All Posts By

Jen DeVore Richter

Self Publishing a Magazine – 2022 Updates

By magazine, magazine funnel, Magazine Publishing, Self Publishing, Self Publishing a Magazine

What’s new in self-publishing? Is now a good time to self-publish a magazine to grow your business? We are halfway into 2022, and the industry is changing rapidly every day in positive ways due to technological advances.

But, there are also some considerations to keep in mind for keeping costs low and return on investment high.

I’ve been getting questions every day about the feasibility of self-publishing a magazine in 2022, so this video will address:

  • Which internet-based platforms can reduce publishing costs including printing, hosting, and delivery
  • How to leverage your network to increase distribution on social media for free and avoid paying distributor fees
  • How to get content written without hiring professional copywriters
  • Unique ideas for leveraging your magazine beyond ad sales and subscriptions

Click the link to watch the video and subscribe on YouTube!

TikTok Marketing – My Honest 6 Month Check-in & Review

By business coach, marketing, Marketing Strategy, Tiktok, Tiktok content, tiktok marketing

TikTok marketing is changing the social media paradigm, and if you’re not paying attention, your entire marketing strategy could be at risk in the future.

TikTok is changing consumer online behavior. This is a fact backed up by the statistics showing that more people are now using TikTok than Google.

Some Wild TikTok Stats:

  • In 2021, TikTok was the most visited website in the world, surpassing Google.
  • TikTok has over 100 million active users in the US.
  • TikTok users spend more than 850 minutes per month on the app.
  • TikTok was the most popular iPhone app downloaded in the U.S. in 2021.

For that reason, I decided to start creating TikTok content six months ago so I could see what all the hype is about and decide if TikTok is a viable platform for serious business owners like me who refuse to dance or be silly.

In this video, you will see:

  • my honest, raw, and authentic 6-month update 
  • the minimum number of videos per day needed to gain followers
  • the simple planning tool I use to produce 15 TikTok videos per week
  • what makes TikTok different from other social media platforms
  • how to optimize your TikTok profile to attract the right audience
  • and more!

Click to watch the video, and be sure to subscribe!

https://youtu.be/QB7c8tGHuDM

Content Marketing Strategy – 3 SIMPLE Tips

By Content Marketing, Content Marketing Strategy, marketing, Marketing Strategy

Life is too short to work with clients who don’t respect your boundaries and appreciate you! But, how do you ATTRACT people who will be a joy to work with and pay your chosen fees gratefully without spending a fortune on advertising?

The answer is Content Marketing. 

I like to think of Content Marketing as the creation of “free gifts” that you give to the world. Basically, you turn your expertise and experience into little nuggets of helpful advice that you give away at no charge. By doing so you position yourself as a person of influence and authority. The influence and authority make it easy for people to get to know, like, and trust you before you get on a Client Enrollment Call with them all without wasting time and money on sales-y marketing that feels inauthentic.

Plus, Content Marketing can help you reduce advertising costs because you’re creating content that people actually WANT to read, listen to, or watch! I hate to be the one to break it to you, but unless you’re an advertising genius, no one wants to see your self-promotional posts. If you’re only creating self-promotional messages, you’re really missing out on the opportunity to build leverage into your marketing and truly connect.

If this style of marketing sounds like something you’re interested in learning more about, this week’s video is going to be a great first next step.

You’ll learn:

  • the shocking but true statistics about the state of Content Marketing in 2022
  • which form of content is expected to completely dominate (hint: it’s NOT Facebook)
  • three simple and practical steps you should take first before you start creating content
  • the one thing that you need that will make it easy for you to outsource this work

Click the link below to watch the video and be sure to subscribe!

https://youtu.be/s7EEKHH-D_I

How To AVOID “Shiny Object Syndrome”

By business coach

Shiny object syndrome is when people focus on something current or trendy yet drop it as soon as something newer takes its place.

For business owners and marketers, this can put you on a hamster wheel that feels like you never gain traction on any one thing!

Shiny object syndrome could be as simple as jumping ship from one social media platform to the next or as complicated as giving up on one business model for a new one.

The repercussions of shiny object syndrome can lead to:

  • feeling disenchanted with mentors and coaches you’ve hired
  • not completing courses you’ve signed up for
  • thinking that your revenue goals will always be out of reach
  • never feeling fulfilled in your work
  • missing out on your true purpose in business

If you could benefit from some practical ideas on eliminating shiny object syndrome, this week’s video will be right on time!

You will see:

  • the one thing you MUST have to prevent shiny object syndrome on social media
  • my secret to creating more marketing content in less time
  • how to make more freedom in your business by implementing process 
  • what the “gurus” are dead WRONG about when it comes to getting started on social media marketing

Click the link to watch the video and subscribe on YouTube.

New to Email Marketing? Here are 3 Tools You NEED

By business coach

If you gave me $1 and I gave you $42 back, would that be a worthwhile investment?

The fact is that for every $1 you spend on email marketing, you can expect $42 back in revenue, according to reports from the Digital Marketing Association.

As a business owner, what’s holding you back from getting started and reaping the rewards?

In this video, you will learn the three essential tools you need to get started with email marketing today.

You will learn:

  • the #1 asset you need in place even before setting up your database
  • a major mistake to avoid when building your first list
  • how to start building your list even if you don’t have a lead magnet
  • how to stay out of trouble with the FTC and avoid being labeled a spammer
  • what you need in place before signing up for any tech or software
  • some surprising statistics about what people really think about getting emails from brands

Don’t let another day go by missing out on this brand and revenue-building marketing strategy! Time is of the essence!

