How to Make Money with a Self Published Magazine

By business coach No Comments

Drew Barrymore.

The Property Brothers.

Chip and Joanna Gaines.

Joel Osteen.

Martha Stewart.

The Pioneer Woman.

These are just a few of the dozens of celebrities that have expanded their brands into the print and digital magazine industry.

From my own research and “funnel hacking” their processes, the top 3 reasons why a celebrity would choose to publish a magazine include:

  1. Control over their own subscriber list
  2. New passive, monetization opportunities (ads, brand deals)
  3. Stay top of mind with superfans

As an influential entrepreneur with your own podcast, books, channels, or stages you may look at that list and think, “Wow! I should implement those strategies too!”

But, can you really make money as an independent magazine publisher or is making money with magazines only for celebrities?

In this video, you will learn the strategies that everyday people like you and me are using to turn their entrepreneurial dreams into lifestyles of the rich and famous.

Click the link below to watch and subscribe!

How I Got Started as an Entrepreneur (My Story From NASA to Media Mogul)

By business coach No Comments

I’ll never forget the moment when the big boss looked at me as I was leaving work after putting in an almost 12 hour day and said “What? Are you working a half day today?”

That singular statement changed the direction of my life.

Working for NASA at Kennedy Space Center was amazing. I call it my “If I can make it here, I can make it anywhere” job. I managed millions of dollars in advertising, had a full on-site marketing research team, rubbed elbows with celebrities, and worked with astronauts and space explorers.

But, the reality was that I was underpaid and overworked. Because of that, I quit the glamour and prestige of NASA and over a period of two years, became an entrepreneur.

Through entrepreneurship, I have the privilege of impacting the lives of tens of thousands of other business owners every month.

However, I think it’s important that as a member of my community, you know the whole truth about my journey to entrepreneurship including the real life roadblocks, and not just the highlight reel that’s shown on social media.

My hope is that this story will inspire you to keep going forward when you feel like giving up.

Click the link below to watch this week’s video:

How to Build an Email List

By business coach No Comments

“Building an email list is overrated.”

“No one opens their email anymore.”

“I don’t know what to say in my emails.”

If you have ever thought any of these things about email marketing, it could be costing you hundreds of thousands if not millions in lost revenue.

Email marketing done right produces a 4200% Return on Investment. That’s $42 in revenue for every $1 spent!

Plus, by creating and owning a well cultivated email list of prospective clients and buyers, you now have a tangible asset that will put more value into your company if you ever decide to sell.

Look, I get it. It can be confusing to know exactly what tools you need, how to build a list ethically without accidentally becoming a spammer, and how to ask for the business from your subscribers.

So, in this week’s video, I’m going to quickly share the basics of getting started with email marketing.

It’s time to break free of the limiting beliefs holding your business back from reaching its full potential!

Click the button below to watch this week’s video and be sure to subscribe!

Help Your Business Reach Its Full Potential With Email Marketing

How to Distribute Your Self Published Magazine

How to Distribute Your Self Published Magazine

By magazine funnel No Comments

Here’s a startling statistic: did you know that the average reader of print and digital edition self published magazine issues is almost one hour per issue? Compare that to the fact that more than half of all web surfers spend less than 15 seconds on a website, and the choice is clear.

If you have a message that you want to connect with an influential and engaged audience, magazines are a great option.

But, once you publish a magazine, how do you get it into people’s hands if you don’t have access to big box retailers or a huge advertising budget?

Watch this video for my top 3 tips to improve magazine distribution for self-publishers.

Learn Marketing. Grow Your Business.

To your success!

Jen

funnel-scripts

Funnel Scripts Demo to Start Copywriting

By business coach, marketing, sales funnels No Comments

Funnel Scripts is a “secret weapon” software program used by marketers that makes it easy to find the right words that will convince clients and prospects to take action.

What if creating high converting copy for your landing pages, email drip campaigns, webinars, and more was as easy as filling in the blanks MadLibs style?

Well, it is!

In this week’s video, I introduce you to Funnel Scripts and give you a quick demo of how you could use it to easily create two sets of copy.

>> The first demo is of the Conversation Starter social media posts creator to improve engagement on your channels.

>> The second demo is of the Free Report script that will quickly generate copy for all the marketing pieces you need for your first or next lead magnet.

Imagine no longer struggling with copy and being able to save thousands of dollars not having to hire a copywriter!

Learn Marketing. Grow Your Business.

To your success!

