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success selling online

How to Be Successful Selling Online

By | business coach, online sales | No Comments

Did you know that it costs McDonalds $1.91 in advertising to get you into the drive through…?

And when they sell you a burger for $2.09… they ONLY make $0.18… 🙁
But… when they upsell you fries and a coke for $1.77 more… they make (and more importantly keep $1.32 profit)…
Yes, 8 times the profit of the initial sale!online selling success
Pretty cool, don’t you think?
But… what does that have to do with you?
Well, If you’re like most people who sell stuff online…
You setup a website, and you started selling your product…
But just like McDonalds… even if people are buying it…
After your advertising costs, you’re probably not left with enough to even cover your hosting bills. 🙁

And that’s when you realize… that if you want to make it online, you can’t sell from a flat website…

You need to do what McDonalds did, and setup a sales funnel…
But instead of having people go through a drive-in window…
Online they go through a “capture page” where you can gather their contact information and follow up with them through email…
Then instead of selling them a burger, you have a sales page created to sell your initial product…
And while you’re probably not going to offer your customers fries and a coke…
You could upsell them on your other products and services.

This is what we call a “Sales Funnel”

Where website visitors can come in the top…
And cash comes out the bottom…
You have seen it work at McDonald’s, you have seen it work on Amazon… and you KNOW it will work for you.
So, you decide to create your first sales funnel…
But after weeks of trial and error…
You ask yourself… WHY did it have to be so hard?
All you wanted to do was to sell your stuff online.
But instead you spent weeks (maybe months) playing with web builders, hiring designers and programmers BFEORE you ever made your first penny online.
And to us… well, that seemed kinda backwards.

Shouldn’t there be an easy way to create high converting marketing funnels, without having to hire an entire staff?

We thought so, and that’s where ClickFunnels come is – it’s a simple way to easily create sales funnels that convert!

Want to see a quick demo to see how it works?

After you watch the video, you can get a FREE 2 week trial account here:

Check out the video, and let me know what you think.
Thanks,
Jen
P.S. – to be successful online, there are 2 essential tools that you HAVE to have… an email autoresponder, and Clickfunnels. Go see why ClickFunnels is awesome, and then get your free account here:
GKIC Info Summit

GKIC Info Summit | Top Marketing Conference

By | business coach | No Comments

I met Spiderman!

Well, I actually met the Marvel Comics Head Writer for the Spiderman comic books…

His name is Danny Fingeroth and he’s quite the celebrity in the world of all things Super Hero.

I was getting my picture taken with him on the red carpet of the GKIC Info Summit conference I attended recently in Cleveland.

As I stepped up to the backdrop to enjoy my photo op with him I reflected on something he shared with the audience just moments before…

“Be the star of your own life.” 

You know, we all have Unique Advantages (UA) that are like our super powers.

You may be able to write really well.

You may be an awesome organizer and planner.

You may have the gift of foresight and predicting.

You may have technical talent.

You may have emotional intelligence unmatched.

You may know when to scale a tall a building with a single leap.

Or you may know how to put the wonder in the mundane.

Regardless of what your super power is, it’s important to remember to stay focused on what makes you an original. Continue to focus on spending the majority of your efforts continuing to hone that super power.

If you do this, the success and the money will come…

If you feel bogged down by tasks that don’t let you express your inner Wonder Woman or Super Man, get that task off your plate faster than you can say “Bat Man.”

As Spider Man says, “Be the star of your own life.”

To your success,

Jen

 

 

The Rockstar Professional’s Blueprint™

By | marketing | No Comments

The Rock My Image Claim to Fame

One of the key components in brand building is that you have true differentiators. Your brand is not simply a collection of professional photographs, a logo, a font style, color scheme, and a catchy slogan. Your brand is based on a foundation that is solid when it is rooted in your unique approach to the problem that you solve or the bigger purpose that you serve.

At Rock My Image, we call this your Claim to Fame. Different types of Claim to Fame’s that you could have are an award that you’ve won, a certification that you’ve earned, a major feat that you’ve accomplished, or perhaps it is as simple as documenting and marketing not what you do but how you do it.

For example at Rock My Image the transformation that we provide or the end goal we have is to take a professional and transform them into a Rockstar Professional. This means that you go from being ordinary to becoming the go-to expert in your industry. So that’s the end result. The process that we use is broken down into five key components or stages.

