-Learning system with a $1MILLION ad library of “swipe and deploy” proven campaigns you can use in your business copyright free. (This alone is a $12,000 value.)

  • This mastermind will be offered on a tiered pricing strategy so your investment only grows as your business grows. You can cancel anytime. 
  • Satisfaction Guaranteed or your money back.
  • All mastermind members will be asked to sign a Privacy Promise.
  • Sessions will be recorded in case you have to miss due to an emergency.

If you are interested in the weekly Virtual Mastermind, please apply using the link below.


The COVID-19 Small Business Impact can be controlled with thoughtful, strategic decisions and high impact, low cost marketing.

Now is not the time to cower in fear. Now is the time to step up to the challenge. Your family, city, state, and country depend on you.

To your success,

Jen DeVore Richter


top denver business coach

Denver Business Coach Hosts Free Marketing Bootcamp

By business coach No Comments

Top Denver Business Coach

Former NASA head of marketing Jen DeVore will transform your potential in business. Match your marketing to the way today’s savvy and skeptical consumers will buy with latest strategies from top Denver Business Coach.Top Denver Business Coach Jen DeVore

The Problem: too many CMOs, CEOs, CROs & business owners, are frustrated from ineffective business growth strategies that fail to deliver measurable results resulting in wasted time, money and loss of market share.

The Solution: forget the tired marketing concepts that don’t work anymore and embrace Attraction Marketing to match your marketing to the way today’s savvy and skeptical consumers will buy.

Imagine spending 2-hours with a top business consultant, author, and recognized international expert on Attraction Marketing discovering new ways of increasing leads, closing sales, and growing profits without wasting time and money on ineffective and expensive marketing.

You will leave with a step-by-step process for realizing your full potential as an industry or market leader.

This event is 100% FREE to attend. Seating is limited to first 50.

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About Jen DeVore Richter

Top Denver Business Coach

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded “Innovator of the Year” for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing messages.

generate leads social media

How to Generate Leads for Your Business: Match Your Marketing to the Way that People Buy

By business coach, online sales, social media No Comments

The Buyer’s Journey: Match Your Marketing to the Way that People Buy and Generate Leads

Today’s consumers are savvy and skeptical. They’ve seen it all, heard it all, and expect more out of the brand’s they do business with.

They’re tired of the pitch-fest, brand focused advertising that floods the airways and clogs up their social media channels.

Instead, they demand to be wowed. They demand to be informed. They demand a better experience from the first touch-point to the last.

The problem for most business owners and marketers is that the old school marketing education that is perpetuated by the small business institutions is outdated. It’s fluff-filled, brand focused, “look for the next sale” strategies have resulted in dismal high failure rates for small business. 

The fact that 80% of small businesses fail is a problem that these institutions continue to ignore and instead focus on selling their memberships instead of helping businesses truly grow.

Once I left my corporate career as the head of advertising at NASA Kennedy Space Center and started to consult with business owners and other marketers, I started to realize that there was a lot of bad information out there about how to market a business.

So I decided to do something about it.

I set out on a mission to pull back the curtain and shed light on the truth about how to really make your marketing work.

I know that for the Entrepreneurial Spirit to thrive, we need to break the cycle and get real. It’s time to take back the American Dream.

Here’s the big idea: If you want to generate new leads, you must match your marketing to the way that people buy.

Understanding The Buyer’s Journey

The key to generating leads is understanding the Buyer’s Journey. The Buyer’s Journey is a marketing and sales concept that basically begins with the idea that regardless of what you sell and who you sell it to, your customer’s are on a problem solving journey. 

There is a problem they have that they don’t want and a pleasure or outcome they want that they don’t have.

Understanding exactly what the problem is that keeps your customers up at night is the first step in getting your marketing to work on social media or even offline.

You must know what that problem is in your customer’s language.

Without using industry jargon or trade terminology, how would your customer’s describe that problem in their own words?

