How to Manage a Magazine Business – MagManager Software Interview

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There’s a popular notion that in order to become an “expert” in any subject, you need to have at least 10,000 hours of hands-on experience.

If that’s true, then standing on the shoulders of industry giants can save you an awful lot of time as you launch a new business venture.

In this week’s video, I am thrilled to introduce you to a legend in the self-publishing industry who typically works behind the scenes.

This best kept secret is Mandy Mardell. Mandy is the Company Manager of MagManager, which is a software that helps publishers streamline their publishing process, manage advertising orders with ease, and track revenue like a boss!

Mandy’s claim to fame is that she has helped over 1,000 entrepreneurs publish magazines in the last 16 years!

If you would like some advice on how to best run a magazine using software to grow your business, you do not want to miss this week’s video!

How the Magazine Publishing Process Works for Beginners

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If you’ve been following along with us on the latest YouTube video series about self-publishing a magazine, then this week’s video is going to be very helpful as I put the pieces together and walk you through the exact process from magazine idea to getting results.

In this video, you will learn the basic steps involved in self publishing a magazine so you can decide if you want to do it yourself or hire a publisher (like me) to help you.

Publishing a magazine is a great tool for:

• acquiring new leads from your website

• opening doors for bigger opportunities (speaking engagements, media interviews, etc.)

• a referral campaign to best partners

• a newsletter to top VIPs

• a follow up and reactivation campaign to past clients

• internal marketing piece to increase client spending 

• a product for sale on your website as passive income

Click the link below to watch and be sure to subscribe!

Affiliate Marketing for Beginners – ClickFunnels Interview

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What do the world’s top affiliate marketers do (and don’t do) to bring in six or seven figures in passive income each year?

What tips and tricks can you take from their experience to get started?

Those are the big questions we answer in this week’s video.

In this video, my friend who is the head of affiliate marketing and Relationship Manager at ClickFunnels, Turner Leslie and I are going to go over affiliate sales best practices that can be applied to your business even if you’re not a ClickFunnels user.

If you are a fan of his boss, Russell Brunson, you’ll get a kick out of the behind the scenes info Turner shows us as well.

Watch this video and steal the world’s best Affiliate Marketing Secrets!

Magazine in Print vs Digital: Which One Do You Prefer for Your Business to Make it More Successful?

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Magazine in digital or in print? Before you answer that question, here’s a startling statistic: did you know that the average reader of print and digital edition magazine issues is almost one hour per issue? Compare that to the fact that more than half of all web surfers spend less than 15 seconds on a website, and the choice is clear:

Magazines are a great way to get your message seen.

But, which type is best: Print or Digital?

Personally, I have published four books on my own, and eight of my very own magazines, plus numerous magazines for my clients and business owners who want to use a magazine to grow their business. So I’ve learned a thing or two about the pros and cons. 

So to talk about the pros and cons of self-publishing a magazine over self-publishing a book, I divided them into 3 categories, which are Publishing, Distribution, and Monetization. 

Self-publishing a book is basically considered the gold standard. But it can be very beneficial in helping you scale your business if you have a proven framework and you can also turn that into additional services, like coaching, consulting, and many others. 

Nowadays, it’s really not that difficult to self-publish a book. However, it probably will take you longer than self-publishing a magazine. So self-publishing a book can take a little bit more time, and involve a bunch more people than just self-publishing a magazine.

Moreover, there are lots of publishing sites that allow you to print on demand and even ship on demand for your magazines. Besides that, with a magazine, you can do a lot of things, like coaching, consulting, training, membership programs, and many others, as long as you’re building your list correctly. On top of that, you can make money on brand deals, sponsorship, and advertising sales as well. 

These are some of the unique benefits of publishing a print magazine vs publishing a digital magazine. You can learn more about the pros and cons by clicking the play button below to watch this week’s video and be sure to subscribe. 

Plus, I’ll share some proven strategies that will help you maximize profitability no matter what format you choose.

How to Make Money with a Self Published Magazine

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Drew Barrymore.

The Property Brothers.

Chip and Joanna Gaines.

Joel Osteen.

Martha Stewart.

The Pioneer Woman.

These are just a few of the dozens of celebrities that have expanded their brands into the print and digital magazine industry.

From my own research and “funnel hacking” their processes, the top 3 reasons why a celebrity would choose to publish a magazine include:

  1. Control over their own subscriber list
  2. New passive, monetization opportunities (ads, brand deals)
  3. Stay top of mind with superfans

As an influential entrepreneur with your own podcast, books, channels, or stages you may look at that list and think, “Wow! I should implement those strategies too!”

But, can you really make money as an independent magazine publisher or is making money with magazines only for celebrities?

In this video, you will learn the strategies that everyday people like you and me are using to turn their entrepreneurial dreams into lifestyles of the rich and famous.

