Top 3 Marketing Blind Spots You’re Missing in 2022

By business coach No Comments

Have you ever heard the saying, “It’s impossible to read the label on the outside of the jar that you’re in?” 

It means we need an outside perspective to help us see the things about ourselves that we can not see.

These blind spots can go unnoticed in business because, as owners, we’re frequently focused on other things like customer service and running day-to-day operations.

In this week’s video, we are counting down the Top 3 Marketing Blind Spots I see most often as a marketing consultant that are costing entrepreneurs tens of thousands if not millions of dollars in lost revenue and opportunity.

Click the button below to watch the video, and be sure to subscribe on YouTube.

How to Create an Interactive Flipbook PDF or Digital Magazine

By business coach No Comments

Interactive content is the future. According to DemandGen, interactive content gains two times more engagement than static content.

Here are some more encouraging statistics about interactive content:

  • 77% of marketers agree that interactive content has “reusable” value, resulting in repeat visitors and multiple exposures. (Content Marketing Institute)
  • 45% of B2B buyers say interactive content is one of their top three preferred content types. (SnapApp)
  • 73% agree that combining traditional content marketing tactics with interactive content enhances the retention of their organization’s message. (Content Marketing Institute)

If you’re looking for a simple way to boost engagement with your standard lead magnet PDFs, you will know how to create an Interactive Flipbook PDF and find helpful tips in this week’s video.

Click the link below to watch the video and be sure to subscribe on YouTube!

free coaching

Free Coaching

By business coach, magazine, magazine funnel, sales funnels No Comments

There is a massive business opportunity with magazine publishing (both digital and print.)

In fact, we’re seeing members of our community grow with magazine publishing faster than ever before and it almost never includes selling advertisements by cold calling.

“After our launch on January 4th we have received nearly 100 subscriptions!  Now I am getting some requests from advertisers!”- Jeremy Spurgeon, Mobile Musician Magazine on Jan. 7 

(3 days after launching)

Better than expected! When I showed my mastermind group my newly published digital magazine, they were very impressed and blown away! The magazine is going to be a great asset for me to build my subscriber list and grow my men’s coaching program.”  – Dr. Orest Komarnyckyj, The Standard.Academy Magazine

The reason for their success is that they are building multiple revenue streams off of magazine publishing with a “magazine funnel.”

To inspire you, here are 14 ways to monetize a magazine funnel. (I have over 50 ways.)

  • Create advertorials for your new services encouraging signups or trial offers
  • “Stage Swap” a magazine article with someone else who has a show
  • Sell the magazine on your website
  • Interview your top prospects in your magazine to get your “foot in the door”
  • Give away the digital version for free on your website as a lead magnet in exchange for the reader’s email address
  • Follow up with your magazine subscribers with an email drip campaign to your calendar to book people to talk to
  • Create social media posts spotlighting your contributors and ask them to share to grow your audience
  • Send printed copies to your top referral partners to impress them
  • Write articles for the products you love and include your affiliate links
  • Leverage your magazine to get a Media Pass to your favorite conference – provide a write-up in exchange
  • In your networking meeting pitch announce that you are looking for people to interview (who are your best prospective clients)
  • Print a business card with a QR code that goes to your magazine signup optin page
  • Handout your magazine at networking events
  • Print copies of your magazine and bring them with your magazine and leave them behind to impress prospective clients

If you’d like free coaching on how a magazine funnel could work for you, check out the free Magazine Funnel Secrets Masterclass and special one-time free coaching offer at www.MagazineFunnelSecrets.com

Helpful Tips in Writing Great Content for Your Blogs, Website, Ads, or Magazine

By business coach, marketing No Comments

Coming up with fresh ideas for your next blog post, video, or social media post can sometimes feel a little overwhelming.

Thoughts that may show up sometimes include:

  • Is this content relevant now?
  • What is my competition doing?
  • Is anybody even going to see this???

In 2021, I consistently created a new long-form YouTube video, a blog post, and an email to my list with all the graphics and social media support every week without fail.

That is 52 weeks of consistent, high-quality content!

The results were amazing with my YouTube channel moving to the top spot in search results, gaining over 32,000 views, landing amazing clients to work with, and getting killer business opportunities including speaking at Video Marketing World!

In this week’s video, I’m sharing my top 3 success secrets for creating amazing marketing content consistently.

Click the link below to watch this video and subscribe on YouTube!

3 Biggest Regrets Revealed: Marketing Mistakes That Cost Me A Lot

By business coach, marketing No Comments

When we don’t get the results we want, marketing can feel like setting money on fire or watching your hard-earned dollars go down the drain.

Coming up, I will share three marketing mistakes that cost me big bucks. The goal of this video is to shed light on some truths about advertising and marketing so you can avoid the costly mistakes I’ve made.

Everything I’m going to share is just my opinion. You may have or will experience different results. 

Click the link to watch the video and be sure to subscribe on YouTube!

jen devore on goal setting

Goal Setting Without the Overwhelm

By business coach, Denver business coach, marketing consultant No Comments

Have you been finding yourself a bit off track lately? 

