All Posts By

Jen DeVore Richter

Print on Demand – Peecho Tutorial for Magazine Self Publishers & Book Self Publishers

By business coach, marketing

Did you know that if you self-publish books or magazines on Amazon, you will never know who has purchased your products?

This is a considerable disadvantage because “the fortune is in the follow up” regarding self-publishing. We need to know who our best customers are to nurture, love, and serve them while we grow our business.

If this sounds frustrating to you, I have great news! Would you like to be able to sell your self-published magazines or books directly on your website without having to go through Amazon?

In this week’s video, I share my self-publishing secret weapon and introduce you to Peecho.com. This service empowers content creators and publishers like us by giving us more control over our online sales for print-on-demand.

I’ll walk you through exactly how to set up your first book or magazine on Peecho so you can start selling instantly!

Click the link to watch and subscribe on YouTube.

The Best Way to Create a High Converting Landing Page

By business coach

It can be frustrating to get your website traffic to convert into paying clients, especially if you paid a website designer who overpromised and underdelivered.

The issue is that even most of the top paid website designers don’t know the secret to create high-converting landing pages! It requires a little-known messaging strategy that is not taught in web development school.

In this video, I will show you my top high converting landing page and go through it from top to bottom and line by line.

You will see how to:

  • grab attention with a compelling message
  • keep the website viewer reading down the page
  • get more opt-ins from people interested in buying your service
  • leverage a one-minute video into opt-ins
  • reposition common objections into “no-brainers”
  • position yourself as the expert

Click the link to watch the video, and subscribe on YouTube!

Multi-Million Dollar Marketing Ideas in 2022 with Steve Weiss

By business coach

Have you ever wondered what it takes to build a multi-million dollar consulting business from scratch?

In this week’s video, you will meet my client Steve “The Hurricane” Weiss, the #1 go-to business expert in the home health care industry. We met in Florida back in 2014 when we both got certified as “Presentainers” (presenters who entertain). 

Since 2014, Steve has built a multi-million dollar consulting business, hosts a national conference, and is highly respected for the positive impact he makes in the home health care world and beyond. 

I’m now working with Steve on his quarterly magazine, and I’m pleased to say his first issue was a resounding success going to almost 10,000 subscribers, selling thousands in paid sponsorships, and helping to sell tickets nationally to his live event.

You’ve got to meet Steve “The Hurricane” as he shows you how to “Blow Away the Competition!”

Click the link below for an exciting and informative interview where I get Steve to share his top three marketing strategies for coaches, consultants, and service providers of esteem.

Traditional Publishing vs Self Publishing Your Own Magazine

By business coach

Are you thinking about publishing a magazine and wondering if you should hire a traditional publisher or self-publish?

In this video, I’m going to share some super practical yet little-known tips for publishing a magazine including:

  • the two big national distributors that get you in bookstores
  • the one major regional distributor
  • my recommendation for print-on-demand services
  • pros and cons of traditional vs. self-publishing
  • three major considerations that could save you tens of thousands

Click the link to watch the video and subscribe on YouTube!

Publitas vs ISSUU – Which is best for interactive PDFs?

By business coach

If you’re self-publishing ebooks, PDFs, magazines, catalogs, or other digital books, there are two major players today that can host your files and convert them into interactive experiences: Publitas and ISSUU.

By interactive experiences, I mean:

  • turning a standard PDF into an online flipping book
  • clickable links
  • video interactivity
  • embed on your website
  • upsell free subscribers to a printed version

In this video, I compare Publitas and ISSUU to review two main areas (Pricing and Features), so you can make the best decision for your publishing business.

This is for beginner self-publishers, helpful in deciding where to host your first or next issue. 

Click the link to watch the video, and be sure to subscribe!

Break Free from “Hustle Culture” With These Entrepreneur Productivity Hacks

By business coach No Comments

Here’s a shocking statistic! 72% of entrepreneurs suffer from some type of mental health issue.

Excessive ambition is the compulsion to prove oneself and I think we’re all suffering from this on some level if we’re honest.

It is time to break the chains of toxic “hustle culture” that is running rampant throughout the entrepreneurial community and embrace leverage to improve productivity. It is possible to exceed your goals without working longer hours!

In this video, you will gain practical tips for improving your output and results without sacrificing your faith, relationships, health, spirit, or well-being.

Around the 6:00 minute mark, I share a little-known story that nearly ended my entrepreneurial dream in 2013.

Click the link to watch the video and be sure to subscribe!

How Can Marketing Research Help an Entrepreneur Identify a Market

By business coach No Comments

Picking a niche or identifying a market can be one of the most frustrating aspects of marketing for many entrepreneurs and business owners especially when you feel like you can help many people. However, picking a niche or finding a market is a vital necessity if you want to eliminate frustration and improve results.

But, what is the first step and how do you know you’re making the right decision? You start with marketing research and back up your choice by listening.

In this week’s video, we’re going to unpack three major ways that marketing research can help you when it comes to picking a niche.

Plus, I’m giving you some actionable ways to make marketing research simple, easy, and fun!

Click the link to watch the video and be sure to subscribe on YouTube!

The Property Brothers Expand Brand with Magazine Publishing

By business coach No Comments

Would you like to expand your personal brand and monetize your message?

Success leaves clues! In this video, we’re going to take a look behind the scenes at how reality TV stars Drew and Jonathan Scott, The Property Brothers, are becoming media moguls in real estate and interior design by publishing their lifestyle magazine, “reveal.”

There are so many valuable lessons to be learned about turning fans into buyers, monetizing your list, and selling more to your existing audience.

Tune in to today’s video and see exactly how they’re doing it so you can apply the celebrity marketing secrets to your business and grow!

Click the link to watch and subscribe on YouTube.

4 Tips to Improve Conversions By Designing Print Ads for a Magazine

By business coach No Comments

Print ads design has some best practices that you should know if you’re self-publishing a magazine and securing advertisers or brand deals.

This is important information to pass on to your graphic designer to maximize ROI (Return on Investment) for your advertisers.  If your advertisers get great results, they’re more likely to stay, pay, and refer other advertisers.

In this video, you will understand the four basic principles of designing an ad for your print or digital magazine effectively for improved conversions.

Compelling ads are clear, passionate, precise, and powerful.

Click to watch the video and be sure to subscribe on YouTube!

Self-Published Magazine: More Than 25 Surprising Ways to Make Money with a Magazine in 2022

By business coach No Comments

The self-published magazine industry is not dead! In fact, due to advancements in technology, it has never been easier, faster, and less expensive to become a media publisher. This has opened up a whole new world to entrepreneurs who want to be able to spread an important message, monetize new revenue streams, or grow a business while working from home or online.

Magazine publishing has many benefits including:

  • Build Instant Authority
  • Generate New Leads Online
  • Stay Top of Mind with VIPs & Referral Partners
  • Send as a Newsletter to Your Network
  • Land Lucrative Sponsor Deals
  • Spotlight Strategic Partners to Build Goodwill
  • Give Out at Meetings to Impress People
  • Send to Prospects to Close More Deals

In this week’s video, I’m sharing over 25 new and surprising ways to monetize a self-published magazine that you probably have never heard of before!

Click to watch this week’s video and be sure to subscribe on YouTube!