Jen

P.S. If you’d like to download a free Case Study booklet to gather some ideas about magazine marketing from a variety of industries, please visit: www.InstantMediaMogul.com

digital magazine publishing

Digital Magazine Publishing

By magazine, magazine funnel No Comments
What are the big, audacious goals you have for your business?

Is it to land high profile clients?
Speak on the biggest stage in your industry?
Book radio and podcast interviews?
Sell more to your existing client base?
Strengthen business relationships with referral partners?
Land lucrative brand deals?

Digital magazine publishing and magazine funnel could help you accomplish all of the above and more!

In the last year, I have leveraged a magazine funnel and digital magazine publishing to earn the business of multi-million dollar companies, speak at a top conference for my industry, be interviewed on one of the most high profile podcasts in my niche, land brand deals, and many more exciting developments.

All of these wins have resulted in a full calendar of future clients to talk to!

If you’re curious about the process, there are some very important questions to answer first to ensure the success of your digital magazine.

In this week’s video, I’m going to share how to plan for the right outcomes so you don’t waste time and money.

Learn Marketing. Grow Your Business.

To your success!

Jen

P.S. If you’d like to download a free Case Study booklet to gather some ideas about magazine marketing from a variety of industries, please visit: www.InstantMediaMogul.com

YouTube Studio at Home Setup

YouTube Studio Setup at Home

By video No Comments

At Home YouTube Studio Setup

If you’re thinking about setting up a video studio in your home office, this video is for you! I’m going to show you how I converted an out-of-date pea green 14×10 room in my basement into a gorgeous, bright, modern, YouTube studio for less than $1,000 including lights!

Having your own dedicated space to create videos is beneficial because it helps you:

  • save time not having to break down and put up lights and the background or set each time you record
  • save money not having to rent out studio space somewhere else
  • build consistency and brand equity in your videos
  • save your sanity from not having to duplicate effort in set up when you record
  • get serious about creating content your audience loves
  • create space for creative thinking and most importantly, implementation!

Watch this week’s video and see the amazing transformation that took place in my DIY YouTube studio at home renovation.

low pressure sales tips

Low Pressure Sales Tips

By marketing, online sales No Comments

Picture this: you’re a business coach with a client who is a trauma therapist with a fledgling practice. She hires you because she desperately needs new clients in order to make a living, pay her employees, and keep the lights on. Plus, she really loves working with people and knows deep down inside that what she does makes a difference in the world.

On the other hand, the therapist has complete disdain for marketing and literally described the traditional process of generating leads “icky” because her clients are often in desperate situations dealing with very heavy and personal problems. She does not want to offend them in anyway or come across as “sales-y.”

The dilemma: how do you market a private practice led by a highly educated and respected professional without advertising, appearing to be an “ambulance chaser”, or offending anyone?

 

how to get clients

How to Get Clients

By business coach, marketing consultant No Comments

I don’t hate networking events, I just think they’re dangerous.

Here’s why: the biggest mistake I ever made as an entrepreneur was relying on word of mouth to build my business.

Running around to networking events as a primary lead generation strategy ended in complete disaster for me in 2013. Soon after opening my beach front Florida office, I unexpectedly faced back to back surgeries.

Over the next 2 years, my business suffered greatly because I was not able to “get the word out” due to my lack of media ownership and marketing systems.

It was a huge wake-up call when I had to permanently close the doors because I was too sick to attend in-person meetings.

I promised myself I would never let that mistake happen again and made it my mission to help other entrepreneurs take control of their marketing in the process.

That’s why this week’s video is so important.

You need a scalable alternative to getting clients even if you’re not currently facing a crisis like I did in 2013, even if networking is working well, and even if it’s new and scary.

The good news is you get to skip over all the trial and error and get straight to what works.

content marketing tips

Content Marketing Tips

By business coach No Comments

The CEO of ClickFunnels interviewed me after I posted and shared last week’s video with my community and one of his executives discovered me on YouTube.

Here’s the quick backstory: on Friday I had a call with the executive who discovered me and we started talking about my Instant Media Mogul™ magazine funnel business and he was blown away! He decided to take my story of the magazine funnel invention all the way to the top of the company resulting in me being booked on their show.

This is a huge win and has the potential to change the trajectory of my business and life in a huge way, so I’m pretty excited. Many entrepreneurs that I highly respect have been interviewed on the ClickFunnels podcast, so this is a big honor for me.

It’s crazy how just one video has the power to change your life!

That’s why it’s important for you to watch this week’s video on Content Marketing and the 3 questions you should ask yourself before pressing record or writing another word for a blog post.