In this age of popular TV shows such as Shark Tank, The Profit, and How I Made My Millions, today’s top stars aren’t just movie actors and musicians anymore. Now they’re movers and shakers and entrepreneurs like Barbara Corcoran, Elon Musk, and Daymond John. This phenomenon of entrepreneurial-based entertainment is creating a new type of celebrity—the “celebrepreneur.”
These celebrepreneurs stand out because they have established themselves as the authority figures in their industries by not only being successful business owners, but also media–savvy marketers.
As a consumer, there are a sea of options in every field—from legal services, business coaching, health and wellness, and more. Now, instead of wading through the pile, consumers do business with companies that have high profile leaders and emulate those whom they look up to in media.
This movement impacts nearly every industry, including yours. If you would like to separate yourself from the competition and earn attention as THE authority in your industry, you will want to master the 5 key actions savvy entrepreneurs take to become known as the expert in their industries through authority marketing.
5 Key Actions Savvy Entrepreneurs Take To Become Known as the Authority in Their Industries | Authority Marketing
1. Develop your unique value proposition and Claim to Fame
Develop a unique, credible, and authentic personal brand that will position you as an industry authority. Begin by determining what sets you apart from your competition. What’s your unique point of view, values, and proven process?
To get started, complete this template for your unique value proposition by filling in the blanks:
I work with __________________________ who want to ___________________________ so they can ____________________ and _____________________.
Additionally, identify your Claim to Fame, which is the thing that only you have done or can do.
• Write a book
• Become a featured writer on a high profile online magazine
• Develop and document your proven approach or unique system
• Obtain a special certification
• Win an award
• Accomplish a major feat
• Do something unusual
2. Create and market your unique content and insights
The goal is to create content that will provide value and attract new customers. Your aim should be to build an audience using original content, such as videos and blog posts. Incorporate lead magnets into your content marketing plan. Lead magnets are a way to build your email list by providing valuable content to your audience for free in exchange for their email address. This is important because you will nurture your prospects through time, build trust, and grow your online sales funnel.
Here are 5 authority marketing ideas:
1. How–to blog posts
2. Top 10 lists
3. VIP access videos
4. Free report
5. Ebook or white paper
3. Actively pursue media publicity
Boost credibility and establish your place as an industry expert through media coverage and placements. Publicity and endorsements present you to your target audience as the better choice over the competition. Leverage all publicity by showcasing it on your website, social media, and other marketing collateral.
4. Become a professional at public speaking
Elevate yourself to expert status and monetize your expertise through speaking engagements relevant to your industry. As an industry authority, your point of view must be unique and you must have a proven approach, compelling story, or experience. Business speakers are elevated to expert status when they approach these opportunities with professionalism and showcase a high standard of delivery that provides their audience with value.
Action tip: Can’t find a stage to speak from? Make your own. Create your own events to boost credibility and reach new audiences. Self–hosted workshops, events, and retreats are a lucrative way to build expert status.
5. Write a business book on your expert topic
Establish yourself as the go-to expert in your industry by accumulating your expert ideas and experience-based knowledge by developing an industry–specific book. Due to technology advances, business owners and experts can now self-publish instead of signing with large publishing houses. As an added bonus, book authorship complements public speaking and solidifies your credibility.
If your competition is closing in on you, the best way to separate yourself from the pack is to establish yourself as THE expert in your industry. By capitalizing on your expertise, you can gain an edge and build a customer or client base that is loyal to you. Someone in your industry is the authority, why not you?
INTERESTED IN ELEVATING YOUR IMAGE TO CELEBRITY STATUS IN YOUR INDUSTRY? GET STARTED BY DOWNLOADING OUR PERSONAL BRANDING CHECKLIST.