Click the link to watch the video and subscribe on YouTube.

Email Marketing for Beginners – DOs and DON’Ts

By business coach

There’s nothing worse than meeting someone at an event, handing them your business card, and the next day ending up on their spammy email list. yUcK! 

This happened to me recently when a well-known “influencer” in the speaking profession did this to me after sharing a stage with him at a conference. 

After immediately reporting his email address as “spam” due to the unwanted daily emails, I felt motivated to create this video to set the record straight about email marketing best practices for newbies or the uninformed.

Email marketing can feel like a big undertaking because of the technology and the fear of being seen as spammy or just not knowing what to send and how often to send it.

But, with a return on investment of making $32-46 for every $1 spent, if you’re not including email marketing, you’re missing out on significant gains!

In this video, I will shed light on some simple DOs and DON’Ts that will set you up for success and help you avoid wasting time and money or looking spammy.

In under six minutes, you will see how to:

  • ethically build an email list of interested prospects
  • avoid being perceived as “spammy” or “sales-y”
  • position yourself as a trusted advisor
  • minimize your chances of ending up in “email jail”
  • create a sending schedule when just getting started
  • and much more!

The biggest asset you have in your business is your LIST and reputation, so don’t let another day go by without taking action on this vital marketing strategy!

Click the link to watch the video and subscribe on YouTube!

How to Test Out a New Niche Instead of Going All-In Right Away

By business coach

“I work with anyone…” are four words that indicate that a business owner is trying to market to a broad population instead of focusing on a small portion of potential customers.

The problem with broad stroke marketing is that it’s much more challenging to be seen, heard, and trusted.

People want to work with experts. They want to work with specialists and not general practitioners.

Behind the scenes, if your scope of services is broad, it is more complicated to systemize and scale your business. Creating custom solutions and programs is time-consuming and can eat away at your business profits.

A niche market is a focused set of people in the market to purchase a product or service you sell. This group of individuals has a specific set of problems that can be solved by a targeted product or service that addresses those needs (scope).

Narrowing your niche and scope allows you to be the best at what you do.

But, how do you know if the niche you pick will turn out to be fun and profitable?

In this week’s video, you will learn some critical strategies for testing out a niche before going all-in.

Click the link to watch the video and subscribe!

The #1 Skill to Master in Digital Marketing – That’s NOT Techy!

By business coach

Would you like to dramatically improve your digital marketing results without having to learn anything new related to technology?

What if I told you that the #1 skill that you must master in order to reach your full potential as a digital marketer has ZERO to do with tech?


Well, it’s true!

Most marketers and business owners who do their own marketing (video scriptwriting, blog posting, social media content, etc.) overlook the key aspect of becoming a great marketer.

In this week’s video, you will learn:

  • the one word to eliminate from your copy if you want your messages to connect
  • the biggest mistake to avoid when creating content no matter the format
  • what to eliminate (for good) from your advertisements, website, and client communication [hint: your competition will refuse to do this to their own detriment]

Plus, you will be challenged to take part in a short, but very effective exercise that has the potential to improve your marketing forever. (This starts at 3:50 on the timestamp.)

Don’t miss out on this opportunity to learn tips I usually only share with my private clients.

Click the link to watch the video and subscribe on YouTube

Do You Need a Social Media Marketing Agency?

By business coach

Keeping up with social media marketing can feel overwhelming at times. When you feel frustrated your gut reaction may be to get it off your plate as fast as possible and outsource it to an agency. But, if you outsource social media marketing too soon, you may end up even more frustrated in the long run from a lack of return on investment.

In this video, I am sharing some of my secret strategies to have in place BEFORE hiring a social media agency or virtual assistant. These strategies will help you save time and money while avoiding paying for services that won’t help in the long run.

Plus, you will hear how to:

  • plan with the end in mind (more appointments and clients)
  • prioritize your time and energy
  • keep focused on content creation without overwhelm

Also, if you look closely around the 2:25-2:53 mark you will SEE how I move audience viewers off my videos and onto my email list by getting them to sign up for my pre-recorded webinar and onto my calendar without being sales-y. Pay close attention to what I DO and not just what I say.

Click the link to watch this week’s video and be sure to subscribe!

10 Facts I Wish I Had Known As a New Entrepreneur

By business coach

Starting a new business venture can be an exhilarating process; one minute you’re high-fiving yourself in the mirror and the next minute you’re crying into your wineglass. 

The roller coaster of ups and downs comes with the territory, but each moment and misstep is meant to teach you something new.

When I reflect back on my over 19 years of entrepreneurship, I am so grateful for the lessons learned, dues paid, and personal development that I’ve gained. I’ve spoken on stages internationally, been interviewed on TV, won Innovator of the Year, helped my clients make millions of dollars, published books and magazines, received standing ovations, and had lots of other amazing experiences I wouldn’t trade for anything.

I’ve also ended business partnerships, had my ideas stolen by competitors, fired clients and employees, and made more mistakes than I can count.

I also realize there are many people who could benefit from my experience. For that reason, this week’s video is dedicated to new entrepreneurs or established entrepreneurs who could use some fresh perspective. I’m sharing 10 Facts I Wish I Would Have Known as a New Entrepreneur.

To your success!

Click the link to watch the video and be sure to subscribe on YouTube