Stage 1: Set the Stage for the Business of Being a Brand

The first stage is that you set the stage for the business of being a brand. We call this laying a solid foundation. This includes defining a bold vision for who it is that you were trying to become as well as your motivation and inspired mission.  What is the difference that you’re trying to make in the lives of others? You will begin to build your brand business plan based on that solid foundation.

Stage 2: Produce Your Brandbusiness growth toolkit

The second stage is that you produce your actual brand. Here we begin to understand your core gifts and talents, craft your story, identify your unique difference or claim to fame, and begin to work on refining your message and look.

Stage 3: Design Your Marketing Action Plan

The third stage is that we design your MAP or marketing action plan. Here we begin to look at the strategic elements of marketing as well as the tactical tools that you need including sales funnels.

Stage 4: Amplify Your Business

The fourth stage is that you begin to put your business on autopilot. To become a Rockstar Professional you need to focus on being the lead creator and visionary of your company and not the manager or doer of all of the activities. So we will work with you to determine what systems needed to be defined and what team members you may need to hire or outsource so you can delegate the work. Here is where you can really work to scale your business to run without you in it and reach maximum potential for profitability.

Stage 5: Rock Your Authority

We begin to introduce you into the marketplace and communicate on a national or international level by transforming your products and services into a message that reaches a wide audience. Some ideas that you could consider are writing a book, becoming a public speaker, becoming a media expert, hosting your own events, or generating new opportunities through partnership and joint venture opportunities.

Become a Rockstar Professional

If your goal is to become known as the go to expert in your industry you need to have a system in place that you can follow to ensure results. The Rockstar Professionals Blueprint™ is a proven process and a documented system developed by Rock My Image that you can use to elevate your influence as a thought leader.

Marketing Consistency is Key in Brand Building

By | marketing, social media | No Comments

The 3 Pillars of Marketing – Consistency is Key

Are you trying to build an audience for your brand and spread your message so that you can fulfill your purpose?

As business owners we find ourselves pulled in many different directions and it’s easy to lose track of the things that don’t produce immediate return on investment. When I first started my podcast, I had the goal of releasing an episode a week. I had all the best intentions and quickly realized that without a dedicated time on my calendar to release the podcast episodes my goal of releasing one a week was not being met.

purpose filled business

Click to Listen on iTunes

Recently I was doing an interview with another business owner and she mentioned to me how much the podcast episodes have helped her and that they literally have changed her life in some ways. It was then that I realized the importance of keeping my message out in front of my audience and realized a more urgent need to get back on track and improve my consistency. So I’m telling you these lessons because not because I’m doing everything right but because they are lessons I’m learning along with you.

Make Time for Creating

There are basically two things that you need to improve consistency in your marketing. The first is dedicated time set aside to write and produce your content. So you should block off on your calendar for weeks in advance they set dedicated time and consider it an appointment with yourself and with your audience members that you must keep no matter what.

Use a Content Calendar

The other aspect of improving consistency in your marketing is to use a content calendar. A content calendar can help you pre-plan your content so that when it comes down to actually producing content you don’t have to think about what it is you’re going to say or write. It’s already been determined taking the guesswork out of it.

If everything is systemized you can outsource the production and ensure a quicker turnaround time. On a deeper level I think consistency in marketing is key because you have a message that you’re meant to share with the world and if you’re not consistent with spreading that message your audience will lose track of you. You will not be able to make the difference that you are intending to make.

Ensure Your Content Has a Consistent Standard

Brands are built on consistency in look, feel, and the way in which a message is delivered

If you’re trying to build a brand then you are going to need to pay more attention to being consistent with your message.

The mindset shift that this is going to require you to take is to move from a harvesting mindset to a planting seeds mindset. Making time to regularly share your message and connect with your audience may not have an immediate return on your investment of time but eventually it will pay off. Your message will be heard and your audience lives will be changed.

An action item that I would encourage you to take right now is to simply plan out your blog, social media, or podcast content for the next 12 weeks. Let’s start with small actions, because they can make a big impact.

Also I do have a free online training that I would like to give to you as a gift. Visit www.JustMetJen.com to download a free copy of the Rockstar Professionals Toolkit which has a blueprint to my branding process as well as a free guide and checklist.

Until next time.

God bless you!

 

Junior League Keynote Speaker

Junior League Keynote Speaker Jen DeVore Richter

By | keynote speaker | No Comments

PRESS RELEASE – Jen DeVore Richter, Author & Keynote Speaker, Presents Personal Branding Training at Junior League of St. Petersburg

Event empowers community leaders with spreading their message using modern business growth strategies.