If you feel like you’re too close to it and don’t really know what words your customer’s would use, here’s a simple hack to getting the answer: ASK THEM!

Conduct five interviews with your ideal, perfect prospects and clients and write down what they say about it. Use those words in your customer focused marketing.

Next, the key to making this work is to understand that only 1% of consumers who see your marketing messages are “Now Buyers” meaning they are ready to buy from you or hire you now. 

The vast majority, 99% of the market isn’t aware of the problem you solve, isn’t convinced they need to solve it, and doesn’t know which vendor to choose.  If you only use Tactical Marketing to market to “Now Buyers” you’re missing out on 99% of the revenue and market potential. 

The key to tapping into the 99% of hidden revenue potential is that marketers should match their marketing to way today’s savvy and skeptical consumers buy and provide information that moves them along the Buyer’s Journey.

How to Generate Leads: Apply the Buyer’s Journey to Social Media 

The key to creating a strategy that matches your marketing to the way that people buy on social media is to create content focused on the three types of buyers:Buyer's Journey - generate leads

  1. Future Buyer’s
  2. Soon-to-Buy Buyer’s
  3. Now Buyer’s

Social media content ideas for future buyer’s include:

Live videos that breakdown the hidden costs of not solving a problem

  • Video interviews with experts on related topics
  • Testimonials from happy customers
  • Daily “behind the scenes” posts to your stories
  • Update your social media “bumper sticker” (your cover image, profile photo and About Us section”) to focus on your customer’s desired outcome
  • Be the guide – post conversation starters on your pagesBuyer's Journey

Social media content ideas for soon-to-buy buyer’s include:

  • Live videos that cover frequently asked questions
  • Autopost your blog posts to social media
  • Announce your next live event
  • Give your reader’s a downloadable gift (ex: a Checklist)
  • Move your social media fans to your email list
  • Reply to comments with open ended questions

Social media content ideas for now buyer’s include:

  • “Deal of the Day” offers
  • Create default replies so your customer gets an immediate response when they inquire even if you’re busy
  • Capture hot leads and send them a personalized message
  • Install the Facebook pixel on your landing pages so you can retarget website visitors with ads
  • Set up referral links for your strategic partners
  • Interact personally on other pages in your niche (neighborhood Facebook groups)

Understanding the Buyer’s Journey and applying it to your social media marketing efforts can take you from an unwelcome pest to a welcome guest in your customer’s social media feed if you match your marketing to the way that people buy.

Create the inspiring, educational, and fun content that will WOW buyers and watch your business grow!

About Jen DeVore Richter

Jen DeVore Richter is the former head of advertising for NASA at Kennedy Space Center recently awarded “Innovator of the Year” for excellence in Business Coaching. She is a professional speaker on the topic of marketing as well as women in leadership. Jen is a Certified Platinum business coach globally recognized for her fluff-free, results oriented approach and mastery of direct response marketing messages.

publish your own magazine Instant Media Mogul

How to Publish a Magazine

By branding, magazine No Comments

If you want to be seen as the go-to expert in your industry and monetize your message, a magazine is the celebrity choice and now is the savvy entrepreneur’s choice as well.

But, you’ll need more than just a pretty cover to make a magazine work for your business.

Having your own magazine can be a fun and rewarding experience when you think about all the attention you will receive, but how do you know that a magazine can be a money maker for your business?

You ensure success by crafting a plan that accomplishes at least one (and maybe more) of these goals:Instant Media Mogul

  • acquisition of new leads from your website
  • opens doors for bigger opportunities (speaking engagements, interviews, etc.)
  • referral campaign to best partners
  • newsletter to top VIPs
  • follow up and reactivation campaign to past clients
  • internal marketing piece to increase client spending

Joanna and Chip Gaines from HGTV’s Fixer Upper debuted their lifestyle brand’s magazine with the largest retailers selling out The Magnolia Journal on Day One.

Oprah Winfrey’s O Magazine maintains success after 18 years even while audiences move from TV.