Are you struggling with how much to expect of yourself and struggling with what to say “yes” to and what to say “no” to?

Let’s take a fresh look at ways to manage your life so you can achieve the goals you have without the overwhelm in an unpredictable world.

Today we’re going to talk about something a little different: goal setting without the overwhelm.

This is for you if you feel like your life is running you and you’re not running it.

This is not for you if you thrive in “hustle culture.”

It seems like the rules of life are changing on a daily basis which can throw us into a tailspin as we try to adapt.

As new opportunities come up, we may feel hesitant because we’re not sure if we should commit to something that may or may not be available to us when the time comes.

In these times, we need a “back to basics” approach to goal setting.

Here are some tips that may help:

Set a vision, but be flexible.

  • Take time to reflect on the bigger vision you’ve set for your life, but give yourself grace if you’ve not yet achieved everything you want.
  • Go for a quick win to motivate yourself and get your energy and excitement back. Instead of 90 days or a year out, set a goal for the next 30 days that can be used to recharge your emotional battery.
  • When you feel like you’re back to your normal self, get back to your long-term goals.

Take back control of your day.

  • Schedule time for spiritual growth, health, and key relationships.
  • Put “time off” on your calendar too.
  • Once those time blocks are in place it’s easier to focus on work and financial goals because you will be filled up energetically.
  • Put all activities on the calendar – time blocking. If something comes up simply move the task it bumped to a different day.
  • Take action on your vision, even if it’s small.

Plug energy leaks.

  • People
    • Set boundaries around the energy vampires in your business and life.
    • Improve communication with loved ones where there may be conflict.
  • Places
    • Take a look at your environment and rearrange it or redecorate it to be more inspiring to you.
  • Things
    • Media: the goal of the media is to create conflict because conflict is what drives eyeballs and eyeballs drive up advertising costs. Understand that the mainstream media is poison. Turn off the TV.
    • Social media can be a time suck and cause you to go down “comparison rabbit holes” that are unhealthy. Limit your screen time activity and watch your attitude and energy improve.

Please remember to take care of yourself as we move into the New Year.

To your success!

Jen

 

jen devore on goal setting

Getting Started on ISSUU – Creating a Digital Flip Book Fast

By business coach No Comments

Would you like to turn your ebooks, digital magazines, and PDFs into flipbooks with interactive capabilities that will wow your prospects and clients?

With ISSUU, you can do it!

In this week’s video, I walk you through some of my favorite features of ISSUU, a service with millions of content creators that can transform your PDFs into SEO-friendly embeddable flipbooks, social stories, email graphics, and more. 

You will see:

– How to upload your content

– How to add links to websites and videos

– How to distribute the content 

– How to sell your content as printed ebooks or magazines

ISSUU helps you publish your marketing collateral, magazine, brochure, catalog, or newsletter to the web in a few easy steps. Import a PDF, grab a link to your flipbook and go. 

Or embed it in your website, blog, or LMS – no IT support needed. Even generate revenue with commission-free Digital Sales! 

Click the link below to watch the video and subscribe on YouTube!

How to Use Grammarly to Improve Your Written Content

By business coach No Comments

Would it benefit you to have an inexpensive and fast way to edit your written content without having to hire an editor?

If you regularly publish blog posts, magazine articles, emails, social media posts, website content, and other types of written content, but struggle with double-checking for grammar, tone, and spelling, then Grammarly may be just the solution you need!

In this week’s video, I show you a demonstration of how I recently started using Grammarly to edit my written content without spending a fortune.

Click the link below to watch this week’s video!

Is Fiverr Worth It? – What To Know Before Hiring a Freelancer

By business coach No Comments

Are you thinking about hiring a freelancer off of Fiverr to help you with your marketing?

Fiverr connects businesses with freelancers offering digital services in 300+ categories.

  • Graphics and design
  • Digital marketing
  • Writing and translation
  • Music and audio
  • Programming and tech
  • Video and animation
  • Business research
  • Data entry
  • Much more!

According to my Fiverr account, I’ve ordered services 98 times since September 2014 and spent thousands of dollars with freelancers who specialize in everything from podcast editing to animation to graphic design.

Coming up, I will share three strategies you need in place before you hire a Freelancer from Fiverr to get what you want and make it worth it.

Click the link below to watch this video and subscribe on YouTube!

Fiverr Cover Design: I Paid 3 Designers on Fiverr to Design the Same Cover

By business coach No Comments

Fiverr connects businesses with freelancers offering digital services in 300+ categories.

According to my Fiverr account, I’ve ordered services 98 times since September 2014 and spent thousands of dollars with freelancers who specialize in everything from podcast editing to animation to graphic design.

For this week’s video, I paid three designers on Fiverr to design the same magazine cover using the same creative direction and assets.

The results are surprising considering the price I paid for each design!

Watch this week’s video to see how it turned out and be sure to subscribe on YouTube!

P.S. If you’d like to SAVE $10 OFF your first Fiverr order, use this link: http://www.fiverr.com/s2/f7e423bb86