St. Petersburg, FL – Sep. 18, 2017 – Jen DeVore Richter, author, professional speaker, and expert in small business marketing and personal branding presented a 1-hour personal branding keynote presentation to a group of over 100 top women leaders at the Junior League in St. Petersburg, FL on Tuesday, Sep. 18, 2017.

DeVore Richter presented “Claim My Stage: How to use personal branding to move up, GIVE more, and thrive.” She shared how local influencers can succeed using the same strategies top celebrities use. She covered 3 key takeaways from her book and proprietary and proven blueprinted process for business growth success including:

  • Craft Your Story
  • Identify Your Claim to Fame
  • Systemize and Scale Yourself

According to the meeting organizer and President of Junior League of St. Petersburg, Brynn Johnson, “We just finished up a Claim My Stage presentation and it was fantastic. It was just what our membership needed right now. Jen taught us to step up and be your true authentic self. So often women have limiting beliefs and don’t put themselves out there for who they’re trying to be and what they’re striving for. She enlightened us on how to find what your vision and make it a bold vision. I think it’s a great fit for our membership.”

Click HERE to see video testimonials

About the Speaker:

Jen DeVore Richter is a business growth expert serving as the pioneer of the “Identity Revolution.” She is known as The Powerhouse Producer for Rising Influencers. She cures the identity crisis many have in business helping you claim your stage and transform into a purpose filled leader.

Her expertise in marketing and creative approach to business has culminated in the creation of the Rockstar Professional’s Blueprint™, which is a proven system she and her business partners developed over 4 years.

She has co-authored two books: Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success as well as the Rockstar Professional’s 90 Day Action Planner. She is a Contributing Writer to the Huffington Post with featured articles on personal branding and small business marketing. Her podcast is available on iTunes. Jen is on a personal mission to encourage business owners to reinvent their lives, reenergize their businesses & reconnect to their purpose.

To book Jen as a keynote speaker or trainer for your event, please call (904) 428.8764 or click HERE for webform.

trainer for real estate agents

Top Speaker & Trainer for Real Estate Agent Marketing

By | keynote speaker, professional speaker | No Comments

PRESS RELEASE – Jen DeVore Richter, Author & Keynote Speaker, Presents Business Growth Training at DR Horton Central Florida Headquarters for Real Estate Agents.

Event helps real estate agents from across the Central Florida area with elevating their marketing effectiveness using modern business growth strategies. Jen DeVore Richter is a top speaker and trainer in real estate agents marketing.

Jen DeVore Richter, author, professional speaker, and expert in small business marketing and personal branding presented a 2-hour personal branding training to a group of 90 top real estate agents at the DR Horton Central Florida Headquarters in Orlando, FL on Thursday, August 31, 2017.

DeVore Richter presented “How to attract more real estate buyers and sellers by elevating your personal brand.” She shared how local agents can succeed using the same strategies top real estate tycoons use. She covered 3 key takeaways from her book and proprietary and proven blueprinted process for business growth success including:

  • Build Your Brand
  • Optimize Marketing Systems
  • Provide Value in Marketing

According to the meeting organizer, Charles Pennant of DR Horton, “The realtors loved it! They gave feedback such as Jen was high energy and entertaining and Jen is an awesome teacher. We are getting such a great response all because of Jen and her team. In fact, we liked it so much we are now replicating it in other markets.”

About the Speaker:

Jen DeVore Richter is a business growth expert serving as the pioneer of the “Identity Revolution.” She is known as The Powerhouse Producer for Rising Influencers. She cures the identity crisis many have in business helping you claim your stage and transform into a purpose filled leader.

Her expertise in marketing and creative approach to business has culminated in the creation of the Rockstar Professional’s Blueprint™, which is a proven system she and her business partners developed over 4 years.

She has co-authored two books: Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success as well as the Rockstar Professional’s 90 Day Action Planner. She is a Contributing Writer to the Huffington Post with featured articles on personal branding and small business marketing. Her podcast Purpose Filled Business is available on iTunes. Jen is on a personal mission to encourage business owners to reinvent their lives, reenergize their businesses & reconnect to their purpose.

To book Jen as a keynote speaker for your real estate event, please call (904) 428.8764 or click HERE for webform.

know what you need

The 3 Pillars of Marketing – Knowing What You Need

By | business coach, marketing | No Comments

We will cover an important concept that allows you to make better business decisions so you can be a good steward of your finances and achieve your dreams through effective marketing.