The Pioneer Woman Ree Drummond from Food Network fame launched a magazine to capitalize on her 25 million social media fans.

Even movie stars like Gwyneth Paltrow are launching magazines because it’s “very legitimizing for the brand—and a really interesting way of … getting across our point of view and what our values are.” 

Success leaves clues: celebrity brands thrive with magazines.

Are you next?

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Denver Business Bootcamp

By business coach, events No Comments

Denver Business Leaders Marketing Bootcamp

Attraction Marketing for Growing Businesses

How to IMPLEMENT Attraction Marketing in your business to Attract, Convert, and Retain high value clients, customers, and patients.

Learn how to execute multi-step, direct response marketing systems both online and offline that produce RESULTS from award-winning business innovator and NASA Kennedy Space Center’s former head of marketing Jen DeVore Richter.Jen DeVore Richter

For a very special 2-hour event, Jen will reveal the exact process she and her clients have used to generate leads on-demand, close more sales without being pushy, and upsell/ascend your clients to do more business with you. Jen will show you how to quickly improve your marketing results with her high impact, low cost marketing ideas that WOW buyers.

You will receive a CRASH COURSE in exactly how to improve the marketing of your business or practice at the Denver Business Bootcamp.

The Problem: Too many CMOs, CEOs, CROs & business owners are frustrated from ineffective business growth strategies that fail to deliver measurable results resulting in wasted time, money and loss of market share.

The Solution: Forget the tired marketing concepts that don’t work anymore and embrace Attraction Marketing to match your marketing to the way today’s savvy and skeptical consumers will buy.

Learn from Jen DeVore Richter who is a highly sought-after marketing expert. As a published author, she and her proven process have been featured on FOX, PBS, Huffpost, NBC, CBS, and ABC.

The Denver Business Leaders Bootcamp will show you step-by-step, how to transform your business or practice by creating an attraction marketing machine that elevates your authority, turns your website into a lead machine, and changes your marketing into a world-class experience your prospects will love.  You will return to the office with an Action Guide full of ideas you can implement immediately and end your marketing frustrations for good!

Thursday, March 26, 2020 // 8:30am-10:30am

Thanks to our sponsors Xero, Brainstorm Business Services, and A Precious Child, this event is 100% FREE to attend. Registration is capped to first 50. Hurry!

Register at

Publish your own magazine YouTube Video

How to Publish Your Own Magazine

By business coach, video No Comments



You want to to build your authority and credibility FAST without wasting time and money? Today I’m going to share how to create your own magazine funnel to get new prospects, new clients and more respect from your peers. I applied this exact formula in my business and it resulted in me winning “Innovator of the Year” for business coaching globally in 2019. Watch this video and steal my Magazine Funnel Formula!

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how to attract new clients

How to Attract New Clients to Your Business

By business coach No Comments

If you’re not attracting clients that value you and want to pay your rates, your system is broken. Good news! It can be fixed!

Here’s the truth: only 1% of the people that see your marketing when you put it in front of them are “Now Buyers” meaning that they are in need of your services right then.

99% are NOT Now Buyers. The vast majority will need to be nurtured through time. For some that amount of time could be years, for others months, and for some just days. The fortune is in the follow up.

Plus, today’s savvy and skeptical consumers expect more out of the brands they do business with. They need and value information that helps them make decisions.


To maximize your marketing, you will need a system to attract prospects, stay top of mind, and make the right offers that move them to the next step in your sales process at the right time for them.

We owe it to them to make our marketing fun and valuable!

This is called the Buyer’s Journey.

The best way to nurture the Buyer’s Journey is with a funnel because it can be automated.

I know from experience, that it’s just too difficult and time consuming for most business owners to manually chase after clients one at a time and try to maintain a relationship over years without the proper tools.

Something will fall through the cracks.

Don’t miss out on opportunities to fill your pipeline and land new clients!

website sales funnelI launched this magazine funnel for a client today and she’s already landed highly qualified prospects onto her email list within HOURS with ZERO AD SPEND.