Click the link below to watch and subscribe!

How I Got Started as an Entrepreneur (My Story From NASA to Media Mogul)

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I’ll never forget the moment when the big boss looked at me as I was leaving work after putting in an almost 12 hour day and said “What? Are you working a half day today?”

That singular statement changed the direction of my life.

Working for NASA at Kennedy Space Center was amazing. I call it my “If I can make it here, I can make it anywhere” job. I managed millions of dollars in advertising, had a full on-site marketing research team, rubbed elbows with celebrities, and worked with astronauts and space explorers.

But, the reality was that I was underpaid and overworked. Because of that, I quit the glamour and prestige of NASA and over a period of two years, became an entrepreneur.

Through entrepreneurship, I have the privilege of impacting the lives of tens of thousands of other business owners every month.

However, I think it’s important that as a member of my community, you know the whole truth about my journey to entrepreneurship including the real life roadblocks, and not just the highlight reel that’s shown on social media.

My hope is that this story will inspire you to keep going forward when you feel like giving up.

Click the link below to watch this week’s video:

How to Build an Email List

By business coach No Comments

“Building an email list is overrated.”

“No one opens their email anymore.”

“I don’t know what to say in my emails.”

If you have ever thought any of these things about email marketing, it could be costing you hundreds of thousands if not millions in lost revenue.

Email marketing done right produces a 4200% Return on Investment. That’s $42 in revenue for every $1 spent!

Plus, by creating and owning a well cultivated email list of prospective clients and buyers, you now have a tangible asset that will put more value into your company if you ever decide to sell.

Look, I get it. It can be confusing to know exactly what tools you need, how to build a list ethically without accidentally becoming a spammer, and how to ask for the business from your subscribers.

So, in this week’s video, I’m going to quickly share the basics of getting started with email marketing.

It’s time to break free of the limiting beliefs holding your business back from reaching its full potential!

Click the button below to watch this week’s video and be sure to subscribe!

Help Your Business Reach Its Full Potential With Email Marketing

How to Distribute Your Self Published Magazine

How to Distribute Your Self Published Magazine

By magazine funnel No Comments

Here’s a startling statistic: did you know that the average reader of print and digital edition self published magazine issues is almost one hour per issue? Compare that to the fact that more than half of all web surfers spend less than 15 seconds on a website, and the choice is clear.

If you have a message that you want to connect with an influential and engaged audience, magazines are a great option.

But, once you publish a magazine, how do you get it into people’s hands if you don’t have access to big box retailers or a huge advertising budget?

Watch this video for my top 3 tips to improve magazine distribution for self-publishers.

Learn Marketing. Grow Your Business.

To your success!

Jen

funnel-scripts

Funnel Scripts Demo to Start Copywriting

By business coach, marketing, sales funnels No Comments

Funnel Scripts is a “secret weapon” software program used by marketers that makes it easy to find the right words that will convince clients and prospects to take action.

What if creating high converting copy for your landing pages, email drip campaigns, webinars, and more was as easy as filling in the blanks MadLibs style?

Well, it is!

In this week’s video, I introduce you to Funnel Scripts and give you a quick demo of how you could use it to easily create two sets of copy.

>> The first demo is of the Conversation Starter social media posts creator to improve engagement on your channels.

>> The second demo is of the Free Report script that will quickly generate copy for all the marketing pieces you need for your first or next lead magnet.

Imagine no longer struggling with copy and being able to save thousands of dollars not having to hire a copywriter!

Learn Marketing. Grow Your Business.

To your success!

Jen

P.S. If you’d like to download a free Case Study booklet to gather some ideas about magazine marketing from a variety of industries, please visit: www.InstantMediaMogul.com

Social Media Marketing for Introverts: Get Over Fear and Start Creating Content

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Have you ever done something really scary like bungee jump or skydive? 

In 1992, I worked at a tourist attraction bungee jump called Air Boingo for a semester while I was in college. I literally jumped off a 60 foot tower tied to a bungee cord nearly every weekend for an entire summer in Destin, FL.

Could I have been any more fearless? Well, no. I was scared and full of fear every time I stepped up to the ledge, but I did it anyway. 

I know some of my community members feel that putting yourself out there on video, the microphone, or just on social media in general is just as scary as jumping off a ledge.

So if the thought of “putting yourself out there” on social media holds you back from creating content you know will change people’s lives, this video is for you.

In this week’s video, I’m going to share 3 practical tips on social media marketing for introverts to help you step into the spotlight with confidence.

Even if you’re an extrovert, this video still applies to you if you’re not creating content that connects! There are some practical steps you can take to get better on camera or on the microphone, or to make your marketing more personal.

Watch this video and steal my social media marketing tips for introverts and get over the fear!