In the last post we covered the Three Pillars of Marketing concept developed over the last four years by my partners and I at Rock My Image. You can learn more about it in detail on the previous post, so go back and check it out if you’d like to know more.

The Three Pillars Include Branding, Tools, and Marketing

Working with business owners, we began to see a pattern emerging over time. That pattern was that most businesses were failing because the owner did not have a plan for marketing. They were winging it so to speak. The three pillars of marketing was our way of explaining a very simple process for ensuring marketing success.

We were inspired to create The Three Pillars of Marketing approach because a lot of business owners would come to us and say that they needed one thing when in reality, upon close examination of the sales and buying process of their customer, client, or patient they really needed something else entirely.

Importance of Mapping Out Your Plan

In order to know what you need to spread your message and accomplish your goals, you need to map out the experience that your audience has with you and every touch point along that journey.

The first impressions they have with you will be reflected in your brand so ask yourself

When they visit your website and social media channels, is the branding consistent?

Is your branding of a high quality and professionally done?

Also when they take the next step to making a buying decision, what is that process like for them? The goal is to meet them where they are. Bring your message to them. It’s important for you to know what social media platforms they use, what media they watch, and how they consume information. For instance, do they prefer watching video over reading?

Getting Started

To get started on this process, you simply need to map out the exact experience from the customer standpoint and review your current tools based on their point of view.

See which items need to be replaced, which items need to be upgraded, and which new tools you may need.

Once you understand that then you can build the necessary tools. You will build platforms and systems that provide a great experience for them which in turn improves your return on investment.

Next is the marketing. The main question to answer here is: How can you provide massive amounts of value by providing informative and entertaining content?

The Shift in Marketing

There is a shift taking place in business today. People do not want to be sold to in the traditional ways of advertising. But they do want solutions to their problems. To provide value and attract your ideal clients in the new economy, think creatively about how you can engage your audience. Perhaps a podcast would use your talents, or write a book, start a blog, create a video series or host an event. Get your message out. Build community. Start a movement. Make a difference.

Women's leadership speaker Jen DeVore RicterWhy am I Telling You This?

Let me share a short story with you that demonstrates the power of providing valuable content.

I’ve been doing a lot of speaking this year. I am speaking at live events, on webinars, and even here on the podcast. By shifting my focus into sharing insights and providing value, my message has begun to attract a group of like-minded professionals who are making an impact in their industries and on the world too. We’ve created a community both online and in-person lifting each other up and working toward our goals. This community is instrumental in my personal and business growth.

By taking the time to really think about how I could best serve as a communicator of ideas and facilitator of community, I’ve received new opportunities and blessings in my business and life.

Shifting Your Mindset

Now, there is a mindset shift that needs to happen in order for this to work and it’s basically the principle of giving in order to gain. Give value to them in the way in which they want to receive it.

Consider This

From the book, Go-Giver, the authors Bob Burg and John David Mann say, “Your true worth is determined by how much more you give in value than you take in payment.”

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3 pillars to effective marketing

The 3 Pillars of Marketing – Importance of Having a Plan

By | marketing | No Comments

Keep Your Small Business From Failing with Effective Marketing

The fact that eight out of 10 businesses fail within the first 18 months is unacceptable to me. So I am on a mission to change that statistic and help you avoid falling into the trap of small business failure.

The 3-step system for ensuring that your business is on track for success

The Three Pillars of Marketing Approach

The Three Pillars of Marketing is a concept developed by my partners and I at Rock My Image over the last four years. Based on our combined 50 years of experience as marketing professionals, the last 12 years as entrepreneurs, and last 6 years as marketing consultants specifically working with small to medium-sized businesses, we began to see a pattern emerging. The pattern was that most businesses were failing because the owner did not have a plan for marketing. They were winging it so to speak.  The Three Pillars of Marketing was our way of explaining a very simple process for ensuring marketing success.

What are the Three Pillars of Marketing?

Branding

We were inspired to create the Three Pillars of Marketing because a lot of business owners would come to us and say that they needed a website. In fact I had one client who had a $20,000 budget for a website but what they lacked before that was a solid brand. The first pillar is branding. Your brand is the essence of your company, it’s the promise you make to your audience. If you don’t have that worked out, your website design will miss the mark. Jen Book Signing

Tools

The second pillar is tools. Once you have your brand established, are recognizable, consistent, and differentiated in your Market or industry, then it is safe to move forward with building out all of the various tools that you will need to attract the ideal customer. Your tools include your website, social media channels, sales funnels, books, advertising, public relations efforts, sales efforts, and every other way that you are investing in your business to purchase a new customer.