We just matched her marketing to the way her clients buy.

If you’re ready to see where the hidden potential is in your business, please download my FREE SALES AND MARKETING GUIDE to get started.

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cherry creek business coach

Cherry Creek Business Growth Depends on Effective Strategies for Business Owners

By business coach, marketing consultant No Comments

Cherry Creek business owners are enjoying the benefits of being based in a “magnet for commercial activity” according to the Denver Business Journal.

However, they are not immune to the challenges that all small business owners face across the country, namely generating enough customers, clients, and patients to sustain growth and planning for profitability.

Cherry Creek health providers, advisors, restaurateurs, practice owners, shop owners, and office owners can all benefit from proven, effective marketing strategies that produce real results.

Cherry Creek Business Coach Jen DeVore Richter

Cherry Creek Business Coach Jen DeVore Richter

Here are a few key strategies that all businesses should adopt in order to grow revenue:

  • Tip #1 – ensure your business has a Market Dominating Position statement. For example, Domino’s Pizza built a billion dollar empire on one sentence: hot, fresh pizza delivered in 30 minutes or less. Guaranteed. What is the valuable advantage your company has over your competition that your customers, clients, or patients care about?
  • Tip #2- price your products and service for profit, not based on what the competition is charging. Use bundled pricing strategies to offer more value. Today’s savvy consumer is looking for the best value. Value doesn’t mean that they’re looking for the cheapest price. Packaging products and services together to provide more value is a powerful way to sell more without discounting.
  • Tip #3- as the business owner, make marketing your #1 responsibility. Don’t fall for the trap of working “in” the business, and not “on” the business. Many entrepreneurs suffer from burnout and stress from juggling it all. But the most important priority for any business owner to focus on is where the next customer, client, or patient is going to come from.

Facts are facts. If Cherry Creek business owners are going to thrive, more education and empowerment around how to drive revenue is needed.

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women in leadership

Women In Leadership Speaker

By keynote speaker No Comments

A CNNMoney analysis shows women hold just 5% of the CEO jobs in the S&P 500 which means only 24 of 500 companies have female CEOs.

However, according to American Progress, they earn almost 60 percent of undergraduate degrees and 60 percent of all master’s degrees.

  • Women earn 47 percent of all law degrees and 48 percent of all medical degrees.
  • Women earn 38 percent of MBAs and 48 percent of specialized master’s degrees.
  • Women account for 47 percent of the U.S. labor force and 49 percent of the college-educated workforce.

Based on Jen DeVore’s anecdotal research, the reasons some women never have a seat at the C-suite table include:

  • being the only woman in the roomwomen in leadership speaker Jen DeVore
  • being held to a higher standard
  • Knowing how to advocate for myself 
  • balance – boundaries and pushing yourself
  • confidence – when something is earned and deserved to ask for it
  • more women paving the way for more women

Companies that value women in leadership and have women in leadership initiatives can turn this around.

One of those companies is Trustpilot. Through their TWIL program (Trustpilot Women in Leadership) they have added more women to the C-suite and are reaping the rewards.

A key concept that their women in leadership program is based on is providing strong female role models and advisors to their employees.

Recently Trustpilot invited Jen DeVore Richter to present her signature women in leadership program Claim Your Stage: Success Secrets to Move Up, Make More and Thrive.

The big idea from her experiential presentation is Clarity + Confidence = Freedom

  1. How to get really clear, really fast 
  2. How to find your voice
  3. How to communicate your personal power

During this 2-hour program, each participant was encouraged to share and walk away with:

-a bolder vision of their career and life

-a personal values statement for alignment

-a personal mantra for confidence building

Jen also provided a personal Action Guide for each participant as well as hosted a book signing (books included) for Boss Women Rock.

Here’s what the organizers had to say:

To inquire about booking Jen DeVore for your women in leadership initiative, please call (904) 382-7255 or email her via the Contact Form.