Marketing

The third pillar in the Three Pillars of Marketing is marketing. After you have your brand established and all of the tools that you need for success, you can begin investing in marketing, in purchasing a new customer. And yes, you do need to invest in buying a customer. To begin, think about what your acquisitions may be, and what your acquisition costs per customer are. Do this by examining or knowing what the lifetime value of a new client is to you. You should have that number worked out so that you know how to determine your marketing budget. If it the value of a new customer to you is, for example $4,000 then you know that in order to get a good return on investment out of your marketing, you can invest quite a bit of money in attracting that new client. Usually in business the companies that are spending the most to acquire new customers are the ones that are successful.

Shifting Your Mindset

The Three Pillars Approach to marketing will be a very helpful tool but will require a shift in your mindset when it comes to marketing. Instead of feeling the urge to jump ahead and skip stage one branding, and to start building tools or spending money on marketing, you must do the preceding step. Doing this will require some patience on your part but if you follow the formula: branding first, tools second, and marketing last, your efforts will be much more effective and you will be able to spread your message, create your movement, and serve your true purpose.

Take Action

Simply take an 8.5 by 11 piece of paper.Purpose Filled Business

  1. Divide it into three columns.
  2. Write branding at the top of the left-hand side column.
  3. Write tools at the top of the middle column.
  4. Write marketing at the top of the right-hand column.
  5. Then in the left column you’re going to quickly write down all of the different elements that are in your brand.
  6. In the middle column, jot down all of the different tools that you’re using to do your marketing including your website, social media, email marketing system etc.,
  7. Lastly on the right hand side of the third column please write down all of the different ways in which you are communicating your message with your audience.

For now the goal is to begin retraining your brain using The Three Pillars of Marketing Approach.

We will have more to come in the short future!

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keynote speaker for national conference

Keynote Speaker for Small Business Owners | Jen DeVore Richter

By | keynote speaker, professional speaker | No Comments

PRESS RELEASE – Jen DeVore Richter Featured Keynote Speaker Presents “Amplify Your Business” at National Conference for Small Business Owners

Event helps small business owners and franchise owners from national company 1800-BOARD-UP with elevating their marketing effectiveness using modern business growth strategies.

Charleston, SC – July 24, 2017 – Jen DeVore Richter, author, professional speaker, and expert in small business marketing and personal branding presented her signature keynote speaker presentation “Amplify Your Business” to a group of 110 company CEOs, owners, and marketing directors at the 1-800-BOARD-UP conference in Charleston, SC on Monday, July 24, 2017.

DeVore Richter presented her presentation “Amplify Your Business: The Rockstar Professional’s Blueprint for Marketing Success” which covers topics from her book and proprietary and proven blueprinted process for business growth success including:

  • Set the Stage – how to lay a solid foundation for business success
  • Produce Your Brand – how to sharpen your awareness & elevate your visibility
  • Design Your M.A.P – how to create a strategic (yet simple) 1-page Marketing Action Plan
  • Amplify Your Business – how to increase profitability through marketing systems
  • Rock Your Authority – how to use your expertise for good in your community & gains in your business

According to the meeting organizer, Erin Gordon, her presentation “received the highest reviews I have seen at 1800-BOARD-UP for keynote speakers!” Having known Jen as a business leader for many years, Erin was very pleased to have Jen speak.

About the Speaker:

Jen DeVore Richter is a business growth expert serving as the pioneer of the “Identity Revolution.” She is known as The Powerhouse Producer for Rising Influencers. She cures the identity crisis many have in business helping you claim your stage and transform into a purpose filled leader.

Her expertise in marketing and creative approach to business has culminated in the creation of the Rockstar Professional’s Blueprint™, which is a proven system she and her business partners developed over 4 years.

She has co-authored two books: Amplify Your Business: The Rockstar Professional’s Guide to Marketing Success as well as the Rockstar Professional’s 90 Day Action Planner. She is a Contributing Writer to the Huffington Post with featured articles on personal branding and small business marketing. Her podcast is available on iTunes. Jen is on a personal mission to encourage business owners to reinvent their lives, reenergize their businesses & reconnect to their purpose.

To book Jen as a keynote speaker for your event, please call (904) 428.8764 or click HERE for webform.